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    Abstract Vs Executive Summary

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    Vishal Ramnarine
    The document discusses the differences between an abstract and an executive summary. An abstract is a brief summary that describes the key points of a research paper, report, or proposal. It allows readers to quickly understand the purpose and scope. An executive summary, however, is intended to convince decision-makers to take action by highlighting the unique benefits and value proposition rather than providing technical details. While an abstract informs, an executive summary persuades readers to buy or approve a recommended solution. The executive summary focuses on outcomes, proofs of concept, relevance to the reader, and a solution recommendation, using a more enthusiastic managerial style compared to an abstract's technical style.

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    Abstract Vs Executive Summary

    Uploaded by

    Vishal Ramnarine
    747 views2 pages
    The document discusses the differences between an abstract and an executive summary. An abstract is a brief summary that describes the key points of a research paper, report, or proposal. It allows readers to quickly understand the purpose and scope. An executive summary, however, is intended to convince decision-makers to take action by highlighting the unique benefits and value proposition rather than providing technical details. While an abstract informs, an executive summary persuades readers to buy or approve a recommended solution. The executive summary focuses on outcomes, proofs of concept, relevance to the reader, and a solution recommendation, using a more enthusiastic managerial style compared to an abstract's technical style.

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    Abstract vs Executive Summary

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    The document discusses the differences between an abstract and an executive summary. An abstract is a brief summary that describes the key points of a research paper, report, or proposal. It allows readers to quickly understand the purpose and scope. An executive summary, however, is intended to convince decision-makers to take action by highlighting the unique benefits and value proposition rather than providing technical details. While an abstract informs, an executive summary persuades readers to buy or approve a recommended solution. The executive summary focuses on outcomes, proofs of concept, relevance to the reader, and a solution recommendation, using a more enthusiastic managerial style compared to an abstract's technical style.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    747 views2 pages

    Abstract Vs Executive Summary

    Uploaded by

    Vishal Ramnarine
    The document discusses the differences between an abstract and an executive summary. An abstract is a brief summary that describes the key points of a research paper, report, or proposal. It allows readers to quickly understand the purpose and scope. An executive summary, however, is intended to convince decision-makers to take action by highlighting the unique benefits and value proposition rather than providing technical details. While an abstract informs, an executive summary persuades readers to buy or approve a recommended solution. The executive summary focuses on outcomes, proofs of concept, relevance to the reader, and a solution recommendation, using a more enthusiastic managerial style compared to an abstract's technical style.

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    Abstract vs Executive Summary

    Abstract Definition

    An Abstract is an abbreviated summary of a research article, thesis, review, conference proceeding or


    any in-depth analysis of a particular subject or discipline, and is often used to help the reader quickly
    ascertain the paper's purpose.

    When used, an abstract always appears at the beginning of a manuscript, acting as the point-of-entry
    for any given scientific paper or patent application.

    Executive Summary Definition

    An Executive Summary is, basically, anything but a product presentation, and nothing but a
    persuasive sales pitch. Far more than an abstract merely presenting the rest of the document, it's
    your unique opportunity to convince the reader that your proposal provides the best value proposition:
    the best benefit at the lowest cost.

    The more technical your proposal, the more critical the executive summary is likely to be, because,
    unlike the abstract, the executive summary forbids technicalities to instead concentrate on
    substantiating the benefits for the customer.

    Question:
    Are executive summary and abstract the same?

    Answer:
    If you think so, you have just lost your chance to persuade first hand.

    Advice:
    Make your unique selling point (USP) from your executive summary.

    Abstract vs Executive Summary:

    The Dilemma

    This is the "executive summary vs abstract summary" battle. All so-called experts say that you should
    write the executive summary when the rest of your proposal is written. Because this part is called the
    summary of the whole document, logic dictates that you should write the document first in order to be
    able to summarize it.

    There is a significant difference between an executive summary and an abstract.


    You said Executive Summary, not Abstract
    And that's exactly the pitfall to avoid when writing an executive summary for your proposal: the
    executive summary is not an abstract. We may even say, paradoxically, that the executive summary,
    unlike the abstract, is not a summary, it's your value proposition, your best, unique opportunity to sell
    your solution!
    These are the differences between Abstract vs Executive Summary:

    Abstract Executive Summary

    Nature Abbreviated summary Unique selling point (USP)

    Audience Specialized (researchers), or mere Decision makers,


    readers e.g. corporate managers

    Scope Informational, academic, Solicited or unsolicited sales proposals and


    administrative, and other general bids (P&B) Job résumés fit in this case!
    documents (thesis, articles, patents)

    Purpose Give information. Call for action.


    Ascertain the purpose of the whole Persuade readers to buy on the recommended
    document, give an overview or solution addressing the problem, namely,
    preview of its content. make your unique selling point (USP).

    Content Mainly technical: Mainly managerial (The 4 rules of persuasion):


    1. Present the problem and scope; 1. State outcomes and benefits;
    2. Expose the used methodology; 2. Substantiate benefits with proofs of concept;
    3. Report observations and results; 3. Apply benefits to the reader's particular;
    4. Draw conclusions and context (win themes);
    recommendations. 4. Recommend a solution to address the
    problem.

    Length Short. Short.


    Shorter than the executive Longer than the abstract
    summary.

    Style Technical, static, and more academic. Managerial, dynamic, and more enthusiastic.

    As revealed by the side-by-side comparison above, the key difference between an abstract and an
    executive summary resides on their antipodal purpose, and consequently on the format used to
    achieve this goal.

    Indeed, while the abstract aims at convincing the reader to go through the whole document in order to
    quash his thirst of information, the executive summary, at the opposite, aims at persuading the
    reader, who is supposed to be a decision maker, to take of forgo an action, whether usually buying a
    product, or approving another action.

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