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    Mind Mapping of The Parle Products From The BCG Matrix and The Swot Analysis of The Parle Products

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    Parav Bansal
    The document maps out Parle products on a BCG matrix and SWOT analysis. It shows where different product categories like biscuits, confectioneries, and snacks fall based on their market share and growth rate. Biscuits are categorized as cash cows due to their large market share and lower growth rate compared to premium biscuits, which fall under question marks due to low market share but higher growth. The SWOT analysis provides additional details on market share and growth rates for various product segments.

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    Mind Mapping of The Parle Products From The BCG Matrix and The Swot Analysis of The Parle Products

    Uploaded by

    Parav Bansal
    83 views1 page
    The document maps out Parle products on a BCG matrix and SWOT analysis. It shows where different product categories like biscuits, confectioneries, and snacks fall based on their market share and growth rate. Biscuits are categorized as cash cows due to their large market share and lower growth rate compared to premium biscuits, which fall under question marks due to low market share but higher growth. The SWOT analysis provides additional details on market share and growth rates for various product segments.

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    Group 1- MIND MAPPING.docx

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    The document maps out Parle products on a BCG matrix and SWOT analysis. It shows where different product categories like biscuits, confectioneries, and snacks fall based on their market share and growth rate. Biscuits are categorized as cash cows due to their large market share and lower growth rate compared to premium biscuits, which fall under question marks due to low market share but higher growth. The SWOT analysis provides additional details on market share and growth rates for various product segments.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    83 views1 page

    Mind Mapping of The Parle Products From The BCG Matrix and The Swot Analysis of The Parle Products

    Uploaded by

    Parav Bansal
    The document maps out Parle products on a BCG matrix and SWOT analysis. It shows where different product categories like biscuits, confectioneries, and snacks fall based on their market share and growth rate. Biscuits are categorized as cash cows due to their large market share and lower growth rate compared to premium biscuits, which fall under question marks due to low market share but higher growth. The SWOT analysis provides additional details on market share and growth rates for various product segments.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    MIND MAPPING OF THE PARLE PRODUCTS FROM THE BCG MATRIX AND THE

    SWOT ANALYSIS OF THE PARLE PRODUCTS

    ALWAYS DERIVED FROM THE


    LESSER THAN EXPECTED GROETH RATE OF
    6% GROWTH OVERALL BUISCUIT CATEGORY
    AND THE PREMIUM BUISCUIT
    CATAGORY
    11% GROWTH CASH COWS
    HIGH GROWTH
    RATE
    1% MARKET SHARE KNOWN FOR THE MASS
    MARKET GLUCOSE
    STARS MORE THAN 40%
    STARS BUISCUITS
    MARKET SHARE

    PREMIUM MASS MARKET SUPER PREMIUM

    EXPECTED TO
    GROW VERY FAST QUESTION
    MARK 30% GROWTH
    BISCUITS
    1% MARKET SHARE
    PULSES
    QUESTION
    PARLE PRODUCTS NAMKEEN
    18% MARKET MARK
    SHARE
    RUSK
    CONFECTIONERIES
    10% GROWTH QUESTION 5% MARKET SHARE
    MARK

    CHOCOLATES & TOFFEES CANDIES MINT & GUMS


    18.57% GROWTH
    QUESTION 16% GROWTH
    QUESTION SOMEWHERE B/W
    PREMIUM MARK RATE
    MARK CASH COWS & STAR

    NEGLIGIBLE
    MARKET SHARE MINISCULE MARKET
    13% MARKET 12% GROWTH SHARE
    SUPER PREMIUM
    SHARE RATE

    0.5 TIMES THAT OF 50% TO 80%


    CHOCOLADELABRKEN GROTH RATE
    LINDT & SPRIINGLI

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