Scribd Logo
Upload

Welcome to Scribd!

  • 43 views

    Nestle: Multinational Vevey Vaud

    Uploaded by

    jincy majethiya
    Nestle is the largest food and beverage company in the world, headquartered in Switzerland. It produces a wide range of products, including baby food, bottled water, coffee, dairy, pet food and snacks. Some of its well-known brands are Nescafe, KitKat and Nesquik. While Nestle has strong brand recognition and a large product portfolio, it also faces criticism over its environmental and labor practices. The company aims to address these issues through transparency and sustainability efforts.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Nestle: Multinational Vevey Vaud

    Uploaded by

    jincy majethiya
    43 views3 pages
    Nestle is the largest food and beverage company in the world, headquartered in Switzerland. It produces a wide range of products, including baby food, bottled water, coffee, dairy, pet food and snacks. Some of its well-known brands are Nescafe, KitKat and Nesquik. While Nestle has strong brand recognition and a large product portfolio, it also faces criticism over its environmental and labor practices. The company aims to address these issues through transparency and sustainability efforts.

    Original Title

    SM

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Nestle is the largest food and beverage company in the world, headquartered in Switzerland. It produces a wide range of products, including baby food, bottled water, coffee, dairy, pet food and snacks. Some of its well-known brands are Nescafe, KitKat and Nesquik. While Nestle has strong brand recognition and a large product portfolio, it also faces criticism over its environmental and labor practices. The company aims to address these issues through transparency and sustainability efforts.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    43 views3 pages

    Nestle: Multinational Vevey Vaud

    Uploaded by

    jincy majethiya
    Nestle is the largest food and beverage company in the world, headquartered in Switzerland. It produces a wide range of products, including baby food, bottled water, coffee, dairy, pet food and snacks. Some of its well-known brands are Nescafe, KitKat and Nesquik. While Nestle has strong brand recognition and a large product portfolio, it also faces criticism over its environmental and labor practices. The company aims to address these issues through transparency and sustainability efforts.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 3

    Nestle

    Nestle is a Swiss multinational food and drink processing


    conglomerate corporation headquartered in Vevey, Vaud,
    Switzerland. It is the largest food company in the world, measured by
    revenues and other metrics.
    Products:
     Baby Food,
     Medical food,
     Bottled water,
     Breakfast cereals,
     Coffee and tea,
     Confectionery,
     Dairy products,
     Ice cream,
     Frozen food,
     Pet foods,
     Snacks.
    Competitors:
     Hershey’s
     Kellogg
     Unilever
     Ferrero Rocher
     Amul
    SWOT Analysis
    Strength:
     Unmatched research and development capability
     Strong geographic presence, with one of the best
    geographically diversified revenue sources
     Unrivaled product and brand portfolio
     Environmental sustainability efforts
     Ownership of some of the most recognizable brands in the
    world

    Weakness:
     Criticism over high water usage, selling contaminated
    food, anti-unionism, forced child labour and using other
    unethical practices
     Contaminated food recalls

    Opportunities:
     Clear and accurate labelling indicating of any harmful
    products
     Transparency in material sourcing
     Growing number of small Silicon Valley based food start-
    ups
     Growing ready-to-drink (RTD) tea and RTD coffee markets

    Threats:
     Poor quality water and its scarcity
     Increased competition in the beverage and food industries
     The price of coffee beans could significantly rise due to
    major weather disasters

    Strategies:
     Differentiated targeting strategy can help the company
    in targeting the homogeneous set of customers (i.e.
    customers with similar needs) with their bundle
    of products.
     The broad product portfolio help the company in
    maintaining a high share of wallet of customers.
     Its dairy products, powdered & liquid beverages,
    bakeries& cookies and confectionary business verticals
    are stars due to nestle having a strong hold in these
    businesses with large product length.
     Developing nations have been the
    biggest opportunity for a company like Nestle as there
    is challenges & opportunity in penetrating the market.
    Nestle uses multi-channel strategy to distribute its
    products.
     Nestle is Fortune 500 company and it
    does individual branding of their brands which help it in
    creating high visibility & awareness.
     With a large number of players fighting in the same
    market, penetration to the untapped market is what
    drives the industry to further growth.

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy