Trend AW21 - 22

Men's Style Trend Concepts A/W 21/22
Phantasmagoria
Disquieting designs offer escapism
and opulence in dark times
Embrace dark drama and reach far back into history

to create designs that offer a sense of escapism and
protection for a digital future
Highsnobiety / @liamwong
Action Points
1. Embrace a darker aesthetic: horror themes are offering
a sense of escapism and a commentary on uncertain
times across film, TV, streaming and gaming. This will
inspire a shift towards the versatility and subversive
comfort of black for menswear, paired with a palette of
deep, colours and materials. The focus here is on darks
as a statement of luxurious individualism, rather than a
uniform.
2. Join the digital renaissance: escape the trend wheel of
revolving 20th century decades, and dig deeper into
history to discover forgotten inspirations that are waiting
to be upgraded into the present. Research across fashion
and furnishings, interiors and art, and focus on both
aesthetics and technique. Use materials to give
contemporary silhouettes an element of drama and
timelessness, underpinned by distinct a sense of
#artinfashion.
3. Enter the virtual realms of gaming: 3D design tools are
advancing and creating more sophisticated in-game
survivalist clothing and hardware designs, narrowing the
gap between digital and IRL fashion. Look for
collaborations and synergies as virtual garments start to
create real demand in the growing men's tech and
outerwear market, and vice versa.
@lusiveworkshop
Men's Palette A/W 21/22
Phantasmagoria
In this nocturnal palette, core 022-40-26 015-50-36 153-19-00 011-27-26 040-49-07 098-31-13 081-39-24
tones of Black and French Navy
are accompanied by the
mysterious darks of Deep Ocean
and Midnight Brown, and offset
Ginger Biscuit
Deep Ocean
Bloodstone
Soft Khaki
by glowing saturated reds, from
Oxy Fire
Black
Ivy
visceral Bloodstone to the
digital hue Electric Magenta.
18-1250 TCX 17-1564 TCX 19-4004 TCX 19-1652 TCX 18-0617 TCX 19-4526 TCX 18-5424 TCX
036-89-06 049-33-14 050-83-41 115-23-11 001-35-31 008-23-07 065-80-23
Electric Magenta
Midnight Brown
Kapok Green
French Navy
Unbleached
Neo Mint
Light
11-0701 TCX 18-0426 TCX 13-0650 TCX 19-4019 TCX 19-1860 TCX 19-1619 TCX 13-0117 TCX
* All colour names are specific to WGSN. Find out more about Coloro.
Industrial Works
Bridges Over Walls
@mouslamrabat
The concept: A disquieting vision of industrial urban

landscapes serves as a backdrop for skate punks and
H Lorenzo
streetwear crews in this dystopian theme.
Sihouette & styling: Based on classic skate and oversized
workwear shapes, this is a denim-focused direction — not
just as a basic, but as an inspiring and malleable material
to be deconstructed, reconfigured and embellished with a
rebellious creativity.
Materials & finish: Look to biodegradable organic black
pigments or low-impact laser treatments to reflect a sense
of urban grittiness, focusing on smog-wash treatments or
digitally eroded surfaces.
Relevant for: casual denim, skate, streetwear
Drop: Autumn Transitional
Nike Willy Chavarria Nataal Magazine
Dark Arts
Endless Joy
@kidsuper Heresy
The concept: This artful graphics direction that blends the long-
running taste for otherworldly escapism and all things horror with a
growing appreciation of art in fashion.
Prints & graphics: Take inspiration from mystical art across the ages,
from fine art to folk, and work with artists, illustrators or licensed
archives to find and develop engaging narrative motifs. Look to
digital printing as the preferred process, both in terms of rendering
quality and placement control, and sustainability benefits. Use
embroideries for more primal markings.
Relevant for: woven shirts, cut & sew, T-shirts, jackets
Drop: Mid Autumn
Lad Musician
itsnotyouitsme.org Katie Eleanor

Inked
Braulio Amado @youthsinbalaclava
The concept: With an unsettled global mood, punk and DIY-inspired

looks will resonate with the youth market. Evolving from
#expressiveprints, rebellious and creative mark-making underpins OAMC
these chaotic prints and graphics. This artistic look chimes with the
current demand for individuality and #artinfashion trends.
Prints & graphics: Ink is the medium of choice here, capturing the
stream of consciousness of a sketchbook. Tap into a darker
aesthetic via a limited monochrome and blood-red palette. Consider
working with illustrators or licensed work, such as Ralph Steadman’s
portfolio, for #creativecollab capsule drops.
Relevant for: woven shirts, cut & sew, T-shirts
Drop: Autumn
OAMC
Ralph Steadman

Trend AW21 - 22

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Men's Style Trend Concepts A/W 21/22

Embrace dark drama and reach far back into history

036-89-06 049-33-14 050-83-41 115-23-11 001-35-31 008-23-07 065-80-23

Bridges Over Walls

The concept: A disquieting vision of industrial urban

itsnotyouitsme.org Katie Eleanor

Braulio Amado @youthsinbalaclava

The concept: With an unsettled global mood, punk and DIY-inspired

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