Design Thinking is in the DNA of Intellect – A seamless synthesis of Design elements function in

building our products.

We believe that “Good Design is at the heart of better business”

The word ‘Design’ has become a buzz word today. Behind anything
successful which, has sustained the ever changing market dynamics,
lies a great ‘Design’ going into the genesis of it. Design Thinking is
thinking about – How can we Design something better!

Design Thinking allows us to connect Business, Technology and

Operations of a Bank uniquely and engineer solutions that drive
unprecedented value and making a joyous collaborative experience.

This indispensable belief catapulted into establishing the state-of-the-

art Design Center dedicated for ‘Design’ – which allows us to
interrogate a problem, challenge a statement to design a viable
solution and demystify complexities to create algorithms.

The 8012 FinTech Design Center is where the sparks of innovation

and enterprise are ignited. The Design Center enables you to
leverage Design Thinking to engineer solutions that drive
unprecedented value.

1
World’s First Design Center dedicated for FinTech
2
30,000 sq ft area as a manifestation of Design in Action
3
A confluence of Eastern Science of Mind Power and Western
Science of Domain Knowledge
4
3000+ hours of co-creation till date
5
Business, Technology and Operations Space to design holistic
FinTech solutions
6
Collaborative seating spaces and strategic Design Rooms for better
cross-pollination
Why Design Thinking?
Leverage Design Thinking approach to solve complex FinTech
problems
Bring diverse stakeholders (Business, Operations, Technology) to
envision holistic solutions
Connect the dots to unlock fresh perspectives within-the-box and out-
of-the-box using Design tools and Design Thinking process
Utilize specially designed ‘spaces’ within the center to see the bigger
picture of the solution
Unearth the ‘blind-spots’ to design smoother implementations and
sustainable frameworks

Design Thinking Philosophy

3 Laws of Design Thinking
Unearth the ‘blind-spots’ to design smoother implementations and sustainable
frameworks

Law #1: Less is more

Remove redundancy and focus on what matters the most for users. In other words,
reduce complexity and keep it simple.
 Law #2: Last 2% = 200%
Empathise with the user. Be alert to understand unstated requirements to provide
differential service(s). Fulfillment of unstated needs creates the wow factor.
Differentiate from the market: the 2% differential will make more than the cut.

Law #3: Theory of Prioritisation

Identify the best idea (1000gm) that is 10X more effective than the second best idea
(100gm) and 100X more effective than the third best idea (10gm). Understand why it
is important to rate exponentially and not linearly.
Design Thinking Culture
The culture of Design Thinking involves a four-pronged strategy that is tightly
integrated for future-focused solutions.

Design Mind
Transformation in the thought process is indispensable before the practical
application of Design Thinking. The process of conditioning the mindset is called
preparing the Design Mind.

Design Space
Space has a great impact on the human mind. We need to leverage spatial elements
that help cross-collaboration and cross-pollination of ideas among participants.

Design Frameworks
Ideas need the support of stakeholders for actualization. As every stakeholder has
stated and unstated needs and interests, sustainable models are required to bind all
stakeholders. These models are called Design Frameworks.

Design Process
The actual Design Process is a 5-step process that leverages unique Design tools
for practical application. The process and the tools are indigenously designed.

Design Thinking Process

Prepare the Design Mind
Follow Up

Feel
Empathise, look beneath the surface
Step 1:

Feel for the customer and empathetically understand the requirement – stated and
unstated. Leverage appropriate Design tools to remove ambiguity. Spend time in
crystallising the requirement. This will enable better problem solving.

Define
Synthesise
Step 2:

Define and redefine the problem by asking the right questions. Paraphrase the
problem statement and narrow down to tangibles.

Diverge
Ideate, what if brainstorm
Step 3:

Diverge. No idea is a bad idea. Brainstorm. Allow all ideas to flow in by bringing
multiple expertise and perspectives to generate ideas. In this phase, quantity of
ideas is more important than quality.
 Converge
What works, Prototype, Connect
Step 4:

Converge on all ideas by classifying and clustering. Prioritisation is key. Effective

prototyping for quick user feedback galvanises improvement rate of existing
solutions and reveals great insights hitherto unimagined.

Communicate
Tell your story
Step 5:

Communicate effectively. Ideas fail to impact due to poor storytelling – crucial for
influencing.

8012 FinTech Design Center

World’s first design center for Financial Institutions

Design Thinking has transformed from a core iterative process to a rule book
for all our products and is at the core of our Design Center.

Design Thinking’s effect on our offerings has inspired us to create this one-of-its-kind
experience zone - 8012 FinTech Design Center. Design Thinking lies at the heart of
the Design Center where the sparks of innovation and enterprise are ignited.

The 8012 FinTech Design Center enables co-creation of products that go beyond

the expectations of our customers. It is a lab that drives collaborative experiences by
making the Design process intellectually stimulating.

It allows us to:
 Interrogate a problem
 Challenge status quo
 Design viable solutions

 Demystify complexities
 Create algorithms

Our Workshops
Our unique Design-focused workshops empower our Design leaders
work closely with stakeholders from various customer banks to help
co-create solutions of exceptional value. The workshops include the
following activities among others:

 A unique workshop for positive business transformation

 Identify and leverage Patterns and Prototypes to drive efficiency
across implementations
 Innovative test walk-through demonstrating Intellect’s Promise
 Encourage stakeholders to ask the right questions to solve
problems using Design Thinking
 Application of Design Thinking in designing a ‘Model Digital
Bank’
 Identify User Journeys to drive better User Experience