A Feasibility Study Presented To Prof. Teresa Alejandro Graduate School University of Rizal System Morong, Rizal
A Feasibility Study Presented To Prof. Teresa Alejandro Graduate School University of Rizal System Morong, Rizal
A Feasibility Study Presented To Prof. Teresa Alejandro Graduate School University of Rizal System Morong, Rizal
A Feasibility Study
Presented to
Prof. Teresa Alejandro
Graduate School
University of Rizal System
Morong, Rizal
In Partial Fulfilment of
the Requirements for the Subject
Entrepreneurial Management Planning and Control
The proponent would like to express her gratitude to the following people
Control who taught her on how to do the project proposal and shared her
Family and friends who gave their full support and serves as her
inspiration.
And to our Almighty God, who gave them strength and intelligence in
First and foremost, I would like to thank and give praise to our
Introduction 1
Project Proponent 1
Organizational Structure 6
Management Proposal 7
Production Schedule 7
Chapter 3: Marketing Feasibility
Demand 8
Supply 9
Price 11
Target Market 12
Marketing Program/Strategies 12
Promotion 14
The Service 16
Services Offered 16
Detailed Engineering 18
Manpower Requirement 21
Financiers 23
Cash Flow 27
Legal Aspect 31
Introduction
event, private party, and other more. Consider the food to be the star of a of all
occasion. Not the event itself the invitees are looking for, but the food that they
going to taste. A food mouthwatering was the judgement how an event does.
The caterers ensure that their menu complements the theme, age, budget
and weather. That is why every catering services provide different packages to
wedding, debut, children’s party, corporate event, private party, and other more.
Choosing the a catering services keenly can save your time, money and
There have been records of major catering services in the United States
as far back as 1778 when a ball in Phidelphia was created by Ceasar Cranshell
Soviet Union began holding state public catering establishments in the 1930s.
Catering became the norm when a rationing system was implemented during
World War 2.
way of staying in business in a war-tor country and by the 1960s, eating in public
Project Proponent
The individual who proposed this project is Grace Mary M. Jao. She is
operating this kind of business since they are in line with technology and
entrepreneurship.
Clients first impressed on the name of a business. Since every client were
looking for services to make their event faultless. Elite means superior in terms of
ability or qualities to the rest of the group. We aim to be superior at all event.
excellent service.
Mission
To rise our catering services to entire Rizal Province and nearby provinces
and cities through excellent services, exceptional concepts and products, and
organization.
All entrepreneurs point out what make them to embark on business which
includes:
CHAPTER 2
MANAGEMENT AND PERSONNEL FEASIBILITY
mission, purpose and goal of the management organization. The policies, rules
and regulations are implemented to make sure the smooth flow of the operations.
Salaries will be given based on the set of specific duties and responsibilities they
have been accomplished in a certain period of time. The business will take good
care of its employees given them certain privileges pertaining to their security
The proponents will act as the managers who are in-charge in managing
the business and able to lead staff and clients alike, while conducting business in
ethical decisions, and must avoid those situations that cause a business to fail.
Duties and Functions of Personnel
For this kind of business, the employees will be a very big factor for the
success of this business. Comshop.net will need the following for easy and fast
service:
WORK
TYPE OF WORKER NUMBER QUALIFICATION
SPECIFICATION
Ensures the staff and
Bachelor’s Degree in
cooking staff complete
business-related field.
tasks in a timely
Strong leadership skills
manner.
and ability to perform a
Operational Handles any problems
1 wide range duties.
Manager arise during event and
Event Management NC
ensures the food
II or III holder
resupplied in buffet
Commercial Cooking
lines and cocktail
NC VI holder
trays
Chef 1 Excellent cooking, Formally trained at
baking and food cooking or culinary
presentation skills. schools.
Well organized in Commercial Cooking
planning the menu. NC IV competent is
Ensure the cost of the required.
food stays within
prescribed budget
guidelines
Preparing quality food
and presenting it in an
attractive manner.
Follow safe food
storage and handling
guidelines.
Recipes must be
standardized and
accurate to guarantee
conformity for each
client.
Resourceful and
creative to effectively
handle problems
related to food
shortages, food
preparation mistakes
and extra guests.
Getting any utensils,
condiments, or other At least 18 years of age.
items invitees need. Senior High School with
Food Servers 3 Clearing and cleaning TVL track
tables. Approachable and have
Preparing dining good manners.
areas
Responsible for
ensuring the
cleanliness and High School Diploma or
sanitation of dishes, equivalent.
Dishwasher 1 tableware, glassware, Need strong
pots, pans, and prioritization and
utensils. organizational skills.
Keep the dishwashing
area clean and safe.
Busser 1 Help the food servers. High School Diploma or
Clean tables \, taking
plates utensils and
drinkware to be equivalent.
washed. Need strong
Make sure water prioritization and
glasses are full and organizational skills.
reset tables for the
next attendees.
Organizational Structure
employees under the business management. This business entity consist of the
organizational structure, goals and objectives, mission and vision, rules and
regulations and participation of the members for the annual success of the
occurs for the development of the later administration of new business partner.
ORGANIZATIONAL STRUCTURE
Corps d’ Elite
OWNERS/MANAGERS
Chef
Servers
manner.
necessary.
Personnel may require uniforms for just specific positions and keep
Appearance include limiting the use of heavy colognes and perfumes and
Responsible for the preparation and handling of food must adhere to strict
Production Schedule
MARKETING FEASIBILITY
Nowadays, catering services became famous in our country. One of the reason
was being practical, since preparation needs effort, manpower and budget.
“manual labor” with little or no prestige. 10% of the clients are in working
class who prefer to a catering services than to prepare in their own since
2. Middle class - is the group of the people with typical-everyday jobs that
pay significantly more than the poverty line. Those with higher skills are
rewarded with higher paying jobs or raises, while workers with lower level
skills are not paid as much or simply hot hired. 70% of the target market
are middle class who prefer to be practical since they afford a catering
services. Most of the time, middle class are those who loved events and
wanted to be flawless event. Those are no time to prepare things and hire
3. Upper class – these extremely wealthy people live off the income from
expensive social clubs, and send their children to the finest schools. As
might be expected, they also exercise a great deal of influence and power
nationally or globally. 20% were in upper class since they much afford
hiring someone for an event and prepare for them. Most likely, they
Demand
after the successful of product sale then it will be increased gradually after few
customers.
Supply
and Hernandez Supply Store for the materials needed in the business. Some
factors may affect the supply of the materials such as the business competitors
If you are the first to start such business in an area, you are lucky enough.
But you shouldn’t relax or hike your price; it must be relatively comparable to
game in order to keep your customers and to remain relevant in the business.
And remember that people are always waiting for the first man to succeed before
they start theirs. While some will open theirs to kick you out of business.
Brotherhood Computer
his/her preferred kind of service. Every day, students, teachers and other people
are in need of this kind of service for their paper works. Thus, the demand of this
service is very high since it is located in a populous area and beside a university.
The supply of the materials will be stable because it is near in a town center that
shouldn’t be a case where customers will have wait long hours or coming back to
check on you several times. They may be discouraged and sought for services
elsewhere.
The project is feasible knowing that people specially students were doing
affordable for the customers and for them to ask for our service and
The business offers part-time job to those who are pursuing their dreams
customers around the target market of Comshop.net could acquire patron our
service.
computer applications. This will give you an edge over many competitors, and it
will give you the opportunity to render some specialized services, and you know,
that will earn you extra cash. In case of school environment, majorly higher
institution, some lazy students do look for people who will help them with
Initially, the whole thing may seem slow and uninteresting, but as time goes on;
with hard work and sincere dedication you will enjoy the profit generated. Do not
be in a haste to make profit, give the business some time to grow and never stop
Most people do look for services that cut down their expenses, reliable
and durable. So, you must offer affordable service to the customers, and make
sure it doesn’t come back to haunt you. It is welcome if you have different price
plan, for instance, having price plan for customers who need urgent service, price
plan for regular customers and those who do large volume of jobs. It is a
Target Market
1. Area Coverage
Comshop.net aimed to offer its services near the schools and
university where many students and teachers are in there. The proposed
as a populous area for business ventures. The target are of this business
were a lot of individual person were always in that place. This kind of
2. Consumers/Customers
The business will be made feasible and profitable to build up in this type of
economy. We desired to know what customer wants. That’s why the proponents
set up their strategic plan of how to convince to enter in the computer business
center.
1. Practices of Competitors
proponents had taken the risk of competitors regarding their different style
PRICE
Location
Promotion
The business will be promoting through online or internet pages. For
affective promotion, the business will also distribute fliers and posters in the
nearest areas.
Projected Sales
Descriptio Beg Purchas Sold End Selling Unit Total Total Profit
n Bal. e Bal. Price Cos Selling Unit
t Cost Cost
Typing 200 0 200 0 50 25 10,000 5,000 5,000
Printing 250 0 250 0 10 4 2,500 1,000 1,500
Photocopy 275 0 275 0 5 2 1,375 550 825
Scanning 230 0 230 0 10 5 2,300 1,150 1,150
Laminating 20 0 20 0 30 15 600 300 300
Binding 30 0 30 0 70 35 2,100 1,050 1,050
Tarpaulin 15,00
100 0 100 0 300 150 30,000 15,000
0
Total 24,05
475 236 48,875 24,825
0
Projected Expenditures
Daily Weekly Monthly Yearly
Manpower 1600 11,200 38,000 576,000
Utilities 2,500 30,000
Office Supplies 1500 18,000
Total 0
CHAPTER 4
PRODUCTION FEASIBILITY
The Service
Comshop.net will render their service with the use of computer. These
ordered stack of paper sheets that are folded together into sections or
together along one edge by either sewing with thread through the folds or
Detailed Engineering
Machinery and Equipment Requirements
Cleaning Supplies
Office Supplies
Manpower Requirements
the organization with respected field of specialization could not such support for
the maintaining goals and objectives with honesty and leadership in business. No
business will ignore the wastes. As the proponents of the project, we always
maintain the cleanliness and orderliness of the workplace so that in that way, we
can attract more customers. All corners of the room should be cleaned as well as
the floor should always be moped. For the garbage, we separate the
Financiers
give the needed amount for their capital in starting the business. We will be going
to use our personal savings and loan from a co-operative society which we
belong to. The reason why we are considering the both is because my personal
savings cannot buy all the necessary equipment to start with, but with the help of
the loan all the necessary equipment needed can be purchase. The loan is a
short time loan with payment duration of one year in which the payment
and the demand of the product or service needed in that area. You should
determine your projected suppliers of your products and materials. The most
important is that you should know if your project will be feasible and profitable to
COMSHOP.NET
Income Statement for 1 year
Manpower ₱ 576,000.00
Utilities ₱ 48,000.00
Total ₱1,558,440.00
COMSHOP.NET
Balance Sheet
For the Month of January to March 2020
Capital ₱ 9,316,740.00
Manpower ₱ 576,000
Utilities ₱ 48,000.00
Cash Flow
Assets ₱ 899,700
Less Expense
Manpower ₱ 345,600.00
Utilities ₱ 48,000.00
Total ₱ 9,986,040.00
Excess ₱ 899,700
Period t t0 t1 t2 t3 t4
₱
Initial
8,658,00
Investment
0
Annual ₱ 17, ₱ 20, ₱ ₱
595,000 234,250 23,269,387. 26,759,795.63
Benefit 5
Annual ₱ ₱ ₱ ₱
Operating 8,658,00 9,956,700 11,450,205 13,167,735.75
Maintenanc 0
e Cost
Annual Net -₱ ₱ ₱ ₱ ₱
8,658,00 8,937,00 10,277,55 11,819,182. 13,592,059.87
Flow 0 0 0 5 5
= 8,658,000 + 39,754,698
NPV = ₱48,412,698
= 61,222,603.075
(.572)
= 30,125,904.939
B/C = 48,412,698/30,125,904.939
= 1.6
SOCIO-ECONOMIC FEASIBILITY
in obtaining the profit but to contribute in the economic growth of the community.
especially for students and teachers as well as other people who needed this
king of service. In times the country are decreasing its wealth from the truth of
corrupt government, people in our country are suffering in finding a stable job
established factories. The investment for this business venture could help not
only for the growth of the economy but also a job provider to those people who
wished to be employed.
individual person in the country will be given the opportunity to have a job to
sustain the daily needs of their family. In case the project became successful,
many of our school youth will be the beneficiaries as they establish foundation to
legalize the business names and activities being operated. The business will
secure also a Building Permit from the Municipal Hall for its operational activities
on a certain idea. The business shall also be registered from the Bureau of
Internal Revenue (BIR) for the tax declarations of the operation to avoid any
compensation.
Lastly, all of the employees were legible to refer to the Social Security
System for their life insurance and benefits while they are working.
Legal Aspect
1. Barangay Clearance
2. Mayor’s Permit
3. Business Permitp
4. Business License
5. Fire and Security Inspection Certificate
1. Copy of Contract
3. Location Plan
4. Vicinity Map
and we want to satisfy their needs and make it beyond their expectation.
and all services will bin high quality in terms of printing, laminating, typing job and
book binding.
to meet the demand of the middle to higher income local market area residents.
We will assure our customers about the high quality product and excellence in
service.