CREATE AN

IRRESISTIBLE OFFER
THAT SELLS
(even in a recession!)
APRIL 29- MAY 7 2020

LIVE COURSE FILMING WITH

AN ASSIGNED PERSONAL
ACCOUNTABILITY COACH!

www.youcanbrand.com
by Jenna Soard | youcanlaunch.com
 MAKE SURE TO JOIN
OUR FACEBOOK GROUP + MEET YOUR
ACCOUNTABILITY COACH! YOU'LL BE
ACCEPTED BY APRIL 27 INTO THE GROUP
Keep your eyes peeled for an email with the name /
contact information of your accountability coach!

CLICK HERE TO JOIN! >>

Copyright © 2020 Jenna Soard. All Rights Reserved.

YouCanLaunch.com
TO FILL OUT THIS WORKBOOK ATTEND THE FILMING OF THE
COURSE LIVE! FACEBOOK GROUP OPENS APRIL 27
(REQUEST ACCESS NOW!)

CLICK HERE TO JOIN! >>

SESSION #1
THE OPPORTUNITY OF LAUNCHING DURING A RECESSION +
7 REASONS WHY YOUR STUFF ISN'T SELLING
April 29, 2020 - 12pm PACIFIC | 3pm EASTERN

SESSION #2
REFINE YOUR MINDSET+ MARKETING MIX: PRODUCT/PROMO PRICE
/PEOPLE TO CREATE AN IRRESISTIBLE OFFER
THAT WILL ACTUALLY SELL
April 30, 2020 - 9am PACIFIC | 12pm EASTERN

SESSION #3
HOW TO TEST YOUR OFFER + LAUNCH BEFORE YOU HAVE A
FINISHED PROGRAM - GROW YOUR EMAIL LIST AT THE SAME TIME
May 1, 2020 - 12pm PACIFIC | 3pm EASTERN

SESSION #4
LAUNCH WITH JENNA + CASE STUDIES - CONTEST WINNERS
FOR VIP DAY with JENNA IN PORTLAND OREGON
+ 25 SMALLER PRIZES!
May 5, 2020 - 12pm PACIFIC | 3pm EASTERN

SESSION #5
Q + A + COACHING WITH JENNA
May 7, 2020 - 9am PACIFIC | 12pm EASTERN

Copyright © 2020 Jenna Soard. All Rights Reserved.

YouCanLaunch.com
 My story
Hi there, My name is Jenna Soard. From
youcanlaunch.com! I am a launch strategiest,
course creator and brand expert.

Back in 2014, when I started this business, I

was scared to sell. I had comparisonitis
really bad... was so afraid of making the
wrong decision about what to sell and who
to sell to. It actually took me THREE YEARS to
launch a course!

I was so afraid of selling without proof that

my stuff worked. So when I did a test with
guest students, that gave me the data,
feedback, case studies and testimonials I
needed to feel comfortable and confident
enough to sell my program without fear... I
knew I was on to something! It lead to a
million dollars in sales with AMAZING results
for my students.

It's now my #1 passion helping new and

aspiring entrepreneurs achieve their first 100k
in sales by creating and testing offers
through testing.

Let's get started!

Copyright © 2020 Jenna Soard. All Rights Reserved.

YouCanLaunch.com
 Create an Irresistible
Offer That Sells
(even in a recession!)

Session 1
7 REASONS WHY YOUR OFFERS AREN’T SELLING (AND
YOU’RE NOT REACHING YOUR REVENUE GOALS!

REASON # 1 REASON #2

REASON #3 REASON #4

REASON #5 REASON #6

REASON #7

Copyright © 2020 Jenna Soard. All Rights Reserved.

YouCanLaunch.com
 Create an Irresistible
Offer That Sells
(even in a recession!)

HOW ARE YOU SPENDING YOUR TIME

What do the 2 most successful billionaires on the planet say the key to success was?

Draw a chart of how many projects you’re working on right now.

– How much time is being spent per project:

If you could focus on ONE REVENUE GENERÅTING PROJECT what would it be?

Take all slots and put towards ONE project – you could get it done 16x faster from
focusing on one thing.

Activity: Set your phone to have an alarm go off every hour and write what activity you
do, is it a revenue generating activity? (Ie. strategy, learning a skill to generate more
sales, hiring sales people or team members to take off non-revenue generating
activities) working on ads to generate revenue, working on a product that will bring in
revenue?) or are you doing “busy work” that should be given to someone else:
(Customer service, tech support, design work, video editing,

Result: How much of your day was spent on revenue generating activities.

Copyright © 2020 Jenna Soard. All Rights Reserved.

YouCanLaunch.com
 Create an Irresistible
Offer That Sells
(even in a recession!)

Session 2
WHAT YOU NEED TO SHIFT TO GET THINGS TO SELL!

REFINE YOUR MINDSET, MARKET, TARGET, NICHE THAT’S NOT SELLING

The first most important thing to create sales is

How much are you operating out of fear, scarcity, “needing money”?

Are you operating out of inspiration, flow, serving the world, stepping into
leadership?

What is your current chosen “Market”? (Love, Health/Wellness, Business, Self

Development, Hobby/Leisure, Travel)

What problem are you helping them solve:

Who is someone who is suffering from this problem, that would be interesting for you
to work with? (Example: women entrepreneurs in first year of business)

Copyright © 2020 Jenna Soard. All Rights Reserved.

YouCanLaunch.com
 Create an Irresistible
Offer That Sells
(even in a recession!)

Brainstorm 3 people you know personally that are suffering from this problem?

Do you have experience with solving this problem for clients or for yourself?

If the answer is no, re-evaluate choosing another problem to solve that you have
SOME experience with.

Do you have any certifications, education, self study that can support you in leading
people through this transformation? (Not required but helpful!)

Is this a one off project or are they going to need your help in the future? Choose
one where you can work with them over and over again.

Does this ideal customer have money? (choosing people who are actively seeking
this solution and they value investing in themselves) Avoid: college kids, people who
are hunting on a bargain

Copyright © 2020 Jenna Soard. All Rights Reserved.

YouCanLaunch.com
 Create an Irresistible
Offer That Sells
(even in a recession!)

If you’ve tried to sell this product before, did it have a CLEAR promise to the solution
to the problem they are seeking? YES / NO

Is it in the language, they would use…. Do they wake up in the morning and say “I
want…. (name/promise of your program)”

Does your current Messaging have actual words your ideal customer would actually
use?

REFINE YOUR NICHE AUDIENCE TO DETERMINE WHAT TO SELL (CHOOSE ONE)

BROAD ------>  REFINED Niche --------> Small NICHE

Broad: “I’m thinking about starting a business online…” BIGGEST AUDIENCE / Highest
amount of education

Refined Niche: “I have an idea to create a course, build an audience and launch
it!” MEDIUM SIZED AUDIENCE / They’re actively seeking a solution

Small Niche: “I want to sell my course with Webinars and paid ads” SMALLEST
Audience / Need a specific high level solution

What was the issue with your current program / offering? Was the niche too small?

Copyright © 2020 Jenna Soard. All Rights Reserved.

YouCanLaunch.com
 Create an Irresistible
Offer That Sells
(even in a recession!)

PRIMARY / SECONDARY RESEARCH - EVEN IF YOU’VE DONE THIS DO IT AGAIN

Secondary -- Seeing what’s out there

Do an Amazon search for books on topic.

Who is currently well known for solving the same problem?

What are your competitors special unique approaches?

What is missing in the market?

Primary Research

Interview 1-3 people who are suffering specifically from the problem you want to
solve. Ask them on ZOOM or on the phone the following questions

1. What is your #1 challenge with accomplishing x?

2. When you think of solving this problem, what would be your first idea to
solve it?
3. Who would you go to to solve this issue?
4. What would make this EASY for you to accomplish… If I just had _____, then I
would be able to do this!
5. What is your #1 motivation for accomplishing x?

Copyright © 2020 Jenna Soard. All Rights Reserved.

YouCanLaunch.com
 Create an Irresistible
Offer That Sells
(even in a recession!)

CREATING YOUR UNIQUE MECHANISM  (FILL IN THE TRIANGLE)

Looking specifically at question #4: How could you solve the problem in a unique
way, that would still be understood by people seeking that solution?

What is MISSING in the marketplace as a better solution based on the desires of the
person you interviewed?

How could you solve this problem better? Look at what your INTERVIEWEES said,
don’t guess here.

Copyright © 2020 Jenna Soard. All Rights Reserved.

YouCanLaunch.com
 Create an Irresistible
Offer That Sells
(even in a recession!)

YOU’RE NOT CHARGING ENOUGH:  A LOW PRICED

OFFER MAY BE MORE # SALES BUT DOES NOT MEAN
MORE REVENUE
People don’t buy because of PRICE, they buy because of VALUE… “how to” is not high

value, transforming their identity with clear results.

Lower priced products = “How To”

Lower priced products = Compete with YouTube videos

Lower priced programs = easier to rip off by scammers

Lower priced products = high maintenance customer more work for you

Lower priced products = attracts people who may not be willing to invest in themselves

How many FREE / Low priced things have you purchased that are collecting dust?

Lower priced does NOT mean easier to sell, and does NOT Mean more impact!

Higher priced = Higher perceived value What tastes better a 25 cent apple or a $5 one?

Higher priced = more access to YOU or support

Higher priced programs = Harder to rip off

Higher priced programs = higher level people who are easier to work with an more

invested in you and the process,

More Investment = MORE commitment = better results.

What big things have you invested in, that you got bigger results?

Copyright © 2020 Jenna Soard. All Rights Reserved.

YouCanLaunch.com
 Create an Irresistible
Offer That Sells
(even in a recession!)

Let’s look at the numbers so you can see what I mean! STARTING WITH LOWER
TICKET

What is your revenue goal? Example $100,000

How much do you currently charge / planning on charging for your program? $297
(lower ticket)

You would need how many people to purchase to reach $100k in sales: 336 people.

How many leads would you need to achieve this (Consider a 3% conversions): 100
(divided by) 3% = 336 / 0.03 = 11,200 leads

How much do you pay for per lead: $1-$15 is normal for Facebook / instagram ads.

Let’s say $1 a lead --- that’s $11,200 in ad spend = $100k sales

Result: tons in ad spend, TONS in customer support to support hundreds of people,

Copyright © 2020 Jenna Soard. All Rights Reserved.

YouCanLaunch.com
 Create an Irresistible
Offer That Sells
(even in a recession!)

CONTRAST WITH A HIGHER TICKET PRODUCT

Let’s change the program price to $5,000.

How many to reach $100k in sales? 20 people

How many leads needed: 2000 (if you were to convert 1%) Lower conversion b/c of
higher price (Consider a 1% conversions): 20 (divided by) 1% = 20 / 0.01 = 2000 leads

Let’s say Cost per lead is $5 for a higher quality lead: $5 x 2000 It’s $10,000 in ads
(which is cheaper than $11,200 in the lower cost product) for WAYYYYY less work.

So as you can see -- higher priced means LESS WORK to support, less ad spend to
create!

There is ALWAYS 1-2% of your audience that is willing to pay for a higher ticket
product.

What is your big aha from this? Are you going to refine your pricing or offering to
generate HIGHER REVENUE

Copyright © 2020 Jenna Soard. All Rights Reserved.

YouCanLaunch.com
 Create an Irresistible
Offer That Sells
(even in a recession!)
PUTTING OFFER TOGETHER
DEFINE THE PROBLEM:

DEFINE WHO NEEDS THIS PROBLEM SOLVED (THAT HAS $):

WHAT IS THE BIG ACCOMPLISHMENT OR RESULT THAT THEY WALK AWAY WITH AT THE END OF YOUR
PROGRAM THAT IS TANGIBLE:

(EXAMPLE: A WEBSITE, A SOCIAL MEDIA OR BIZ PLAN, 10 NEW CLIENTS, MEAL PLANS FOR A YEAR, ENGAGEMENT --- IT SHOULD BE A CLEAR
RESULT THEY CAN SEE, HOLD, OR TOUCH)

WHAT IS THE VALUE OF THAT BIG ACCOMPLISHMENT (HOW MUCH WOULD PEOPLE PAY FOR THAT RESULT)

______________

HOW LONG WILL IT TAKE TO ACCOMPLISH THIS _______________________

WILL YOU INCORPORATE GROUP COACHING, TEMPLATES, DONE FOR YOU SERVICES, 

______________________________________________________VALUE_____________

______________________________________________________VALUE_____________

WHAT KIND OF BONUSES WILL YOU HAVE? THINK OF THINGS THAT YOUR STUDENT / CLIENT WOULD NEED
THAT'S NOT A PART OF THE PROGRAM, OR SPECIAL TRAININGS YOU CAN GET FROM PEOPLE
INC YOUR INDUSTRY

______________________________________________________VALUE_____________

______________________________________________________VALUE_____________

______________________________________________________VALUE_____________

WHAT IS THE TOTAL VALUE ________ WHAT WILL YOU CHARGE________

HOW MUCH OF A DISCOUNT TO PAY IN FULL________ WHAT IS AN AFFORDABLE PAYMENT OPTIONCYOU

COULD GIVE THEM OVER 12 MONTHS___________________

Copyright © 2020 Jenna Soard. All Rights Reserved.

YouCanLaunch.com
 Create an Irresistible
Offer That Sells
(even in a recession!)

Session 3
Now that you have the foundation for an Irresistible offer, it’s
time for you to test it and grow your email list in the process!
This verifies if your course, membership or program will actually
sell before you spend a million hours making it fancy!

What is the method that will allow you to test this properly?

What are the steps:

Step 1:

Step 2:

Step 3:

Step 4:

Step 5:

Step 6:

Step 7:

Step 8:

Step 9:

Step 10.

Step 11:

Step 12:

Copyright © 2020 Jenna Soard. All Rights Reserved.

YouCanLaunch.com
Launch with Jenna
Launch with Jenna is a 60 Day LAUNCH
experience directly with Jenna Soard
supporting your program creation, testing, with
entire year of support for 5 coaches to help
you rinse and repeat to launch and scale!

Phase 1: The Beta Launcher - Take your course,

membership or group coaching IDEA and test
it with 500-1000 guest clients (we help you
find) that will help you create EXACTLY what
they need to solve a problem. Only create a
taste of the program. Get seed money to
create the rest.

Phase 2: The Course Launcher - Take your now

proven topic and create the rest of the
content, make it look super PROFESH! With
student centric curriculum, video production,
PDFs.

Phase 3: The Ads Launcher - Now that you

have a digital course, membership or group
coaching program that people want, discover
how to scale with challenges, webinars, and
more with Facebook and Instagram ads! All
with weekly Group Coaching 5x a week!

GET ON THE WAITLIST FOR THIS YEAR

LONG COACHING PROGRAM >>

Copyright © 2020 Jenna Soard. All Rights Reserved.

YouCanLaunch.com