MICE

Meetings, Incentives, Conventions

and Exhibits
 Objectives
1. Know about the major players in the
convention industry
2. Describe destination management companies
3. Describe the different aspects of being a
meeting planner
4. Describe the different type of meeting
5. Know the various venues for meeting

Introduction to Hospitality, John By Aj. Pavit Tansakul

 Outline
1. Development of the Industry
2. Size and Scope
3. Key Players
4. Convention and Visitors Bureaus
5. Destination Management Companies
6. Meeting Planners and Service Contractors
7. Types of Meetings, Conventions, and
Expositions
8. Types of Associations and Meetings
9. Venues
10. Trends

Introduction to Hospitality, John By Aj. Pavit Tansakul

 Developm ent of the Industr y
D People have gathered to attend
meetings, conventions, and expositions since
the ancient times
IJ Mainly for social, sporting, political, or
religious purposes

Introduction to Hospitality, John By Aj. Pavit Tansakul

 Developm ent of the Industr y
D Associations go back many centuries to
the Middle Ages and before
IJ The guilds in Europe were created during the
Middle Ages to secure proper wages and maintain
work standards
IJ Associations began in the United States at the
beginning of the eighteenth century, when
Rhode Island candle makers organized
themselves

Introduction to Hospitality, John By Aj. Pavit Tansakul

 Developm ent of the Industr y
D Meetings, incentive tr avel, conventions,
and exhibitions (MICE) represent a
segment of the tourism industry that has
grown in recent years
D MICE tourists spend about twice the amount
of money that other tourists spend

Introduction to Hospitality, John By Aj. Pavit Tansakul

 Developm ent of the Industr y
D MICE industr y is one of the fastest growing
segments within the tourism industry
generating millions in revenues for cities and
countries.
D Europe and United States still remain the
major markets worldwide in respect of the
number of meetings, conferences and
exhibitions.

Introduction to Hospitality, John By Aj. Pavit Tansakul

 Size and Scope of the Industr y
D American Society of Association
Executives (ASAE):
IJ 23,000 members
IJ 6,000 associations at national level

Introduction to Hospitality, John By Aj. Pavit Tansakul

 Size and Scope of the Industr y
D Associations are the main independent
political force for industries such as
hospitality, offering the following benefits:
• Governmental/political voice
• Marketing avenues
• Education
• Member services
• Networking

Introduction to Hospitality, John By Aj. Pavit Tansakul

 The Industry
Stakeholders
Delegates

Delegates Hotel
s

Exhibit Facilitie
design s

Destination PCOs and

managemen Convention
t Companies managers

Exhibitor Transportatio
s n

Audiovisual Convention
services Bureaus

Exhibition/trade Exhibition
show service
managers contractors

Association Food
Delegates
s Services

Introduction to Hospitality, John Delegates By Aj. Pavit Tansakul

 K ey Player s
D The major players in the
convention industry are
1. convention and visitors bureaus
(CVBs)
2. meeting planners and their clients
3. the convention center
4. specialized services
5. exhibitions

Introduction to Hospitality, John By Aj. Pavit Tansakul

 Convention and Visitor s Bu r eaus
D Not-for-profit umbrella organization that
represents an urban area that tries to
solicit business- or pleasure-seeking
visitors
D Primary outcome is to generate and
increase revenues of a city

D www.tceb.or.th

Introduction to Hospitality, John By Aj. Pavit Tansakul

 Convention and Visitor s Bu r eaus
D The convention and visitors bureau comprise
a number of visitor industry representing the
various industry sectors:
1. Transportation
2. Hotels
3. Restaurants
4. Attractions
5. Supplies

Introduction to Hospitality, John By Aj. Pavit Tansakul

 Convention and Visitor s Bu r eaus
1. Enhance the image of tourism in the local/city area
2. Market the area and encourage people to visit and
stay longer
3. Encourages associations and others to hold
meetings, conventions, and trade shows in the area
it represents
4. Assists associations and others with preparations
and lends support
5. Encourages tourists to partake of the historic,
cultural, and recreational opportunities the city or
area has to offer

Introduction to Hospitality, John By Aj. Pavit Tansakul

 Convention Center
Utilization

Introduction to Hospitality, John By Aj. Pavit Tansakul

 Destination M anagem ent
Com panies
• D Service organizations within the visitor
industry that offers a host of programs and
services to meet clients’ needs
• D Initially, a destination management sales
manager concentrates on selling the destination to
meeting planners and performance improvement
companies (incentive houses)

Introduction to Hospitality, John By Aj. Pavit Tansakul

 Meeting Planner s
D May be independentcontractors who contract
out their services to both associations and
corporations as the need arises or they may be
full-time employees of corporations or
associations
D Plans the meeting down to the last minute

Introduction to Hospitality, John By Aj. Pavit Tansakul

 Meeting Planner s
D Pr em eeting Activities
IJ Estimate attendance
IJ Plan meeting agenda
IJ Establish meeting objectives
IJ Set meeting budget
IJ Select city location and site
IJ Plan exhibition
IJ Plan travel to and from site
IJArrange ground
transportation
IJ Organize audiovisual needs

Introduction to Hospitality, John By Aj. Pavit Tansakul

 Meeting Planner s
D On-Site
Activities
IJ Conduct ore-event briefing
IJ Prepare VIP plan
IJ Facilitate people movement
IJ Approve expenditures
D Postm eeting Activities
IJ Debrief
IJ Evaluate
IJGive recognition and
appreciation
IJ Plan for next year
Introduction to Hospitality, John By Aj. Pavit Tansakul
 Ser vice Contr actor s
D The individual
responsible for providing
all of the services needed
to run the facilities for a
trade show
D Hired by the exposition
show manager or
association meeting
planner

Introduction to Hospitality, John By Aj. Pavit Tansakul

 Types of Meetings
D Clinic: Workshop-type educational experience in
which attendees learn by doing
D For u m : An assembly for the discussion of
common concerns
D Sem inar : A lecture and a dialogue that allow
participants to share experiences in a particular field
D Sym posium : An event at which a particular subject
is discussed by experts and opinions are gathered
D W or kshop: A small group led by a facilitator or trainer

Introduction to Hospitality, John By Aj. Pavit Tansakul

 Meeting Setups
D Theatr e style:
IJ Large audience that does not need notes

D Classr oom setup:

IJ Meeting setup is instructional

IJ Workshop style

D B oar dr oom setup:

IJ Small numbers of people
IJ Meeting takes place around one block
rectangular table

Introduction to Hospitality, John By Aj. Pavit Tansakul

 Association Meetings
D Things at the top of the list of places for an
association meeting planner to choose from
include the destination’s availability of hotel
and facilities, ease of transportation, distance
from attendees, transportation costs, and food
and beverage
D Members attend association meetings
voluntarily, so the hotel should work with
meeting planners to make the destination
appealing

Introduction to Hospitality, John By Aj. Pavit Tansakul

 Conventions and Expositions
D Conventions are larger meetings with some
form of exposition or trade show included
D The majority are held in large hotels over a 3-
5 day period
D Expositions are events that bring together sellers
of products and services at a location where they
can show their products and services to a group
of attendees at a convention or trade show

Introduction to Hospitality, John By Aj. Pavit Tansakul

 Types of Associations
D Trade association
D Professional association
D Medical and scientific
association
D Religious organizations
D Government
organizations

Introduction to Hospitality, John By Aj. Pavit Tansakul

 Types of Meetings
D Annual meetings
D Board, committee, seminars and
workshops, professional and technical
meetings
D Corporate meetings, conventions, and
expositions
D Social, military, educational, religious,
and fraternal; brotherly groups (SMERF)
D Incentive meetings
Introduction to Hospitality, John By Aj. Pavit Tansakul
 Meeting Planning
D Pre-meeting
• D Needs analysis
activities
• D Budget IJ Plan agenda
• Request for
D IJ Set budget

proposal IJ Negotiate contracts

• D Site inspection D On-site activities

D Post meetings
• D Selection
• D Negotiation
• D Contr acts

Introduction to Hospitality, John By Aj. Pavit Tansakul

 Contr acts
• D The co ntr act is a legal document that
binds two or more parties
• D Essential elements:
• IJ Offer
• IJ Consideration
• IJ Acceptance

Introduction to Hospitality, John By Aj. Pavit Tansakul

 Venues for Meetings
D City Centers
D Convention Centers
D Conference Centers
D Hotels and Resorts
D Cruise Ships
D Colleges and Universities

Introduction to Hospitality, John By Aj. Pavit Tansakul

 Venues
1. Residential Venues
Residential venues are any venue
that provides both residential
accommodation and convention
and meeting-style facilities, for
example:
IJ Resort Hotel, Central Business
District Hotels (CBD), Airport
Hotels, Suburban
Hotels, Boutique
Hotels, Residential conference
centers
IJ Colleges and University
IJ Cruise Ships

Introduction to Hospitality, John By Aj. Pavit Tansakul

 Venues
2. Nonr esidential Venues
= Only provide convention
and meeting facilities
* other venues for MICE
events that exclude the
provisionof lodging
• indicated or purpose-
built convention centers
• exhibition halls
• arenas & stadium

Introduction to Hospitality, John By Aj. Pavit Tansakul

 Venues
3. Special
Venu es
these have been specifically
selected for particular
MICE events, e.g.
• historical buildings,
• museum,
• zoos,
• landmarks

Introduction to Hospitality, John By Aj. Pavit Tansakul

 Tr ends
D More people are going abroad to attend meetings
D Some international shows do not travel very well (i.e.,
agricultural machinery); thus, organizations such as Bleinheim &
Reed Exposition Group airlift components and create shows in
other countries
D C ompetitiveness has increased among all destinations
D C onvention centers will expand and new centers will come
online
D The industry needs to be more sophisticated—the need for

fiber optics is present everywhere

D Shows are growing at a rate of 5-10 percent per year
D C ompared to a few years ago, large conventions are not as
well attended and regional conventions have more attendees

Introduction to Hospitality, John By Aj. Pavit Tansakul

MICE in the Philippines
 International Association Survey (2000-2001)
ITEM OF 2000 2001
EXPENDITURES
Total Average % Total Amount (In Average %
Amount (In Expenditure Share Peso) Expenditure/ Share
Peso) / Association Association (In
Peso)
Exhibit/Hall/Meeting 357,666.00 32,515 17.85% 83,494.00 10,437.00 13.91%
Rooms
Equipment Rentals 283,652.00 25,787.00 14.16% 14,160.00 1,770.00 2.36%
Services Hired 48,895.00 4,445.00 2.44% 67,000.00 8,375.00 11.17%
Food and Beverage 467,884.00 42,535.00 23.35% 230,547.00 28,818.00 38.42%
Functions
Staff Member's Living 29,324.00 2,666.00 1.46% 26,372.00 3,297.00 4.39%
Expenses
Taxi/Car Rentals and 436,088.00 39,644.002 1.77% 112,226.00 14,028.00 18.70%
Other Transport Services

Supplies and 17,475.00 2,184.00 2.91%

Materials

Other Expenses 379,863.00 34,533.00 18.96% 48,780.00 6,098.00 8.13%

(Source: Convention2,003,372.00
TOTAL Income Survey:182,125.00
2000 and 2001; 100.00%
National Statistics Coordination
600,054.00 75,007.00 100.00
Board %

Event Management for Tourism, Sports, Business and MICE: 2012

A Philippine Perspective Books Atbp. Publishing Corp.
By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
 DOT Attached Agencies

1. Tourism Promotions Board

(TPB)
2. Tourism Infrastructure and
Enterprise Zone Authority (TIEZA)
3. Duty Free Philippines Corporation
(DFPC)
4. Intramuros Administration (IA)

Event Management for Tourism, Sports, Business and MICE: 2012

A Philippine Perspective Books Atbp. Publishing Corp.
By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
 DOT Attached Agencies

5. National Parks Development

Committee (NPDC)
6. Nayong Pilipino Foundation
7. Philippine Retirement Authority
(PRA)
8. Philippine Commission on
Sports Scuba Diving

Event Management for Tourism, Sports, Business and MICE: 2012

A Philippine Perspective Books Atbp. Publishing Corp.
By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
 National Association Survey (2000-2001)
ITEM OF 2000 2001
EXPENDITURE
S
Total Average % Total Average %
Amount Expenditure Share Amount Expenditur Share
(In / (In e
Peso) Association Peso) /
(In Peso) Associatio
n
Exhibit/Hall/Meeti 1,264,892.0 210,815.00 25.95% 805,333.00 (In Peso) 38.77%
201,333.0
n g Rooms 0 0
Equipment Rentals 213,652.00 35,609.00 4.38% 13,000.00 3,250.00 0.63%
Services Hired 54,692.00 9,115.00 1.12% 35,000.00 8,750.00 1.69%
Food and 1,635,704.0 272,617.00 33.55% 538,000.00 134,500.00 25.90%
Beverage 0
Functions
Staff Member's 160,264.00 26,711.00 3.29% 140,000.00 35,000.00 6.74%
Living
Expenses
Taxi/Car Rentals 205,166.00 34,194.00 4.21% 102,627.00 25,657.00 4.94%
and Other
Transport
Services
Supplies - 0.00% 240,000.00 60,000.00 11.56%
and
Materials
(Source: Convention Income Survey: 2000 and 2001; National Statistics Coordination
Other Expenses 1,340,407.0 223,401.00 27.50% 203,000.00 50,750.00 9.77%
Board) 0
TOTAL Sports, Business
Event Management for Tourism, 4,874,777.0
and MICE: 812,462.00 100.00% 2,076,960.0 519,240.00 100.00% 2012
A Philippine Perspective 0 0 Books Atbp. Publishing Corp.
By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
 Tourism Competitiveness of
Selected ASEAN Countries (2009)
COUNTRY OVERALL INDEX SUB-INDEX
Regulatory Business Human, Cultural
Framewor Environment and Natural
k and Resources
Infrastructure
ASEAN Overall ASEAN Overall ASEAN Overall ASEAN Overall
Rank Rank Rank Rank

Singapore 1 10 1 6 1 5 3 23
Malaysia 2 32 2 42 2 38 1 14
Thailand 3 39 3 70 3 40 2 19
Brunei 4 69 4 99 4 47 5 60
Darussala
m
Indonesia 5 81 8 113 5 79 4 40
PHILIPPINE 6 86 5 85 7 89 6 70
Sietnam
V 7 89 6 92 6 85 8 76
Cambodia 8 108 7 111 8 113 7 74
(Source: World Economic Forum Report, 2009)

Event Management for Tourism, Sports, Business and MICE: 2012

A Philippine Perspective Books Atbp. Publishing Corp.
By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines
 Philippine
International
Convention Center

Event Management for Tourism, Sports, Business and MICE: 2012

A Philippine Perspective Books Atbp. Publishing Corp.
By Maria Arlene (Bam) S. Tuazon-Disimulacion Mandaluyong City, Philippines