UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS

GCE Advanced Subsidiary Level and GCE Advanced Level

MARK SCHEME for the May/June 2010 question paper

for the guidance of teachers

9713 APPLIED ICT

9713/11 Paper 11 (Written A), maximum raw mark 80

This mark scheme is published as an aid to teachers and candidates, to indicate the requirements of
the examination. It shows the basis on which Examiners were instructed to award marks. It does not
indicate the details of the discussions that took place at an Examiners’ meeting before marking began,
which would have considered the acceptability of alternative answers.

Mark schemes must be read in conjunction with the question papers and the report on the
examination.

• CIE will not enter into discussions or correspondence in connection with these mark schemes.

CIE is publishing the mark schemes for the May/June 2010 question papers for most IGCSE, GCE
Advanced Level and Advanced Subsidiary Level syllabuses and some Ordinary Level syllabuses.
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GCE AS/A LEVEL – May/June 2010 9713 11

Question Part
Question (including any source details)
Number Mark
1 (a) Three from:
Be well motivated
Have good communication skills
Have good self-discipline/doesn’t require supervision
Have good time management skills/can meet deadlines
Be well organised [3]

(b) Three from:

Broadband connection/router to connect to the internet…
...to send emails to company/manager(Faisal)
A fax machine to send/receive (translated) documents/documents (that need
translating)
A landline/mobile phone to communicate with Faisal/other translators
A printer to print documents…
…for faxing
…for translating (large documents)/after translating
A scanner to input documents ready for translation/that have been translated...
...so they can be sent as email attachments
Video conferencing hardware to communicate with other workers [3]
2 (a) Three from:
Webcam to input video
Webcam so that images of each worker can be transmitted/sent
Microphone to input voices
Microphone so that workers can speak with each other/Faisal
Speakers/headset to output voices
Speakers in order to hear other workers/Faisal [3]

(b) Two from:

You can see the facial expressions/body language of other participants.
It is cheaper to set up/operate/organise than a phone conference.
You can see/amend/share documents that you want to discuss with each other.
Easier to identify whose turn it is/who wants to contribute next. [2]

© UCLES 2010
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3 (a) Four from:

Computer/software
Helps to ensure that project is completed within timescale and budget.
Organises meeting times.
Provides alerts regarding imminent start of meetings.
Can organise Ali’s tasks.
Makes it possible to ensure members of a team have equitable workloads.
Provides a critical path analysis.
Identifies project progress.
Helps daily and weekly planning.
Can act as a stopwatch device.
Reminds the user how long they have been working on that task/how long left.
Enables Ali to see what emphasis is being placed on each task.
Can be used to produce Gantt charts.
Gantt charts
Help to plan out the tasks that are involved in a process.
Graphically represent progress in projects.
Are used to plan the whole process including parallel and sequential activities.
Used to arrange tasks so that parallel tasks finish at the same time.
Software has a Calendar function.
Calendar
Enables Ali to keep a record of his appointments/meeting times.
Advises Ali of/Ali could easily see any clashes (of meetings scheduled for the
same time and date).
Public calendar identifies a suitable time for a meeting of all members of a team. [4]

(b) Six from:

Web authoring package to create web site
Word-processing package for typing text /tables etc.
DTP for creating pages for website
Spreadsheet to create statistical tables/graphs for inclusion in the website
Database to create files of data for inclusion in the website
Communications software to connect to Internet
Web browser to see how the web site appears to users
Software for editing scanned/downloaded images [6]

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(c) Five from:

It is cheaper than paying/employing a programmer/designer to create/maintain it.
A Pop-up instantly grabs the attention of the customer.
Pop ups may create unhappy customers who may avoid that company in future/
will have poor impression of the company/will tend to ignore them.
Customers will use pop-up blocking (software) which doesn’t allow them to appear.
Pop-unders are small windows placed underneath the web page being accessed.
Don’t appear to users until they close the page they are working on.
Are not removed by pop-up blocking.
The customer regards pop-unders as less of an inconvenience than pop-ups.
Pop-ups and pop-unders can both be linked to the organisation’s own website.
Can make their own website better suited to their needs.
Own website has shorter delay in updating/improving advertising.
Company doesn’t have as much control over the host’s website as it would over
its own.
May be so many other companies’ advertising on host website the company’s
may not be seen/not as much advertising can be used/limited space available.
More people may see it if it’s on someone else’s website.

One mark is available for reasoned conclusion. [5]

(d) Four from:

Can be produced using own PCs and printer.

Flyer doesn’t take very long to produce.
You can distribute them so that they only go to the people you want to see them.
It is a cheaper method than creating a web page/paying a company to advertise
on their website/advertising on local radio/television.
Prospective customers may not have computers/internet/regular electricity supply.
You can target specific groups/Can’t guarantee all the intended audience would
see a poster/web site. [4]

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4 (a) Four features from:

An easy-to-remember domain name.
A secure method of accepting payments.
Descriptions/pricing/photos of goods.
Usernames and passwords to make the system secure.
Customers are able to contact shop directly via e-mail.
Allows customers to make use of their orders stored in a database.
Allows customers to see their order and maintain their own accounts.
A shopping basket to hold goods you are going to buy.
Prospective customers should be able to use a temporary shopping basket if
they are a ‘guest’.
Permanent shopping basket if they are returning customers.
searches and advanced searches can be carried out easily.
Allow customers to progress smoothly to the checkout/navigate from category
to category easily.
Orders can be tracked.
Wishlists which enable users to store the goods they might want to buy in the
future.
‘People who bought A also bought B’ recommendations. [4]

(b) Three from:

The customer’s personal data/payment details can be intercepted by a hacker.
Personal data/payment details could be used by the hacker to defraud the
shop.
Personal data/payment details could be used by the hacker to defraud the
customer.
Personal data/payment details could be used to log on to the shop’s computer
system and order a large number of products....
........products can be dispatched to another address other than the credit
owner’s.
The hacker can sell on the goods.
Credit card details can be used to make purchases at a number of other shops. [3]

(c) Six from:

Personal data are encrypted when they are transferred over the Internet....
…If a hacker intercepts data is unable to decipher the meaning of the data.
…The data can only be decoded if the receiving network server has the correct
encryption key.
More common for fraudsters to use methods such as phishing, pharming.
More common to attach spyware in order to obtain customer data.
If customer's credit or debit card is used fraudulently, in many countries the
card company must refund them.
Customer's have consumer rights such as refunds for faulty goods.
Generally, customers only ever use reputable sites.
Hackers can intercept personal data/payment details.
Could be a fraudulent website.
You can’t check the quality of the goods/you can’t be sure the goods are in
stock/goods don’t arrive/are of the wrong quality/wrong goods delivered.
The order confirmation may be delayed/not be received.
Employees who have access to the payment details must sign a duty of
confidence document.

One mark is available for reasoned conclusion. [6]

© UCLES 2010
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5 (a) Five from:

Phone calls are processed using interactive voice response (IVR) software.
Does not require a human response.
Automatic services such as giving account information can be accessed by the
caller.
CTI allows computers to direct the phone call to appropriate operator.
Calls can be queued/put on hold.
Combines the data and voice input to the system.
Displays the caller's number/number dialled.
Multiple dialling techniques/fast dial/ preview/predictive dial.
Description of first-party call control.
Description of third-party call control. [5]

(b) Four from:

Staring at a computer screen all day can cause problems with one’s sight.
Typing at a keyboard continuously can cause RSI.
Gripping a mouse and repetitive clicking can cause carpal tunnel syndrome/ RSI
Sitting in the same position/with wrong posture all day can cause lower
back pain.
Staring at a computer screen all day can cause eye strain/headaches.
Poor positioning of screen can cause upper back/neck/shoulder pain/
eyestrain/headaches.
Glare from screen can cause eye strain/headaches.
Too many plugs connected to a socket can be a fire hazard.
Bare wires/spilt drinks can cause electrocution.
Trailing wires can cause tripping. [4]

(c) Four descriptions from:

Some workers may have to/will have the opportunity – to go part time.
There may be the opportunity to job share.
There may be the opportunity for flexible working hours.
Compressed hours may become available.
Some operators are able to work from home.
May lead to more operators being given jobs. [4]

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6 (a) Distribute/Hand out written questionnaires to system users (to complete) [1]
Interview current system users face to face [1]
Examining documents used in the current system [1]

(b) Four from each column:

Item Factors: an example of how:

Specifying the required hardware the volume of data determines the
and software choice of output devices.
the order that data will be output
affects the choice of storage devices.
Designing data collection forms/ the user requirements influences the
screen layouts format
the output required from system
influences the design
file structures affect the design
Designing report layouts/screen the content and presentation of
displays report layouts/screen displays
depend on the requirements of the
users
Designing validation routines the form of input affects these.
the file structure affects these.
Designing the required data/file the data structures/programming
structures/programming depend on the types of processing
specifications
the file structure depends on the
input and output structures
[8]

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7 (a) Two from:

Produced specifically for systems analysts/programmers.
Helps when the system needs further development/upgrading/improvements.
Helpful should any errors occur in the system and system needs amending to
get rid of these errors.
[2]
(b) Eight from:
Systems documentation....
....provides a detailed overview of the whole system.
Test data/test plans so that systems analyst can see the results of these/test
results.
Can use this data again to check if errors have been successfully removed.
The results of the systems analysis/DFD diagrams.
What is expected of the system/purpose of the system.
Overall design decisions such as the choice of hardware and software/file,
input and output structures.
Systems flowcharts.

Program documentation....
....produced for program code that has been written.
Description of the software/purpose of the software.
Reasons for choosing those pieces of existing software that were used…
….. instead of the programmer having to write code.
Input and output data formats.
Program flowcharts/algorithms.
Program listing – this will be a complete copy of the code used…
…and annotation explaining what each module of code does.
Notes that will help any future programmer to make modifications to the system. [8]

(c) Three from:

(A table) showing the type of test, test data, expected results, actual results
and a comment on the results. (One mark for three column headings, two
marks for 5 column headings.)
Test results will help the systems analyst to make judgements.
Comparison will be made of the actual results with the expected results.
If the results are not as expected system will need to refined.
Comments in the comparison table contribute to the evaluation. [3]

© UCLES 2010