Time Saving Tips Social Media
Uploaded by
Dr. Hitesh MohapatraTime Saving Tips Social Media
Uploaded by
Dr. Hitesh MohapatraTOP
Maximize the Impact
of your Published Research
Time-Saving Tips for using Social Media
14
Social media is one of the most versatile and effective platforms to promote
your content. It could help you share your research to the wider community
and interact with them on a personal level, as well as strengthen your name.
1
Spread your word
2Connect and share
3Be strategic
to others Having other editors Set 2–3 goals that you can measure.
Researchers, news agencies, and authors share your posts Build influence and track your
policy makers, journalists and will provide more engagement. reach, followers, engagements.
the general public all use social Take advantage of their sphere Drive article visits, track link clicks
media to engage with others. of influence. to your article (e.g. Bit.ly).
4 5
Be specific Be focused
Who do you want to reach? Facebook, Twitter, Instagram,
Which platforms and groups LinkedIn, Reddit? WeChat
are they using? Both Facebook for China? You can’t be
and Twitter are popular with researchers. everywhere. Focus on 1 (or 2)
Connect with others, discover and share to build your profile, influence
information, deepening existing relations. and network.
6 7 8
Build your profile Maintain your Build your
clearly and authenthic profile and keep it up-to-date audience -
Use a clear image of yourself Insert a link: Where can people people you can engage
and use your real name find more information about and influence
so people know it’s you. you/your work? Don’t point to Find/follow relevant people:
Your bio should show another social platform. Manage institutions, journalists, news
your expertise, your title(s), your privacy settings especially outlets, influential people in your
affiliations and advanced on platforms you plan to keep area, science communicators,
degrees. personal. Then, log out of societies and organisations,
everything and Google yourself. libraries.
9 Engage your network
and build relationships
Log in and check the
conversations regularly.
Build a list of hashtags your
10 Plan your
content mix
Mix topics that you are
passionate about, that
are specific to your area
community uses. Be helpful: Share people’s of expertise, and your own
content, help them, elevate them. Reply research world and work.
to other people’s contributions, exchange Also some personal things.
information, mention people. Remain The weighting may vary depending
respectful and friendly. on the platform.
11 12 # 13
Content types Play around Useful free tools
and tips with platform- Twitter/Facebook/Instagram/
Test visual content: images, specific formats LinkedIn analytics
videos, but keep videos short Use relevant hashtags. Test Hashtagify: search for the
with 30 seconds and use polls on Twitter, stickers on best hashtags to use.
subtitles. Edit your photos Instagram stories. Track clicks Followerwonk: search Twitter
before you post - size, crop, on important links using Bit.ly bios, analyze your audience.
light, filters etc. (e.g. your articles). Tweetreach: search a tweet
or hashtag to find reach, top
contributors.
14
Avoid time-eaters
Set specific times
each day and stick to
them, such as 10-20
“on We don´t have a choice
whether we do social
minutes in the morning media. The question is
and afternoon. Use waiting
times (e.g. when commuting).
What works for you? ”
how well we do it.
Erik Qualman
Hitesh Mohapatra
https://www.linkedin.com/in/hiteshmohapatra/