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    Theme: What International Strategy To Implement For A Successful Business?

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    Abdourahman Jp
    1) Christopher Bartlett proposes a model for global business management that divides the role into four types of managers - business managers, country managers, functional managers, and senior executives - who work together on strategy, country profiling, regulations, resources, performance, and production. 2) Operating in multiple national markets is challenging because each country has different demands that must be balanced. 3) According to Professor Tomas Hult, there are three keys to a successful global strategy: defining the core business strategy for each unit, adapting the strategy to each market while allowing for differences between countries, and balancing global consistency with local responsiveness.

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    Theme: What International Strategy To Implement For A Successful Business?

    Uploaded by

    Abdourahman Jp
    30 views4 pages
    1) Christopher Bartlett proposes a model for global business management that divides the role into four types of managers - business managers, country managers, functional managers, and senior executives - who work together on strategy, country profiling, regulations, resources, performance, and production. 2) Operating in multiple national markets is challenging because each country has different demands that must be balanced. 3) According to Professor Tomas Hult, there are three keys to a successful global strategy: defining the core business strategy for each unit, adapting the strategy to each market while allowing for differences between countries, and balancing global consistency with local responsiveness.

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    1) Christopher Bartlett proposes a model for global business management that divides the role into four types of managers - business managers, country managers, functional managers, and senior executives - who work together on strategy, country profiling, regulations, resources, performance, and production. 2) Operating in multiple national markets is challenging because each country has different demands that must be balanced. 3) According to Professor Tomas Hult, there are three keys to a successful global strategy: defining the core business strategy for each unit, adapting the strategy to each market while allowing for differences between countries, and balancing global consistency with local responsiveness.

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    30 views4 pages

    Theme: What International Strategy To Implement For A Successful Business?

    Uploaded by

    Abdourahman Jp
    1) Christopher Bartlett proposes a model for global business management that divides the role into four types of managers - business managers, country managers, functional managers, and senior executives - who work together on strategy, country profiling, regulations, resources, performance, and production. 2) Operating in multiple national markets is challenging because each country has different demands that must be balanced. 3) According to Professor Tomas Hult, there are three keys to a successful global strategy: defining the core business strategy for each unit, adapting the strategy to each market while allowing for differences between countries, and balancing global consistency with local responsiveness.

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    REPUBLIQUE DU SENEGAL

    Un Peuple -Un but- Une Foi

    MINISTRE DE L’ENSEIGNEMENT SUPERIEUR ET DE LA RECHERCHE

    Devoir a rendre Anglais.

    Theme: what international strategy to


    implement for a successful business?

    Présenté par: Daher Kamal Mahmoud

    Classe: Master 1 Logistique et Transport

    ANNEE ACADEMIQUE: 2019/2020


    Creating a Successful Global Business Strategy

    International business is a complex field where business managers are required


    to coordinate input from multiple teams from several different locations
    around the world. Although there is not a single universally accepted definition
    of a “global business manager”, Christopher Bartlett, an authority in global
    business management, proposes one of the most commonly adopted models.
    Bartlett’s model defends that there is “no such thing” as a general, all-
    encompassing global business manager. Rather, Bartlett divided the role of
    Global Manager into several distinct manager types that, together, compose
    the global business management team.

    According to Bartlett, business managers, country managers, and functional


    managers provide the majority of the direction while senior executives
    coordinate the entire management team. Together, these four types of
    managers overview strategy, country profiling, local regulation, resource
    management, worker performance, and overall production. Bartlett’s model
    of global management exposes the first challenge of global management: a
    high level of coordination.

    Another challenge of international business is balancing the market


    expectations of multiple countries at once. Every national business operation
    needs to understand its domestic demand for current and upcoming products.
    For each new country a business enters, an additional set of demands and
    market conditions need to be considered, increasing the complexity of
    managing the business at the global level.

    Three Keys to a Winning Global Business Strategy

    We can start seeing why operating in multiple national markets is a daunting


    task. According to Professor Tomas Hult, Director of the International Business
    Center in the Eli Broad College of Business at Michigan State University, there
    are three keys for a successful global business strategy. The first key is to
    define the core business strategy for each strategic business unit in a company.

    The second key is to adapt the core business strategy to each national market,
    to internationalize the core strategy. It is also important to take in
    consideration that the internationalization process typically results in local
    business strategies with large differences between countries. These differences
    affect the business’ cost position, product quality and competitive differentials
    at the global level.

    The third key to a successful global business strategy is to counteract the


    weaknesses created by the internationalization of the core strategy by
    incorporating the original unique characteristics of the business into each local
    national strategy. This process can be called “globalization”. A global business
    should balance global consistency (globalization) with local responsiveness
    (internationalization).  While global consistency can significantly increase
    leverage and competitive advantage for the firm at the global level, local
    responsiveness (internationalization) can improve competitiveness at the local
    level. Therefore, it is crucial to avoid “over globalizing” or “under globalizing”.

    Benefits of a Successful Global Strategy

    Although defining and implementing a winning global strategy can be a


    challenging task, the benefits of a successful global business strategy clearly
    outweigh the effort. One important benefit is cost reduction. A global business
    can assign different tasks to the national teams that are the most efficient in
    accomplishing each task. If each team focuses on the area for which it is most
    suited, overall efficiency rises and costs in terms of time are reduced.

    A second important benefit of implementing a successful global strategy is the


    reduction of product development time. When a product is designed by several
    specialized teams, each working at their maximum capacity, the overall time-
    to-market for a particular product can be significantly reduced.

    A third significant benefit is a creative input from different international teams.


    Releasing a product into several different national markets without
    understanding the culture and demand of each national market can lead to
    disappointing sales results. By incorporating the input of international teams,
    a global product may be developed to fulfill customer expectations in multiple
    countries.

    Creating and executing a global business strategy may be an intricate


    enterprise, but with the increasing payoff for companies expanding their
    business to international markets, the effort can be worthwhile. A skilled global
    management team can effectively coordinate the input from several different
    national teams which can result in significant gains by successfully expanding
    the business to the global level.

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