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    【W1-W11 2020】TikTok Platform Snapshot- VN

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    Tran Minh Khanh
    TikTok is growing rapidly in Vietnam. Between January and March 2020, daily active users and time spent on the platform significantly increased. The number of videos created also exploded, and more people are engaging with content as the average engagement rate reached 8% in Week 11. Popular content categories are entertainment, lifestyle, sports, and performance. Rising hashtags include #hattocbienhinh, #wannaseeyou, and #camgiacay.

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    【W1-W11 2020】TikTok Platform Snapshot- VN

    Uploaded by

    Tran Minh Khanh
    112 views14 pages
    TikTok is growing rapidly in Vietnam. Between January and March 2020, daily active users and time spent on the platform significantly increased. The number of videos created also exploded, and more people are engaging with content as the average engagement rate reached 8% in Week 11. Popular content categories are entertainment, lifestyle, sports, and performance. Rising hashtags include #hattocbienhinh, #wannaseeyou, and #camgiacay.

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    TikTok is growing rapidly in Vietnam. Between January and March 2020, daily active users and time spent on the platform significantly increased. The number of videos created also exploded, and more people are engaging with content as the average engagement rate reached 8% in Week 11. Popular content categories are entertainment, lifestyle, sports, and performance. Rising hashtags include #hattocbienhinh, #wannaseeyou, and #camgiacay.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    112 views14 pages

    【W1-W11 2020】TikTok Platform Snapshot- VN

    Uploaded by

    Tran Minh Khanh
    TikTok is growing rapidly in Vietnam. Between January and March 2020, daily active users and time spent on the platform significantly increased. The number of videos created also exploded, and more people are engaging with content as the average engagement rate reached 8% in Week 11. Popular content categories are entertainment, lifestyle, sports, and performance. Rising hashtags include #hattocbienhinh, #wannaseeyou, and #camgiacay.

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    TikTok Confidential and Proprietary

    TikTok
    Vietnam Platform Snapshot

    W1 – W11, 2020
    Global Business Marketing
    TikTok Confidential and Proprietary

    Platform Insights
    TikTok Confidential and Proprietary

    Most Downloaded
    App during Feb
    2020

    According to Sensor Tower,


    TikTok was installed 113
    million times globally in
    February 2020, showing a
    96% year-on-year increase
    and marking a new
    monthly download record.

    Source: Store Intelligence Data Digest, Sensor Tower, Feb. 2020


    TikTok Confidential and Proprietary

    Robust Growth of
    User Scale in 2020

    During the first 11 weeks of 2020


    TikTok has seen significant
    increase in Vietnam daily active
    users.

    Source: TikTok internal data, Jan.1 - Mar 14.2020. Data calculated as the average number of week.
    W1: Jan.1-Jan.4 | W2: Jan.5-Jan.11 etc.
    TikTok Confidential and Proprietary

    Increasing Vietnam
    Time Spent

    TikTok users are spending an


    increasing amount of time on the
    platform. On average, users
    spent 50 mins/day during W11,
    2020 (all users).

    Source: TikTok internal data, Jan.1 - Mar 14.2020. Data calculated as the average number of week.
    W1: Jan.1-Jan.4 | W2: Jan.5-Jan.11 etc.
    TikTok Confidential and Proprietary

    Opened 7 Times
    Per Day

    Vietnam average session count


    of 7 times per day (all users).

    Source: TikTok internal data, Jan.1 - Mar 14.2020. Data calculated as the average number of week.
    W1: Jan.1-Jan.4 | W2: Jan.5-Jan.11 etc.
    TikTok Confidential and Proprietary

    User & Content Insights


    TikTok Confidential and Proprietary

    Exploding
    Content
    Consumption

    Source: TikTok internal data, Jan.1 - Mar 14.2020. Data calculated as the average number of week.
    W1: Jan.1-Jan.4 | W2: Jan.5-Jan.11 etc.
    TikTok Confidential and Proprietary

    More People
    Empowered to
    Be Creators

    Source: TikTok internal data, Jan.1 - Mar 14.2020. Data calculated as the average number of week.
    W1: Jan.1-Jan.4 | W2: Jan.5-Jan.11 etc.
    TikTok Confidential and Proprietary

    Higher Willingness
    to Engage

    Average engagement rate


    (among all users) has reached
    to 8% in W11 2020.

    Engagement rate = (like+comment+share)/video view.

    Source: TikTok internal data, Jan.1 - Mar 14.2020. Data calculated as the average number of week.
    W1: Jan.1-Jan.4 | W2: Jan.5-Jan.11 etc.
    TikTok Confidential and Proprietary

    Rising Content

    Category Ranking (W11 2020)


    Top
    1. 5.
    Content
    Entertainment Travel & Leisure Categories
    2. 6.
    Lifestyle Learning

    3. 7.
    Sports & Outdoors Beauty & Style

    4. 8.
    Performance Creativity

    Source: TikTok internal data based on video numbers of diversified category posted by creators, Mar 8 - Mar 14, 2020.
    TikTok Confidential and Proprietary

    Rising Content

    Rising Content
    Categories
    Home Garden Technology Science Outfit

    🔺 10.87% 🔺 5.82% 🔺 5.52%


    Ave. WoW Growth Ave. WoW Growth Ave. WoW Growth

    Makeup Handbags Jewelry Sunglasses

    🔺 3.41% 🔺 4.22%
    Ave. WoW Growth Ave. WoW Growth

    Source: TikTok internal data based on video numbers of diversified category posted by creators, Jan.1 - Mar 14.2020
    TikTok Confidential and Proprietary

    Rising Content

    Top Trending
    Hashtags
    #hattocbienhinh #wannaseeyou #camgiacay
    79.7M Video Views 33.4M Video Views 93.3M Video Views

    #valentinecuatoi #mymeme
    207.1M Video Views 58.4M Video Views

    Source: TikTok internal data based on video creation, Jan.1 - Mar 14.2020
    TikTok Confidential and Proprietary

    Thank You

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