Drive sales and reach

more customers
with Google

for Retail
Be discoverable
Every day, hundreds of millions of
people turn to Google to find, discover,
and shop for what they care about.

1 Be discoverable

2 Build your brand

3 Acquire new customers

4 Increase sales

5 Marketing checklist

2
1 Be discoverable

The path to purchase is no longer for inspiration when they’re browsing their Google

linear.1 People switch back and news feeds, watching YouTube videos, or checking
their Gmail.
forth between search, video, and

75
conversations with friends as they

%
narrow down to the perfect product
and brand that meets their specific
needs.

For marketers, the challenge is how to show up of global shoppers used a Google
at all of these moments, while delivering the product (Search, Maps, YouTube) in
personalized, relevant experiences shoppers have the past week to help with shopping2
come to expect.

That’s where Google can help. Every day, Digital is a growing influence through the consumer’s
hundreds of millions of people turn to Google to purchase journey. 82% of internet users across Asia
find, discover, and shop for what they care about. Pacific have searched online for a product or service
And not just Google Search — people also look they want to buy in the past month.3

Drive sales and reach more customers with Google 3

1 Be discoverable

Every one of these moments is a window into what

your customers care about — which is why no one
understands them better than Google.

In this guide you’ll learn how to meet your customers every step of the way, from the beginning of their
journeys to driving discovery, influencing purchase decisions, and ultimately, increasing your overall sales.

Check out our best practices to learn more

Drive sales and reach more customers with Google 4

1 Be discoverable

2 Build your brand

3 Acquire new customers

4 Increase sales

5 Marketing checklist

Build your brand

Ad creative is still the most important driver of
campaign effectiveness.

WH Y HOW

Over

50%
of APAC online consumers Learn how to reach a broad
use YouTube to find out audience and drive brand
more about specific brands, awareness with video using
products, or categories4 this checklist

Drive sales and reach more customers with Google 5

2 Build your brand

51%
Tell your brand story
It’s important for brands to not only appear in those
searches, but to create real value that is meaningful
of surveyed global shoppers
and distinct. Immersive creative on video and
use Google to discover or
Search can help build awareness and differentiate
find new brands5
your brand with shoppers across Google.

Drive sales and reach more customers with Google 6

2 Build your brand

Connect and inspire with video

In a world of limited attention spans, it’s influencer content. Excellent creative, combined
important to create video ads that engage with robust demographic and affinity targeting, can
consumers. More than 50% of consumers help you drive brand awareness with video. Learn
use YouTube to find out more about specific how to create effective videos with the ABCDs of
brands, products, or categories,6 whether it’s Effective Creative.
through how-to videos, unboxing videos, or

SUCCESS STORY

Wowow, a premium satellite TV broadcaster in Japan,

leveraged YouTube to achieve incremental reach on top
of their usual TV buy, unlocking +21.1% brand search lift,
+21.9% brand awareness, and +8.2% purchase intent.

SUCCESS STORY

Bukalapak, one of the largest marketplaces in Indonesia,

wanted to communicate their promotional campaign
through video ads to their key audience. The optimized
video creative unlocked 2x higher uplift on ad recall
and 1.2x view-through rate.

Drive sales and reach more customers with Google 7

2 Build your brand

Be the answer when they search

Target your users at the right moment, with the right ads and content using
Dynamic Search Ads. DSA will automate your search for new customers,
allowing you to find more customers that are more likely to click at a lower cost.

SUCCESS STORY SUCCESS STORY

U Mobile, a key mobile service provider in PatPat, based in China, showcased how Smarter
Malaysia, tested if automated Search solutions Search helped grow brand awareness among
could reach out to the most relevant audience in moms with greater operational efficiency. They
a cost-efficient, sustainable way. The Dynamic used Dynamic Search Ads to expand their
Search Ads campaign achieved +31% reach, driving +73% conversions and +92%
impressions and +24% traffic. return on investment.

Drive sales and reach more customers with Google 8

2 Build your brand

Measure brand metrics

To raise awareness and visibility, create a Google Ads
campaign using the brand awareness & reach goal.

Then measure success by monitoring the

right metrics:

Impressions
How many customers actually saw your ad?
You can prioritize impressions with a cost-per-
thousand impressions campaign.

Reach and frequency

“Reach” is the number of visitors exposed to an
ad in a display or video campaign. “Frequency”
is the average number of times a visitor was
exposed to an ad over a period of time.

Brand lift
Brand lift studies use surveys to measure a
viewer’s reaction to the content, message, or
product in your video ads.

Insights and tools

If TV is a part of your strategy, you can extend

your TV campaigns online with affinity targeting
and connected TV. Reach Planner, which uses
Nielsen TV data, can help you find and reach
audiences while moving away from traditional TV.

Drive sales and reach more customers with Google 9

Acquire new
customers
Reach new potential customers
who are in the market for
products like yours.

W HY

47%
of surveyed global shoppers
say they use Google before 1 Be discoverable
buying something new 7
2 Build your brand

HOW 3 Acquire new customers

4 Increase sales

5 Marketing checklist
Turn inspiration into action
with Google’s actionable brand
formats: TrueView for action,
Discovery ads, and Showcase
Shopping ads

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3 Acquire new customers

Turn discovery into

purchase intent SUCCESS STORY

Engaging ad formats can help you reach the

47% of surveyed global shoppers who say they
use Google before buying something new.8

For Vietjet Air, the leading privately-owned

airlines in Vietnam, Search has been a

Make your videos actionable key platform contributing to their online

sales revenue. Looking to grow their
for shoppers domestic flights business further, they
added TrueView for action to complement
Search ads, driving +150% conversions
TrueView for action drives leads and conversions
(flight bookings) at a -54% overall blended
by adding prominent calls-to-action, headline text cost (per flight booking).
overlays, and an end screen to your video ads.
Add compelling product imagery to make your
ads shoppable, and optimize for your goals with
Smart Bidding.

Drive sales and reach more customers with Google 11

3 Acquire new customers

Engage new customers

across feeds on Google

Consumers are on the lookout for new brands

and products that make their lives easier, and
increasingly, they’re looking while scrolling
through their favorite personalized feeds.

Discovery ads can help you drive action with

up to 2.6 billion consumers within the feeds
on YouTube, Discover, and Gmail.9

SUCCESS STORY

Through Discovery ads, Lotte Hotel & Resorts

in Korea was able to gain potential customers
by expanding MOT with their target audience
and improved brand awareness. They saw +25%
conversions with +370% website traffic

Learn more about optimizing Discovery campaigns

Drive sales and reach more customers with Google 12

3 Acquire new customers

Help people discover and

explore your brand and products

Showcase Shopping ads let you group a selection of related

products and present them to introduce your brand or business.
85% of traffic from Showcase Shopping ads to retailers’ sites is
new visitors,10 many of whom are deciding where to buy when they
search for general terms like “backpacks” or “furniture.”

Use Smart Shopping campaigns for automated bidding and ad

placement to promote your products and optimize toward new
acquisitions. Advertisers see more than a 30% increase in conversion
value on average when using Smart Shopping campaigns.11

To get started on
SUCCESS STORY Showcase Shopping and
Smart Shopping Campaigns:

Upload your products to

Merchant Center. Make sure
Sephora Australia used Smart Shopping to link your Google My
campaigns to maximise sales, driving an Business account with your
incremental +20% conversions and +15%
revenue, compared to legacy shopping and
Merchant Center account to
dynamic remarketing combined. display your store information
across Google services.

Drive sales and reach more customers with Google 13

3 Acquire new customers

Here are some of the places your Shopping

ads will appear to shoppers across Google:

Search YouTube Images

Shopping Display Discover

Drive sales and reach more customers with Google 14

3 Acquire new customers

Improve campaign performance

with responsive ads

1 in 2 APAC shoppers discover new brands and

products through Search.12

Use responsive search ads to answer those

searches with flexible and personalized ads.

SUCCESS STORY

For Mitsubishi Motors, a leading vehicle

manufacturer in Thailand, Search is an effective
lead generation driver and they wanted to test
if automated solutions would help improve
relevance of ad messaging. Their Responsive
Search Ads unlocked +150% conversions and
x2.4 conversion rate.

Make more visible and useful ads:

Learn how to customize your search ads with extensions

Drive sales and reach more customers with Google 15

3 Acquire new customers

Find valuable app users

with App Campaigns
If you have an app for your business, use Google App
Campaigns to get your App out there and hit your metrics
throughout your product’s life cycle. Use App Campaigns for
Install with the right bidding strategy to find users likely to
take a desired action (e.g. install app, register, transact).

75% of smartphone users have downloaded an app and

forgotten it was on their phone.13 To re-engage your existing
app users across Google’s largest properties, use App
Campaigns for Engagement to improve user retention and
generate incremental sales.

Feeds in App Campaigns is an opportunity to link your product

feed to your App Campaigns (install/engagement) in order to
reach more users and serve customized dynamic ads with your
in-app content.

SUCCESS STORY

Eatigo, Singapore’s leading restaurant reservation

platform, leveraged App Campaigns to acquire
new users and also re-engage existing lapsed app
users. App Campaigns for Engagement effectively
reactivated lapsed users at a +43% higher
conversion rate (restaurant booking rate).

Drive sales and reach more customers with Google 16

3 Acquire new customers

Remarketing across all of Google

Now that potential customers are connecting with convert that brand discovery into purchase
your brand campaigns, it’s time to build customer intent. Get started by tagging your site for
remarketing lists to re-engage shoppers and remarketing.

You can also leverage your first-party data to connect

with these shoppers across Google:

Standard remarketing
Show ads to your past visitors as they browse sites and apps on the Display Network.
Learn more

Dynamic remarketing
Show ads that include products or services that people viewed on your website or app.
Learn more

Remarketing lists for search ads

Show ads to your past visitors as they do follow-up searches for what they need on Google.
Learn more

Video remarketing
Show ads to people who have interacted with your videos or YouTube channel. Learn more

Customer Match
Show ads to your customers across Google, using information that your customers have shared
with you. Learn more

Remarketing lists of app users

Show ads to your valuable users, some of whom may have lapsed. Learn more

Drive sales and reach more customers with Google 17

3 Acquire new customers

Reach new, in-market shoppers

To reach new shoppers with purchase intent, you can select
audiences who are in the market for products like yours across
your Display, Search, and Video campaigns:

Use in-market audiences to show ads to people who have

been searching for products and services like yours but
have not interacted with your business.

Use similar audiences to reach new customers with

interests related to the users in your audience lists.

Drive sales and reach more customers with Google 18

3 Acquire new customers

Measure new customer acquisition

To measure new customer acquisition, along with revenue
and profit generated by your Shopping Ads, set up conversion
tracking with global site tag.

Insights and tools

Use our insights tools to find new opportunities
to reach potential customers:

Audience Insights can help you find new customers

by revealing valuable insights about the people in your
remarketing lists.

Audience reports in Google Analytics can give you a

deep-dive into who has visited your website, including
their interests and behaviors.

Best sellers report to see the most popular brands and

products across Shopping ads and find out if they’re in
your feed and in stock.

Price competitiveness report shows you the price

point at which shoppers are clicking on ads to inform
your pricing and assortment strategy.

Drive sales and reach more customers with Google 19

1 Be discoverable

2 Build your brand

3 Acquire new customers

4 Increase sales

5 Marketing checklist

Increase sales
Use your product feed to help shoppers
discover your products, both online
and offline.

WH Y HOW

82%
of APAC shoppers research Upload your online and
online before buying a in-store products to Merchant
product14 Center and use Smart Shopping
campaigns

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4 Increase sales

Drive omnichannel sales

Today’s consumers are living — and shopping — in a channel-less
world, making an omnichannel strategy more important than ever.
Traditional retailers have started to think about creating seamless
online-to-offline experiences -- focusing on driving footfall to local
stores and measuring the incrementality of digital media.

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4 Increase sales

79%
Create a frictionless
shopping experience
online
of APAC mobile-first shoppers look for information online
A frictionless shopping experience as they shop in physical stores. That means brands that
for omnichannel shoppers don’t have online stores still have a lot to gain by engaging
maximizes sales. Your website or shoppers on digital.15 But you’ll lose more than half your
app is your digital storefront. audience if your page doesn’t load within 3 seconds.

Use the Test My Site tool to test your mobile website speed

Maximize in-app actions SUCCESS STORY

Use App Campaigns with target ROAS

bidding to find new users who may
complete a selected in-app event and
Zlongame, a fast growing mobile game company in
aim for a certain return on ad spent China, has been using App Campaigns with tCPA bidding
(ROAS), getting one step closer to your to reach new high potential users. They decided to

revenue and profit goals. tROAS is one expand and tested App Campaign with tROAS bidding,
driving +60% Return on Ad Spend (ROAS) with x1.5
of the exclusive features when bidding
average revenue per paying user.
on Google Analytics for Firebase.

Double down on users that you know are high value. Target your most
valuable spenders who have lapsed, with App Campaigns for Engagement.

Drive sales and reach more customers with Google 22

4 Increase sales

Meet shoppers where they Mobile drives local action.

are – online and off

You can make a shopper’s experience frictionless

“Near me”
as they engage with your brand on Google, too.
searches have grown 4.5x since
Just tell us about your available products, both
2016 across APAC’s top five
online and offline, and we’ll showcase them for
English-speaking countries16
potential shoppers across the web.

Drive sales and reach more customers with Google 23

4 Increase sales

Guide for driving omnichannel sales

Upload your products to the Merchant

Center and create Shopping Ads

Shopping ads use product data, not keywords.

They promote your online inventory, boost traffic to
your website, and can help you find better-qualified
leads. Use Smart Shopping campaigns with O2O
bidding for automated bidding and ad placement to
promote your products.

Promote your in-store items with

Local inventory ads

They allow shoppers to know what products you

have in stock and bring your store information
online. Feature convenient delivery options like
store pickup.

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4 Increase sales

Drive your offline goals and bring

more shoppers to your stores with
Local campaigns

They use best-in-class machine learning and

local formats to drive shoppers to all of your
store locations. They can also be used to
support specific stores and events.

S UCC ES S STORY

LEGO Australia used Smart Shopping campaigns

to test new approaches for increasing e-commerce
sales in Australia whilst also leveraging greater
automation. The Smart Shopping campaign achieved
+55% return on ad spend, +15% conversions (online
sales), and +14% sales revenue.

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4 Increase sales

Measure omnichannel performance

As part of your measurement strategy, remember

to account for the conversions that happen both SUCCESS STORY

online and offline.

Use conversion cart reporting to measure online

transactions, revenue, and profit, and include
store visits and store sales to identify the
campaigns, keywords, and devices that drive the
most offline value for your business. Lenskart, India’s fastest growing eyewear
company, used Local Inventory Ads to drive
To maximize total omnichannel value, add store omnichannel revenue, achieving 35% higher
visits into your Smart Bidding campaigns for omni ROAS and ~6% incremental omni
transactions, at just 3% incremental investment.
Search, and include them in Target ROAS bidding
for Shopping and Smart Shopping campaigns.

Increase customer lifetime value

Use the Lifetime Value report to understand

how valuable different customers are to your
business. You can also compare the lifetime
value (LTV) of the customers you’ve acquired
through different channels.

For example, you can compare customers

acquired through organic search to those from
social to see which method brings the higher-
value users. This can help inform your channel
strategy and achieve the right marketing mix to
maximize your overall customer LTV.

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4 Increase sales

Adapt sales strategy during

dynamic and promotional periods
Plan your marketing strategy around timely promotional periods
and adjust based on market environment changes.

W HY HOW

77%
of surveyed global shoppers say Follow these best practices to set up
getting a special promotion is your campaigns for holiday success
important to them when deciding
which brand or retailer to buy from17

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4 Increase sales

Meet seasonal When consumers

shoppers in an were looking online for
omnichannel world help with their seasonal
shopping, they often
Today’s retail landscape is filled with seasonal turned to Google.
events of all kinds, from public holidays to
brand-specific promotions to unexpected
marketing environment changes. Be sure to
include all of these consumer moments in your
marketing strategy and learn to be adaptive.

We are collectively learning how to reassess

and adjust plans in a dynamic environment.
As marketers, it’s important to embrace
agility, even for key moments like Ramadan
- traditionally a time of gathering and the
biggest ad season of the year. Check out this
Ramadan article for an example of how to
adapt key campaigns in times of uncertainty.

Drive sales and reach more customers with Google 28

4 Increase sales

Drive sales with timely promotions

Sales give customers the urgency and desire to purchase. Outside
of the holidays, you can create promotions to increase how often
people shop with your brand. Considering 1 in 5 online shoppers in
APAC discover new brands through store displays and promotions,18
you can grow your audience by offering timely sales.

Maximize promotional periods

Create awareness
Build momentum around your promotions and capture shoppers’
initial interest so you can alert them on the day of your actual sale

Capture demand
To maximize performance when your promotion arrives:
• Put your promotional products into their own campaign
• Set adequate budgets to capture increased traffic
• Use Smart Shopping campaigns or Smart Bidding with
lower targets to set more competitive bids based on
real-time signals

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4 Increase sales

Key shopping trends during promotional periods

Shoppers want to discover new items, find what they need, and purchase products
with the least amount of friction. Consider these five shopping trends to lay the digital
groundwork for a successful promotional season.

Seasonal shoppers are open to buying from new retailers

GET STAR TE D

Connect with new customers through engaging video content, like

store tours, product reviews, and seasonal gift recommendations

Find new audience segments and re-engage them during the peak
holiday season by creating audience lists

Seasonal shoppers are starting earlier and ending later

GET STARTE D

Offer compelling gift guides in visual formats, like TrueView for action,
Showcase Shopping ads, and Discovery ads

Forecast and allocate enough budget for the entire season using
Performance Planner

Capture early and late holiday traffic by setting adequate budgets and
competitive targets for Smart Shopping campaigns or Smart Bidding

Improve your optimization score by regularly checking your account

recommendations throughout the holidays

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4 Increase sales

Seasonal shoppers value price, convenience, and availability

GET STA R TE D

Highlight holiday offers with Merchant Promotions or sale price

annotations

Feature convenient delivery options, like fast and free shipping or store
pickup

Make your products discoverable across Google by uploading and

optimizing your online and in-store inventory in Merchant Center

Customize your ads with sales countdowns. You can display dynamic ad
copy, such as an hourly countdown, for a sale you’d like to promote.

Seasonal shoppers shop across multiple channels

GET STA RTE D

Promote seasonal events or special services like gift wrapping by

creating a Google My Business post

Drive more store visits by using Smart Shopping campaigns and

Local campaigns

Drive sales and reach more customers with Google 31

4 Increase sales 2020 APAC holiday calendar

JANUARY FEBRUARY MARCH APRIL

1 New Year’s Day (Global) 11 National Foundation 9 Labour Day VIC (AU) 10-12 Good Friday, Holy
13 Coming of Age Day (JP) Day (JP) 9-10 Holi Festival (Global) Saturday, Easter Sunday
25 Lunar New Year (CN, 11 Emperor’s Birthday (JP) 14 White Day (JP, TW, VN, (Global)
TW, HK, VN, KR, JP) 14 Valentine’s Day (Global) KR) 13-14 Sinhala and Tamil New
26 Australia Day (AU) 14-1 Mardis Gras (AU) 20 Vernal Equinox (JP) Year (LK)
27 Provincial Anniversary 23 Pakistan Resolution Day 14 Bengali New Year (BD)
Day - AUK (NZ) (PK) 22 Earth Day (Global)
26 Independence Day of 25 ANZAC Day (AUNZ)
Bangladesh (BD) 29 Shōwa Day (JP)
23-30 Ramadan (Global)
30 Sukka Tansin Il (Buddah
Day) (KR)

MAY JUNE JULY AUGUST

1-23 Ramadan cont. (Global) 1-28 Great Singapore Sale 4 Independence Day (US) 9 National Day Sale (SG)
1 May Day (Global) (SG) 20 Sea Day (JP) 11 Mountain Day (JP)
5 Children’s Day (JP, KR) 1 Queen’s Birthday (NZ) 14 Pakistan Independence
8 Parent’s Day (KR) 6 Memorial Day (KR) Day (PK)
10 Mother’s Day (US, 8 Queen’s Birthday (AU) 15 Independence Day
AUNZ, PK, MY) 21 Father’s Day (US, PK, (KR, IN)
26 Vesak Holiday (LK) MY) 31 Malaysia Independence
29-30 Great Singapore Sale Day (MY)
(SG)

SEPTEMBER OCTOBER NOVEMBER DECEMBER

6 Father’s Day (AUNZ) 5 Labour Day (NSW) 3 Culture Day (JP) 10-18 Hanukkah (Global)
16 Malaysia Day (MY) 9 (AU) Hangeul Day (KR) 3 Melbourne Cup Day 14 Green Monday (Global)
21 Respect for the Aged 12 Health and Sports Day VIC (AU) 25 Christmas Day (Global)
Day (JP) (JP) 4 Deepavali (LK)
22 Autumn Equinox (JP) 25 Dussehra (IN) / Durga 8 Remembrance Day (AU)
25 AFL Grand Finale Puja (BD) 11 Singles Day (CN, TW,
Parade (VIC only) (AU) 31 Halloween (Global) HK, PK, MY, BD, SG)
30-2 Chuseok (Thanksgiving) 14 Diwali (Global)
(KR) 26 Thanksgiving (US)
27 Black Friday (Global)
30 Cyber Monday (Global)

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Your marketing
checklist
Here is a summary of our
recommendations to help
you build a successful
strategy with Google Ads.

1 Be discoverable

2 Build your brand

3 Acquire new customers

4 Increase sales

5 Marketing checklist

Drive sales and reach more customers with Google 33

5 Marketing checklist

Find the right customers

Find new customers with in-market and similar audiences pg. 18

Discover new opportunities with our insights tools pg. 19

• Audience insights help you find potential customers

based on information about the people in your
remarketing lists

• Audience reports in Google Analytics can tell you more

about who has visited your website, allowing you to dig
into details such as interests and behaviors

Use App Campaigns to acquire new customers and pg. 16

re-engage your existing app users.

Set up remarketing lists to turn brand discovery into pg. 17

purchase intent

Choose the right message

Tell your brand story with compelling assets across all types pg. 7
of ads

Drive leads and conversions with TrueView for action pg. 11

Help people explore your products with Showcase Shopping ads pg. 13

Drive sales and reach more customers with Google 34

5 Marketing checklist

Drive omnichannel sales

Create a frictionless shopping experience by making your pg. 22

website or app your digital storefront

Drive product sales online and offline with Smart Shopping pg. 24
Campaigns

Increase foot traffic to your store with Local campaigns pg. 25

Set up your Search and Shopping campaigns for holiday success pg. 29

Optimize and measure for success

Measure and optimize for the right metrics for your campaigns pg. 26

Set up conversion tracking with global site tag to measure new pg. 19
customer acquisition.

Use both online and offline data for bidding and reporting to pg. 26
see the full value of your campaigns

Use product insights to understand demand and pricing for pg. 19

your products

• Add popular products to your feed with the best sellers report

• Push popular products when you’re price-competitive with the

price competitiveness report

Drive sales and reach more customers with Google 35

Sources

1. Think with Google, May 2019

2. Google/Ipsos, Global Retail Study, Feb 2019. Base: Total sample (n=14206) Global (excl. China) online 18+ who shopped in the
last week. Countries included: AR, AU, BR, CA, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, UK, US, AE,
VN.

3. Global Web Index, Asia Pacific Internet Users, Wave Q1 2019

4. Google/Ipsos, “Global Retail Study,” March 2019.

5. Google/Ipsos, Global (excl. China), Global Retail Study, n=14,206, online 18+ who shopped in the last week, Feb. 2019.
Countries included: AR, AU, BR, CA, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, GB, US, AE, VN.

6. Google/Ipsos, “Global Retail Study,” March 2019.

7. Google/Ipsos, Global (excl. China), Global Retail Study, n=15,134, online 18+ who shopped in the last week, Feb. 2019.
Countries included: AR, AU, BR, CA, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, UK, US, AE, VN.

8. Ibid.

9. Internal Google Data, Jan 2020.

10. Google Data, Global, analysis across 25 advertisers that had >100 clicks on each format in a given time period, new visitor
defined as user not on “Site visitors” list, March 2019.

11. Google Data, based on aggregated results of A/B traffic split for 690 advertisers using Smart Shopping Campaigns and 142
campaigns using Target ROAS Smart Bidding for Shopping campaigns; seasonal event conversion value increase is based on
Black Friday weekend in 2018, Jan. 2018–May 2019.

12. Google/Ipsos, “Global Retail Study,” March 2019.

13. Verto Analytics 2019.

14. Nielsen Consumer & Media View National Online, 2018 S10, PP 18+

15. Google APAC Online Consumer Research 2018.

16. “Brexit Hits the High Street, but Ecommerce Proves Resilient” Jul 7, 2019

17. Google/Ipsos, Global (excl. China), Global Retail Study, n=14,206, online 18+ who shopped in the last week, Feb. 2019.
Countries included: AR, AU, BR, CA, CZ, FR, DE, IN, ID, IT, JP, KR, MX, NL, PL, PT, RU, SA, ZA, ES, SE, TR, UA, UK, US, AE, VN.

18. Global Web Index Wave, Q1 2019, APAC, Internet Users.

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for Retail