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    Marketing and Marketing Management

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    Ana-Maria Chitorog
    The document outlines the curriculum for a Marketing and Marketing Management program. It is divided into several main sections - Business Skills, Marketing, Sales, Finance and Accounting, Management and Business Organization, Human Resource Management, Project Management, IT in Business, Public Relations, and Personal Skills. Many of the courses are mandatory (obligatoriu), while others are optional (opţional). The Marketing section includes 18 specified obligatory courses covering topics such as marketing basics, research, planning, branding, and international marketing.

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    Marketing and Marketing Management

    Uploaded by

    Ana-Maria Chitorog
    57 views3 pages
    The document outlines the curriculum for a Marketing and Marketing Management program. It is divided into several main sections - Business Skills, Marketing, Sales, Finance and Accounting, Management and Business Organization, Human Resource Management, Project Management, IT in Business, Public Relations, and Personal Skills. Many of the courses are mandatory (obligatoriu), while others are optional (opţional). The Marketing section includes 18 specified obligatory courses covering topics such as marketing basics, research, planning, branding, and international marketing.

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    Marketing and Marketing Management (1)

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    The document outlines the curriculum for a Marketing and Marketing Management program. It is divided into several main sections - Business Skills, Marketing, Sales, Finance and Accounting, Management and Business Organization, Human Resource Management, Project Management, IT in Business, Public Relations, and Personal Skills. Many of the courses are mandatory (obligatoriu), while others are optional (opţional). The Marketing section includes 18 specified obligatory courses covering topics such as marketing basics, research, planning, branding, and international marketing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    57 views3 pages

    Marketing and Marketing Management

    Uploaded by

    Ana-Maria Chitorog
    The document outlines the curriculum for a Marketing and Marketing Management program. It is divided into several main sections - Business Skills, Marketing, Sales, Finance and Accounting, Management and Business Organization, Human Resource Management, Project Management, IT in Business, Public Relations, and Personal Skills. Many of the courses are mandatory (obligatoriu), while others are optional (opţional). The Marketing section includes 18 specified obligatory courses covering topics such as marketing basics, research, planning, branding, and international marketing.

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    ​Planul și programa pentru Marketing and Marketing Management

    BUSINESS SKILLS

    BUSINESS
    Entrepreneurship Obligatoriu
    Business Plan Development Obligatoriu
    Business Documentation Opţional
    Business Law Opţional
    Business Ethics of Individuals and Organization Opţional

    MARKETING
    Marketing Basics Obligatoriu
    SWOT Analysis Obligatoriu
    Marketing Research and MIS (Marketing Information System) Obligatoriu
    Market Planning and Segmentation Obligatoriu
    Strategic Marketing Obligatoriu
    Marketing Management Obligatoriu
    Internet Marketing Obligatoriu
    Consumer Behaviour Obligatoriu
    Marketing Planning Obligatoriu
    Applied Marketing Obligatoriu
    Branding Obligatoriu
    Integrated Marketing Communication Obligatoriu
    Services Marketing Obligatoriu
    International Marketing Obligatoriu
    Business to Business Marketing Obligatoriu
    Internal Marketing Obligatoriu
    Social Marketing Obligatoriu

    SALES
    Personal Sales Opţional
    Sales Management Obligatoriu
    Customer Relationship Management Opţional
    Complaint Management Opţional
    Marketing Techniques for Sales Improvement Opţional

    FINANCE AND ACCOUNTING


    Corporate Finance Opţional
    Basics of Economics Obligatoriu
    Microeconomics Opţional
    Macroeconomics Opţional
    Ratio Numbers Opţional
    Stock Market Opțional
    Cost Accounting Opţional
    Accounting Opţional
    International Economics
    Opțional

    MANAGEMENT AND BUSINESS ORGANIZATION


    Management Basics Obligatoriu
    Management Functions Opţional
    Organization Structure and Design Opţional
    Leadership Opţional
    Change Management Opţional
    Quantitative Methods for Business Opţional
    Quality Management Systems Opţional
    Supply Chain Management Opţional
    Risk Management Opțional
    Strategic Management Opţional
    Multinational Corporation Opţional
    Expenditure Planning and Control Opţional
    Operations Management Opţional
    Managing Stakeholders Expectations and Needs Opţional

    HUMAN RESOURCE MANAGEMENT


    Basics of Human Resource Management Obligatoriu
    Human Resource Planning and Selection Opţional
    Human Resource Finding Opţional
    Employment, Contracting and Termination of Employment Opţional
    Workplace Integration, Training and Education Opţional
    Human Resource Monitoring and Development Opţional
    Employee Motivation Opţional
    Employee Performance Assessment Opţional
    Personality Psychology Opţional
    Organization Psychology Opţional
    Mobbing Opțional
    Human Resource Regulations Opțional
    Workplace Safety Opţional
    Unionized and Non-unionized Work Environment Opţional
    Work Analysis Opţional

    PROJECT MANAGEMENT
    Project Management Fundamentals Obligatoriu
    Investment Management Opţional
    MS Project Opţional
    Project Management Methods and Techniques Opţional
    Project Financing Opțional

    IT IN BUSINESS
    IT in Business Opţional
    E-business Opţional

    PUBLIC RELATIONS
    Basics of Public Relations Obligatoriu
    Event Management Opţional
    Corporate Identity Opţional
    Corporate Communications Opţional
    Public Relations in Crisis Situations Optional
    Media Relations Opțional
    Sponsorship Opțional
    Lobbying Optional
    Intercultural Communications Optional
    Online Public Relations Optional
    Advertising Obligatoriu
    PERSONAL SKILLS

    PERSONALITY
    Life and Career Planning Opţional
    Style and Personal Marketing Opţional
    Business bon ton Opţional
    Health and Stress Management Opţional
    Personal Development of Managers Opţional
    Creativity and Innovation Opţional
    Research Methodolog​y Opţional

    EFFECTIVENESS AND EFFICIENCY


    Time Management Opţional
    Skills of Clear and Persuasive Presentation Opţional
    Effective Business Communication Opţional
    Information Management Opţional
    Effective Meeting Management Opţional
    Effective Negotiation Opţional
    Effective Decision Making Opţional
    Effective Writing Techniques Opţional

    IT USER SKILLS
    Microsoft Word Obligatoriu
    Microsoft Excel Obligatoriu
    Microsoft Access Opţional
    Microsoft PowerPoint Obligatoriu
    Microsoft Outlook Opţional

    ENGLISH*
    English I Obligatoriu
    English II Obligatoriu
    Business English Opţional

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