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    Sales and Distribution Management

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    PRIYA KUMARI
    Cadbury is a British confectionery company owned by Mondelez International. This document discusses a survey analysis of Cadbury's sales and distribution strategies in India. The objectives are not stated. The questionnaire contains questions asked of store owners regarding which Cadbury products and sizes are most in demand, satisfaction with order fulfillment, problems receiving orders, delivery times, payment policies, customer complaints, and the distribution network. Questions are also asked about the sales department organization structure and ideal salesperson abilities.

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    Sales and Distribution Management

    Uploaded by

    PRIYA KUMARI
    105 views6 pages
    Cadbury is a British confectionery company owned by Mondelez International. This document discusses a survey analysis of Cadbury's sales and distribution strategies in India. The objectives are not stated. The questionnaire contains questions asked of store owners regarding which Cadbury products and sizes are most in demand, satisfaction with order fulfillment, problems receiving orders, delivery times, payment policies, customer complaints, and the distribution network. Questions are also asked about the sales department organization structure and ideal salesperson abilities.

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    SALES AND DISTRIBUTION MANAGEMENT

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    Cadbury is a British confectionery company owned by Mondelez International. This document discusses a survey analysis of Cadbury's sales and distribution strategies in India. The objectives are not stated. The questionnaire contains questions asked of store owners regarding which Cadbury products and sizes are most in demand, satisfaction with order fulfillment, problems receiving orders, delivery times, payment policies, customer complaints, and the distribution network. Questions are also asked about the sales department organization structure and ideal salesperson abilities.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    105 views6 pages

    Sales and Distribution Management

    Uploaded by

    PRIYA KUMARI
    Cadbury is a British confectionery company owned by Mondelez International. This document discusses a survey analysis of Cadbury's sales and distribution strategies in India. The objectives are not stated. The questionnaire contains questions asked of store owners regarding which Cadbury products and sizes are most in demand, satisfaction with order fulfillment, problems receiving orders, delivery times, payment policies, customer complaints, and the distribution network. Questions are also asked about the sales department organization structure and ideal salesperson abilities.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 6

    SALES AND DISTRIBUTION MANAGEMENT

    GROUP – 7
    About the company:
    Cadbury is a British multinational confectionary company wholly owned
    by Mondelez International since 2010. In 1948 Cadbury India began its
    operations in India by importing chocolates. Currently, Cadbury India
    operates in five categories – Chocolate confectionary, Beverages,
    Biscuits, Gum and Candy.

    INTRODUCTION TO OUR PROJECT:


    This is a project report regarding the survey analysis of Cadbury with
    respect to sales and distribution. We have prepared few questions
    which reflect the sales and distribution strategies of Cadbury in the
    market.

    OBJECTIVES:

    QUESTIONNAIRE:
     What is your name?
     What is the location of your store?
     Which type of store do you own? What is the year of operation
    of the store?
    Retail store since 2002
     Which brands of chocolates are more demanded by customers
    other than Cadbury?
    Nestle & Parle
     Which category of Cadbury is more demanded by the
    customers?
    Chocolates (Dairy Milk)
     Which size of dairy milk products according to you are normally
    more demanded by the customers?
    Rs 20 & Rs 40
     Are you satisfied normally with the response/follow-up of the
    company after placing the order?
    Yes
     Do you face any problem while receiving the order? If yes, how
    will you overcome from this problem?
    Yes sometimes we do face some problems. For example once my
    distributor was unable to deliver the Cadbury product. So to meet
    the high demand of customers we contacted another distributor
    for time being.

     How many days does it take to receive the delivery of products


    after placing the order?

    Approx. 5 – 7 days
     Is the company flexible in terms of payments policy/credit
    policy?
    Yes, advance payment policy is applicable for Cadbury.

     Have you ever received complaints from customers regarding


    chocolates/milk products?
    Yes sometimes because it is consumable good.

     Can you please explain the flow of distribution of Cadbury?


    Yes
    Distribution network of Cadbury

     What is the organization structure of sales department of sales


    department?

     What according to you should be the relative ability of


    salesperson for any company?
    Product knowledge
    Market knowledge
    Past sales performance
    Selling skills
    Good communications

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