Willys Identification Tags
Willys Identification Tags
Willys Identification Tags
The scope of the KFOCI HANDBOOK will include various Willys and Jeep-branded vehicles
built between the 1945 and 1962 model years. Release 4.0 has information on various 1953 Aero
Willys passenger cars and certain 1953 model year Jeep products. Other types will be included in
future releases, if sufficient factory based information comes forth. One thing that can be covered at
this time is a complete listing of Willys-Overland Motors Corporation and Willys Motors, Incorporated
vehicles that were produced during the years 1945-1956. Willys and Jeep spotters have their work
cut out for them in not only identifying the year and model involved, but where to find the serial
number tag to begin with. For reasons best known to the management at Willys-Overland and (later)
Willys Motors, tags showed up in the strangest places.
To start with, where do you look to find the tags? Unlike Kaiser-Frazer, the Willys serial
number tags were scattered around the vehicle based on type and model year. Here is an overview
based on the Willys Popular Price List as released in 1958:
GENERAL INFORMATION
Like I say, finding the serial number tags is hard enough, but it is only part of the battle to identify just
what you are looking at.
At the end of World War II, Willys-Overland started a new serial numbering system reflecting
the new postwar product line. For reasons best known to the company, they did not identify model
year changes by serial number prefixing. Prior year model identification was retained, and serial
number start/stop points were used to segregate model years. With the exception of the Universal
Jeeps (the CJ type models) the model identified number of cylinders and engine horsepower. As a
result, station wagon and truck types were jumbled together, causing all kinds of problems with
registration and servicing.
In 1949 the company overhauled its identification system. Besides the normal Prefixing, there
were sub divisions (including serial number breaks) to identify the different models using same
engines but this was not enough. In 1951, the company rolled out a 3 character prefix to identify the
engine number of cylinders, followed by 2 digits for the model year. The next group of characters
identified a particular model and then the serial number range for that model. This seemed to work
out well and remained in place through the 1954 model year.
For 1955, another new system was implemented, incorporating a block of numbers to identify
year, model, engine, type of drive (2 or 4 wheel) and other particulars. This appeared to cause some
kind of confusion at the factory and/or in the field for in 1956 they re-did the system and kept it
through the 1952 model year.
To present this information the best way possible, I have copied pages from Willys parts books
and Willys Motors Service Bulletin #328 to show how all this worked.