Kobe Chu - Claps

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CLAPS analysis 

Use this template to help you analyse and deconstruct a work of non-fiction. 

 
 
  Questions to ask   Analysis 

Context  What is the context of the  Haven (​Q̸̷̛͜'̷̡̢t̡͜҉h͜͞o̴o̸̵̡͞m̷̵͢e҉̴́͜r̕͡) 


text? When and where was   
it published? What cultural  Women in historical times were confined to 
references are present in  specific roles within the household, mostly to do 
the text? What social  with housework and “maternal work”. In this text, 
values and beliefs are  Fleming comments on these gender roles that 
present in the text?  have been assigned to women, stating that even 
if these gender responsibilities had been 
removed from these housewives, they will still 
have no identity. She uses this archaic 
comparison to today’s society, placing social 
media slang such as “help me” in the 
embroidery to draw parallels between the 
historical society and modern. This allows the 
audience to see that little has changed in the 
decades and centuries of history for housewives 
and mothers. 

Layout  How is the text organized?  Jeffrey 


How does it start and how   
does it end? Does the text  There are text consists of two images of what 
use a particular structural  looks to be quilts. The text starts with a simple 
feature, such as the  line talking about women and embroidery. The 
inverted pyramid? Does  designs of the two quilts “help me” and “so so 
the text include  bored” could symbolise the desire to break free 
sub-headings, photos,  from the societally created artificial personality 
CLAPS analysis 

bullet points, or other  created among women. The subheadings that 


formatting features?  the text uses a two-part subheading for the texts 
as there are two main visual elements in the text. 

Audience  Who is the text aimed at?  The cartoon is directed to women who support 
Make reference to age,  feminism and female empowerment. Fleming 
education level, nationality,  expresses how females are restricted to the 
and gender. How do you  stereotypical duty of doing chores in the 
know that this is the target  household. When this duty is taken away, by 
audience? Who published  “domestic servants” as stated in the cartoon, 
the text and who is their  they are left with no other purpose as they are 
target demographic?  oppressed by societal stereotypes that prevent 
them from having other personal endeavours. A 
21st-century audience would find such a subject 
familiar, as equality between races and genders 
has been increasingly advocated for in modern 
society. This cartoon would be specifically 
targeted towards middle-aged women who 
resonate with the same problems (it is 
suggested in the cartoon that Fleming is talking 
about housewives). 

Purpose  What is the purpose of the  It is to inform the audience that perhaps female 
text? Is it to persuade,  stereotypes and bias that existed back in the day 
inform, educate, describe,  still exists now. Even though these women were 
entertain, argue, or  in a privileged position, they were still oppressed 
explain?  and as women, they weren’t expected to 
achieve as much as men. This text wouldn’t 
apply to “men domestic servants”, because 
unlike women, they were expected to go 
outside, work and be cool. This text informs the 
audience that this mentality and expectation of 
women still exists, and I’m sure some women 
today can still relate to this sentiment, as it 
“speaks to us across the centuries”. 

Style  What stylistic features does  Lines: 


the text use? How do these  they are squiggly and looks hand-drawn. This 
techniques help to  shows the lack of care and tediousness that girl 
establish the meaning of  servants are going through in embroidering 
the piece? In what way do  these embroideries. These exemplify the theme 
the techniques connect to  of gender stereotypes in the patriarchal system - 
the themes or topics  that women do elegant housework; whereas 
explored in the text?  with the style of the lines shows that’s not true as 
women are sick of these stereotypes and rather 
not make embroidery under the influence of 
these stereotypes. 
 
Colour: 
The colours are in black and white. The 
gloominess of the colours portray a sense of 
CLAPS analysis 

boredom and a lack of creativity. This shows 


how the women are illustrating that they are not 
subject to these female stereotypes - not all 
women can embroid or has the passion to 
embroid. Which goes to show that just because 
they are women doesn’t mean they can embroid 
or want to embroid. 
 
Shapes: 
the shapes and drawn illustrations of the cute 
animals and nature shows the stereotypical 
images that female would draw themes of 
cuteness, peacefulness and elegance. 
Therefore, by juxtapositioning with the words 
like ‘so so bored’ shows the irony in which they 
are drawing these embroidered cute creatures 
are actually not in their liking to draw at all. 
These are made by gender stereotypes by men 
that women must behave in such a way and 
think in such a way to express their femininity 
under the influence of the patriarchal system. 
 

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