SHOPPING FOR A HOT DOG CART?

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Table of Contents
a) Getting a Business License .......................................p 3
b) Getting the Financing Arranged .......................... p 4-22
- 1) Sample Business Plan

- 2) Start Up Expenses Worksheet

- 3) Sample Commissary Agreement

- 4) Sample Rental Agreement

- 5) Negotiating for a Location

- 6) Day to Day Bookkeeping

- 7a) Sample Inventory Form

- 7b) Sample Statement Form

- 7c) Sample Day End Inventory Summary

c) Getting Health Dept. Approvals ......................... p 23-35

- 1) Health Dept. Links

- 2) Health Guidelines

d) Searching for a Location .................................... p 36-41

- 1) Location Ideas
- 2) How to Select a Location
e) Searching for Suppliers ..................................... p 41-50
- 1) Sample Inventory Reorder Form
- 2) Supplies List
- 3) Food Suppliers
f) Regular Schedule & Events Calendar ............... p 51-53
- 1) Special Events List
g) Selecting Your Cart ..................................................p 54

h) Transportation ..........................................................p 55
i) Management Guide .............................................. p 56-72

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 - 1) Employer's Guide to Employees
- 2) Dress, Deportment & Hygiene Code
- 3) Employee Rules of Conduct
- 4) Employee Warning Notice
- 5) Employee Termination Notice
j) Hotdog Cart Operations and Maintenance Manual …p 73-91
- 1) Daily Check List
- 2) Inventory Reorder Form
- 3) Sample Menu
k) Frequently Asked Questions………………………….. p 92-98
- 1) Health Department Questions
l) Marketing and Selling…………………………………….p 99-109
- 1) The Psychology of Selling
- 2) Advertising and Promotion Ideas
- 3) Sample Promo Flyer
- 4) Recipes
m) Tips for Success…………………………………………..p110-112

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Getting a Business License
There are three types of licenses that your local city hall may require that you
have:

1. Business License.
2. Location Permit.
3. Special Events Permit.

Business Licenses are usually procured at city hall. The cost usually varies
from about $60.00 to as much as $300.00 per year depending on the city.
Often cities have information about business licenses posted on the city web
site. You may even be able to obtain and
pay for your license online.
“Check at the same
time to see if you will They should, at the same time, give you
also require a details about the Do’s and Don’ts, where
Location License for you can and cannot locate your hotdog
your hot dog cart.” cart, and information on any other local
by-laws that apply to the hot dog vending
business. This is a good time to ask any
questions about the retail food business
as it applies to your area.

Check at the same time to see if you will also require a Location License for
your hot dog cart. For instance, if you want to have one location for mid week
business, Monday to Friday, and another location for working on the weekend,
you may be required to have separate location permits for these.

One final license that you should inquire about is a Special Events Permit. If
you want to take advantage of any special tourist events, sports events, etc,
you may be required to also have a separate permit for those occasions in
addition to your normal location permit.

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Sample Business Plan
Executive Summary
I plan to start up a hot dog cart vending business in the downtown Hungryville
business complex serving the lunch hour business crowd 10:00am to 2:00pm
weekdays Monday to Friday.

This area is currently under serviced with long line ups observed at the 3
existing vendor carts and 4 sit down or take out restaurants. Many of the area
workers have to walk a long distance or even drive to get to these existing
venues. I have determined that a fourth vendor cart strategically located at the
ABC Business Complex would be highly successful. This business complex
alone has a weekday population of 5000 personnel not including visitors.

The American hotdog council estimates that Americans consume 20 Billion

hot dogs per year. They are enjoyed by 95% of U.S. households. That works
out to be 70 hotdogs per person per year. Approximately 15% of these are
purchased at American style hotdog vendor carts. Based on these figures and
a retail price of $5.00 per serving including side order and beverage, the
annual sales potential in the Hungyville business complex area is $ 262,500.

The business will be registered under the name “Bob’s Dogs Vending Co.”. It
is a sole proprietorship.

To start up the business I require a 2 year loan of $10,000.00 in addition to my

own investment of $5000.00 to cover the purchase cost of the vendor cart and
start up supplies. Please refer to my attached Start Up Cost Estimate sheet. I
st
plan to start the business June 1 .

Marketing Plan
Estimated gross annual sales are $ 175,000.00 based on estimated sales of
200 average vendor servings per day. This sales level is realistically achieved
by daily serving only 4% of the personnel in the business complex alone.

The product line will consist of standard size quality sausage dogs, jumbo size
dogs, related condiments, side order items including cole slaw and potato
chips, as well as canned soft drinks and bottled water. Please see the
attached Menu sheet.

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Prices have been set by researching prices charged by other area vendor
carts. The profit margin achieved is 66%. Please see the attached item cost
versus retail price comparison sheet.

To achieve success and market capture, a professional quality focused

business approach is to be maintained. This will ensure customer satisfaction
and repeat business. Please see the attached policy sheets titled “Vendor
Cart Dress Code” and “Employee Rules of Conduct”. These will be company
policy and strictly adhered to.Competitors are 3 existing vendor carts and 4 sit
down or take out restaurants, all at a considerable walking distance from the
ABC Business Complex.

Operational Plan
“To achieve
success and
The cart will be stored and serviced at the
market capture,
owner’s residence at 21 Green Park Drive,
a professional
Pleasant view, OH. It will be moved into
quality focused
location daily ready for business at
business
10:00am . Perishable food supplies will be
approach is to
stored or purchased from John’s Deli at
be maintained.
123 River’s Edge in Hungryville and
This will ensure
loaded into the cart each morning. This
customer
arrangement will also facilitate meeting all
satisfaction and
health dept. regulations.
repeat
business.”
See the attached copy of the storage and
supply agreement between John’s Deli
and Bob’s Dogs Vending Co. The vendor
cart meets all health dept. codes and
regulations and will be properly licensed and inspected. It will be maintained
according to the manufacturers Vendor Cart Operations and Maintenance
Guide as well as all county health department guidelines. A business license
and location licence have been acquired from the city. A rental agreement has
been reached with the ABC Office Complex management.

Food supplies and other necessary supplies have been sourced from local
reputable and reliable suppliers. Please see the attached “Supplies List” and
“Vendor Cart Reorder Form” for details.

Financial Plan

Monthly estimated sales are $14700.00

Monthly sales profit margin after food purchase costs $ 9786.00

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Less the following costs (estimated monthly)
Estimated product spoilage $ 586.00
Commissary rental $ 400.00
Vendor Cart Rental $ 400.00
Business/ Health licenses $ 100.00
Business insurance $ 100.00
Business training $ 100.00
Other Business costs (tel, bank) $ 50.00
Cleaning supplies $ 100.00
Clothing allowance $ 100.00
Equipment repairs allowance $ 200.00
Business loan repayment $ 600.00
TOTAL monthly expenses $ 2736.00
Monthly Net Profit $ 7050.00

2) Start Up Expenses Worksheet

1 Business License Fee - 1 year $100.00
2 Vendor Cart Location License Fee - 1 year $100.00
3 Health Department Cart Inspection Fee $25.00
4 Health Department Food Handler Training $50.00
Course Cost
5 Hot Dog Cart Purchase Cost - New Yorker + $3500.00
Options
6 Initial Food Inventory Purchase Cost - 1 month $300.00
7 Initial Cost of Other Cart Supplies $50.00
8 Commissary Storage Fee - 1 month $0 to $50.00
9 Vendor Cart Location Rental Fee - 1 month $0 to $300.00
10 Business Supplies $10.00
11 Business Insurance - 6 months $400.00
12 Other Business Costs (Telephone, Bank) $100.00
Total Start Up Costs $4435.00 to
$4785.00

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3) Sample Commissary
Agreement
Letter of Agreement between Commissary and Hot Dog Cart
Vendor

Date: _________________

This is a letter of agreement between John Delicious, owner

of John’s Deli, and Robert Dogleash, owner of Bob’s Dogs
Vending Co., to lease the use of the refrigerated storage
area of John’s Deli.

John’s Deli agrees to set aside room for the estimated 3 day
supply of meat for Bob’s Dogs and to allow these supplies
to be delivered here. John’s Deli will also supply daily to
Bob’s Dogs the estimated daily supply of grated cheese,
chopped onions, chili, and cole slaw at the agreed upon
prices and amounts as shown below.

Grated cheese 5 lbs / day $2.50/lb

Chopped Onions 5 lbs / day $ 2.50/lb

Chili 5 lbs / day $ 2.50/lb

Cole Slaw 10 lbs / day $ 2.50/lb

The lease amount will be $500.00 monthly paid at the

beginning of each month. The food items supplied will billed
weekly and payable upon receipt of invoice.

The lease will be in effect for one year from the above date
and begin when the first supplies are received on site at
John’s Deli. The lease may be terminated at any time due to

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non-payment, non-compliance, or with 30 days notice from
either party.

Signed and Agreed by:

John Delicious, John’s Deli

Robert Dogleash, Bob’s Dogs Vending Co.

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Order Form
Last Name

First Name M.I.

Address Apt./Unit

Postal
City Province Code

Phone ( ) E-Mail

Method of payment   
Cheque VISA MasterCard

Exp.
Credit Card # Date

Name as it appears on card

Signature

Item No. Price Qty Amount

.

Subtotal
PST
GST
Shipping
Total

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 3) Sample Commissary
Agreement
Letter of Agreement between Commissary
and Hot Dog Cart Vendor

Date: _________________

This is a letter of agreement between John Delicious, owner of

John’s Deli, and Robert Dogleash, owner of Bob’s Dogs
Vending Co., to lease the use of the refrigerated storage area
of John’s Deli.

John’s Deli agrees to set aside room for the estimated 3 day
supply of meat for Bob’s Dogs and to allow these supplies to be
delivered here. John’s Deli will also supply daily to Bob’s Dogs
the estimated daily supply of grated cheese, chopped onions,
chili, and cole slaw at the agreed upon prices and amounts as
shown below.

Grated cheese 5 lbs / day $2.50/lb

Chopped Onions 5 lbs / day $ 2.50/lb

Chili 5 lbs / day $ 2.50/lb

Cole Slaw 10 lbs / day $ 2.50/lb

The lease amount will be $500.00 monthly paid at the

beginning of each month. The food items supplied will billed
weekly and payable upon receipt of invoice.

The lease will be in effect for one year from the above date and
begin when the first supplies are received on site at John’s Deli.
The lease may be terminated at any time due to non-payment,
non-compliance, or with 30 days notice from either party.

Signed and Agreed by:

John Delicious, John’s Deli

Robert Dogleash, Bob’s Dogs Vending Co.

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 4) Sample Rental Agreement
Rental Agreement between Land Owner and Hot
Dog Cart Vendor

Date: _________________

ABC Business Complex, 6789 Commerce Way, Hungrytown, OH, 5778, (123)
456-0987

This is a letter of agreement between Don Intime, property manager of the

ABC Business Complex, and Robert Dogleash, owner of Bob’s Dogs
Vending Co., to rent on a monthly basis 2 adjacent parking spaces in the
north end parking lot for the purpose of operating a hotdog vending cart
during business hours Monday to Friday each week. ABC Business
Complex will also allow Bob’s Dogs access to an outdoor electrical supply
outlet to furnish 120 volt power to the vendor cart using an approved
outdoor extension cord.

The lease amount will be $750.00 monthly paid at the beginning of each
month.

The lease will be in effect for one year from the above date and begin when
Bob’s Dogs first commences business pending delivery of the vendor cart
from the manufacturer. The lease may be terminated at any time due to non-
payment, non-compliance, violation of local safety codes, or with 30 days
notice from either party.

Signed and Agreed by:

Don Intime, Property Manager, ABC Business Complex

Robert Dogleash, Owner, Bob’s Dogs Vending Co.

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5) Negotiating for a Location
How to Negotiate for a Location with a
Landlord:

See It From His Point of View:

Keep in mind that the small amount of rent that you will generate is
not likely to be the Landlord’s greatest concern or motivation. His
primary concern is his own primary line of business. If he is a
property manager overseeing a plaza or a business complex, he will
be concerned about how your business will affect his other tenants.
If he is a large store owner, he will be concerned about how your
business reflects on his store's reputation and affects his customer
traffic.

In fact, don’t even bring up the matter of rent. If the subject of money
is to be raised, let him be the one to bring it up.

Motivate the Landlord:

 First highlight the benefits that your hot dog cart will bring to
his establishment:
 Your WillyDog cart will draw more business to his business.
 Your WillyDog cart will not take away from existing business
but will enhance it by adding variety.
 Your WillyDog cart will improve employee and customer
morale.
 Your WillyDog cart will keep his employees from leaving the
area for lunch and taking long breaks.
 Your WillyDog cart is attractive and can be used in
promotional ads.

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Impress the Landlord:

Also emphasize how you intend to operate your hot dog cart in a
manner that will enhance his business environment. Mention the
following:

 You will operate your WillyDog cart in a professional and

safe manner (meeting all health guidelines, snappy uniform,
area clean-up, etc.).
 You will create a positive atmosphere that will be good for
his business as well.
 You can be flexible and reasonable to deal with.
 Show the Landlord your Business License and Health
Dept Permit as these will establish your credentials as a
professional food service.
 Show the Landlord your employee rules of conduct policy
and vendor cart dress and deportment policy as these will
allay his fears and build his confidence in you as a reputable
vendor.
 Show the Landlord a picture of the WillyDog cart you intend
to use as well as its specifications and features.

Sell Yourself as a Professional Business Person:

Negotiate in person. Look professional. Dress the part. First

impressions really count the most.

 Men should be clean shaven. Dress in business clothes and

wear a tie.
 Women likewise should dress as business person not in
casual or revealing clothes.
 Show him your employee standards of conduct handbook.
 Rehearse your presentation so you can handle any
objections professionally.

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Other points to keep in mind:

Know exactly what you want and need from him to be successful –
the location and amount of space you will use, AC power, hours of
operation, etc.

Have a copy of the rental agreement for him to sign.

Monthly rent should not exceed two days gross sales.

Rent for special events should not exceed 15% of gross sales.

Do not allow the Landlord to dictate your working hours.

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 6) Day to Day Bookkeeping
Bookkeeping That Works.

Cook the Food – Not the Books

A simple, straight forward bookkeeping system is important to you

and your business. It is the foundation of a successful business.

Good bookkeeping will enable you to analyze your business on an

ongoing basis.

Good bookkeeping will also save you much time and minimize
frustration.

Keeping It Simple (KISS me quick)

A key rule of thumb is the KISS principle (Keeping It Simple is

Smart). Many people think that bookkeeping and financial
statements are highly complicated activities reserved for the realm of
accountants only. For a small business , this simply is not the case.
The only skills required are to be able to count, record, add and
subtract. Some simple forms for inventory control and profit / loss
statements make this even easier.

One method used in keeping the accounting simple and easy is to

pay CASH up front for all your supplies. This has a few important
advantages:

1. You should get better prices for paying up front compared to

paying on account in 30 days.
2. You are able to quickly determine the success of your
recent activities.

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 3. There will be no surprises at the end of the month when the
bills come in.
4. Your accounting will be kept to a few minutes each day
rather than a time consuming burden at the end of the
month.

Keep Accurate Records Daily (KARD me)

CASH does not mean that you don’t get receipts or are involved in
shady activities such as dodging taxes. It is simply a tool to keep
accounting simple and to get the best prices for supplies.

You will need to keep all your receipts in order to keep accurate
records both for your own information and to show government
agencies at tax time. Without accurate records, you will find it difficult
to take advantage of all the business deductions and credits to which
you are entitled.

Never rely on your memory. Put it in writing.

Keeping your records simple and up to date will also save you
money when you actually do need an accountant at tax time.

Keep receipts of all business related expenses including day to day

supplies, equipment purchases, employee pay, office supplies,
business loan interest, and vehicle mileage or fuel (spent driving to
work, suppliers, business meetings, etc). These various expenses
are all deductions at tax time and they will really add up over the
year.

Keep business expense items on separate bills from other personal

expense items i.e. business food supplies versus personal groceries.
Mark on the receipt what the items were for i.e. a special event or
weekly supplies. You may have to write in what the items actually
are as many stores use acronyms in their descriptions that military
pilots would find mind numbing. This will prevent much confusion.

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Keep your records in a safe place such as a filing cabinet or banker’s
box. Keep separate labeled file folders for the different types of
business expenses such as consumable food supplies, equipment
purchases, uniform expenses, advertising and
promotion, loan interest payments, employee pay, office supplies,
vehicle expenses, rent payments, licensing and training, etc. The
different expenses have different rates of deduction or
differentplaces to go on the tax form. Keeping them separate will
save a ton of time and money at year end tax time.

Make up new record folders for each new year.

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 7a) Sample Inventory Form
Vendor Cart Inventory Form

# √ Product Supplier Qty $ea. $Total

Item

1 Reg. Hot John’s Deli

Dogs

2 Jumbo Dogs John’s Deli

3 Reg. Buns Tina’s

Bakery

4 Jumbo Buns Tina’s

Bakery

5 Chip Bags Costco

60g

6 Cole Slaw John’s Deli

7 Chopped John’s Deli

Onions

8 Sauer Kraut Costco

4L

9 Grated John’s Deli

Cheese

10 Reg. Costco
Mustard 4L

11 Hot Mustard Costco

4L

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12 Ketchup 4L Costco

13 Relish Costco

14 Mayonnaise Costco
4L

15 Red Onion Costco

S. 1L

16 Soda Costco

17 Bottled Costco
Water

18 Fruit Juice Costco

19 Forks Costco

20 Napkins Costco

21 Foil Bags Restaurant

Supply

22 Take Away Costco

Bags

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 7b) Sample Statement Form
Profit / Loss Statement

Date: ___________________

Location: _________________

Items Purchases & Expenses Remaining Qty or Income

A B
Sausages
Hot Dogs
Buns - Regular
Buns - Special
Pop
Water
Juice
Condiments
Chips
Commissary
Propane
Wages
Cash On Hand
Location Rent
Other Supplies
Other Supplies
Other Expenses
Other Expenses
Sub-Totals $ $

Net Profit = (Total of B) – (Total of A) = $

Completed By: _________________________

Comments:

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 7c) Sample Day End
Inventory Summary
Inventory Count

Date: ______________________

Item Start End Sold Waste

Sausages
Hot Dogs
Buns - Reg
Buns – Spl
Pop
Water
Juice
Chips

Completed By: _________________________

Comments:

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 c) Getting Health Dept.
Approvals
Check with your Local Health Dept.

They will tell you about local codes to which you and your new cart
must conform. Obtain a printed copy of these health codes for future
reference.

Take with you the schematics and details of your hot dog cart (print
these off from our site). They may want to know the technical
specifications such as materials of construction, equipment installed,
water capacity, and other features to compare with their codes and
regulations.

Be professional, friendly, polite and patient. Take notes. Ask

questions if you do not fully understand any points. It is easier and
less costly to ask questions first than to pay fines later.

Many hot dog vendors step around local health codes by making
a deal with a nearby commissary. A commissary is a restaurant or
deli that will provide you with food preparation and storage services.
By getting them to set aside some storage area for your food and
prepare some of the condiments, you avoid the hassle and worry of
having to meet many difficult regulations! In some areas the local
laws require that a hot dog cart operator must work from a
commissary.

See the section of this site Health Department Links for a list of
helpful links to various Health Department web sites in the U.S.
and Canada. These often have good detailed information for food
service businesses. We have included clues and directions to get
you to the places you need to go.

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You can also go to your local city web site and your county health
department web site and search for information. Look for headings
or search for info using the terms food handling, food protection,
food manager certification, food service certification, mobile vendor,
hot dog vendor, permits, and licenses.

Often these local city governments offer short training courses on

starting a small business in their city and food handling certification
courses. These courses usually take between 6 and 15 hours and
generally cost between $100 and $400. Often city business permits
can be procured on-line. A food handling course varies in length
from 1-3 days.

See the section Health Guidelines for a plain language

comprehensive guidebook on how to run a hotdog cart within the
parameters required by most health departments in North America.

Customers in California must now conform to the new California

Retail Food Code which came into effect in July of 2007. The new
Cal Code is the most comprehensive set of health department
legislation affecting mobile food vendors in the United States. To
help our customers accomodate these new regulations, we have set
up a special web site to deal exclusively with hot dog carts in
California. Please see our new site California Hot Dog Carts .

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 1) Health Dept. Links
Health Department Help Page

Links to some handy web sights useful in starting up an

American or Canadian hot dog cart business.

U.S. Food Health Links:

The United States is a world leader in the science of Food Safety

and has a huge infrastructure in place to govern this area. As a
result some of these sites are enormous. It’s like trying to drink from
a fire hydrant. So we have included clues and directions on how to
get to some of the pertinent information for an American hotdog cart
operator.

www.healthguideusa.org/local_health_departments.htm

Links to County Web Sites : This site is a huge index of all the
county health departments in every state in the USA. Click on the
above master link. Then click on your State and then your County.
This will take you to your local county health department web site.
Look for internal links with headings such as Food Safety,
Environmental Safety, Mobile Food Units, Regulations and
Licensing, or go to the Search Box and search terms such as hot
dog carts, mobile food stands, temporary food stands, food vending,
or itinerant food vending.

www.fda.gov

25
It’s a big site! Go the the A-Z index. Then to the “S” in the Index. It
provides a list of links to all the various State health departments.

www.foodsafety.gov

Another big site. Lots of info. Click on the button for “Federal and
State Gov’t Agencies”.Then go down to the heading entitled “State
and Local Gov’t Agencies”. If your state isn’t listed click on the first
subheading “Overall Listing of State, County and territory Listings”.
There you will find a comprehensive contact list.

www.fsis.usda.gov

Excellent information on safe food handling, meat storage

guidelines, and background info on the meat products you will be
selling. Just type “hot dog” in the search box in the upper left corner
of the home page.

www.profoodsafety.org

Information for foodservice professionals in 14 languages!

www.idph.state.il.us/about/fdd/fddintro.htm

This Illinois Health Department site has some excellent info on food
safety and printable charts on food temperature requirements.

www.lapublichealth.org

Click on “Food Safety”. Many other useful links for American hotdog
cart vendors in California and especially the Los Angeles area.

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For Canadian Hot Dog Stand Operators:

www.hc-sc.gc.ca

Canadian Federal Government Health site (Health Canada). In

English or French.

Go to the A-Z index to “F”. Click on “Food Safety”, then click on

“Safe Food Handling”.

www.inspection.gc.ca

Canadian Food Inspection Agency (CFIA) site. In English or French.

To find your local food health authority anywhere in Canada follow

these instructions: Click on “Food”, then “Retail Food”, then
“Information for Restauranteurs and Food Service Operators”, then
“Local Inspection Authority”.

Also go to A-Z Index, Then click on “Food”, then go to “F” for “Food
Safety Tips”. Good info at “Barbecuing”.

www.regional.niagara.on.ca

This site has some really good plain language tips for a hot dog cart
operator. Click on “Living”. Click on “Public Health” on the drop down
menu. Then click on the “A-Z Index”. Scroll down to the heading “Hot
Dog Cart Requirements”. Good info!

www.toronto.ca

Click on “Health” under the heading Living in Toronto. Click on the A-

Z Index. Scroll down to the heading “Hot Dog Carts – Requirements
for”. Excellent information in a practical easy to read format!

27
 2) Health Guidelines
Serving Food:

Check with your local County Health Department for your specific
local codes concerning mobile food vendor carts pertaining to your
area as they do vary somewhat from place to place. For instance,
some Health Departments will not allow hot dog carts to serve dairy
based condiments such as mayonnaise, grated cheese or even
squeeze bottle cheese. In other areas of the country, these
condiments are allowed.

The following guidelines, however, are generally universal in nature

and are designed to keep you, your cart , and your food safe and
appealing. Keep in mind that as a hot dog vendor you are
considered to be a food handler by the Health Department officials
and, therefore, you must operate under strict health guidelines.

Poor personnel hygiene, especially lack of or improper hand

washing, is the number one cause of food borne disease outbreaks
in the United States. It is also a very easily preventable cause of
disease transmission. In this case the old axiom “an ounce of
prevention is worth a pound of cure” is very true. One such incident
of disease transmission could seriously harm many people and ruin
your business. Follow the guidelines!

Meet the Meat Guidelines:

Meat is considered by health officials to be a potentially hazardous

food. This is because if it is stored at an improper temperature it can
support the rapid growth of bacteria which would then harm any
human consumers even after it has been cooked. Therefore, hot dog

28
vendors must take great care in storing, handling and cooking their
meat.

Many Health Departments will only allow hot dog vendors to

serve pre-cooked meat products in the form of wieners or sausages
that are to be re-heated to a specific temperature by steaming,
barbequeing and/or grilling on the cart. The Health Department may
not allow what are considered to be hazardous foods such as raw
meats to be cooked on a mobile food cart. These hazardous foods
include raw hamburger, ground beef, chicken, pork or steak.

Cooked meat must then be held above the temperatures specified

by the Health Department. This required holding temperature also
varies from place to place. This also requires the hotdog vendor cart
to have a thermometer on hand to
monitor the holding temperature.

“Typically, a Refrigerated meats must be

health stored below a specified
department will cold storage temperature. This
require
will require you to have another
potentially
hazardous thermometer to monitor the
foods such as temperature in your ice box or
sausages to be refrigerator. This cold storage
stored below temperature is usually about 40
40°F (4°C), and
after cooking, degrees Fahrenheit or below.
be kept above
140°F (60°C)” . The temperature zone between
the cold storage temperature and
the hot holding temperature is
called the Danger Zone.
Perishable foods such as meats should not be stored in this
Temperature Danger Zone for more than 4 hours as this will result in
rapid bacterial growth and food spoilage. Any meat that has been in
the Temperature Danger Zone for over 4 hours must be discarded.
Do not serve it!

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Health Departments will require that you heat certain foods to certain
temperatures before allowing you to serve them to people.

Pre-cooked hotdogs must be re-heated to 165°F before serving. To

accurately determine this temperature insert the thermometer
lengthwise into the center of the hotdog. Be sure not to pass through
the meat and touch the cooking surface as this will give you a false
high temperature reading.

Previously uncooked meats must be cooked to the following

temperatures according to the New York State Department of
Health:

 Chicken 165°F
 Hamburger 160°F
 Pork 150°F

Take great care to avoid cross contamination between meats and

other food items. Always thoroughly wash and sanitize food
preparation surfaces, equipment and utensils between uses. Be
especially careful when handling raw, fresh or frozen meats. The
area used for preparing meats must be washed and sanitized before
being used to prepare any other food items!

Do not place cooked meat back on the plate or surface used to

prepare or transport the raw, fresh or frozen meat.

Do not use the same utensils to handle cooked and raw, fresh or
frozen meat.

Raw, fresh and frozen meats must be stored below and separate
from any other food items to prevent them from contaminating the
other items (such as by dripping on them).

Following these rules keeps the product fresh and prevents the
growth of bacteria.

30
Considering Condiments:

Many Health Departments will not allow hot dog vendors to serve
dairy based condiment products in the form of mayonnaise, grated
cheese or even squeeze bottle cheese on the cart.

Some Health Departments will only allow hot dog carts to serve
condiments that do not require refrigeration after opening.

Condiments must be kept in clean, washable containers and must be

kept covered to prevent insects, dust, leaf litter, or rain to enter. Jars
with screw lids may not be acceptable as they do not automatically
close after each use. Often hot dog cart operators use condiment
containers with hinged lids that automatically spring closed.
Otherwise condiments may be served in small single service plastic
packages. Squeeze bottles should be thoroughly emptied and
cleaned at the end of each day or shift and fresh product added at
the beginning of each new day or shift.

If refrigerated condiments are allowed, keep them below the

specified temperature. This will require a thermometer to monitor the
temperature.

Handling Food:

Do not work with food when you are sick, sneezing, have a runny
nose, sore throat, diarrhea, vomiting, dark urine or yellowing of the
skin (jaundice) or fever. Do not handle food if you have an infected
cut or burn, pus or boil. Wear gloves over any cuts, abrasions, or
burns.

Do not touch the food with your bare hands. All food should be
handled using gloves, tongs, forks, spoons or other utensils. Keep a
clean supply of spare utensils in a clean covered container.

31
Remember, if it hits the ground, it is dirty – there is no 10 second rule
here!

Clean your utensils at days end and store them in a clean washable
covered container. Do not mix clean and used utensils together.

Provide proper food wrappers for your customers so they do not

have direct hand to food contact.

The local Health Department may require you to have a sink or even
as many as 3 sinks for washing utensils. (One for washing, one for
rinsing and one for sanitizing in chlorine bleach)

The local Health Department may require you to have another sink
devoted solely to hand washing.

Have hand soap, hand sanitizer and paper towels on hand at all
times.

Hands must be washed after using the toilet, coughing, sneezing,

blowing your nose, handling money, garbage or any other unsanitary
or toxic item. Hands must be washed imediately when you enter your
work area (the hot dog cart) even if you have just washed them in
another area such as the bathroom.

Hands must be washed using hot water and soap and lather for 15-
20 seconds and then dried using a single use towel (such as paper
towels), a clean towel on a roller dispenser, or by an air dryer. Do not
use a multi-use hand towels such as are used at home.

You must also wash your hands after eating, drinking, smoking ,
washing dirty dishes or other equipment, handling raw meat or other
food, or even before putting on gloves to handle food.

The use of gloves should not be seen as a means to short cut proper
hand sanitation. Gloves can also pick up and spread germs. You
would not use gloves to handle raw meat and then also to serve

32
cooked food as this would transmit bacteria from the raw food to the
cooked food.

Keep your finger nails clean and trimmed short. Do not wear finger
rings as these can trap and carry food particles and bacteria and
transfer them to clean food. Rings can also cut through gloves.

Headgear such as a hat or hairnet must be worn to contain hair and

prevent it from contaminating the food. No-one likes to find a hair in
their hot dog. It could cost you customers or your hard earned
reputation as a quality vendor.

Keep your clothing clean and neat.

Smoking is prohibited when handling food! Do not smoke, chew

tobacco, eat or drink when serving food. You must leave the food
preparation and serving area for any of these activities. Move a short
distance away from your cart to eat, drink or smoke. You must wash
your hands when you return.

You are, however, allowed to drink from a closed beverage container

(such as closed with a lid) while in the food service area. It must
have a handle to prevent your hand from touching the area that your
mouth will touch or it must have a drinking straw. Wash it between
uses or discard it after use.

Do not store food on the ground or the floor. This would subject it to
contamination from dirt, insects, water, and spills.

Do not store cleaning chemicals alongside food or utensils. They

must be completely separate. Keep all such chemicals clearly
labeled.

Take great care to avoid cross contamination between foods and

other items. Always thoroughly wash and sanitize food preparation
surfaces, equipment and utensils between uses. Be especially

33
careful when handling raw meats. The area used for preparing raw
meats must be washed and sanitized before being used to prepare
any other food items! Remember that raw meats are considered
hazardous foods by many Health Departments and you may not be
allowed to serve them from a hot dog cart.

Raw meats must be stored below and separate from any other food
items to prevent them from contaminating the other items such as by
dripping on them.

Many Health Departments require a roof, canopy or umbrella to be

installed over a cart to protect the food service area from rain, falling
leaves, and bird droppings.

Have a garbage container on hand at all times. Do not allow it to

over-flow. Dispose of garbage as required. Clean the container at
the end of each day to prevent odor.

Keep your food preparation and serving areas clean. Clean up

spilled condiments and wrappers.

Hot Dog Cart Healthy Daily Operations:

Keep an operations binder on hand in your cart that includes: your

business and location license, your health permit, a copy of the local
health codes, a copy of your location rental agreement (if applicable)
or vendor permit (if serving at a special event), and the operations
manual. Keep these papers in plastic protective sheet covers so that
they stay clean and readable. Always have on hand the operations
and maintenance manuals for any of the other equipment you are
using on the cart.

Always keep your product within the temperatures specified by the

local Health Department. This will require thermometers on hand to
monitor temperatures. Following these rules keeps the product fresh
and prevents the growth of bacteria. Typically a health department

34
will require hot foods such as sausages to be kept above 140°F
(60°C) and cold perishable items below 40°F (4°C). Precooked foods
such as hotdogs must be first re-heated to 165 degrees F and then
held above 140 degrees F until served.

Wash the cart every day before and after use. First wash the cart
with hot soapy water to remove any dirt or spilled food. Then use a
sanitizing solution to kill any bacteria. A sanitizing solution may be
made by adding 1 teaspoon (5mL) of chlorine bleach to 1 quart (1L)
of water. You'll need heavy cleaning gloves for this to save your
hands and skin.

Use this same procedure for cleaning all surfaces used to store,
prepare, cook or serve food, and all utensils and containers including
sinks, faucets, and even the garbage cans (to prevent undesirable
odor)

Fill the fresh water tanks with all new fresh potable water each day.
Do not keep water from one day to the next.

Empty waste water tanks at the end of each day or shift. These also
need to be washed to prevent odor.

Some local Health Departments will require the cart to be cleaned

and loaded only at the commissary. The water tanks should only be
dumped into an approved sewage drain, never onto the street or
gutter.

35
 d) Searching for a Location
The Ideal Location:

 is highly visible.
 has lots of pedestrian traffic.
 has no other competition.
 is easily accessible for your cart .
 is easily accessible for your customers .
 is close to a large hungry population.

Click here for a list of potential Hot Dog Cart Location Ideas .

Do not be shy when asking for permission to locate your cart. Many
businesses will appreciate a high quality, reliable food vendor. Some
recognize that it keeps their employees close to work at lunch time
(therefore shorter lunch breaks and more productivity). Others will
realize that you may actually help attract customers to their
business! Be sure to mention these points to local businesses.

A good location may require you to pay rent to the land owner. Be
sure to highlight the above advantages to him if he is also a large
business operator such as a plaza owner, factory, or retail outlet.
Click here for a Sample Rental Agreement that you can use. Include
that exclusivity clause if you can!

Click here for more ideas from Will on How to Select a Location .

36
 1) Location Ideas
Permanent Locations (Regular Scheduled
Locations):

 Large Lumber / Hardware / Home Renovation Stores

(Home Depot, Home Hardware)
 Large Automotive Chain Stores
 Large Grocery Stores
 Big Box Stores (Costco )
 Large Grocery Stores
 Strip Malls / Plazas / Shopping Centers
 Industrial Parks
 Business Parks
 Large Factories
 Office Complexes
 Large Office Buildings
 Government Complexes
 Court Houses
 Hospitals
 Call Centers
 Colleges, Universities, High Schools
 Military Bases
 Golf Courses
 Busy Downtown Streets
 Parks
 Beaches
 Parking Lots
 Transportation Hubs – Airports, Train and Bus Stations,
Marinas, Freeway Off Ramps, Service Stations, Truck
Stops, Car Washes
 Amusement Parks, Zoos
 Waste Disposal Sites

37
Special Events and Temporary Locations:

 Sporting Events – baseball, soccer, hockey, football, bmx

races, little league, big league
 Sales Events / Grand Openings (especially large car lots,
furniture and electronics outlets)
 Large Construction Sites
 Charity Events
 School / Church / Club functions
 Business anniversaries, open houses, golf tournaments,
company picnics
 Boat shows
 Air Shows and Fly Ins
 Car Shows
 Car Rallies
 Conventions
 Music Festivals
 Carnivals
 County Fairs
 Antique Shows
 Farm Shows
 Craft Shows
 Cultural Events
 Theatres
 Flea Markets , Swap Meets
 Home Shows
 Industrial Shows
 Parades
 Auctions
 Estate Sales
 Fishing Derbies
 Tourist Attractions
 Seasonal Areas:
 Beaches / Piers
 Marinas
 Zoos
 Parks

38
Catering:

 Birthday Parties.
 Anniversaries.
 Company banquets, tournaments.

Notes:

Keep in mind that you will need large pedestrian traffic to make it
worth your while.

Be careful with special events that you meet the specific needs of
that group of people in attendance at that event.

Keep an event log – record attendance (if known) and items sold.
This will be valuable for planning for future events such as next year.

39
 2) How to Select a Location
Make sure you put your Willy Dog business where the
business is.

The 4 ingredients of a profitable Willy Dog

site are:

1. High Visibility
2. Heavy Foot Traffic (or Drive-By)
3. Favorable Competitive Situation
4. Easy Customer Access

It often appears that some of the best spots are already taken by
existing vendors or that they may be prohibited because of local by-
laws or government regulations. Use a bit of imagination and you will
find an endless quantity of excellent locations.

Most people think that the best hot dog cart locations are street
corners. In reality, many of the best
locations are on private property
not public property locations.
“Show me a place
where there are a In the case of private property
lot of people and I locations, it is usually a simple
will show you a
place where you matter of confirming that the city’s
can make a lot of zoning rules allow for it and then
money!” just approaching the owner,
general manager, or property
manager to ask for permission to
set up shop . You may have to
negotiate a monthly rent amount if they ask for it. It is often best to
have a fixed amount of rent as opposed to a percentage of your total
sales..

40
You may choose a location for a single event, a weekend, a season,
or as a permanent location.

Generally, private property locations offer the most flexibility, the

least headaches, the best value, as well as being virtually unlimited
in terms of long and short term versatility.

41
 e) Searching for Suppliers
You’ll need good local suppliers for your regular consumable
supplies such as condiments, soft drinks, chips, napkins,
etc.Check around at local restaurant supply companies,
wholesale outlets and big box stores, and commercial
supply companies.

Click here for a comprehensive List of Hot Dog Cart

Supplies . This lists all the things you will be using on a day
to daybasis in addition to the hot dogs and buns.

Click here for a list of typical Food Suppliers for links to

many companies that sell the items needed on aHot Dog
Cart.

Click here for sample of a handy Sample Inventory Reorder

Form . Use it to keep track of your supplies and reorder
them as required. Lists like these ensure you never forget
something critical that will waste time or cost you money
and business.

42
 1) Sample Inventory Reorder
Form
# Ord’d Product Item Supplier Qty $ea. $Total
1 Regular Hot John’s Deli
Dogs

2 Jumbo Dogs John’s Deli

3 Regular Buns Tina’s Bakery

4 Jumbo Buns Tina’s Bakery

5 Regular Chips Costco

60g

6 Nacho Chips Costco

60g

7 Cole Slaw John’s Deli

8 Dill Pickles Costco

9 Chopped John’s Deli

Onions

10 Sauer Kraut 4L Costco

11 Grated Cheese John’s Deli

43
12 Reg. Mustard 4L Costco

13 Hot Mustard 4L Costco

14 Ketchup 4L Costco

15 Relish Costco

16 Mayonnaise 4L Costco

17 Red Onion Costco

Sauce 1L

18 Soda - Coke Costco

18 Soda - Sprite Costco

19 Bottled Water Costco

20 Snapple Costco

21 Forks Costco

22 Napkins Costco

23 Foil Bags Restaurant

Supply

44
24 Take Away Costco
Bags

25 Hand Soap Costco

26 Bleach Costco

45
 2) Supplies List
Condiments

 Relish*
 Ketchup*

1
Chopped Onions
 Red Onion Sauce*
 Mayonaise*
 Hot Peppers*
 Mustard*
 Hot Mustard*
 Sauer Kraut*
 ChiliÏ
 Grated CheeseÏ
 Any other locally popular condiment

Side Order Items


1
Cole Slaw
 Pickles*
 Bags of Chips or Nachos*

Soft Drinks

 Soda
 Bottled Water
 Juice*

Other Supplies

 Take Out Bags*

 Napkins*
 Cutlery (if required)*
 Cleaning Supplies²

3
Propane

46
Possible Sources of Supply:

* Big Box Store / Wholesale Outlet

1
Deli or Restaurant

² Restaurant Supply Company

3
Auto Service Station

47
 3) Food Suppliers
Hot Dog Cart Food Product Suppliers
Buns:

Often the best idea is to source these from a local bakery

or discount grocery chain. Otherwise you can order your
buns from a national wholesale supplier. Here’s a list:

Rosen’s Buns
www.alphabaking.com

Wonder Bread
www.wonderbread.com

Weiners:

The following list is a selection in alphabetical order of

various American hot dog cart meat suppliers in the
U.S.Just click on the links provided and find a distributor or
warehouse nearest you.

Bar-S
www.bar-s.com

Dietz & Watson

www.dietzandwatson.com

Farmland Foods
www.farmlandfoods.com

Hebrew National
www.hebrewnational.com

48
Hormel Foods
www.hormel.com

Oscar Mayer
www.kraftfoods.com

Sabrett
www.sabrett.com

Usinger’s
www.usinger.com

Vienna Beef
www.viennabeef.com

Wimmer’s
www.wimmersmeats.com

CANADIAN SUPPLIERS:

Kretschmar
www.kretschmar.com

Maple Lodge Farms

www.maplelodgefarms.com

Schneider Foods
www.schneiders.ca

Shopsy’s
www.mapleleaf.ca

49
Foil Hot Dog Bags:

These are a specialty item that can be sourced through

a restaurant supply company or from a specialty paper
manufacturer. Here is a list of potential suppliers.

Ace Mart Restaurant Supply

www.acemart.com

Atlanta Concession Supply

www.sakida.com

Food Service Direct

www.foodservicedirect.com

Snappy Brand
www.popthis.com

50
f) Regular Schedule & Events
Calendar
The Regular Schedule

Once you have selected your regular location, be reliable

and consistent. Your customers will come to depend on
you. Keep to your schedule of regular high traffic hours
such as the 10:00AM to 2:00 PM lunch time shift.

Special Events

Keep a calendar of special events. These will be large

events held at different locations and at different times
from your regular schedule discussed above. These can
be big money makers and will expose more people to
your product.

Check your city web site for a calendar of upcoming

events such as conventions, sporting events, parades,
festivals, etc. These should not interfere with or replace
your regular schedule.

Click here for a comprehensive List of Special Events

ideas.

51
Special Events:

 Sporting Events – baseball, soccer, hockey,

football, bmx races, little league, big league
 Sales Events / Grand Openings (especially large
car lots, furniture and electronics outlets)
 Large Construction Sites
 Charity Events
 School / Church / Club functions
 Business anniversaries, open houses, golf
tournaments, company picnics
 Boat shows
 Air Shows and Fly Ins
 Car Shows
 Car Rallies
 Conventions
 Music Festivals
 Carnivals
 County Fairs
 Antique Shows
 Farm Shows
 Craft Shows
 Cultural Events
 Theatres
 Flea Markets, Swap Meets
 Home Shows
 Industrial Shows
 Parades
 Auctions
 Estate Sales
 Fishing Derbies
 Tourist Attractions

Seasonal Areas:

 Beaches / Piers
 Marinas

52
  Zoos
 Parks

Catering:

 Birthday Parties
 Anniversaries
 Company banquets, tournaments

53
 g) Selecting Your Cart
Select the right vending cart for you.

When you are selecting your cart be sure to keep your

location in mind. You will want to be able to meet both
the present and future demand at your regular location.
You will also want a cart that will be able to handle the
large volume at Special Events. This means having a
cart that is large enough to supply you with a full days
worth of product. Running out of product part of the way
through your day not only reduces your profit but also
damages your credibility as a reliable, regular fixture at
your chosen location.

The second consideration is that you make sure that you

meet all of the health code requirements for your area.
We advise that you print off the schematics of the cart
that you select so you can show your local health
inspector. Our customer service department can also
assist you in meeting these regulations.

CLICK HERE TO SEE OUR FULL RANGE OF

PRODUCTS

54
 h) Transportation
Unless you decide to operate a push cart and have it
stored close to your regular location, you will likely need
a vehicle with a trailer hitch so as to tow your cart. You
will thus be able to easily move it to your regular vending
location and any other special events locations, and then
return it at days end to store it in a safe place. The trailer
hitch ball should match exactly the size of the trailer hitch
on your hot dog cart. The towing vehicle should have an
electrical adaptor so thay it operates the brake and signal
lights on the trailer.

You may also need a regular convenient parking spot for

that vehicle. Remember to keep all of the parking
receipts for tax time. Those daily expenses will really add
up to a significant deduction at year end.

55
 i) Management Guide
Owning your own hot dog cart business is going to be
rewarding and enjoyable. The guidelines in this section should
help you to be successful whether you have one hot dog cart
or have several units with a number of employees running
them.

Owning and operating several hot dog carts in different

locations is a way to increase profits but it also comes with
special challenges. Managing employees can be difficult and
frustrating if not done properly. This section provides some
ideas, guidelines and some business forms to use in
managing your human resources effectively.

Hot Dog Cart Management Guide Index

- 1) Employer's Guide to Employees
- 2) Dress, Deportment & Hygiene Code
- 3) Employee Rules of Conduct
- 4) Employee Warning Notice
- 5) Employee Termination Notice

Please note that laws governing employees and sub-

contractors vary from place to place. Make sure that you
conform to these in every respect.

Both you and your employees should be familiar with the Hot
Dog Cart Operations and Maintenance Manual , the
Employees Rules of Conduct guide, and the Dress,
Deportment and Hygiene Code . Review these with them in
person and have copies of them in the cart for reference. Have
employees sign them.

56
 1) Employer's Guide to
Employees
Great care must be taken in hiring and firing employees.
(you never know when some kid’s uncle is a hot shot
lawyer with time on his hands and a grudge against hot
dog vendors) (or the mayor, chief of police, newspaper
editor, Health Dept. director, etc.) But seriously, many
potential problems with employees can be avoided by
following a few simple and reasonable steps. These
guidelines are important even if the employees are family
members.

Personnel are any company’s most valuable asset.

That's why large companies have departments called
Human Resources devoted solely to managing this
crucial resource. Many companies with incredible
products failed because they mismanaged their human
resources.

The best course is Selection, Education, Direction and

Prevention.

Selection

Choose only quality employees that look and act the part.
Don’t be pressured or rushed into hiring. Check
references. Referrals from friends and acquaintances are
always your best source for good employees.

Education

Teach them what is expected of them and how to do the

job required of them. Show them how to do it and then

57
have them do it themself while you observe. Give them
all the tools needed to do their job. Include written
directions such as the “Hotdog Cart Operations and
Maintenance Manual” and the “Health Guidelines”.

Direction

Give kind dignified correction when necessary and

commendation for a job well done. Check up on their
performance regularly. Reward excellence. Keep your
promises. Show appreciation. Lead by example.

Prevention

Have them read and sign the “Employee Rules of

Conduct” and the “Dress, Deportment, and Hygiene
Code”. Quiz them to ensure these rules are clearly
understood. This will prevent many problems and
misunderstandings. Give written warnings for any serious
violations or problems and have them sign it and you
keep a copy. Firing is a last resort. Never fire in anger.
Always maintain a calm, serious and professional
bearing.

Here are some more suggestions in finding and

dealing with employees:

Finding and Interviewing, Hiring and Firing

Where to Look for Good Help:
Referrals:

Referrals from friends and family are the best source as

the candidates are known and easily checked. Good
employees or former employees are another source. Ask
if this person is someone they would be willing to work
with. Good people know good people.

58
Classified Ads:

Place classified ads in the local newspaper “Help

Wanted” section. This will likely draw a lot of response
but a lot of the response will be unqualified or poor
quality. You will have to sift through them carefully.

Schools:

High schools, colleges, universities and trade schools are

a good source for part-time, weekend and seasonal help.
They often have a job placement center or a job bulletin
board. Place an ad on the job placement bulletin board.
Make a personal appointment with the job counselor if
they have one. Or ask a teacher or professor who they
would recommend. Clearly outline the job and the kind of
person you want. They will often give you a list of quality
candidates.

Community Organizations:

Boy scouts, church groups, Rotary and Kiwanis clubs,

etc. usually know of bright young people looking for work.

Government Employment Agencies:

Unlike private agencies, these services are free to both

employers and employees. The best results occur by
talking personally with a placement officer.

Help Wanted Sign:

Posting a sign on your vendor cart will draw a lot of

response but also may prove time consuming. It may
attract a lot of poor quality respondents. At the same
time, the applicants will have a very clear understanding
of what the job entails.

59
Keep records of all good applicants in case any don’t
work out or have to leave. This would include names and
phone numbers.

Be clear and direct about the job description and hours of

work. Do not sugar coat it as you will just waste your
time.

Interviewing:

Ask questions to determine what kind of worker they will

be. Ask about past work history and why they left those
jobs.

Get at least 2 references from previous employers and

check them. If these references are reluctant to answer
questions or the applicant is reluctant to provide them,
this is a clear indicator of a bad employee. Ask the
previous employer if they would hire the person again if
they are unwilling to provide details concerning the
reason the person left their company. Sometimes people
feel guilty for dismissing someone and will want to help
them find replacement work so beware of vague details
or evasive wording. If you can not reach any of the
references previous employers ask for another. If they
can’t provide, do not proceed.

How a person dresses when appearing for an interview

or applying for a job is a good indicator of their quality. If
they don’t appear clean, presentable, respectful, honest,
reliable, personable, etc., for the interview, do not
proceed.

If they are late for a specific interview appointment, it is a

good indicator that they are unreliable.

60
Qualify the applicant for the job they will be performing.
For example, role play as a customer to test whether
they can add up the prices of various items and provide
correct change.

Give the applicants a clear picture of what is required of

them and spell out their earnings potential. This will avoid
having them quit after a few days because the job didn’t
meet their expectations. Only hire after they have been
informed of and agree to the rate of pay, hours of work,
and when you will pay them.

Ask them if they have any reservations or difficulties

about the job and its requirements for them.

Hiring:

Have the new employees read and sign the Employee

Rules of Conduct, the Dress, Deportment, and Hygiene
Guide, and the Hotdog Cart Operations and Maintenance
Manual. Review it with them.

Give adequate training and supervision. A good rule of

thumb is to work with each new employee for 3 days
before sending them out on their own. Train them by
having them do the work while you watch as opposed to
you working and they watch. People forget what they see
but remember what they do. Hands on training is best.

Even the best employees can develop bad habits if not

supervised. Give correction, direction and counsel as
required.

Avoid vague and subjective instructions like “keep the

cart clean”. Instead, give specific instructions such as
“wipe down the cart every 30 minutes”.

61
Any serious short comings should be handled in writing.
See the Employee Warning Notice.

Give commendation for work well done.

Two part time workers may give you more security and
flexibility than one full time worker.

Firing:

You can be held liable for certain penalties or even legal

action if you terminate an employee without good cause
or adequate warnings.

Employees should be warned in writing prior to

termination. See the sample Employee Warning Notice.
Keep a record on file of these. Verbal warnings for
smaller infractions should be noted in their file.

Employers may lay off or terminate employees because

of lack of work or to meet other staffing needs provided
that the decision to terminate is not based on age or
race. If an employee is laid off at the employer’s
convenience, he/she can usually collect unemployment
insurance, for which a fee is paid by the employer.

If the employee is at fault, the employer does not have to

pay any penalties. Employees can be fired for “good
cause” which generally means unsatisfactory job
performance.

Good Cause is determined by a 2 part evaluation:

1. A test of reasonableness. Was the employee

terminated for failing to carry out a reasonable rule
of the employer? For example, having the

62
 employee make correct change for a customer is
a reasonable rule.
2. A test of knowledge. Did the employee have
knowledge of this rule. Employees can not be
required to comply with rules of which they have
no knowledge.

Keep forwarding addresses of all employees and former

employees. If dealing with minors such as teenagers, get
the addresses of their parents. You may need these for
mailing forms at year end.

Have the terminated employee sign the termination form

as a condition of receiving their final pay cheque.

63
 2) Dress, Deportment &
Hygiene Code
Appearance Guidelines:

(Dress for Success)

A person’s overall appearance must be neat and clean to

convey the attitude of professionalism required of the food
service industry. The following are some good general
guidelines for American hot dog carts:

Clothing must be clean without stains. Fresh change of

clothing each day.

Clothing should not be frayed or worn out.

Shorts are permissible but no cut-offs, short shorts, or bikini

bottoms.

Short sleeve shirts are permissible but no bikini tops, halter

tops, or muscle shirts.

If the vendor does not have his own company shirts or hats,
those worn must not have logos or messages that are
offensive. Clothing without such logos or messages are
preferred.

Males must be freshly shaven.

Hair must be clean and neat.

The cash apron must clean and neat.

64
Health Code Guidelines:

(Food Focused Healthy Hygiene)

It is also very preventable. In this case the old axiom “an

ounce of prevention is worth a pound of cure” is very true. One
such incident could ruin your business.

The following are typical health code guidelines for American

hot dog carts and these must be followed and strictly adhered
to:

Finger nails must be clipped and clean. Long hair must be tied
back, pinned or contained in some manner so as to prevent
contaminating food.

Do not touch the food with your bare hands. All food should be
handled using gloves, tongs, forks, spoons or other utensils.

Hands must be washed after using the toilet, coughing,

sneezing, blowing your nose, using the phone, handling
money, garbage or any or unsanitary or toxic item.

Hands must be washed upon re-entering the work area (the

hotdog cart) even if you have just washed them in another
place such as the bathroom.

You must also wash your hands after eating, drinking,

smoking, washing dirty dishes or other equipment, handling
raw meat or other food, or even before putting on gloves to
handle food.

Hands must be washed using hot water and soap and lather
for 15-20 seconds and then dried using a single use towel
(such as paper towels), a clean towel on a roller dispenser, or
by an air dryer. Do not use a multi-use hand towel such as is
used at home.

65
The use of gloves should not be seen as a means to short cut
proper hand sanitation. Gloves can also pick up and spread
germs. You would not use gloves to handle raw meat and then
also to serve cooked food as this would transmit bacteria from
the raw food to the cooked food.

No smoking or tobacco chewing. (It is unsanitary around food,

violates health code guidelines, and conveys a casual
unprofessional attitude)

No chewing gum. (It also violates health code guidelines and

conveys a casual unprofessional attitude)

Do not eat or drink when serving food. You must leave the food
preparation and serving area for any of these activities. Move a short
distance away from your cart. You must wash your hands when you
return.

You are allowed to drink from a

closed beverage container
(such as with a lid) while in the
“Poor personnel
food service area. It must have
hygiene, a handle to prevent your hand
especially lack of from touching the area that your
or improper hand mouth will touch or it must have
washing, is the a drinking straw. Wash it
number one between uses or discard it.
cause of food
borne disease
outbreaks in the Do not work with food when you
United States.” are sick, sneezing, have a
runny nose, sore throat,
diarrhea, vomiting, dark urine or
yellowing of the skin (jaundice)
or fever. Do not handle food if
you have an infected cut or burn, pus or boil. Wear gloves over any
cuts, abrasions, or burns.

Clothing must be clean and not allow cross contamination between

raw and cooked foods.

66
 3) Employee Rules of
Conduct
Employees must arrive at work on time and ready for work.

Employees must arrive at Vendor location according to the

prescribed schedule.

Employees must conform to the Vendor Cart Dress and Deportment

Code.

Employees must read and conform to the guidelines provided for

workers in the food service industry including instructions on
personal washing, cleaning equipment, and handling food.

Employees must be able to safely and efficiently operate all of the

equipment used in the operation of a hot dog cart. Employees must
be able to provide proper food services to customers in a timely and
profitable manner.

Employees must always convey a friendly positive professional

attitude especially when dealing with customers.

Employees conduct, hygiene and dress must always conform to the

standards required of the local Department of Health for the Food
service industry.

Non-employees are not allowed behind the cart. Non-employees are

not allowed to operate any equipment.

Employees must be able to consistently and accurately charge

customers the correct amount for the items purchased and give back
the correct change.

All monies collected from sales will be deposited into the cash box at
the end of each working day or shift.

All monies collected from sales will be counted and logged at the
end of each working day or shift. An inventory of remaining

67
foodstuffs will also be counted at this time. Any reasons for
discrepancies should be noted in writing at this time.

Employees will not borrow from the company cash box.

Employees will not sell any unauthorized products of their own from
the food cart or on company time.

Employees will conform to the posted menu prices and will not
extend special pricing to any friends, relatives, customers or
themselves unless authorized by the company owner or supervisor.

Employees are required to maintain business confidentiality.

Employees are not to discuss details of our business with non-
employees such as sales volume, product costs, sources of supply,
location or event plans, etc.

Any thefts of products or money will result in the employee’s

immediate work termination and will be reported to the appropriate
authorities.

Any departure from the above guidelines may result in the

employee’s immediate work termination.

This instruction guide is binding and is to be read and signed by

each vendor cart employee and kept on record by the company
owner.

Employee Signature: _______________

Employer Signature: _______________

Date: ___________________

68
4) Employee Warning Notice
Employee Name:______________________

Date:_________________

This is a written warning of improper work conduct as described

below. Failure to correct this conduct could result in disciplinary
action including dismissal.

Details of improper conduct:

______________________________________________________
__________________

______________________________________________________
__________________

______________________________________________________
__________________

Corrective action necessary:

______________________________________________________
__________________

______________________________________________________
__________________

______________________________________________________
__________________

Has the employee been warned about this before?:____

Dates: ____________________________________

Warnings were _______ oral _______ written.

69
Employee Response: I hereby acknowledge that I have been
informed of the misconduct and corrective action as described
above. My response, if any, is included below:

______________________________________________________
__________________

______________________________________________________
__________________

______________________________________________________
__________________

Employee Signature:_____________________

Date:__________________

Employer/Supervisor Signature:_____________________

Date:__________________

70
 5) Employee Termination
Notice
Employee Name:______________________

Date:_________________

Termination Effective Date:_________________

Reason for Termination:

____ Voluntary (resigned)

____ Involuntary (fired)

____ Released

____ Laid Off

____ Other.

The employee listed above is no longer employed and has been

informed of this.

Additional details and comments:

______________________________________________________
__________________

______________________________________________________
__________________

______________________________________________________
__________________

71
Employee Termination Statement: I have resigned for the
following reasons:

______________________________________________________
__________________

______________________________________________________
__________________

______________________________________________________
__________________

Employee Signature:_____________________

Date:__________________

Employer/Supervisor Signature:_____________________

Eligible for Rehire? ____ Yes ____ No

Additional details and comments:

______________________________________________________
__________________

______________________________________________________
__________________

______________________________________________________
__________________

72
 j) Hotdog Cart Operations
and Maintenance Manual
Serving Food:

Check with your local City or County Health Department for local
codes concerning vendor carts specific to your area as they do vary
from place to place. For instance, some Health Departments will not
allow hot dog carts to serve dairy based condiments such as
mayonnaise, grated cheese or even squeeze bottle cheese. The
following guidelines, however, are generally universal in nature and
are designed to keep you, your cart, and your food safe and
appealing. Keep in mind that as a hotdog vendor you are considered
a food handler by the Health Department officials and therefore must
operate under specific guidelines.

Meet the Meat Guidelines:

Many Health Departments will only allow hot dog vendors to serve
pre-cooked meat products in the form of wieners or sausages that to
be barbequed and/or grilled on the cart. They may not allow what is
considered to be hazardous raw meats (such as hamburger, ground
beef, chicken or steak) to be cooked on the cart.

Cooked meat must be kept above the temperatures specified by the

Health Department. This required temperature also varies from place
to place. This also requires the hot dog vendor cart to have a
thermometer on hand to monitor the temperature.

If refrigerated meats are allowed, keep them below the specified

temperature. This will require another thermometer to monitor the
temperature.

Following these rules keeps the product fresh and prevents the
growth of bacteria. Typically a health department will require hot

73
foods such as sausages to be kept above 140°F (60°C) and cold
perishable items below 40°F (4°C).

Pre-cooked hotdogs must be re-heated to 165°F before serving. To

accurately determine this temperature insert the thermometer
lengthwise into the center of the hotdog. Be sure not to pass through
the meat and touch the cooking surface as this will give you a false
high temperature reading.

Previously uncooked meats must be cooked to the following

temperatures according to the New York State Department of
Health:

 Chicken 165°F
 Hamburger 160°F
 Pork 150°F

Take great care to avoid cross contamination between meats and

other food items. Always thoroughly wash and sanitize food
preparation surfaces, equipment and utensils between uses. Be
especially careful when handling raw, fresh or frozen meats. The
area used for preparing meats must be washed and sanitized before
being used to prepare any other food items!

Do not place cooked meat back on the plate or surface used to

prepare or transport the raw, fresh or frozen meat.

Do not use the same utensils to handle cooked and raw, fresh or
frozen meat

Raw, fresh or frozen meats must be stored below and separate from
any other food items to prevent them from contaminating the other
items (such as by dripping on them).

Considering Condiments:

74
Many Health Departments will not allow hot dog vendors to serve
dairy based or edible oil condiment products in the form of
mayonnaise, grated cheese or even squeeze bottle cheese on the
cart.

Some Health Departments will only allow condiments that do not

require refrigeration after opening to be served from a cart.

Condiments must be kept in clean, washable containers and must be

kept covered to prevent insects, dust, leaf litter, or rain to enter. Jars
with screw lids may not be acceptable. Otherwise condiments may
be served in small single service packages.

If refrigerated condiments are allowed, keep them below the

specified cold holding temperature. This will require a thermometer
to monitor the temperature.

Handling Food:

Do not touch the food with your bare hands. All food should be
handled using gloves, tongs, forks, spoons or other utensils. Keep a
clean supply of spare utensils in a clean covered container. If it hits
the ground, it’s dirty – no 10 second rule here!

Do not work with food when you are sick, sneezing, have a runny
nose, sore throat, diarrhea, vomiting, dark urine or yellowing of the
skin (jaundice) or fever. Do not handle food if you have an infected
cut or burn, pus or boil. Wear gloves over any cuts, abrasions, or
burns.

Clean your utensils at days end and store in a clean washable

covered container. Do not mix clean and used utensils.

Provide proper food wrappers for your customers so they do not

have direct hand to food contact.

The local Health Department may require you to have a sink or even
up to 3 sinks for washing utensils. (One for washing, one for rinsing
and one for sanitizing in chlorine bleach)

75
The local Health Department may require you to have another sink
(4 total!) devoted solely to hand washing. It should not be used for
any other purpose. The ware washing sinks must not be used for
washing hands.

Have hand soap, hand sanitizer and paper towels on hand at all
times.

Hands must be washed after using the toilet, coughing, sneezing,

handling money or any or unsanitary item.

Hands must be washed upon re-entering the work area (the hotdog
cart) even if you have just washed them in another place such as the
bathroom.

You must also wash your hands after eating, drinking, smoking,
washing dirty dishes or other equipment, sweeping or mopping,
handling raw, fresh or frozen meat or other food, or even before
putting on gloves to handle food.

Hands must be washed using hot water and soap and lather for 15-
20 seconds and then dried using a single use towel (such as paper
towels), a clean towel on a roller dispenser, or by an air dryer. Do not
use a multi-use hand towel such as is used at home.

The use of gloves should not be seen as a means to short cut proper
hand sanitation. Gloves can also pick up and spread germs. You
would not use gloves to handle raw meat and then also to serve
cooked food as this would transmit bacteria from the raw food to the
cooked food.

Headgear such as a hat or hairnet must be worn to contain hair and

prevent it from contaminating the food. No-one likes to find a hair in
their hot dog. It could cost you customers or your hard earned
reputation as a quality vendor.

Keep your finger nails clean and trimmed short. Do not wear finger
rings as these can trap and carry food particles and bacteria and
transfer them to clean food. Rings can also cut through gloves.

Keep your clothing clean and neat.

76
Smoking is prohibited when handling food! Do not smoke, chew
tobacco, eat or drink when serving food. You must leave the food
preparation and serving area for any of these activities. Move a short
distance away from your cart. You must wash your hands when you
return.

You are allowed to drink from a closed beverage container (such as

with a lid) while in the food service area. It must have a handle to
prevent your hand from touching the area that your mouth will touch
or it must have a drinking straw. Wash it between uses or discard it.

Do not store food on the ground or floor. This would subject it to

contamination from dirt, insects, water, and spills.

Do not store cleaning chemicals alongside food or utensils. They

must be completely separate. Keep all such chemicals clearly
labeled.

Do not place cooked meat back on the plate or surface used to

prepare or transport the raw, fresh or frozen meat.

Do not use the same utensils to handle cooked and raw, fresh or
frozen meat

Raw, fresh or frozen meats must be stored below and separate from
any other food items to prevent them from contaminating the other
items (such as by dripping on them).

Take great care to avoid cross contamination between foods and

other items. Always thoroughly wash and sanitize food preparation
surfaces, equipment and utensils between uses. Be especially
careful when handling raw meats. The area used for preparing
meats must be washed and sanitized before being used to prepare
any other food items!

Many Health Departments require a roof or umbrella to be installed

over a cart to protect the food service area from rain, falling leaves,
and bird droppings.

Have a garbage container on hand at all times. Do not allow it to

over-flow. Dispose of garbage as required. Clean the container at
the end of each day.

77
Keep your food preparation and serving areas clean. Clean up
spilled condiments and wrappers.

Hot Dog Cart Daily Operations Guide:

Keep an operations binder on hand in your cart that includes: your

business and location license, your health permit, a copy of the local
health codes, a copy of your location rental agreement (if applicable)
or vendor permit (if serving at a special event), and this operations
manual. Keep these papers in plastic protective sheet covers so that
they stay clean and readable. Always have on hand the operations
and maintenance manuals for any of the other equipment you are
using on the cart.

Keep on hand a copy of the Hot Dog Cart Daily Check List . Do a
check of your cart and its contents before you start up each day –
just the way a pilot does a pre-flight check of his aircraft. This will
save you from any unpleasant surprises after you get underway.
Work from the written list and not your memory. Click here for a
sample Hotdog Cart Daily Check List.

Always keep your product within the temperatures specified by the

local Health Department. This will require thermometers on hand to
monitor temperatures. Following these rules keeps the product fresh
and prevents the growth of bacteria. Typically a health department
will require hot foods such as sausages to be kept above 140°F
(60°C) and cold perishable items below 40°F (4°C).

Wash the cart every day before and after use. First wash the cart
with hot soapy water to remove and dirt or spilled food. Then use a
sanitizing solution to kill any bacteria. A sanitizing solution may be
made by adding 1 teaspoon (5mL) of chlorine bleach to 1 quart (1L)
of water.

Use this same procedure for cleaning all surfaces used to store,
prepare, cook or serve food, and all utensils and containers including
sinks, faucets, and even the garbage cans (to prevent undesirable
odor)

78
Fill the fresh water tanks with all new fresh potable water. Do not
keep water from one day to the next.

To load water: close taps, connect water fitting to tank, open tank
valve (handle parallel to line), open water supply valve. Tanks will
take 3-5 minutes to fill. When full: close water supply valve, close
tank valve (handle perpendicular to line), disconnect water fitting,
install plug.

Empty waste water tanks at the end of each day or shift. These also
need to be washed to prevent odor.

Ensure the propane tanks are full and equipment is in good safe
working order. Replace or repair as necessary. Always keep a spare
filled tank on hand.

Keep a set of wheel chocks on hand for locations where the cart may
be located on a slope. These may be made from some short lengths
of 2x4 lumber.

Arrive on location early so as to be ready to serve clients hot

prepared food when their lunch hour begins. You do not want to be
opening up and lighting burners with a line up of waiting customers.

Be reliable. Customers will depend on you for lunch. Be there

regularly. Become part of their routine. This will build a loyal regular
customer base.

Be friendly and professional. Greet each customer. Be cheerful and

smile. It costs nothing but makes a huge difference. Get to know
your regulars by name. That builds loyalty. They will spread the word
about you and draw more customers to your business. The best
advertising is by word of mouth, and again, it costs nothing.

Keep adequate coins and small bills on hand for making change.

Post a menu complete with prices. Most people won’t buy unless
they first know the price. Prominently displaying what you sell will
save you time explaining especially during a busy lunch hour. It
enables your customers to decide before they order. Have this made
professionally at a sign shop. Keep it under a clear plastic cover to
protect it from the weather and dirt and to allow easy changing of its
contents.

79
Be a Good Neighbor. Don’t let your business interfere with others.
Make it compliment and augment their businesses. This may include
simple things such as providing a trash can for your customers and
picking up litter at days end.

Safety Guidelines

Lightning

Hot dog carts can generally be operated year round in all kinds of
weather. If the customers are there and willing to buy, we should be
willing to open.

There are some exceptions and lightning is one of them.

If a lightning storm is seen moving in, close the cart immediately and
do not return or open until it has passed.

Make sure all employee cart operators understand this

Fire

Fires are rare but can happen.

It usually will be a grease fire on the BBQ. In this case, either turn off
the BBQ and let it burn out or douse it with water. Be careful of
scalding by steam when dousing the burner with water.

The other type is a propane leak fire. This usually occurs under the
BBQ where the tubes join the control knobs and the burners. In this
case, turn off the propane supply at the tank. The fire should stop
immediately. Then re-attach the tubes and make sure they can not
come loose again. Turn the gas supply on again and relight the
burners.

The other concern is clothing. It has happened that an operator has

gotten too close to the burner with polyester clothing. This will cause
the material to melt and may burn the person. This is one reason

80
why the butcher’s apron should always be worn when operating a
hot dog cart.

First Aid

Keep a small first aid kit in the cart to treat small burns, nicks and
cuts. It should include disinfectant and “Band-Aids”.

This is available from WillyDogs or at any pharmacy.

Sun Safety

Sun burn is a threat to anyone working out of doors. Extended

unprotected exposure may cause health problems even cancer.

Always wear sun block and a hat. Hats that cover the tops of the
ears are best. Do not rely on the cart’s umbrella to always keep you
out of the sun.

Wear sun glasses to prevent eye strain.

Drink plenty of fluids to prevent dehydration and sun stroke.

Trailer Towing

Always check that the trailer hitch is firmly down and locked on the
ball. Always connect the safety chains and the electrical wires.

Let’s Get Cooking!:

Arrive on location early so as to be ready to serve clients hot

prepared food when their lunch hour begins. You do not want to be
opening up and lighting burners with a long line up of waiting
customers.

Park the cart and put wheel chocks in place.

Open the gas valve at the tank. Turn the gas control at the burner to
HIGH. Ignite the striker or light a match to the bottom hole of the
BBQ. Have the lid open when lighting. Do not stand over the burners

81
when lighting. If the burners do not catch after a few trys, turn the
control to OFF and allow the gas to dissipate before trying again. Do
not leave the burner valve on for more than a few seconds before
trying to light as gas will accumulate and the ignition will be violent
and may cause injury.

Clean all areas as per food guide instructions.

First start heating things up before you set out your condiments and
other items.

Fill the steam pan with about ½” of fresh water.

Allow the steamer to first heat up to about 170°F (77°C). This may
take ½ hour.

While this is heating up, set out the condiments, napkins, wrappers,
cutlery, side orders (chips) and other items, and clean as necessary.

When the steamer is up to temperature, load a selection of dogs.

Standard hot dogs will take about 10 minutes to heat up. Jumbo
dogs will take a few minutes longer. Allow more time in cold weather.

Use a thermometer to monitor the temperature of the meat. Always

insert the thermometer lengthwise down the center of a hot dog to
test temperature. Do not let the thermometer probe break through
and touch the heating surface as this will give a falsely high reading.

Put the buns on the warming shelf so they are soft and warm when
served.

When the meat is brought up to temperature, then open your

umbrella and put out your menu sign. You are ready for business!

Continue to monitor and adjust the steamer temperature using the

thermometer. Also keep the cold items cold by keeping the doors
closed.

Trouble Shooting Guide:

BBQ will not light:

82
  Turn on propane at tank.
 Check that tanks have propane. A full tank weighs 39.5 lbs.
Use a fish scale to weigh.
 Check line from tank to burner for kinks. Straighten any
kinks.
 Too much wind. Move to protected calmer area and light the
burners there. Keep the burner on the leeward side (the side
opposite from where the wind is coming) on full and move
back to location.
 Striker not working. Use a match at bottom hole.

Flames Underneath BBQ:

 Shut-Off gas immediately

 Check for grease spillage. Clean up grease.
 Check for loose tubes. Reconnect tubes and tie them off so
they stay in.
 Check that gas control knob to unused auxillary burner is in
OFF position.

Any other problems call WillyDogs for assistance.

Hot Dog Cart Routine Maintenance Guide:

The hot dog cart must be maintained in top roadworthy and sanitary
condition at all times. To do otherwise risks being unable to function
and thus lose business or, even worse, be penalized and fined by
the Health Department.

Check the cart over each day before use. Inspect it the way a pilot
conducts a preflight inspection of his plane. Remember that the cart
is your primary business tool. Keep it well maintained.

Check the tires for wear and proper inflation pressure. Have the
wheel bearings checked every 6 months. Replace tires when they
are worn.

Inspect the trailer hitch. Be sure that it exactly fits the ball on the
towing vehicle. Make sure the hitch is locked down on the ball for
each trip. Always use the safety chains.

83
Always remember to connect the electrical plug for the trailer lights
for each trip. Check that the lights (running, braking and turning) are
all working. Keep spare bulbs on hand.

Inspect the electrical wires running from the tow vehicle through the
trailer. Cover any wear prone areas with electrical tape or flexible
plastic conduit (available at automotive supply or hardware stores).
Watch for corrosion on the electrical connections. Wear or corrosion
in the electrical system may cause a short circuit that will blow the
fuse in the tow vehicle or trailer electrical adaptor and then none of
the trailer lights will work.

Inspect the propane tanks and hoses. Ensure that the tank, and any
spares you are transporting, are firmly secured in place. Replace
worn hoses. (Do not attempt to repair by yourself or by using tape
over the hose!!) Propane leaks can be detected using soapy water.
Any leaks will be shown by expanding bubbles. Check that the tanks
are not past the life cycle date. Close the tank valve at the end of
each day.

A well maintained trailer will serve you many years and ensure your
safety and profitability.

84
 1) Daily Check List
1. Propane Tanks Filled

2. Water Tanks Filled

3. Grey Water Tanks Emptied

4. Steam Table Filled with Water

5. Ice Chests Filled

6. Hot Dogs Loaded

7. Buns Loaded

8. All Condiments Loaded

 Mustard
 Hot Mustard
 Relish
 Ketchup
 Mayo
 Hot Peppers
 Chopped Onions
 Grated Cheese
 Sauer Kraut
 Red Onion Sauce
 Chili
 Others

9. Side Orders Loaded

 Chip Bags
 Cole Slaw
 Dill Pickles

10. Drinks Loaded

85
  Sodas
 Bottled Water
 Juice

11. Other Supplies

 Napkins
 Foil Bags
 Cutlery
 Take Away Paper bags
 Clean Serving Utensils
 Marker Pen

12. Cash Box with Cash/ Coin Float

13. Clean Cash Apron

14. Cleaning Supplies

 Detergent, Bleach
 Wash Cloths
 Bucket
 Hand Soap
 Trash Can
 Garbage Bags

15. Chair, Umbrella, Radio, Hat

16. Hotdog Cart Mechanical Integrity

 Tires inflated and road worthy

 All surfaces clean
 Appliances functional and in place
 All loose items secured, doors latched
 Overall appearance

86
 Inventory Reorder Form

# Ord’d Product Item Supplier Qty $ea. $Total

1 Reg. Hot Dogs John’s Deli

2 Jumbo Dogs John’s Deli

3 Reg. Buns Tina’s

Bakery

4 Jumbo Buns Tina’s

Bakery

5 Reg. Chips Costco

60g

6 Nacho Chips Costco

60g

7 Cole Slaw John’s Deli

8 Dill Pickles Costco

9 Chopped John’s Deli

Onions

10 Sauer Kraut Costco

4L

11 Grated Moe’s Deli

Cheese

12 Reg. Mustard Costco

4L

87
13 Hot Mustard Costco
4L

14 Ketchup 4L Costco

15 Relish Costco

16 Mayonnaise Costco
4L

17 Red Onion S. Costco

1L

18 Soda - Coke Costco

18 Soda - Sprite Costco

19 Bottled Water Costco

20 Snapple Costco

21 Forks Costco

22 Napkins Costco

23 Foil Bags Rest.

Supply

88
24 Take Away Costco
Bags

25 Hand Soap Costco

26 Bleach Costco

89
 3) Sample Menu
Bob’s Dogs – Menu
Dog List (the Kennel Crowd)
Loyal Dog ………………………………$ 3.00
Load it as you like
Big Dog ………………………………...$ 4.00
Jumbo size dog loaded as you like
Cheese Dog ……………………………$ 3.00
Daily Dog with Chili and grated cheese
Kraut Dog ………………………………$ 4.00
Big Dog with Sauer Kraut and hot mustard
New York Dog …………………………$ 4.00
Jumbo Dog with Red Onion sauce and hot mustard
Texas Dog ………………………………$ 4.00
Jumbo Dog with Chili sauce, jalapenos, chopped
onions and hot mustard

Condiments List (Dress Your Dog Up)

Sweet Green Relish
Tomato Ketchup
Chopped Onions
Red Onion sauce

90
Jalapeno Peppers
Mustard
Hot Mustard
Sauer Kraut
Chili
Grated Cheese

Side Orders and Drinks

Bag o’ Chips…………………………….$ 1.25
Bag o’ Nachos…………………………..$ 1.25
Soda ……………………………………..$ 1.00
Bottled Water …………………………..$ 1.00
Fruit Juice ………………………………$ 1.25
Cole Slaw ……………………………… $ 1.50
Large Dill Pickle ……………………….$ 0.50

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 k) Frequently Asked
Questions
FAQ's (Frequently Asked Questions)
Q: Do I need a special license?

A: Yes. Very likely you will need a business license. You may also
require a permit to set up your cart on public property such as on a
street, sidewalk, park, etc. Check with your local City Hall in person
or on your city’s web site for details, the by-law requirements, license
cost, and so on. See the section in this Business Guide entitled
Getting a Business License for more details.

Q: Do I need approval from the local Health Department authorities?

A: Yes. Very likely. Check with your local Health Department. They
may be listed on the city’s web site. If not, go to the section in this
Business Guide entitled Health Department Links . Follow the links
and instructions to find the web site of your local county Health
Department. Get the details on the local health code requirements
for hot dog carts. There may also be an initial inspection fee on your
cart. See the section Getting Health Department Approvals as well
as the subsection Health Guidelines .

Q: How do I find a good location?

A: A good location will have lots of pedestrian traffic and no

competition. See the section Searching for a Location for more
information and the subsection Location Ideas for a comprehensive
list of good hot dog cart location ideas.

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Q: Can I move the cart?

A: Yes. The large carts are all equipped with a trailer hitch for
highway towing behind a vehicle. But it is best to find a good location
and stay there so that people will know where to find you. This way
you can quickly build a good base of regular loyal customers. The
cart can be moved during “Off” hours to special events for extra
income such as in evenings or on weekends. However you should
have a regular consistent schedule at a good location. See the
section “Searching for a Location ” for more information on Regular
locations and Special Events locations. See also the section Tips for
Success for some practical suggestions in running your vendor cart
business.
Q: What does NSF certified mean and does my hot dog cart need it?

A: NSF (National Sanitation Foundation) is a non-governmental, not-

for-profit organization that develops standards for food service
equipment manufacturers and provides third-party conformity
assessment services for these food service equipment
manufacturers.

To have NSF certification means that NSF has assessed and

certified the conformity of the equipment with the appropriate NSF
and ANSI (American National Standards Institute) standards.

Part of the certifications process is to have the equipment production

facility audited annually so as to ensure that all the relevant
standards continue to be met.

For hot dog carts this means that the materials used in construction
are nontoxic, corrosion and heat resistant, and any coatings are
tested for durability and abrasion resistance. In addition, the
equipment has demonstrated that it can attain and maintain
appropriate temperatures for reheating food in a prescribed time.
Also the temperature indicating devices (Thermometers) used are
verified to be accurate.

Your local Health Department or your State Government may specify

that your hot dog cart must meet NSF standards. Or they may not.
This will be indicated on their web site.

Hot dog carts come under NSF/ANSI Standard 59 for Food Carts.

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Q: Where do I go to buy my hot dog meat and other supplies?

A: Check in our Business Guide under the heading Searching for

Suppliers . There you will find a sub-section entitled Food Suppliers
and another entitled Supplies List . These will direct you to suppliers
for the various items needed to operate your hot dog cart.

Q: Can your hot dog carts serve pre-cooked chicken or ribs?

A: Yes. However, your local county Health Department may not

allow this. They may not allow vendor carts to serve what they
classify as hazardous pre-cooked meats which often includes pre-
cooked chicken or pre-cooked pork ribs. Check with your local
Health Department first before planning to serve such items.

Q: Can your hot dog carts cook raw steak, chicken or pork?

A: Yes. However, your local health department may not allow this.
They may not allow vendor carts to serve what they classify as
hazardous uncooked meats. This definition often includes raw or
frozen chicken, raw or frozen beef, raw or frozen pork, and ground
meats. These meats are considered hazardous because if they are
not handled properly , they support the rapid growth of bacteria that
are very dangerous to humans. Check with your local Health
department first before planning to serve such items. generally
speaking, hot dog carts are restricted to reheating previously cooked
wieners and sausages.

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Q: How much does shipping cost?

A: Shipping costs are calculated manually. Call us for details.

Q: Can you attach a coffee pot to a WillyDogs cart?

A: Yes. Coffee pots are shown in our Cart Accessories page at

www.willydogs.com top right corner. It would require a 110 volt AC
power supply outlet near the cart.

Q: Does the cart have hot and cold running water?

A: Yes. Most of the carts are completely self-contained with hot and
cold running water. Check the specifications page for each individual
cart at www.willydogs.com . Click on the picture of each cart for
more details and specifications of equipment included with each cart.
Some of the carts feature a 12 volt DC pressurized water system.
Others have a gravity fed system.

Q: Can I get financing for my hot dog cart business?

A: Yes. We can direct you to a financing company that specializes in

our type of business. Contact our customer service desk for details.
For suggestions on making a business plan and calculating your
start up costs for your new business, see the section in this Business
Guide entitled Getting the Financing Arranged .

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 1) Health Department
Questions
Q: Do I need approval from the local Health Department authorities?

A: Yes. Very likely. Check with your local Health Department. They
may be listed on the city’s web site. Get the details on the local
health code requirements. There may be an initial inspection fee on
your cart. See the section Getting Health Department Approvals as
well as the subsections Health Department Links and Health
Guidelines .

Q: What does NSF certified mean and does my hot dog cart need it?

A: NSF (National Sanitation Foundation) is a non-governmental, not-

for-profit organization that develops standards for food service
equipment manufacturers and provides third-party conformity
assessment services for these food service equipment
manufacturers. The NSF has developed standards for American hot
dog carts.

To have NSF certification means that NSF has assessed and

certified the conformity of the equipment with the appropriate NSF
and ANSI (American National Standards Institute) standards.

Part of the certifications process is to have the equipment production

facility audited annually so as to ensure that all the relevant
standards continue to be met.

For hot dog carts this means that the materials used in construction
are nontoxic, corrosion and heat resistant, and any coatings are
tested for durability and abrasion resistance. In addition, the
equipment has demonstrated that it can attain and maintain
appropriate temperatures for reheating food in a prescribed time.
Also temperatures indicating devices used are verified to be
accurate.

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Your local Health Department may specify that your hot dog cart
must meet NSF standards. Or they may not.

Hot dog carts come under NSF/ANSI Standard 59 for Food Carts.

Q: Can your hot dog carts serve pre-cooked chicken or ribs?

A: Yes. However, your local county Health Department may not

allow this. Canadian and American hot dog cart operators follow very
strict health guidelines. They may not allow vendor carts to serve
what they classify as hazardous pre-cooked meats which often
includes pre-cooked chicken or pre-cooked pork ribs. Check with
your local Health Department first before planning to serve such
items.

Q: Can your hot dog carts cook raw steak, chicken or pork?

A: Yes. However, your local Health Department may not allow this.
They may not allow vendor carts to serve what they classify as
hazardous uncooked meats. This definition often includes raw or
frozen chicken, raw or frozen beef, raw or frozen pork, and ground
meats. As mentioned in the previous FAQ question and answer,
Canadian and American hot dog carts often must conform to very
strict local guidelines. Check with your local Health Department first
before planning to serve such items.

Q: Where can I get instructions on how to operate my WillyDogs cart

so as to meet all the Health Department guidelines?

A: The Operations Manual Section of this guide has some good

suggestions in plain language on how to meet the general guidelines
of most health departments including washing and sanitizing the cart

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and in safely serving food. Each city or county health department will
have their own set of rules that they will make available to you. Ask
them for clarification if any parts are not clear to you.

Q: Does the cart have hot and cold running water?

A: Yes. Most of the carts are completely self-contained with hot and
cold running water. Check the specifications page for each individual
cart at www.willydogs.com . Click on the picture of each cart for
more details and specifications of equipment included with each cart.

98
 l) Marketing and Selling
Effectively marketing your WillyDogs hot dog cart depends as much on
how YOU present and conduct your business as it depends on the quality of
your cart and the products you sell.

This section will give you suggestions on dealing with

customers, responding to customers needs, and presenting your
products effectively.

It is divided into the following sub-section topics:

 The Psychology of Selling

 Advertising and Promotional Ideas
 Sample Promo Flyer
 Hot Dog Recipes

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 1) The Psychology of Selling
How to Motivate Your Customers to Buy and
to Return
Successful selling involves more than just putting up a sign and
waiting for customers to beat a path to your cart.

While WillyDog presents different marketing challenges than, for

example, operating a grocery store, the basic philosophy of selling
holds true for all businesses. Customers must first be attracted to
your sales site and then encouraged to buy your products. At the
point of sale you must anticipate and satisfy your customer’s needs
and expectations.

It is this selling cycle – attracting customers, encouraging sales and

satisfying customer needs – that is essential in assuring the
continued growth and success of your business.

Remember the rule: it is easier to keep an old customer than to

attract a new one!

The Sale:

Once your customer has been attracted to your vending site, there
are four factors that go into completing a successful sale:

1. The customer must have a clear idea of what is being sold

and at what price.
2. All signs should be professionally made. (no homemade
“marker on cardboard” signs)
3. You must be able to service the customer even if you get
many customers all at once.
4. You must ask for the sale.

Up-Sell:

Always make sure you and your employees up-sell. It’s very simple.
Just ask a positive question. Or give positive suggestions.

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Do not ask “Would you like a drink with that?”

Ask “What kind of drink would you like with that?”

If a customer is indecisive or unsure, help them, say something like:

“Why don’t you try one of our Smokin’ Willy’s? Most of the guys
seem to like it.”

Help your customer to make selections by asking leading questions

like: “Would you like cheese on that?” “Would you like to try the Red
Onion sauce?”

Customers will not see this as “up-selling” but rather as you showing
a personal interest in them.

Pricing:

There are no hard and fast rules on pricing.

A good start is to first poll your competitors or other similar

businesses in your local area.

Do not be afraid to charge more for your product. Charging 25%

more than your competitors is not unreasonable.

The reason for this is simple. If you do a superior job, offer a superior
product, and do it in a unique way, your customers will be very
happy to pay more. There are many very successful food service
franchises that follow this philosophy.

The convenience of your location is another reason why customers

will be willing to pay more.

Customer relations:

How you speak to your customers is as important as what you say.

Always be friendly, positive and upbeat.

Don’t shout to attract customers - “Hey! Want a Hot Dog?”

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Simply smile and say “Hello” or “Good Morning”. They will remember
you when they return if you have what they want.

Make sure everything is continually kept neat and clean.

Keep your umbrella up – it is your “Open” sign.

Employee / Customer Relations:

Make sure all employees understand and apply these principles.

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2) Advertising and Promotion
Ideas
Promoting Your Hot Dog Vendor Business

A few well chosen methods advertising and

publicity can do much to boost sales.

Many people believe that advertising and publicity are the same
thing. But there are actually major differences.

Advertising directly tells people about your business and why they
need your product.

Publicity is less direct. It may simply get people familiar with seeing
your product.

Advertising will usually cost you money. Publicity can often come for
free or even while you are making money!

For example: You can pay to advertise in the local newspaper or you
can be included in a newspaper feature article on new businesses.
The advertising costs. The news article publicity is free.

Here are a few ideas:

Advertising:

Introduce Yourself to a New Area.

When you set up your cart in a new area advertise yourself. This will
get your new location off to a running start.

Print up some quality flyers and take them around to the businesses
in the area so they will be familiar you. Include a nice color picture of
you and your quality WillyDog cart.

103
Drop them off in business mailboxes. Post them on information
boards. Hand them directly to business owners, managers,
receptionists, and other employees. Dress neat and professionally
while doing this as you are making that all important first impression
of your quality food service vending cart!

The flyer should include your hours of business, location, menu, and
cell number for phone orders. It should show that your cart is
licensed and meets all the Health Code requirements.

Keep it to one page in length and one sided so it can easily be

posted in a lunch room.

Include introductory discount coupons at the bottom of your flyer to

encourage first time customers. See our sample Introductory Flyer in
this Marketing section.

Signage and Graphics:

Have a vinyl graphics company make up some large quality graphic

signs for your cart. This will help identify you and your products and
draw customers.

Put up sandwich board signs 200 yards down the road to pull in
traffic.

Install vinyl lettering on your vehicle to advertise your WillyDog cart.

Include your regular cart location.

Tie a colorful helium balloon to your WillyDog cart to get noticed from
a distance.

Publicity:

The WillyDog business is capable of generating a great deal of

publicity.

The media is often interested in successful small businesses that

epitomize the entrepreneurial “dream”. If you have an “angle”, a story
which is somewhat unique or has a special interest aspect, the
media may cover it. This can include newspapers, magazines, radio
and television.

104
Include your WillyDog cart in any local events where the news media
will be present. These include charity events, parades, cultural
festivals, grand openings, etc. Check your local city and media web
sites for listings on such upcoming events. Offer free “taste testing”
to media personnel to draw them to your hot dog cart.

Always wear your WillyDog business apparel (hat, golf shirt) for
these opportunities.

Here are some other Publicity Stunts that have been done
successfully:

Keep a camera in your cart. If a celebrity comes by, get a photo of

them with you beside your cart.

Have the mayor do a ribbon cutting ceremony for your new WillyDog
cart.

Put your WillyDog cart in tandem in a parade.

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 3) Sample Promo Flyer
Bob’s Dogs

New “WillyDog” Hot Dog Vendor Opening Next Week

On Front Street in Northern Business Park

Serving Lunch from 11:00AM to 2:00PM Daily Monday to Friday

Quality All Beef Sausage Dogs on Fresh Baked Buns

Your Choice of Tasty Condiments Including Mustard, Relish,

Ketchup, Grated Cheese, Chopped Onions, Red Onion Sauce,
Chili, Hot Peppers and Sauer Kraut

Regular - $3.00 or Jumbo Size - $4.00

Also Cole Slaw, Potato Chips, and Soft Drinks

Call In Your Order for Faster Service (123) 456-7890

Save With This Special Introductory Coupon:

$1.00 Off Any WillyDog Order in June

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 4) Recipes
Willies Hot Dog Carts

All American Hot Dog Cart Recipe Book

The American Hotdog Council estimates that Americans eat 20
billion hotdogs each year. Hotdogs are enjoyed in 95% of U.S.
households. That works out to be about 70 hot dogs eaten per
person in the USA each year. The variety of toppings and
condiments used is remarkable.

People enjoy purchasing specialty foods and foods with a theme or

regional focus. American style hotdogs have a host of special
regional based recipes. Each region seems to have invented many
unique ways to dress up a hotdog. These recipes then migrate
across the country, taking the regional name with them, to be
enjoyed by American hot dog connoisseurs everywhere.

The list is endless but here are a few of Willies hot dog recipes that
you can use in your hot dog cart menu:

Chicago Dog: hotdog on a poppy seed bun with yellow mustard,

green relish, chopped onions, tomato slices, dill pickle spear, sport
(chili) peppers and a dash of celery salt. (No tomato ketchup in a
true Chicago dog!)

New York Dog: hotdog on a bun with spicy mustard, red onion
sauce and sauerkraut.

New England Dog: hotdog on a bun with fried onions, melted

cheese, and mustard.

Texas Dog: hotdog on a bun with chili sauce, cheese, and

jalapenos.

Rockie Dog: hotdog on a bun with grilled peppers, sauer kraut, and
chopped onions.

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Kraut Dog: hotdog on a bun with hot spicy mustard and sauer kraut.

Classic American Hot Dog: hotdog on a bun with tomato ketchup,

yellow mustard, green relish, and chopped onions.

Coney Style Chili Cheese Dog: hotdog on a bun with mustard, chili
sauce, chopped onions, and grated cheese.

Hot Dog Chili recipe:

 1 lb. ground beef

 1 onion, chopped
 1 (3 oz.) can tomato paste
 3 oz. water
 1 tsp. chili powder
 1 tsp. salt

Brown ground beef. Drain off fat. Add onion and tomato paste, salt
and water, and chili powder. Simmer 10 to 15 minutes. Other spices
may be added to taste such as Italian seasoning, celery salt, pepper,
red pepper and paprika. Also you can try adding some
Worcestershire sauce, a clove of chopped garlic, soy sauce, brown
sugar, and mustard to give some variety .

Red Onion Sauce for New York Style Hot Dogs:

 2 tablespoons vegetable oil

 2 medium onions-chopped
 1/2 teaspoon ground cinnamon
 1/2 teaspoon chili powder
 1/4 cup tomato ketchup
 1/2 cup water
 1/2 teaspoon cayenne
 1/2 teaspoon kosher salt
 1/4 teaspoon freshly ground black pepper

108
Heat oil in a medium saucepan over medium heat. Add onions and
cook until soft. Stir in the cinnamon and chili powder and cook for 1
minute. Add the ketchup, water, hot sauce and salt and black pepper
and bring to a simmer. Cook mixture for 10-15 minutes or until
thickened. Transfer to a bowl and let cool to room temperature
before serving. Can be refrigerated for up to 2 days, but bring to
room temperature before serving.

Make up your own custom hotdog recipe. But always remember to

dress the dog and not the bun. Apply condiments to any hotdog in
the following order: First add the wet condiments such as mustard,
ketchup and chili. Then add the chunkier condiments such as relish,
onions, sauerkraut, etc. Then you can add your shredded cheese
and finally spices such as pepper or celery salt.

Have you got a delicious hot dog recipe that you would like to share?
Send it to us and we may add it to this list of True All American Hot
Dog Cart Recipes.

109
 m) Tips for Success
Tips for Success
Be Reliable.
Customers will depend on you for lunch. Be there regularly. Become
part of their routine. This will build a loyal regular customer base.

Be Friendly.
Greet each customer. Be cheerful and smile. It costs nothing but
makes a huge difference.

Get to know your regulars by name. That builds loyalty. They will
spread the word about you and draw more customers to your
business. The best advertising is by word of mouth and it costs
nothing.

Keep a Clean, Tidy Shop.

People are turned off by mess especially where they buy their food.
Clean your cart daily before and after use. Clean all the equipment
including condiment trays and bottles. Keep your garments and
personal appearance clean and neat.

Click here for more info on the daily function of a hot dog cart, a daily
supply check list, a supply reorder form, hot dog cart routine
maintenance, a suggested dress code, and an employee deportment
policy .

Maintain Quality.
A good reputation is priceless. Don’t scrimp. Don’t risk it by cutting
corners using old product.

110
Be a Good Neighbor.
Don’t let your business interfere with theirs – make it compliment and
augment their business.

This may include simple things such as providing a trash can for
your customers and picking up litter at days end.

Know Local Eating Habits.

Hot dogs are subject to regional differences. This may require
condiments that reflect your local culture such as grated cheese,
chili, hot mustard, etc. Even within a city, one neighborhood may be
more health conscious, reflect a unique cultural flavor ie: require
Kosher food, or prefer Red Onion Sauce on their dog. Ask. Listen.
Learn. Adapt. Serve those needs. Advertise it. It means business.

Post a Simple Menu and Price List.

Many people won’t buy unless they first know the price.

Prominently displaying what you sell will save you time explaining
especially during a busy lunch hour. It enables your customers to
decide before they order.

Attach your Menu / Price List to your cart with Velcro under a
plexiglass cover (to protect it from dirt, rain, and facilitate easy
cleaning and changing). Get it made professionally at a local vinyl
graphics sign shop. It won’t cost much and will look pro.

See the Operations Manual section J for a Sample Menu .

Take Phone Orders.

Post your cell phone number on your cart and keep a phone order
log sheet. Have business cards made up that you can give to
customers for them to have so they can call their orders in ahead of
time. Print off some simple ½ page menu sheets like take-out
restaurants do.

111
Many workers are so busy that they prefer to call their food orders in
ahead of time and just pick them up. Often one person will pick up
lunch for many. They save time not having to wait. You avoid long
line ups and generate more business. It’s another way to adapt to
your customers needs and develop a loyal customer base.

Introduce Yourself to a New Area.

When you set up your cart in a new area advertise yourself. This will
get your new location off to a running start.

Print up some quality flyers and take them around to the businesses
in the area so they will be familiar you. Maybe include a nice picture
of you and your quality WillyDog cart.

Drop them off in business mailboxes. Post them on information

boards. Hand them directly to business owners, managers,
receptionists, and other employees. Dress neat and professionally
while doing this as you are making that all important first impression
of your quality food service vending cart!

The flyer should include your hours of business, location, menu, and
cell number for phone orders. It should show that your cart is
licensed and meets all the Health Code requirements.

Keep it to one page in length and one sided so it can easily be

posted in a lunch room.

Include introductory discount coupons at the bottom of your flyer to

encourage first time customers.

See the Marketing and Selling section for further details.

Willydog
800 Proctor Ave.
Ogdensburg, NY, 13669

Phone: (800) 915-4683

www.hotdogcarts.com

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