Topic/Lesson Name Content Standards Performance Standards Learning Competencies
Topic/Lesson Name Content Standards Performance Standards Learning Competencies
Topic/Lesson Name Content Standards Performance Standards Learning Competencies
Teacher Tip
Classified ads are available both online and
through both national and local newspapers. There
may also be some jobs online in the field of media
and information, such as: bloggers, web designer,
online instructor, videographer, etc.
MOTIVATION
INSTRUCTION/DELIVERY Teacher Tip
Focus the discussion on how information
Discussion about People in Media was distributed in the past and the role of
media in bringing out key events in
1. Explain briefly how Philippine media has grown throughout history and how new professions for people in media have Philippine history.
evolved.
2. Discuss how traditional media has affected Filipinos in the past, throughout the different eras.
Pre-Spanish Era – knowledge was passed on through folk media and indigenous forms of media. Careers: Town
crier, messenger, community scribe.
Spanish Era – while education was limited to the elite, publication of books (i.e., Noli Me Tangere and El
Filibusterismo) and newspapers (La Solidaridad) advanced the Propaganda movement which led to the people’s
revolution against Spanish rule. Filipinos at that time did not have a common language. Only the elite spoke and
understood Spanish. Thus, communication was limited. Pen names were used to avoid political oppression.
Careers: book writers, newspaper writer, editor, publisher, copyreader, artist.
American and Japanese Era - During this era, major newspaper (i.e. Manila Times and Manila Bulletin), radio
broadcasting and movies became available. Media was used for propaganda by overnment and other groups.
Careers: book writers, newspaper writer, editor, publisher, copyreader, artist, cartoonist, reporter, producer,
broadcaster.
Post-war Era – the golden age of Philippine Journalism. Advertising, Communication Education, and press freedom
flourished in this era.
Careers: book writers, newspaper writer, editor, publisher, copyreader, artist, cartoonist, reporter, producer, media
technicians, advertisers.
Martial Law Era - Highlights of this era include the government takeover of media and the press and the image
engineering of the Marcoses in the name of nationalism.
Post-EDSA Era - People Power brought greater freedom for Philippine media. During this era, the new Constitution
recognized the vital role of communication and information in nation building. Press freedom influenced the growth
in media careers.
Modern Era – Careers: web designer, online instructors, digital producers, bloggers, animators, programmer,
archivist, metadata analyst, data miner, user experience designer, call center agents, virtual assistants.
3. Inform the learners that next meeting’s topic will be “people as media”, which will be discussed during laboratory work.
PRACTICE Suggested Categories:
3. Ask each group to classify the jobs based on at least 2 categories written on the board. Assign the
categorization scheme to the groups. Inform them that they must use the qualifications and job
descriptions/functions when classifying the jobs.
4. Have each group briefly share the basis of their categorization to the rest of the learners.
5. End the activity by discussing how the standards of the media and information industries may be gleaned from the
functions of each job and the qualifications required by the industry for that job.
ENRICHMENT
EVALUATION