www.getwsodo.

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43
Secrets
How to Use the Greatest
Moments in Advertising to
Drive Your Marketing to
the Next Level

Toolkit
© 2016 Glazer-Kennedy Insider’s Circle, LLC. All Rights Reserved.

www.getwsodo.com
www.getwsodo.com
Published under the United States Copyright laws by Glazer-Kennedy Insider’s Circle, LLC. No portion of
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contained herein shall be sent via email to our Permissions Department via email (support@gkic.com) or
facsimile (312) 880-1201.

This Presentation (“Presentation”) has been prepared No representation or warranty is given as to the
by or on behalf of Glazer-Kennedy Insider’s Circle, LLC achievement or reasonableness of, and no reliance
and/or its affiliated companies (“GKIC”) for the should be placed on, any projections, estimates,
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expressly disclaims any and all liability for
representations or warranties, expressed or implied,
contained in, or for omissions from, this Presentation
or any other written or oral communication
transmitted to any interested party in connection with
this Presentation, so far as is permitted by law.
DAN KENNEDY PRESENTATION
www.getwsodo.com
25: Dramatic Demonstration
www.getwsodo.com
(Houdini)
26: Outrageous Advertising
SCHOOLS OF ADVERTISING 27: Crazy Pictures
1: Created Problems 28: Fascinations (Boardroom)
2: Problem About Which We 29: Man Or Mouse
Do Not Speak 30: Not For Everyone
(Elephant In The Room)
31: Snob Appeal
3: Let’s Not Mention What
32: A Few Good Men
This Is REALLY For
33: Dear Kindred Spirit
4: Anything But Subtle
34: Romancing The Stone
5: Apocalyptic
35: Select Feature (Ogilvy)
6: Fear Of God In You
36: I Am What I Own
7: Subtle/ Suggestive
Double Entendre 37: Tell Them How To Buy
8: Tongue In Cheek GREAT MOMENTS IN
9: Fun With Dick & Jane ADVERTISING
10: Curiosity Killed The Cat 1: Listerine – Halitosis
11: Preposterous Proposition campaign
12: We’ll Prove It (Audacious 2: “Left Behind & Embarrassed”
Promise/Risk Reversal) ads for Book Of Month Club
13: Irresistible Offer (Sackheim)
14: Irresistible Bribe 3: Dr. Eliot’s 5-Foot Shelf of
Gift With Purchase
Gift With Appointment Books: The Marriage Problem
Gift On Arrival (Collier)
15: Revenge (Caples) 4: Dr. Brinkley & ‘Pre-Existing
16: Scientific Advertising Understanding’
(Hopkins) 5: The Orphanage Life
17: Long Copy Insurance Ads (Prudential)
18: Acknowledgement of 6: “Read This Or Go Broke”
Difficulty of Task (Carlton) 7: Call A FSBO – Go To Jail
19: Magnetic Marketing® (Dan Kennedy)
(Kennedy) 8: Do You Make These
20: As You Can See I Have Mistakes In English?
Attached (Halbert) (Sackheim)
21: Free Book Reveals 9: Clairol: Does She Or…..
22: S. Mouse & Character 10: How NOT To Get Rich (Dan
Letters Kennedy)
23: Tabloid Story 11: Can You Tell What This
24: Dramatic Testimonial Woman Is Doing? (Weckesser)

1
12: The Lazy Man’s Way To 28: The Case Of…. (Kennedy)
Riches (Joe Karbo) www.getwsodo.com
(Perry Mason inspired)
www.getwsodo.com
13: “If I Can’t Grow Hair For 29: “I Want To Give You This
You In 30 Days…” Gift – Before It’s Too Late”
14: Sackheim’s Negative 30: “If Your Friends Don’t
Option Ads for BOMC Actually Accuse You…”
15: Choose Any 4 For $1 Each (Halbert)
(Literary Guild) 31: “Tova Borgnine Swears
16: Free Las Vegas Vacation Under Oath….Does Not
(Stupak) Contain An Illegal Aphrodisiac
17: Marketing Genius Award (Halbert)
Mug awaits (Ad Age) 32: Big Money In Big Chunks
18: We’ve Paid The Postage… (Harvey Brody)
(Stupak) 33: What NEVER To Eat On An
19: “They All Laughed…” Airplane (Boardroom)
(Caples) 34: A Story Of Two Men (WSJ)
20: 1,500-Word Cigar Ad 35: “It Will Cost You $10,000
(Parker) And 26 Days Of Your Life….”
21: ‘Penalty Of Leadership’ 36: $94,006* ( The Economist)
(McManus) 37: “We’re Looking For People
22: “How You Can Make To Write Children’s Books”
$4,000 A Day Sitting At The 38: Trout Spoken Here
Kitchen Table In Your 39: 83 Practical Uses For A
Underwear” (Kennedy) Shed-Shop Shed (Kennedy)
23: The Giorgio Letters 40: “At 60 miles an hour, the
(Kennedy) loudest noise…” (Ogilvy)
24: As You Can See, I Have 41: Poor Beer vs. Pure Beer
Attached….For 3 Important (Hopkins)
Reasons (Gary Halbert) 42: The man in the Hathaway
25: Free Book Reveals… shirt (eye-patch) (Ogilvy)
26: A Letter From s. mouse 43: Two Months’ Salary
27: Amazing Secret Discovered (DeBeers)
By One-Legged Golfer
(Carlton) © 2016/ GKIC.
GKIC.com

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