Project report on

A COMPARATVE STUDY ON RETAIL AND WHOLESALE MARKETING

STRATEARG IMPLEMANTED IN OFFLINE MARKETING
Submitted in partial fulfillment of the requirement for the
award of the Degree of
“MASTER OF BUSINESS ADMINISTRATION”
Of
BANGALORE CENTRAL UNIVERSITY

Submitted by:
ROHAN PM
Reg No: MB182872
Under the Guidance Of
Prof. ROOPA SHATTIGAR

VIVEKANAND INSTITUTE OF MANAGEMENT

Dr. Rajkumar road Rajajinagar Bangalore 560055

2019-2020
 CHAPTER-1

INTRODUCTION
Offline marketing cover all of customer marketing activities that are not done in online. Due to
the popularity of the internet and all the channels one can use to promote themselves. Everything
is not directly involved in internet marketing is called offline marketing Offline marketing in its
own words is all the marketing activities that does not involve the internet. They are basically the
traditional activities used to famous there products brand and reach out to wider audience.

Offline marketing refers to any types of marketing that does not find in online marketing (like
website social media email) effective offline marketing can be a great complement to costumer
online marketing strategies. It effectively reaches and catch the attention of people who are
currently within the area of said marketing activity. The Internet is not needed to make people
participate and gain feedback from them.

Offline marketing still maters. Regardless of how fast the online world is developing there will
always be room for offline marketing. It creates a more personal touch and feel. And many
people will still respond to media post. It’s important to use a variety of advertising and
communication channels so offline marketing should be used as it’s perfectly with others online
plan

In this offline marketing owner wants want create brand awareness to his products. He can all so
using Radio and TV advertising to using awareness to costumer its well be helpful for buyers
offline market uses Radio. TV. Print. Advertising such as magazine billboards. And printed
promotional materials such as advertisement of promotion. The best target audience for this type
of marketing is diffident people because most of them do not use of internet and social media

Owner wants make good name for his product brand he can use a specific area people are
communication are transaction area (Yashwanthpura, Chickpet etc.) here people are carries a lot
of traffic it should be in a place costumer eyes catch adds and expensive about his products. IF
they are not placed in right area and in the right place owner going to waste his time and many

It effectively reaches and grabs the attention of people who are currently within the vicinity
of said marketing activity. The Internet is not needed to make people participate and gain
feedback from them. Here offline market does not dependent on an internet connection. If
web server goes down and a website is no longer

ADVANTAGE OF OFFLINE MARKETING:

 Best benefit for consumer in offline marketing is they can use product instantly
unlike in an online shopping where consumer have to wait for one or two days in
order to get the products in consumer hand for use

 Here consumer make good relationship with owner to buy product with same shop

 Consumer can see lack of choice to select best one and consumer can bargain with
owner

 Here consumer can got discount about branded products

DIS ADVANTAGES OF OFFLINE MARKET;

 Less choice biggest drawback of offline marketing is the lack of choice consumer got
confuse in what they want to buy in different products

 Here consumer can see there is no cash back in any products in offline

 Consumer can’t save times buying process but in online shopping can save time

 In online shopping can provide flexibility to the consumer to buy product 24/7 but in
offline shopping can’t buy after
 RETAIL MARKETING:

INTRODUCTOIN:

The word retail is derived from the French word retailer that is to cut a piece a break down. .
Retail is the person or institution who delivers goods service are created for consumption and use
by people. It is retails who assumes role taking the goods to its final destiny consumption A
retailer buys in large quantity from the middleman or manufacturer and breaks the bulk in small
quantity, sells or markets them in small quantity to meet the needs of customer delivers the
product or service in a form, size, that is acceptable to final consumer.

Retailer is described as merchandising arm of manufacturers or a neck in the bottle of

distribution. Retail as trade has developed over the period of time, from unorganized street
vendor or seller like ‘SUBJIWALA’, PAANAWALA to organized shops like super bazaars,
Departmental stores.

Today we see revolution in the field of retail business with entry of firms like ‘Big Bazar’
‘More’ McDonald, Walmart that are not just delivering goods, but also satisfying needs and
wants of people there by ensuring customer -delight. Retailing has developed as a more
organized activity adopting functions of marketing in distribution of goods or service. Retail
marketing is application of marketing functions in distribution of goods to the customers.
Organized retail is not just selling of goods, it grabs activities of marketing like grading packing,
promotion and advertisements and show casing variety of goods, at reasonable price with offers
like discount, credit. Retail Marketing provides comfort, comfort in shopping in place or medium
that is suitable to the consumer

Retail and marketing are two different concepts, whereas retail is selling in small desired
quantity to the people, marketing includes set of functions like transportation banking, insurance,
warehousing and promotion. The main purpose is to deliver the goods to the people that can
result in customer satisfaction. Goods are created for consumption and satisfaction and it is made
possible through the system of marketing. The present retail business of delivering goods or
service to the people is not a mere sale activity, it is a marketing activity, where in there is value
addition. More, Reliance fresh in the case of commodities or visiting a new generation bank such
as ICICI, HDFC. People are given the choice of choosing the products they want or dream of. It's
served in comfort and style. Through visiting traditional shopping malls such as Target, Big-
Bazar, you can get the look and experience of retail marketing.

The presentation of product, the environment and decoration inside the shop, display of price,
facilities inside are an indicator as to how goods are marketed in organized retail. There are two
primary types of merchandise. Hard or durable goods like appliances, electronics, and sporting
equipment. And soft goods like clothing, household items, cosmetics, and paper products. Some
retailers carry a range of hard and soft items like a supermarket or a major retail chain while
many smaller retailers only carry one category of goods, like a boutique clothing store.

Pricing is a key element to any retail strategy. The retail price needs to cover the cost of goods as
well as additional overhead costs. There are four primary pricing strategies used by retailer
Everyday low pricing. The retailer operates in thin margins and attracts customers interested in
the lowest possible price.

This strategy is used by big box retailers like Wal-Mart and Target. High/low pricing. The
retailer starts with a high price and later reduces the price when the item’s popularity fades. This
strategy is mainly used by small to mid-sized retailers.

Competitive pricing. The retailer bases the price on what their competition is charging. This
strategy is often used after the retailer has exhausted the higher pricing strategy (high/low
pricing)

Psychological pricing the retailer sets the price of items with odd numbers that consumers
perceive as being lower than they actually are. For example, a list price of Rs1.95 is associated
with spending Rs1 rather than Rs2 in the customers mind. This strategy is also called pricing
ending or charm pricing.
The place is where the retailer conducts business with its customers. The place can be a physical
retail location or a non-physical space like a catalog company or an e-store. While most retailers
are small, independently owned operations (over 90%), over 50% of retail sales are generated by
major retailers often called “big box retailers” (see the list of the top 20 big box retailers below)
Promotion is the final marketing mix elements.

Promotions include personal selling, advertising, sales promotion, direct marketing, and
publicity. A promotional mix specifies how much attention to pay to each tactic, and how much
money to budget for each. A promotion can have a wide range of objectives, including
increasing sales, new product acceptance, creations of brand equity, positioning, competitive
retaliations, or the creation of a corporate image.

ADVANTAGES OF RETAIL MARKETING IN OFFFLINE MARKET:

 Customer have not to wait for the service or product want buy

 Here consumer buy product directly from a sellers

 Consumer find there service or products in consumer reach quickly

 No need wait for consumers bought service and things

 Here consumers can check quality instantly and give feedback at the right time of
buying

 And very important thing is consumer can return the product and exchange the same
time are after one day
DIS-ADVANTAGES OF RETAILE MARKETING IN OFFLINE
MARMKET:

 Consumer can find here there are less variety or option for the product or service

 There is limitations of availability of offline shopping

 And each shop has of limitation of space so consumer have not such huge choice to
choose as owner find in online shopping

 There online shopping there endless shopping website and find huge options for a single
items consumer want buy

 And consumer wants some product s and need to go outside frequently and make a lot of
effort to find of consumer wants choice

 In online there find about offers and discount on product want to buy
 WHOLESALE MARKET

INTRODUCTION:

Wholesaling is the sale and distribution of goods to specific customer types such as those most
commonly referred to as re-sellers. Re-sellers are traditionally retailers, other wholesalers or
merchants who will resell the good to an end user. Certain industrial, commercial and
institutional customers also qualify, as the goods are often a component of a different end
product. Wholesaling is the sale of merchandise in bulk to a retailer for repackaging and resale in
smaller quantities at a higher price.

The buyer of wholesale merchandise sorts, reassembles, and repackages it into smaller quantities
for direct retail sale to consumers. Due to the quantities purchased, the wholesaler can charge
less per item. The retailer sells at a price that reflects the overall cost of doing business.

A wholesaler may specialize in a single product or product category or may offer a variety of
goods. It can be anything from milk to electricity. Some wholesalers are actually acting as
middlemen, brokering deals between wholesale and retail businesses that require a variety of
goods, or components of goods, that can be more efficiently obtained from a single source.

Wholesaling is the business of distributing goods in bulk to other businesses that repackage them
in smaller quantities for sale directly to consumers. Wholesaling is one step in the supply chain
that starts with a supplier of raw materials and ends with a sale to an end user wholesalers are not
usually manufacturers. Their business is distributing the end products.
Buying retail and wholesale are two different things. When buy goods from a wholesaler,
shopping from the middleman between retail store and the manufacturer. A wholesale purchase
is almost always made in size, and because of that, pay a discounted price for the purchase.
Then take those products and sell them at own store at a higher price. This higher price is called
the retail price, and it’s what customers will pay when they shop in store.

The difference between the retail and the wholesale prices is called the margin. It’s the amount
of profit that a retailer gets from a sale. The retail price typically varies between businesses, and
there are a few different pricing strategies that can be used to determine the best retail price for
owners. Once owners do this, owner can then determine his gross profit.

Gross Profit Revenue Cost of Goods Sold In the above formula, revenue is equal to the retail
price owner charge to his customers. Is a high-level metric that covers all of the variable costs
associated with producing and selling product fixed costs are not accounted for in gross profit
calculations. For the sake of simplicity, since buying from a wholesaler instead of producing a
product own, then he can estimate that his cost of goods hard the price he pay for a product.

This means that gross profit is the amount of money he make off of a sale. Retailers typically
raise the price of goods they bought wholesale so that they can make a profit. A good example is
buying a t-shirt at a wholesale price of Rs2 and then selling the shirt in his store for Rs5. The
prices owner can offer his customers have to be consistent with the market owners in. Otherwise,
he run the risk of customers not buying his products. It’s easy for customers to find alternatives
online or in other stores. Pricing is one of the ways he can stay competitive and retain customer
loyalty.

Pricing is a factor for wholesalers as well, and many will have a minimum order requirement set
before owner can do business. A minimum order is the minimum amount of products a retailer
can purchase from a wholesaler to do business. Minimums allow a wholesaler to hit their income
and profitability targets. If selling a wide range of items or if owner plan on keeping owner store
very specific, owner have to choose wholesale partners that distribute what owner need. Choose
as many wholesalers as owner need to make owner store what he want it to be. There’s no
minimum or maximum requirement. However, ensure that the kind of goods these wholesalers
offer aligns with the kind of store owner run so his brand is consistent.

ADVANTAGES OF WHOLESALE MARKETING:

 Availability of Goods
 Employment
 Market Research
 Get goods of better quality at inexpensive prices.
 Increase in Production
 Economic Growth
 Uniformity of Prices
 Wholesaler can distribute the goods to maintain equilibrium in supply and demand. This
helps in keeping the prices stable and uniform in different areas.

DISADVANTAGES OF WHOLESALER:
 Adulteration
 Black Marketing
 Monopoly
 Vested Interest
 Exploitation of Manufacturer
 Barriers
STATEMENT OF THE PROBLEM:

Retail and wholesale marketing are following too many trans-activity in improving their
marketing potentially to rise up their study is market i.e., in form of customer oriented,
financially oriented, avoiding illegal problems with reference to retail and wholesale marketing
in offline. This study is mainly based on know how retail and whole sale are unity present new
technology to globalize their present market.

NEED OF THE STUDY:

This research study is undertaken to analyze the retail and wholesale marketing in offline to
know what the different usage of strategies introduced in retail are and wholesale offline
market .retailing is an important area to be studied because it uses its distribution function and its
relationship with companies selling goods and serving retailers for resale to the economy. The
next factor will be discussed. A fourth factor for retailers is the wide range of career
opportunities.
 CHAPTER-2

METHODOLOGY
OBJECTIVES OF THE STUDY:

The wholesale and retail marketing as the integral part of every industry supply chain in the
world. The wholesale and retail marketing as a very important to the world economic growth:

1. To study the factor influence retail and wholesale marketing in offline

2. To examine the Pit falls faced by retail and wholesale marketing in offline

3. To analyze the dimension of comes effect relationship retail and wholesale in offline

4. To provide suggestion to improve retail and wholesale marketing in offline market

RESEARCH METHODODOLOGY:

 Primary data is interacting with implement who visit retail and wholesale marketing to
purchase to shop
  Secondary data is already research data that has been collected and accessed by
researcher. Secondary data is collected through of website, journals, and magazine.

SCOPE OF THE STUDY:

The scope of the study on their research studies how retail and wholesale market will beat offline
market with online market.

LIMITATIONS OF THE STUDY:

 Time constants due to 4 weeks project demand

 Study done only with few retail and wholesale market of Yashwanthpura area.

PALAN OF ANALYSIS:

1st week study about the concept and study review of literature

2nd week collection of data

3rd week analyzing the data

4th week interpretation of data and finalizing the thesis

 CHAPTER-3

SWOT ANLYSIS
STRENGTH IN RETAIL MARKET

The first step in a retail company's SWOT analysis involves the identification of strengths. One
future advantage may be financial support from suppliers if they have plenty of money or
exposure to bank loans. Retailer retail prices are cheaper. Similar to other stores, the company
can offer unique products. Consumers benefit from retailing as promotional activities are done
by retailers that allow customers to cover a wide range of products and services. Retailing
frequently helps generate storage usage and property services. Because retailers directly sell
products to end users, they may pay more for the same items than wholesalers who must permit
retailers to tag the same items: products in their pricing structures. A seller who sells a shirt
directly to customers may ask for a full price, but a wholesaler who offers the same shirt must
sell in at a discount to retailers so that retailers can also earn a pie slice. Retailers, on the other
hand, tend to operate smaller businesses than wholesalers, handle less volume and find fewer
opportunities for economies of scale to reap. It supports customers as, when buying products, it
tends to hold their costs down. Retail advertising often helps keep rivals mindful of what the
other pays for the same item, enabling vendors to change pricing if necessary to remain
competitive on the market.
  Powerful brand image associated with quality and superior design

 Loyal user base who just can’t wait for the next big products

 Highly refined supply chain that can cater to high demand of others

 Billons in cash reserves for research invest and expand

WEAKNESS OF RETAIL MARKET

Lack of technological technology for retail is a widespread deficiency which demands substantial
investment to be addressed. Most retailers invest in digital technology, integrating the online and
in-store experience to take advantage of the growing trend in e-commerce and smartphone
productivity. Retailers should be able to compare business with similar ones using market
research to find key areas that need attention and improvement. Here can see that during this
phase owner have a poorer brand image than owner rivals, or a limited market footprint. If owner
shop markets a selection of items ranging from cheap products to more expensive goods, owner
can find it difficult to identify owner shop and thus lose the edge.

 Limited products mean users with specific needs will switch to

 Forcing users to switch to the latest product by reducing support for previous products
didn’t do down well with some famous product like apple
  Relatively high prices compared with smart phones with similar features make it less
appealing price conscious users

OPPORTUNITY OF RETAIL MARKETING

The primary advantage in retail advertising is to allow the customer know that the brand operates
to fulfill the consumer's need or want. For example, if a retail marketing campaign promotes a
product that gets rid of nail fungus, somebody with nail fungus now knows that an over - the-
counter product is available to help solve their problem with the nail fungus. In there is
also the advantage of retail marketing to boost business profits. Whether it's announcing a new pr
oduct launch or offering a special sale or coupon on an existing product, this type of retail market
ing can attract crowds to the bigger retail location. Retail advertising among retailers creates a
healthy competitive climate. It supports customers because it deals with the buying of goods to
keep their costs down. Retail marketing's direct positive impact is that it brings more consumers
to retail stores. Nevertheless, an indirect effect of retail advertising is the production of job.
Retail marketing also allows rivals to be aware of what the other pays for the same service,

 Demand for smart phones and tablets are growing and apple can seize on this

 With iPhones and iPads becoming common in corporate environments seamless

integration with mac’s make them more appealing for companies

 Easy integration with can help boost the appeal for other apple devices
THREAT OF RETAIL MARKETING

Risks can include reduced consumption, a recession. Price wars between key competitors or even
increased competition. Even a change in purchasing habits can pose a significant threat for a
retailer. A retailer can detect these risks through an SWOT analysis.

 Other smartphone makers like Samsung continue to cut into apple’s market share
especially with cheaper offerings for similar feature products

 Very limited ability to customize compared to other smart phones in the market

 With global economy in turmoil high prices will look less appealing to users

STRENGTH OF WHOLESALE MARKETING

Buyers can purchase the brand bulk through retail sales. Buyers can thus create the product,
disseminate it as much as buyers can and insure the best possible results are made. Buyers can
also add a lot of quality to the service. The largest retailers just affix their labels to the
purchasing of the item and then commercialize it on behalf of the manufacturer. This will help
promote the product by improving it on the market. Here deal directly with the manufacturer
with wholesale marketing. It means costumer were conscious of the forces on the market. The
market pathways of the goods involved are known. This gives you an opportunity to learn the
business well.
  Saving money purchasing in bulk is always cheaper than buying individual items one buy
one. Most wholesalers offer special rates or free delivery if your order meets a certain
amount, so that you can also save on purchase prices and transportation charges.

 Saving time replenishing customer stocks by making wholesale purchases is faster than
buying items in smaller quantities at a time and the process will allow customer to reduce
the time spent reviewing customers inventory of products and looking for promotional
prices and to focus more on promoting or extending your business.

 Buyers have a simple strategy of sales, such as one based on a percentage reduction.

 Buyers can manage such requests manually because the amount of retail goods or buyers
are relatively small and you do not frequently change your rates. No advertising is
required, which helps wholesalers to save additional capital investment money.

 Wholesale companies do not need attractive and shiny outlets. You can always open a
warehouse and efficiently run your business.

 A distribution market is always smaller than a retail business, making a higher profit for
every contract.

WEAKNESS OF WHOLESALE MARKETING

While wholesaling may offer lower prices to large-scale customers, the company that produces
the goods may not be able to obtain profit margins equal to or greater than the margins seen by
selling the goods individually or in a retail setting. Of example, many businesses like Apple
Computer are developing or selling their own range of retail stores directly to them, leaving out
some of the distribution deals that they can normally carry to retailers.

 Even when the item is fresh on the market, a wholesaler needs to buy goods in huge
quantities. Unproven new product history makes it difficult for wholesalers to sell stocks
to distributors.

 To facilitate easier movement and timely delivery of goods and commodities, a

wholesaler business needs a lot of manpower and transportation facility.

 The risk is higher with a wholesaler in wholesale borrowing versus retail loans as they
trade with bulk orders and suffer risks for bulk orders.

 Wholesaling is not good in terms of volume from the buyer's point of view. If he wants to
buy one or two items from the wholesaler, he won't be able to do it.

 Wholesaling relies on quality, which ensures he won't be able to buy the items he wants
on his own. The purchaser should purchase a minimum number or quantity of the
wholesaler's specified goods.

 Requesting promotions is a liability in the retailer's side most of the time. People would
think that since they were bulk, the seller purchased the items at a very low price.
  When the product is purchased from the auction, it's hard to set a good price. Before he c
an set his own rate, the merchant will have to equate his products with other retailers. It w
as to avoid overpricing and underpricing which could intimidate consumers.

OPPORTUNITY OF WHOLESALE MARKETING

A new consumer era needs an effective digital-age retailer. No wonder it's a crucial aspect of the
cycle to re-imagine the positions. Investing in department stores and boutiques gives you ample
ground to experiment with your business. It is also a good way to stay in the market and
implement brand-new business approaches. Remember, for instance, the buyer-first strategy.
Purchase prioritizing the interests of your clients, helping to build trust in them. In the result,
products are trusted by consumers. Establish your own product and get your consumers
interested. Provide and market annual discounts. Space to combine them with holiday seasons
and marriage seasons to market the products.

THREAT OF WHOLESALE MARKETNG

With each passing day, producers tend to be rising their demands. But then that's very clear why.
Highly flexible supply chains and logistics processes allow companies in shorter periods to
deliver more to consumers. This increases the bottom line. Therefore, retail suppliers should
keep pace with ever higher production efficiency, which is made possible by rapid technological
advances. To reverse decades of hard work and tarnish the image of the company instantly takes
only one mistake. Drivers have to work long hours. Sleep deprivation or sedentary life contribute
to drowsiness, which is the main cause of road accidents. Warehouse workers often face
dropping risks and the risk that heavy loads may kill them.
 CHAPER- 04
OUT COME OF THE STUDY

FINDINGS

This study examined the pattern of partnership activity between agencies for wholesale and
retail. The study's theoretical model is based on the theory of interpersonal actions and
advertising research on relationships. The results showed that the relationship behaviors of
wholesalers (initiating, signaling, and disclosing behaviors), providing support, and satisfaction
of end-users positively influence the quality of the relationship between wholesalers and
retailers. In addition, the value of the partnership negatively affects the allegiance of consumers
and the market share of wholesalers. Retailers need to build double savings into their offerings
daily, weekly or monthly sales will put a competitive advantage and help to move their trades
more quickly and easily. Like retail business wholesale business also offer special deals on
trades with the discounts.

The study stated that the retail and wholesale business need to treat their customers with courtesy
and professionalism. Research study responsiveness to client needs in the downstream of a retail
store network. Structure/procedure/approach ‐ A significant machine part provider in Australia is
utilized as a contextual analysis to examine the difficulties looked by the business in
disseminating merchandise to clients. The utilization of interest the executives methods to help
improve conveyance productivity without fundamentally affecting on responsiveness is likewise
investigated. Discoveries ‐ The discoveries of the contextual investigation uncover that proper
interest the executives measures, for example, client division and value separation, can help
improve generally speaking circulation productivity of the inventory network while giving the
necessary responsiveness to meet veritable client needs. Other administration endeavors, for
example, merchant oversaw stock and legitimization of retail organize, can encourage request
accumulation and improve vehicle use in circulation with minor effect on client assistance. These
progressions require a full comprehension of client prerequisites and supply capacities of the
organization just as relating modifications in business methodology, authority style, and
authoritative culture. Research confinements/suggestions ‐ This investigation loans
understanding into the utilization of interest the executives strategies to improve proficiency in
downstream discount and retail circulation, along these lines upgrading maintainability and
gainfulness of business. To serve basically as a contextual investigation and an outline of the
methodology, the extent of the examination is constrained to six stores in the dissemination
system of the case organization. Handy ramifications ‐ Retailers can investigate the utilization of
interest the board procedures to expand dispersion effectiveness and consequently aggressiveness
of the organization. The methodology can likewise help supervisors in receiving best practices
among stores and encourage increasingly compelling portion of appropriation assets to serve
diverse market sections. Social ramifications ‐ Using request the board systems to expand
dispersion productivity can diminish conveyance recurrence and absolute travel separation. This
will help decrease vitality use, carbon outflow, traffic blockage, and other negative effects on the
earth. Inventiveness/esteem ‐ Research in retail dispersion effectiveness to date centers primarily
around conveyance streamlining through directing and booking. Endeavors to connection request
with supply and use request the board strategies to improve dispersion proficiency are generally
restricted. This paper fills the hole in the writing by examining the estimation of interest the
board in appropriation and investigates exactly the criticalness of the way to deal with
accomplish higher discount and retail and wholesale conveyance effectiveness.

SUGGETION

 Offer specials that bring retailers better-than-wholesale prices. Building double

investment funds into their contributions through day by day, week by week, or month to
month arrangements will put their at an upper hand and help to move their product all the
more rapidly and effectively. Like any retail foundation, wholesale organizations can
likewise offer exceptional arrangements on stock, past the underlying discount rebate.

  Provide outstanding services to the customers. Retail and wholesale traders need to treat
their customers with courtesy and professionalism. Building twofold investment funds
into your contributions through day by day, week by week, or month to month
arrangements will put you at an upper hand and help you move your product all the more
rapidly and effectively. B2B purchasers will look for these specials and will value the
additional investment funds they get when they manage your organization — which
means more requests for you.

 Like any retail foundation, discount organizations can likewise offer exceptional
arrangements on stock, past the underlying discount rebate. You can likewise offer
motivating forces as limited costs for mass requests.
Streamline your activities
 Entrepreneurs that run their own organizations proficiently anticipate the equivalent from
their providers. That implies the onus is on you to amplify operational efficiencies at your
very own business. Incorporating stock, money, shipping, co-ordinations, and so on
inside a smart cloud Make request proposals

 Truth be told, you might need to recommend extra product dependent on the request put
by the retailer, a procedure that can either be mechanized or took care of by a live client
support delegate. This is what might be compared to selling additional items in retail
deals.

 We should return to Amazon. They happen to slaughter the game in this field too. They
offer clients related product during checkout, just as on each item page. This not just
makes it simpler for the client to discover related things whenever wanted, however it
additionally improves the probability of strategically pitching or upselling, which places
more cash in Amazon's pocket. The framework is computerized, making it an easy
procedure for the client and enabling Amazon to spare their laborers for undertakings that
isn't possible similarly also by PCs. To finish off their technique, Amazon offers free
delivering on orders with a generally low all out cost. No big surprise such a significant
number of clients wind up purchasing more than they initially arranged.
 CHAPTER-05
LEARNING EXPERIENCE AND CONCLUSION

LEARNING

In this retail and wholesale marketing there is big advantages to India family so
here we can study how to use retail and wholesale marketing In offline so here
middle class family there use many product when they are buy in wholesale market
because here large family they want lot of product to use so in wholesale market
can use for The retail sector is known for its high turnover of workers. Employees
come and go all the time in most retail businesses, finding it very difficult to
always have well-trained customer-facing staff available. It is very hard to provide
instruction to workers when you are continuously recruiting new staff. High
turnover often presents problems in creating customer loyalty when clients are
continuously observing multiple workers. The retail industry is a very volatile
environment shaped by aggressive marketing and rising patterns. It is crucial for
retailers to retain their competitive edge as trend shifts in a new direction and/or
rivals are using new marketing strategies that they can adapt rapidly. Decisions
made at the headquarters need to be shared and executed quickly in order to stay at
the top of the market. Learning can be a great tool for sharing new product data,
promotional strategies, marketing ploys and other valuable skills.

CONCLUSION

Offline wholesale and retail marketing refers to any kind of advertising which can
not find active offline marketing in online marketing (e.g. social media email
website). This successfully meets and attracts the attention of people in the area of
such advertising action at the time. There is no need for the Internet to involve
people or receive feedback from them. Wholesale and retail advertising offline also
maters. Whatever the rapid development of the online world, there will always be
space for offline advertising. It produces a more personal feeling and contact. And
there are still more people going to respond to the media post.
 CHAPER-06

BIBILOGRAPHY

BOOKS AND ARTICLES

 Seth chandler, “Swedish marketers going global” april1990, p. 38

 O. P. Malik, “the great Indian bazaar” Brandweek, june 5,1995,pp. 31-32
WEBILOGRAPHY

 https://keydifferences.com
 https://www.slideshare.net

NEWSPAPER

 The new Indian express

 Business line