Digitalization Strategies Amid COVID-19 Hangout PDF
Digitalization Strategies Amid COVID-19 Hangout PDF
Digitalization Strategies Amid COVID-19 Hangout PDF
DIGITALIZATION STRATEGIES
AMID COVID-19
One Size Doesn’t Fit All
Iwan Setiawan
CEO, MarkPlus, Inc.
During the pandemic, everything seems to go digital
High
ONWARD OMNI
Retail banking
Modern
grocery retail
Insurance Company Digital
Readiness
Automotive
Property
Low High
Customer Digital
Readiness
Grocery retailers are very much ready
High
ONWARD OMNI
Modern
grocery retail
Company Digital
Readiness
Low High
Customer Digital
Readiness
Most grocery shoppers are ready
High
ONWARD OMNI
▪ Develop Offering With
Next Tech
▪ Introduce A New
Omni CX
▪ Strengthen Brand
Equity Company Digital
Readiness
Low High
Customer Digital
Readiness
For automotive, customers will be the key driver
High
ONWARD OMNI
Company Digital
Readiness
Automotive
Low High
Customer Digital
Readiness
The buying journey is already webrooming
High
ONWARD OMNI
Company Digital
Readiness
▪ Develop Agile
Business Processes
▪ Adopt Mainstream
Tech
▪ Build Strategic
Partnerships
ORIGIN ORGANIC Low
Low High
Customer Digital
Readiness
Customer behavior is still a hurdle for life insurance
High
ONWARD OMNI
Low High
Customer Digital
Readiness
There is minimal engagement during the pandemic
High
ONWARD OMNI
▪ Stimulate Customers
To Go Digital
▪ Introduce Quick-Win
Tactics
▪ Shift Focus to
Inbound Marketing
Company Digital
Readiness
Low High
Customer Digital
Readiness
Despite progress, it’s a still long journey for property sector
High
ONWARD OMNI
Company Digital
Readiness
Property
Low High
Customer Digital
Readiness
Expectations toward digitalization begin to exist
High
ONWARD OMNI
Company Digital
Readiness
▪ Retain Best
Customers
▪ Modify Value
Propositions
▪ Perform Bold Cost
Cutting
ORIGIN ORGANIC Low
Low High
Customer Digital
Readiness
One strategy doesn’t fit all
High
ONWARD OMNI
▪ Stimulate Customers ▪ Develop Offering With
To Go Digital Next Tech
▪ Introduce Quick-Win ▪ Introduce A New
Tactics Omni CX
▪ Shift Focus to ▪ Strengthen Brand
Inbound Marketing Values Company Digital
Readiness
▪ Retain Best ▪ Develop Agile
Customers Business Processes
▪ Modify Value ▪ Adopt Mainstream
Propositions Tech
▪ Perform Bold Cost ▪ Build Strategic
Cutting Partnerships
ORIGIN ORGANIC Low
Low High
Customer Digital
Readiness
Thank You
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