Steve Jobs

‫وزارة التعليم العالي والبحث العلمي‬
‫جامعة البصرة‬
‫كلية االدارة واالقتصاد‬
‫قسم المحاسبة ‪ /‬الدراسة المسائية‬
‫المرحلة الثانية‬
‫‪English‬‬
‫‪: Report about‬‬

‫‪Steve Jobs , The genius who change the world‬‬
‫إعداد الطالبة ‪ :‬زينب عبد الحسين عبود أحمد‬

‫بأشراف ‪ :‬م‪.‬م‪ .‬تنسيم; جواد‬
Steve Jobs
Steve Jobs co-founded Apple Computers with
Steve Wozniak. Under Jobs' guidance, the
company pioneered a series of revolutionary
technologies, including the iPhone and iPad.
Who Was Steve Jobs?
Steven Paul Jobs was an American inventor,

designer and entrepreneur who was the co-
founder, chief executive and chairman of Apple
Computer. Apple's revolutionary products, which
include the iPod, iPhone and iPad, are now seen as dictating the
evolution of modern technology.
Born in 1955 to two University of Wisconsin graduate students who

gave him up for adoption, Jobs was smart but directionless, dropping
out of college and experimenting with different pursuits before co-
founding Apple with Steve Wozniak in 1976. Jobs left the company in
1985, launching Pixar Animation Studios, then returned to Apple more
than a decade later. Jobs died in 2011 following a long battle with
pancreatic cancer.
Early Life
Jobs was born on February 24, 1955, in San Francisco, California. He

lived with his adoptive family in Mountain View, California, within the
area that would later become known as Silicon Valley.
As a boy, Jobs and his father worked on electronics in the family

garage. Paul showed his son how to take apart and reconstruct
electronics, a hobby that instilled confidence, tenacity and mechanical
prowess in young Jobs.
Steve Jobs’ Education and College
While Jobs was always an intelligent and innovative thinker, his youth
was riddled with frustrations over formal schooling. Jobs was a
prankster in elementary school due to boredom, and his fourth-grade
teacher needed to bribe him to study. Jobs tested so well, however, that
administrators wanted to skip him ahead to high school — a proposal
that his parents declined.
After high school, Jobs enrolled at Reed College in Portland, Oregon.

Lacking direction, he dropped out of college after six months and spent
the next 18 months dropping in on creative classes at the school. Jobs
later recounted how one course in calligraphy developed his love of
typography.
In 1974, Jobs took a position as a video game designer with Atari.

Several months later he left the company to find spiritual enlightenment
in India, traveling further and experimenting with psychedelic drugs.
Steve Wozniak and Steve Jobs
Back when Jobs was enrolled at Homestead High School, he was

introduced to his future partner and co-founder of Apple Computer,
Wozniak, who was attending the University of California, Berkeley.
In a 2007 interview with PC World, Wozniak spoke about why he and

Jobs clicked so well: "We both loved electronics and the way we used to
hook up digital chips," Wozniak said. "Very few people, especially back
then, had any idea what chips were, how they worked and what they
could do. I had designed many computers, so I was way ahead of him in
electronics and computer design, but we still had common interests. We
both had pretty much sort of an independent attitude about things in the
world.”
Founding and Leaving Apple Computer
In 1976, when Jobs was just 21, he and Wozniak started Apple
Computer in the Jobs’ family garage. They funded their entrepreneurial
venture by Jobs selling his Volkswagen bus and Wozniak selling his
beloved scientific calculator. Jobs and Wozniak are credited with
revolutionizing the computer industry with Apple by democratizing the
technology and making machines smaller, cheaper, intuitive and
accessible to everyday consumers.
Wozniak conceived of a series of user-friendly personal computers, and
— with Jobs in charge of marketing — Apple initially marketed the
computers for $666.66 each. The Apple I earned the corporation around
$774,000. Three years after the release of Apple's second model, the
Apple II, the company's sales increased by 700 percent to $139 million.
In 1980, Apple Computer became a publicly-traded company, with a

market value of $1.2 billion by the end of its very first day of trading.
Jobs looked to marketing expert John Sculley of Pepsi-Cola to take over
the role of CEO for Apple.
The next several products from Apple suffered significant design flaws,
however, resulting in recalls and consumer disappointment. IBM
suddenly surpassed Apple in sales, and Apple had to compete with an
IBM/PC-dominated business world.
In 1984, Apple released the Macintosh, marketing the computer as a

piece of a counterculture lifestyle: romantic, youthful, creative. But
despite positive sales and performance superior to IBM's PCs, the
Macintosh was still not IBM-compatible.
Sculley believed Jobs was hurting Apple, and the company's executives
began to phase him out. Not actually having had an official title with the
company he co-founded, Jobs was pushed into a more marginalized
position and thus left Apple in 1985.
NeXT
After leaving Apple in 1985, Jobs began a new hardware and software
enterprise called NeXT, Inc. The company floundered in its attempts to
sell its specialized operating system to mainstream America, and Apple
eventually bought the company in 1996 for $429 million.
Reinventing Apple
In 1997, Jobs returned to his post as Apple's CEO. Just as Jobs

instigated Apple's success in the 1970s, he is credited with revitalizing
the company in the 1990s.
With a new management team, altered stock options and a self-
imposed annual salary of $1 a year, Jobs put Apple back on track. Jobs’
ingenious products (like the iMac), effective branding campaigns and
stylish designs caught the attention of consumers once again.
In the ensuing years, Apple introduced such revolutionary products as

the Macbook Air, iPod and iPhone, all of which dictated the evolution of
technology. Almost immediately after Apple released a new product,
competitors scrambled to produce comparable technologies.
Apple's quarterly reports improved significantly in 2007: Stocks were

worth $199.99 a share—a record-breaking number at that time — and
the company boasted a staggering $1.58 billion profit, an $18 billion
surplus in the bank and zero debt.
In 2008, Apple became the second-biggest music retailer in America —

second only to Walmart, fueled by iTunes and iPod sales. Apple has
also been ranked No. 1 on Fortune magazine's list of "America's Most
Admired Companies," as well as No. 1 among Fortune 500 companies
for returns to shareholders.
Steve Jobs and Pixar
In 1986, Jobs purchased an animation company from George Lucas,

which later became Pixar Animation Studios. Believing in Pixar's
potential, Jobs initially invested $50 million of his own money in the
company.
The studio went on to produce wildly popular movies such as Toy

Story, Finding Nemo and The Incredibles; Pixar's films have collectively
netted $4 billion. The studio merged with Walt Disney in 2006, making
Jobs Disney's largest shareholder.
In 2011, Forbes estimated the majority of Jobs’ net worth at around $6.5

billion to $7 billion from his sale of Pixar to the Walt Disney Company in
2006. However if Jobs had not sold his Apple shares in 1985, when he
left the company he founded and helmed for over a decade, his net
worth would have been a staggering $36 billion.
Battle with Cancer
In 2003, Jobs discovered that he had a neuroendocrine tumor, a rare

but operable form of pancreatic cancer. Instead of immediately opting
for surgery, Jobs chose to alter his pesco-vegetarian diet while weighing
Eastern treatment options.
For nine months, Jobs postponed surgery, making Apple's board of

directors nervous. Executives feared that shareholders would pull their
stock if word got out that their CEO was ill. But in the end, Jobs'
confidentiality took precedence over shareholder disclosure.
In 2004, Jobs had successful surgery to remove the pancreatic tumor.

True to form, in subsequent years Jobs disclosed little about his health.
Early in 2009, reports circulated about Jobs' weight loss, some

predicting his health issues had returned, which included a liver
transplant. Jobs responded to these concerns by stating he was dealing
with a hormone imbalance. Days later, he went on a six-month leave of
absence.
In an email message to employees, Jobs said his "health-related issues

are more complex" than he thought, then named Tim Cook, Apple’s
chief operating officer, as “responsible for Apple's day-today
operations."
After nearly a year out of the spotlight, Jobs delivered a keynote

address at an invite-only Apple event on September 9, 2009. He
continued to serve as master of ceremonies, which included the
unveiling of the iPad, throughout much of 2010.
In January 2011, Jobs announced he was going on medical leave. In

August, he resigned as CEO of Apple, handing the reins to Cook.
Steve Jobs’ Death
Jobs died in Palo Alto on October 5, 2011, after battling pancreatic

cancer for nearly a decade. He was 56 years old.
‫البيان‬ ‫الكمية‬ ‫السعر‬ ‫االجمالي‬
‫مخزون اول المدة‬ ‫‪600‬‬ ‫‪9‬‬ ‫‪5400‬‬
‫مشتريات في ‪2/1‬‬ ‫‪800‬‬ ‫‪10‬‬ ‫‪8000‬‬
‫مشتريات في ‪3/1‬‬ ‫‪600‬‬ ‫‪11‬‬ ‫‪6600‬‬
‫مشتريات في ‪5/1‬‬ ‫‪3000‬‬ ‫‪12‬‬ ‫‪36000‬‬
‫مشتريات في ‪7/1‬‬ ‫‪2000‬‬ ‫‪12‬‬ ‫‪24000‬‬
‫مشتريات في ‪8/1‬‬ ‫‪1000‬‬ ‫‪12‬‬ ‫‪12000‬‬
‫مشتريات في ‪9/1‬‬ ‫‪500‬‬ ‫‪13‬‬ ‫‪6500‬‬
‫مشتريات في ‪10/1‬‬ ‫‪1000‬‬ ‫‪14‬‬ ‫‪14000‬‬
‫مشتريات في ‪12/1‬‬ ‫‪500‬‬ ‫‪15‬‬ ‫‪7500‬‬
‫المجموع‬ ‫‪10000‬‬ ‫‪ ‬‬ ‫‪120000‬‬

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‫وزارة التعليم العالي والبحث العلمي‬

‫‪: Report about‬‬

‫إعداد الطالبة ‪ :‬زينب عبد الحسين عبود أحمد‬

Who Was Steve Jobs?

Steven Paul Jobs was an American inventor,

Born in 1955 to two University of Wisconsin graduate students who

Jobs was born on February 24, 1955, in San Francisco, California. He

As a boy, Jobs and his father worked on electronics in the family

Steve Jobs’ Education and College

After high school, Jobs enrolled at Reed College in Portland, Oregon.

In 1974, Jobs took a position as a video game designer with Atari.

Steve Wozniak and Steve Jobs

Back when Jobs was enrolled at Homestead High School, he was

In a 2007 interview with PC World, Wozniak spoke about why he and

Founding and Leaving Apple Computer

In 1980, Apple Computer became a publicly-traded company, with a

In 1984, Apple released the Macintosh, marketing the computer as a

In 1997, Jobs returned to his post as Apple's CEO. Just as Jobs

In the ensuing years, Apple introduced such revolutionary products as

Apple's quarterly reports improved significantly in 2007: Stocks were

In 2008, Apple became the second-biggest music retailer in America —

Steve Jobs and Pixar

In 1986, Jobs purchased an animation company from George Lucas,

The studio went on to produce wildly popular movies such as Toy

In 2011, Forbes estimated the majority of Jobs’ net worth at around $6.5

In 2003, Jobs discovered that he had a neuroendocrine tumor, a rare

For nine months, Jobs postponed surgery, making Apple's board of

In 2004, Jobs had successful surgery to remove the pancreatic tumor.

Early in 2009, reports circulated about Jobs' weight loss, some

In an email message to employees, Jobs said his "health-related issues

After nearly a year out of the spotlight, Jobs delivered a keynote

In January 2011, Jobs announced he was going on medical leave. In

Steve Jobs’ Death

Jobs died in Palo Alto on October 5, 2011, after battling pancreatic

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