Washing Machine Report UITM
Washing Machine Report UITM
(ent 00)
Group Members :
1. FAIZ SHAFIQ BIN ZAILI
2. MOHAMAD KHIR ZAHARI BIN HARIP
3. NUR SHAFIQAH BINTI KHAIRUDDIN
4. NUR AMALINA BINTI AHMAD TAIFUDDIN
5. NURFARAHIN FATIHA BINTI SUHAIMI
Submited date:-
20.19.2014
TABLE OF CONTENTS
COVER
TABLE OF CONTENTS
1. EXECUTIVE SUMMARY
2. PRODUCT/SERVICE DESCRIPTION
3. TECHNOLOGY DESCRIPTION
5. MANAGEMENT TEAM
6. FINANCIAL ESTIMATES
7. PROJECT MILESTONES
8. CONCLUSIONS
9. APPENDICES
2
1.0 Executive Summary
SKIF Company have new product to introduce to the consumers which is the Portable Mini
Washing Machine. Our company is targeting in supply for washing machine since it is people
daily routine to wash clothes. Portable Mini Washing Machine is a customer- friendly which is
helps people saving time and ease to wash clothes. As many years passed by, the living
accommodation cost is always increasing. Nowadays, there are some people cannot afford to buy
a washing machine that is increasingly sophisticated. Therefore, Portable Mini Washing Machine
can help the consumer to have washing machine that are affordable and easy to use. Overall
marketing strategy will be included specific marketing philosophy and strategy of the company,
the value chain and the channel of distribution in the target market. First of all, our target market
will be based on the residence in Shah Alam area since our company was nearby Shah Alam. For
initial intensive selling effort, our company has set the target customers in other words, types of
customer groups that would buy our product. Our target customer is for students that staying in
hostel and secondly is the people that always travel or outstation. The lastly, our target customer
is the family
residence which maybe cannot afford the high technology washing machine nowadays. The
product is designed to save time and ease in washing clothes. It will ease and minimise the time
for people that are always busy. The price is reasonable and there is no physical energy used. Our
company target for production in 2nd year we will target to increase it by RM 1 500,000. The
management team in our company consist of several sections and is conducted by experienced
employee to make sure our company is run efficiently.
2.0 Product Description
The product of S.K.I.F Company would like to produce the Portable Mini Washing Machine.
The washing machine is unique, compact design and portable. The function of this portable mini
washing machine are washing and drying cloth as same as normal washing machine. Its load
capacity is about 3.5kg-4.0kg and its dimension is 52cm x 37cm x 35cm. It is surprisingly
effective despite their small size. Though it average a little less than half the load capacity of
regular-sized washing machines, this portable washing machine will washing clothes just as
clean as a normal washing machine. Furthermore, the weight of this mini washing machine is 8
kg. Thus, the compact nature of portable washers makes them much more manageable to lug
around than commercial-sized machines. Plus, this portable mini washer can fit almost
anywhere.
Then, the product can save time, water, money and energy used. The smaller load sizes equals
less water and detergent used which its meaning can save money. If we live in the apartment or
small house that not have enough space for home appliances such as washing machine, we need
to go to laundromat (self-service laundry shop) to wash our clothes that maybe can waste our
time and energy for others important thing to do. So, this portable washing machine can solve
our problem in addition to save our time and energy. It also can be washing simultaneously and
operates in low
noise (less than 60dB) and smooth. Then, the power usage is 220V/300W/50Hz that is very low
in saving electric energy. This product is made of plastic body with the best quality that has high
resistance to rusting. It is also available in three colors which are blue, red and purple. It may not
come in flashy colors, but the product featured design properties is unique such as has adjustable
legs for stability on uneven surfaces and installable plates for quieter operation. This portable
mini washing machine is rated ease of use on features like dispensers for detergent, softener and
bleach, has two timers (one for washing and another one for drying), automatic water levels and
safety precautions such as one that prevents the washing machine from operate while the lid is
open.
3.0 TECHNOLOGY DESCRIPTION
Nowadays, when we go out to market to buy any appliance, we have no idea on what
type of appliance that we should buy in order to fits our need and efficient to us. Finding the
right one may be challenging since we want the best appliance to make us feel easy and save our
time. Washing machines are no different. For more than six decades, there has been little
innovation in domestic laundry. From year to year, there have been at best, marginal increases in
the effiency of laundry systems. Therefore, with the goal of placing a ’washing machine in every
household’ we have develop a new technology called Mini Portable Washing Machine and Dryer
in which it is easy, fast and safe to be used.
The Mini Portable Washing Machine and Dryer is Automatic washing machine in which
the machine not only washes the clothes but also extracts most water out of it after washing. This
machine equipped with dryer with sensor dry-automatically turns off when your clothes are dry.
The operation is simple and the machine lid with handle for easy open. The power consumption
is only 135-200W and the energy used is less. This is top – loading design or vertica-axis clothes
washer. The clothes are place in a vertically mounted perforated basket that is contained within a
water-retaining tub, with a finned water-pumping agitator in the center of the bottom of the
basket. Clothes are loaded through the top of machine which is covered with a hinged door.
We used alternating current motor because AC motor work with a slightly different way:
they pass alternating current through opposing pairs of magnet to create a rotating magnetic
field, which “induces” (creates) a magnetic field in the motor’s rotor, causing it to spin around.
Compared to DC, AC has ability to efficiently distribute power at low voltages. It is important in
developing technology we use low voltage value because we can cut cost and make it more
efficient to use since it is portable. The washing machine made of high quality engineering
plastics, not easy to change type and light in weight. Plastic possess very good strength and
toughness. Also good shock absorption capacity. They also have low thermal expansion of co-
efficient and posses good thermal and electrical insulating property.
Motor voltage rating 220 V AC
Power consumption 200-300W
Net Weight 0 – 5 kg
Maximum machine weight allowable 4.5 kg
Rated Frequency 50/60Hz
Tub Materials Plastics
Power Source Electrics
Dimension 34 mm x 300 mm x 450 mm
4.0 MARKET ANALYSIS AND STRATEGY
Market size is the estimation how big our market can be in our market area. In order to determine
the market size in the area, we might have one of our staff to stand with a clipboard and a sample
product in front of the space and ask pedestrians if they would frequent such an establishment.
They will stop by theyself once and our salesmarketer will make a demo on how to use it. This
also will be particularly important when planning a budget. For every company, marketing plan
is the most important part of the business.
There are no uses of good quality product if the company fails to sell the product maximally. The
good marketing plan should study about the customer behavior, what the customer's needs and
wants, which are the potential buyers and how to satisfy the customers.
Customer
For our business, we did some research for the targeting customers. We have classified our
customers in some categories. They are students,traveller and family. Because of limited
resources and competition in our market, we hesitant that we are able to sell our product with
equal efficiency and services to the entire market. Therefore, before we decide which market to
enter, we analyze the best potential buyers using market division. We divided our market
division into three groups to offer our product with different market mix:
Group 1: students
Group 2: travellers/backpackers
Group 3: family
Students always have their own time with the studies and most of the time they will use to the
things that has been priorities.They will choose the simplest and easiest way to make their life
complete.This is one of the way we proposed and students be our target market.
Our next target customer in the market is travller and backpackers.Customer like this will find
the lighter and smaller equipment to occupy their bags.This product was very compatible and
suitable for the customer’s range like this.
Other target customer was family.Some of the family were very busy in their life with the job
and time to manage were very limited.This is one of the alternative besides using the normal
washing machine which is have to handle at the right place,time and others.
250
200
150
units
100 Series 1
50
0
1 2 3 4 5 6 7 8 9 10 11 12
month
Table 4.2 : Major Competitors
- most expensive
Techshop Enterprise - high quality of materials - Not have too much
Experience
with the same interest. The four main competitors are Techshop Enterprise, Northronic Sdn Bhd, Grand Spectra Sdn Bhd and
nesses for these
companies. We successfully encountered their strengths and weaknesses as shown in the table
above. This is to ensure that our company is different and far better than them.
Grand
Spectra Sdn Bhd
Jardi Jaya
Enterprise
Techshop Enterprise
SKIF
Company
Jardi Jaya Enterprise
From our researched, we decide that our marketing strategy is based on marketing mix. Below
are the results of the research:
Product
SKIF COMPANY provides the product where the customers can get many benefit from using
our product.
Price
We promote the product in a lower price compare to other competitor
Location
We locate our company at the strategic place that easily for customer
to come and buy it.
Promotion
For the promotion, we use the pamphlet to approach our market target. Apart from that, we also
uses our communication skills in direct selling to persuade the customers and convince them that
our product can give more benefit to them.
• Business Card
All the board of company directors will be provide with business card as an advertising method
when dealing with the customers.
Pamphlet
We use high quality and attractive pamphlets to give good perception to our customers together
with the information about our company.
Signboard
We used high quality and coloring signboard at nearest area to attractive customers assumes them
to visit and gain to try in our company.
Website
4.5.6Distribution
1. Distribution to Students
Supplier
retailer
customer/students
2. Distribution to traveller/backpackers
Supplier
Retailer
Traveller/backpacker
3. Distribution to family
Supplier
Retailer
Family
5.0 MANAGEMENT TEAM
MANANGEMENT TEAM
Company
There are few overhead required for executive role for our new product which is portable
washing machine and in the sam e time want to increase the competitiveness of SKIF Company.
i. Finance specialist: To control the marketing and financial for the SKIF Company
ii. Supervisor: Supervisor will support the team organization and observe the creativeness
and quality of the team especially when their key employees have a duty outside the
office.
iii. Professional operation worker: Will make sure the quality check for the raw material of
the product import from other companies besides control the export of the products for
maintenances and the security of the product.
5.2 Key Management Personnel
a) Career Highlights
i. Entrepreneurship Course
ii. Business Seminar with Dr. Azizan
Skills;
Experiences:
Entrepreneurship Course
Skills:
Experiences;
Course Attended:
i. Technopreneurship Seminar with
MEDEC
Skills;
i. Entrepreneurship Course
ii. Operational Management with
SME Corp.
iii. Entrepreneurship with MEDEC
Skills;
Experiences;
i. Technopreneurship Seminarwith
MEDEC
ii.Entrepreneurship Course
Skills;
FluentinBahasaMelayu, English and Mandarin
Experiences;
Support team supervisor (Barry’s Callebaut)
(Executive Manager)
(Marketing Manager)
(Operational Manager)
There are many services that required for our new product which is portable washing machine
and in the same time want to increase the competitiveness of SKIF Company. A service that was
required is as followed:
Technical Support
Product Repair
To control the technical machines where it used in the production product, technical support
services needed. There are also need product repair services
for repairing the equipment and
machines damage.
Product returns management services which are specialized in product returns, return
consolidation and inspection of returned product. Due to this service it will help the company to
recover and return excess goods, providing a better return process to the customers. This also
allowed the company to properly dispose and recover our product
6.0 FINANCIAL PLAN
(Executive Manager)
(Marketing Manager)
(Operational Manager)
Sales/Marketing
Signboard 3000 5
Operations/Technical
Lorry 40,000 5
Total 62500
6.2 WORKING CAPITAL
Pre-Operating & Incorporation RM
Costs (one-off)
Development Cost -
Business Incorporation 5000
Deposit(rent,utilities,etc) 10,000
Other pre-operating &
Incorporation costs
Sales & Marketing Costs
(Monthly)
Delivery expenses 500
ng(flyer)
Advertisi 500
Tax Rates
Years 1
25%
Years 2
25%
Years 3
25%
6.3 START-UP CAPITAL AND FINANCING
Each board member is doing personal loan and provides RM 125,442 for the company at the
initial stages as our capital.
Own Contributions
Hire-
Capital Expenditure Cost Existing F. Loan
Purchase
Cas Asset
h s
Land & Building
-
Business Fixtures and
5,000
Equipment
5,000
Offices supplies 10,000
10,000
Advertising for opening 4,000
4,000
Legal and professional fees 500
500
Signboard 3,000
3,000
-
-
-
-
Loryy 40,000
40,000
-
-
Working Capital
Sales & Marketing Costs
1,100
(monthly) 1,100
General & Administrative
10,120
Costs (monthly) 10,120
Operations & Technical Costs
32,052
(monthly) 32,052
Pre-Operating &
15,000
Incorporation Costs (one-off) 15,000
Other Expenditure (annually) 4,670 4,670
Provision for Contingencies
-
TOTAL 125,442 75,442 10,000 40,000
Proposed Terms of Loan (if required)
Interest rate 5%
Loan tenure (years) 10
Less: Expenditure
Pre-Operating & Incorporation Expenditure 5,000
General & Administrative Expenditure 121,440 121,440 121,440
Sales & Marketing Expenditure 13,200 13,200 13,200
Operations & Technical Expenditure 24,624 24,624 24,624
Other Expenditure 4,670 4,670 4,670
Interest on Hire-Purchase 2,000 2,000 2,000
Interest on Loan 500 460 419
Depreciation of Fixed Assets 15,333 15,333 15,333
Total Expenditure 186,767 181,728 181,686
Net Income Before Tax 53,233 58,272 58,314
Tax 13,308 14,568 14,579
Net Income After Tax 39,925 43,704 43,736
Accumulated Net Income 39,925 83,629 127,364
Note 1
Cost of Sales
Opening inventory 0
Add: Total Purchases 360,000 360,000 360,000
Carriage Inwards & Duty
Less: Ending Inventory
Total 360,000 360,000 360,000
SUMMARY Total Sales Total Net
Expenditure Income
2012 186,767 39,925
600,000
2013 58,272 43,704
600,000
2014 58,314 43,736
600,000
6.4 Cash Flow Statement
2
MONTHLY
0
CASH
1
2 FLOW
Pre 20
2013 2014
- Ja Fe M J A Oc No De 12
A M J Sep
MO Op nu br ar u ug to ve ce
pr a ul tem
NTH erat ar ua c
il y
n
y
us
ber
be mb mb
ion y ry h e t r er er
s
CAS
H
INFL
OW
Capi
tal 75, 75
(Cas 442 ,4 0 0
h) 42
10
10,
,0 0 0
000
Loan 00
Cas 5 5 5 5 5 60
50, 50, 0, 0, 0, 0, 0, 50 50
h 50, 50, 50, 0, 600,00 600,0
00 00 0 0 0 0 0 ,0 000 ,0 000 000 00 0 00
Sale
0 0 0 0 0 0 0 00 00
s 0
0 0 0 0 0
Colle 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
ction
of
Acco
unts
Rec
eiva
ble
TOT
AL 5 5 5 5 5 68
CAS 85, 50, 50, 0, 0, 0, 0, 0, 50 50, 50 50, 50, 5, 600,00 600,0
H 442 00 00 0 0 0 0 0 ,0 000 ,0 000 000 44 0 00
REC 0 0 0 0 0 0 0 00 00 2
EIPT 0 0 0 0 0
CAS
H
OUT
FLO
W
Pre-
15
oper
15, ,0
ating
000 00
&
Incor
porat
ion
Expe
nditu
re
Sale
s&
1, 1, 1, 1, 1,
Mark 1, 1, 13
1,1 1,1 1 1 1 1 1 1,1 1,1 1,1 13,20
eting 10 10 ,2 13,200
00 00 0 0 0 0 0 00 00 00 0
Expe 0 0 00
0 0 0 0 0
nditu
re
Gen
eral
& 1 1 1 1 1
12
Admi 10, 10, 0, 0, 0, 0, 0, 10 10
10, 10, 10, 1, 121,44 121,4
nistr 12 12 1 1 1 1 1 ,1 ,1
120 20 120 120 44 0 40
ative 0 0 2 2 2 2 2 20
0
Expe 0 0 0 0 0
nditu
re
Oper
ation
3 3 3 3 3
s& 38
32, 32, 2, 2, 2, 2, 2, 32 32
Tech 32, 32, 32, 4,
05 05 0 0 0 0 0 ,0 ,0 384,62 384,6
nical 052 052 052 62
2 2 5 5 5 5 5 52 52 4 24
Expe 4
2 2 2 2 2
nditu
re
Othe
r 4,
4,6
Expe 67
70 4,670 4,670
nditu 0
re
Purc
hase
of 22
Fixe 22, ,5
d 500 00
Asse
ts
Hire-
Purc
hase
Rep
aym
ent:
6 6 6 6 6 8,
Princ 66 66 66 66
6 6 6 6 6 667 667 667 00
ipal 7 7 7 7 8,000 8,000
7 7 7 7 7 0
1 1 1 1 1 2,
Inter 16 16 16 16
6 6 6 6 6 167 167 167 00
est 7 7 7 7 2,000 2,000
7 7 7 7 7 0
Loan
Rep
aym
ent:
Princ 6 6 6 6 6 79
ipal 66 66 6 6 6 6 6 66 66 66 66 66 5 835 877
Inter 4 4 4 4 4 50
est 42 42 2 2 2 2 2 42 42 42 42 42 0 460 419
Tax 13
Paya 0 0 0 0 0 0 0 0 0 0 0 13, ,3 14,57
ble 308 08 14,568 9
TOT
AL 4 4 4 4 4
58
CAS 48, 44, 4, 4, 4, 4, 4, 44 44
37, 44, 44, 57, 6, 549,79 549,8
H 88 21 2 2 2 2 2 ,2 ,2
500 213 213 521 03 7 08
OUT 3 3 1 1 1 1 1 13 13
3 3 3 3 3 7
FLO
W
CAS
H
SUR 5, 5, 5, 5, 5,
PLU 47, 1,1 5,7 7 7 7 7 7 5, 5,7 5, 5,7 (7,5 99 50,19
S 942 17 87 8 8 8 8 8 78 87 78 87 21) ,4 50,203 2
(DE 7 7 7 7 7 7 7 05
FICI
T)
BEG
INNI
NG 5 6 6 7 7
47, 49, 4, 0, 6, 2, 7, 83 95 101 106
CAS 89, 149,6
94 05 8 6 4 2 9 ,7 ,3 ,13 ,92 0 99,405
H 566 08
2 9 4 3 1 0 9 79 53 9 6
BAL
ANC 5 2 9 6 2
E
END
ING 6 6 7 7 8
10
CAS 49, 54, 0, 6, 2, 7, 3, 89 106 99
47, 95, 1, 99, 149,60 199,8
H 05 84 6 4 2 9 7 ,5 ,92 ,4
942 353 13 405 8 00
BAL 9 5 3 1 0 9 7 66 6 05
9
ANC 2 9 6 2 9
E
SUMMARY Total Cash Total Cash Ending
Inflows Outflows Balance
1 2012 685,442 586,037 99,405
2 2013 600,000 549,797 149,608
3 2014 600,000 549,808 199,800
0 0
0 0
6.6 BALANCES SHEET
Owner’ Equity
Capital 75442 75442 75442
Accumulated Income 39925 83629 127364
Total 115367 159071 202806
Long-Term
Liabilities
Loan Balance 9205 8370 7494
Hire-purchase 32000 24000 16000
Balance
Total 41205 32370 23494
Current Liabilities
Accounts Payble
Total Equity & 156571 191441 226300
Liability
SUMMARY Total Assets Total Liabilities Total Equity
2012 155571 41205 115367
2013 191441 32370 159071
2014 226300 23494 202806
7.0 PROJECT MILESTONE
Activities Deadlines
In conclusion, Portable Mini Washing Machine is the new hit of portable washing machine in
the market as it easy to use, suitable to students, worker, and other.Morever it easy to bring to
any where becauze it is so lightly. The product come out with multicolor of magenta,blue ,
orange and other . SKIF Company has a new product to introduce to the consumers which is the
Mini Portable Washing Machine and Dryer .Our company targeting in supply for washing
machine. Mini Portable Washing Machine and Dryer is a customer friendly which help in saving
space in a room, besides help people to watch their clothes easily anywhere they go. The Mini
Portable Washing Machine is the new hit of washing machine to the customer. First of all, our
target market will be based on the residence in Shah Alam area. Due to that, in Shah Alam, there
are a lots of big universities and college such as Universiti Teknologi MARA (UiTM),
Management and Science University (MSU), UNISEL, and many more. Besides, there are a lot
of industrial companies such
as Toyota, Cadbury, Nestle an Alumimium Company of Malaysia. Thus, companies’
d
management will also be our major purchasers. We are targeting the students, employee and the
families. The product is designing for small room, it is light and easy to bring to anywhere. As
for example, for one who wants to go outstation, they can bring this washing machine in order to
help wash their clothes. They don’t need to spend their time and money in laundry. Besides,
there a lots of students who rent home here, and sometimes, they can’t afford to buy washing
machine with high prices, therefore this Mini Portable Washing Machine and Dryer could help
them since the price of this washing machine is very cheap and reasonable. All in all, we can say
our product in the next-in thing to be bought by any stage of people who want their life easier,
save their time and energy, plus help them to thrifty.
9.0 APPENDICES