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    Pricing Strategy Reviewer

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    Marissa Patricio
    This document outlines various pricing strategies and considerations for setting prices. It discusses defining price and key objectives like maximizing profits or sales. Pricing strategies include cost-based, value-based, competition-based, and several strategies for new, bundled, or adjusted products. The document provides an overview of different approaches to determining the right price for products and services.

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    Pricing Strategy Reviewer

    Uploaded by

    Marissa Patricio
    189 views2 pages
    This document outlines various pricing strategies and considerations for setting prices. It discusses defining price and key objectives like maximizing profits or sales. Pricing strategies include cost-based, value-based, competition-based, and several strategies for new, bundled, or adjusted products. The document provides an overview of different approaches to determining the right price for products and services.

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    This document outlines various pricing strategies and considerations for setting prices. It discusses defining price and key objectives like maximizing profits or sales. Pricing strategies include cost-based, value-based, competition-based, and several strategies for new, bundled, or adjusted products. The document provides an overview of different approaches to determining the right price for products and services.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    189 views2 pages

    Pricing Strategy Reviewer

    Uploaded by

    Marissa Patricio
    This document outlines various pricing strategies and considerations for setting prices. It discusses defining price and key objectives like maximizing profits or sales. Pricing strategies include cost-based, value-based, competition-based, and several strategies for new, bundled, or adjusted products. The document provides an overview of different approaches to determining the right price for products and services.

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    PRICING STRATEGY REVIEWER distributing, and selling the product plus

    a fair rate of return for effort and risk.


    I.
    Competition-based pricing: Setting
    Definition of price: According to Philip prices based on competitors’ strategies,
    Kotler, “Price is the amount of money prices, costs, and market offerings.
    charged for a product or service.”
    Broadly, price is the total amount that III. NEW PRODUCT PRICING
    being exchange by the customer to STRATEGIES
    obtain a benefit of the product or service
    owning. Market-skimming pricing: (price
    skimming) Setting a high price for a new
    Pricing Objectives: Pricing objectives product to skim maximum revenues
    are the goals that guide your business in layer by layer from the segments willing
    setting the cost of a product or service to pay the high price; the company
    to your existing or potential consumers. makes fewer but more profitable sales.
    Some examples of pricing objectives
    include maximizing profits, increasing Market-penetration pricing: Setting a
    sales volume, matching competitors’ low price for a new product to attract a
    prices, deterring competitors—or just large number of buyers and a large
    pure survival. Retrieved by the market share.
    blog.blackcurve.com IV. PRODUCT MIX PRICING
    Pricing Process: Pricing can be STRATEGIES
    defined as a process of determining the Product line pricing: Setting the price
    value that is received by an organization steps between various products in a
    in exchange of its products or services. product line based on cost differences
    The price of product is influenced by a between the products, customer
    number of factors, such as evaluations of different features, and
    manufacturing cost, competition, market competitors’ prices.
    conditions, and quality of the product.
    Retrieved by economicsdiscussions.net Optional product pricing: The pricing
    of optional or accessory products along
    II. PRICING STRATEGIES with a main product.
    Customer-value based pricing: Captive product pricing:
    Setting price based on buyers’
    perceptions of value rather than on the Product bundle pricing: Combining
    seller’s cost. several products and offering the bundle
    at a reduced price.
    Cost-based pricing: Setting prices
    based on the costs for producing, V. PRICE ADJUSTMENT
    STRATEGIES
    Discount and allowance pricing: One price policy:

    Segmented pricing: Selling a product International pricing strategy:


    or service at two or more prices, where
    the difference in prices is not based on Price changes:
    differences in costs. Discount and allowance pricing:
    Psychological pricing: Pricing that Leader pricing:
    considers the psychology of prices, not
    simply the economics; the price says The practice of foolish penetration:
    something about the product.
    Odd pricing:
    Promotional pricing: Temporarily
    Marginal cost pricing:
    pricing products below the list price, and
    sometimes even below cost, to increase Sealed-bid pricing:
    short-run sales.
    Price quality positioning matrix:
    Geographical pricing: Setting prices
    for customers located in different parts Fighting price attack:
    of the country or world.
    Flunker Fight strategy:
    Dynamic pricing: Adjusting prices
    Non-price responses:
    continually to meet the characteristics
    and needs of individual customers and Quality pricing:
    situations.
    Alliance pricing strategy:
    International pricing:
    Prestige pricing:
    OTHERS:
    Variable pricing: Prices that vary
    Flexible pricing: directly with the level of production.

    Porter’s Generic Strategy: Cost advantage:

    Loss leader pricing:

    Customary pricing:

    Two-part pricing:

    Pricing across channel levels:

    Pricing strategy within channel


    levels:

    Markdown pricing strategy:

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