SITXHRM002 ROSTER STAFF A2 - Intro

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SITXHRM002 ROSTER STAFF

ASSESSMENT TASK 2 – PROJECT INTRO


Brandon Benedick A Philip S3427

Customer service is a very important part of an organization. It is because the customer


service can help to differentiate a company from its competitor. For example, it may be difficult
to tell the difference between two small-town grocery stores, especially if their prices are similar.
Therefore, putting extra efforts into customer service may be thing that gives one grocery store a
competitive advantage. A company with excellent customer service is more likely to get repeat
business from customers. Consequently, the company will benefit with greater profits and sales.
Contrarily, companies with poor customer service may lose customers, which will have a critical
impact on business. It costs a lot more money for a company to acquire a customer than to retain
them, due to advertising costs and the expense of sales calls. Therefore, the efforts that go into
maintaining quality customer service can really pay dividends over time. People that have a
positive experience with a company's customer service department will likely tell two or three
others about their experience, according to Consumer Affairs website. Therefore, quality
customer service can be a source of promotion for organizations. However, we must also defend
our staff from any sort of customer especially unreasonably and rude customers according to the
company’s policy and the state’s regulations and legislations.

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