Investment Project Proposal On Three Star Islamic HOTEL: Promoted By: Muna Lulu Seidmeki
Investment Project Proposal On Three Star Islamic HOTEL: Promoted By: Muna Lulu Seidmeki
Investment Project Proposal On Three Star Islamic HOTEL: Promoted By: Muna Lulu Seidmeki
July 2020
Contents
Basic Information.......................................................................................................................4
1. EXECUTIVE SUMMARY...............................................................................................5
2. INTRODUCTION.............................................................................................................8
2.1. Investment in Ethiopia.................................................................................................8
2.2. Hotel and Tourism sector in Ethiopia..........................................................................9
2.3. Promoter Background................................................................................................10
2.4. Ambition of creating the hotel project.......................................................................10
2.5. Purpose and Amount of Loan....................................................................................11
3. The Project......................................................................................................................12
3.1. Project description and Justification..........................................................................12
3.2. Project Objective.......................................................................................................12
3.3. Project location and justification...............................................................................14
3.3.1. Location..............................................................................................................14
3.3.2. Climate...............................................................................................................14
3.3.3. Demographics:...................................................................................................15
3.3.4. Infrastructure and economic status.....................................................................15
4. MARKET STUDY..........................................................................................................18
4.1. General Overview......................................................................................................18
4.2. Present supply in Addis Ababa..................................................................................19
4.3. Demand for hotel services.........................................................................................21
4.4. Demands Evaluation Mechanism..............................................................................23
4.5. Pricing................................................................................................................ 25
4.6. Capacity and service programme.............................................................................25
4.6.1. Capacity......................................................................................................25
4.6.2. Service Programme.....................................................................................26
4.7. Marketing strategy.....................................................................................................26
4.8. Competitors Overview...............................................................................................27
5. TECHNICAL STUDY....................................................................................................28
5.1. Design and particulars...............................................................................................28
5.2. Physical appearance...................................................................................................28
5.3. Core facilities.............................................................................................................28
5.4. Hotel Furniture and Equipment’s..............................................................................33
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5.5. Inputs/ raw materials and utilities..............................................................................34
5.5.1. Raw Material cost..............................................................................................34
5.2.2. Utilities...................................................................................................................34
5.6. Machinery and equipment.........................................................................................35
5.7. Land, Building and civil work...................................................................................43
5.7.1. Land lease...........................................................................................................43
5.8. Environmental impact assessment.............................................................................44
5.9. Implementation Schedule..........................................................................................45
6. ORGANIZATIONS AND MANAGEMENT.................................................................46
6.1. Organizational Structure............................................................................................46
6.2. Management..............................................................................................................47
6.3. Manpower Requirement............................................................................................47
6.4. Training Requirement................................................................................................48
7. FINANCIAL STUDY.....................................................................................................49
7.1. Classified Investment cost.........................................................................................49
7.1.1. Fixed costs..........................................................................................................49
7.1.2. Operational cost costs........................................................................................51
Summary of Operational cost...........................................................................................53
7.2. Project Capital and financing....................................................................................54
7.2.1. Project Capital....................................................................................................54
7.2.2. Financing............................................................................................................54
7.3. Revenue projection....................................................................................................57
7.4. Financial statements..................................................................................................58
7.4.1. Projected Profit/loss statement...............................................................................58
7.4.2. Projected cash flow statement...............................................................................59
7.4.3. Balance sheet......................................................................................................60
7.5.3. Viability and other measurement.......................................................................61
8. SENSITIVITY ANALYSIS............................................................................................63
9. RISK ANALYSIS...........................................................................................................63
10. MONITORING AND EVALUATION..........................................................................65
11. CONCLUSION AND RECOMMENDATION..............................................................65
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Basic Information
Land requirement: The total area of 5,000 m2 of land is required for the
project
1. EXECUTIVE SUMMARY
Project justification: Three star Islamic hotels is high class hotel where
services like standard bedroom, Prayer room, Meeting hall, catering,
conference hole, Spa (Hot Spring), gymnasium, sauna and massage, other
sports facilities like tennis or squash court, table tennis and children
playground, restaurants and cafe are available.
The demand and supply In Halaba town which the Muslim society
represents the most share of the population the available standard Muslim
hotels is very low which includes providing Food, Prayer room, Islamic
branded rooms and so on so the Branded supply is very low; due to this
demand and supply analysis Muna lulu Seid meki three Star Islamic hotel
wants to participate and minimizes the gab of demand and supply standard
hotel in Halaba Kulito town.
In this profile study a Three star Islamic standard hotel is considered
to following provides:-
5 King size luxury rooms, 10 standard double bed rooms and 20
single standard bed rooms totally 35 standard bed rooms
services
International and national restaurant service
Standard cafeteria
Standard Prayer room
Standard massage and sauna bathe service
Physical fitness room
Conference hole and others important needs
out for the following ten years. Based on the 10 years financial
obtained.
the project will generate profit beginning from the first year of
and economic benefit of the project all concerned offices & financial
of this plan.
2. INTRODUCTION
Ethiopia is now becoming more and more investment friendly country. The
Government is creating favorable condition that would highly encourage the
private Sector to be engaged in almost all areas of the economy. The
country with population of come 110 million offers significant domestic
market for locally for Locally produced goods and service the country
is also a member of the common Market for eastern and southern
Africa Comesa offering huge benefit of Exporting commodities in
preferential tariff rates to a wider regional market.
Privet investment should be encouraged to increase form year to year
and Investment constraints have to be alleviated in order to pave
development ways so That investment sector happens to be
determinant about factor of economic development of the country like
Ethiopia.
it is usually considered as the engine of the economy .both private
and government Bodies in many ways have commonly agreed this idea
.economic development in Any case needs both efforts of the privet as
well as the public sector. There are Investments that could not be
undertaken by privet sector due to its difficult nature I .e high initial
capital and long gestation period.
The Hotel and recreation service facilities in Ethiopia have been found at a
lower level of development. The number of Hotel service establishments in
the country has remained insignificant to respond to the customer’s
demand. Only few Hotels have the capacity or quality to provide good
accommodation and catering facilities to fulfill tourists need. There are only
few hotels in the capital, Addis Ababa, and other big towns of the region
states that organized on international standard to fulfill the consumer’s
needs.
The government of Ethiopia has devised a long term strategy that gives due
regard to the preservation, development and promotion of the country’s
tourist attraction. This includes plan for expansion of tourist facilities and
the necessary infrastructure.
Indeed in the wider sense the country has a good potential for the
development of high standard hotels, recreation and market center and
there is a growing realization that this sector holds a significant
development perspective, which should be fully exploited in the planned and
controlled manner.
In adopting a planned and regulated approach the country is in a position to
expand its hotel and tourism sector in a way that emphasizes environmental
conservation and enhances the quality of the overall tourist experience. This
will contribute substantially towards improving the standard of living and
the quality of life of the population.
The past trend shows that most of the high standard hotels and recreation
centers are concentrated in the capital, Addis Ababa. The number of hotels
and recreation service facilities in other regions of the country has remained
insignificant to respond to the customers demand. Only few hotels and
recreation centers out of Addis Ababa have the capacity to provide
accommodation for mid or high-class guests.
The promoter, Muna Lulu Seidmeki has been born and grew in Halaba
Kulito town and has been participated in different business activities.
During this time, the promoter gained a vast knowledge and skill.
With this reliable experience, Muna Lulu Seidmeki knows how to
manage and lead any organization to profit and also know how to handle
different challenges in the working environment.
According to the preliminary market research, the demand for Islamic hotel
service is very high and yet the supply is limited leaving a huge service gap
to the customer. Unfortunately there is no 3 star Islamic hotel in the area in
which most of the population is a muslic religion follower , so huge gap is
there in between demand and supply in the town. Due to this, it has become
imperative to build and maintain 3 star Islamic hotels service for the
mankind in prevailing conditions.
2.5. Purpose and Amount of Land lease required
Purpose and amount of Land Lease requested: The purpose of the Land
required is for opening the Islamic hotel in the town . Beside this the
promoter believes that, the Land Lease which will be given will strengthen
the relationship between the investor and the town administration.
Furthermore, the investor gets strength to advance to various viable
economy sectors in the town.
The source of the project finance is from the promoter’s equity . all the total
investment capital of birr 10,000,000 is to be contributed by the promoter
(Muna Lulu Seidmeki) .
3. The Project
Three star Islamic hotels is high class hotel where services like standard
bedroom, Prayer room, Meeting hall, catering, conference hole, Spa (Hot
Spring), gymnasium, sauna and massage, other sports facilities like tennis or
squash court, table tennis and children playground, restaurants and cafe etc.
3.3.1. Location
4. MARKET STUDY
According to Current 2020 Information Halaba Kulito has not a quality supply
of Islamic Hotel service.
4.3. Demand for hotel services
The feasibility study conducted for this project deals with the demand and
supply analysis for the Islamic hotel project to be established in the area by
taking the number of international and national tourist, investors,
employers and government directly related with the level of development of
the economy in general and the tourism sector in particular. It is a function
of the number of both domestic and foreign tourist travelers in the area,
travelers for the commercial or business purposes, travelers for conference
and other assembly purposes, residents in the area (in fact it depends up on
the standard of the hotel and the living status of the residents) etc. Demands
Evaluation Mechanism
The following are some of the methods which can be used to evaluate the
demand of the services. By use of Customers feedback follow up form
High GDP growth and increasing corporate entry is driving hotel demand in
the business and conference segment.
4.6.1. Capacity
2 Restaurant
• Restaurant (Modern 50 at a time each
and traditional
• Cafeteria 10- 15 seats at a time
3 Sauna and steam bath 10 heads/day
4 Gymnasium 15 heads/day
5 Meeting room 50x3 seats
6 Prayer Room 50 at a time
At the initial stage of the service provision period, the hotel would require
some years to penetrate into the market and capture a significant market
share. Therefore, in the first and second year of service the capacity
utilization rate will be 75% and 90%, respectively. Full service
provision shall be attained in the third year and then after. The proposed
service provision program is shown in Table 4.7.
As discussed earlier the major target groups for our hotel are the Muslim
Society live in the town and the Tourists which is going to come to the town
to visit the Ancient mosques and natural resources. Providing quality
services and consistently improving with the changing situations should be
the promoters’ objective. Hence, according to the feasibility study, the
promoter has the following marketing strategies:
The project owner interest, as regards to how the overall building design
looks like and the level of service to be rendered by the envisaged project, is
dependent on the area at which the buildings to be placed. The owner has
already decided to commit himself to construct a three star Islamic hotel
having the full knowledge what is required by the national and international
standard of Hotels in Ethiopia. The standard by the way its exhaustiveness as
well as being explicitly specific on the level of the service expected under the
selected category, determines also the physical and financial requirement of
the project. Hence, in effect the contents of project components to be
described below are the derivatives of the requirements mentioned above.
The size (area) of each service, which will be explained below, determine the
holding capacity of guests as it determines the level and quality of service.
Other than the critical factors mentioned above the market aspect i.e.
customers need and resource availability are considered in which case they
are the determinants to give the final set up of the facilities.
(b) cafe
Standard Three star hotels must have at least one cafe with a superior
comfort and service quality. The furniture and equipment’s, as being the
basic sources of customer’s attractions, need to be fashionable of higher
quality commensurate with the expectation of guests who happen to prefer
this class. Therefore, the envisaged hotel, having the requirements
considered too, will have one main cafe at the ground floor adjoining the
reception area. The minimum carrying capacity of the bars is estimated 200
persons per day.
(d)Prayer room
The Islamic hotel will have a prayer room for Muslim religion followers to
pray in each time, the Islamic hotel will have a capacity of 100 prayers at a
time.
Power House
For the service of the hotel to continue uninterrupted, a power house is
already planned to be placed in the underground or back to the building.
Hence, the power house will be supplied with a generator planned to be
fixed for emergency service.
Store
Alike the capacity projection made on the kitchen, the envisaged project
requires a store as big as the varieties of items that are needed to be kept as
stock. The store will need to have a systematic management for stocks
properly placed and identified at the time of delivery and inventory. Hence,
it is the required procedure to organize the stock items in separate sections
so that the proper handling of stocks shall be maintained. In view of this, the
hotel requires a number of stores with sections for food items, beverage,
glass wares, silver wares, soft furnishings, cleaning and sanitary materials,
stationery materials all placed according to their physical appearances. The
store will be placed in locations nearer to kitchen or leisure service.
Car Parking
The hotel must provide the service of car parking with 24 hours protection
at least for those customers who have checked in. Again, it should be large
enough to accommodate as many vehicles as the hotel is going to entertain a
large crowd. In view of this, a parking space for about 17 vehicles is
planned to be allocated with the standard width and height of the drive in
routes.
5.4. Hotel Furniture and Equipment’s
5.2.2. Utilities
Annual requirement of electricity, water and fuel is estimated at 236,000
birr from which, 50,000 kwh, 30,000 m3 and 2000 liters, a r e electricity,
water and fuel respectively. The total costs of utilities are, therefore, about
Birr 236,000 per annum.
Table 5.2 utilities
Description Qty. Cost per
unit cost Year
Electricity, kWh 50000 1.25 62500
Water, m3 30000 4.5 135000
Diesel, lt 20000 18 38500
Total 236000
5.5. Machinery and equipment
Machinery and equipment required for jute bags manufacturing plant are given in Table
Table 5.3 list of machinery and equipment
Furniture and equipment's required for Suit bed rooms (2 )
CEO
Secretary
Admin & finance Unit
Annual
S/n Description of Job Qualification No. Monthly Salary(Br)
1 General Manager BSc in Hotel management 1 10000 10000
2 Coordinator/supervisor BSc in Hotel management 2 6000 12000
2 Receptionist diploma in Accountant 2 5,000 10000
3 Pastry and Staff Cafeteria diploma in food preparation 4 7,000 28000
4 Cafeteria supervisor diploma in Hotel management 2 5,000 10000
5 Waiter diploma and Certificate 10 2,000 20000
6 Cooker diploma in food preparation 5 7,000 35000
7 Coffee machine operator 12th complete 2 3,000 6000
9 Pastry attendant Certificate 2 5,000 10000
11 Dessert attendant skill professional 2 1,500 3000
12 Massage expert Certificate 2 5,000 10000
17 Casher diploma in Accountant 4 2,500 10000
18 Cleaner vice 8th grade complete 10 1,500 15000
19 Plumber diploma in electrical 2 2,000
engineering 4000
20 Electrician diploma in electrical 2 2500
engineering 10000
21 Gardener skill professional 2 1000 2000
22 Guards gardener 6 1,000 6000
Total 60 - 201,000
Since the machinery and equipment and services are easy to operate, a
special training arrangement is not needed. But operators, chemists,
mechanics & electricians need a two weeks training during erection,
commissioning period on the production process, raw material and product
quality and operation and maintenance of machinery and equipment by the
expert of machinery supplier..
7. SENSITIVITY ANALYSIS
The major risk of this project shall be high market price fluctuation and
turnover the skilled and trained man power. These risks can be mitigated.
The high staff turnover may be lessened by creating conductive working
atmosphere and providing some benefits. For this project, 25% benefit is
proposed for the permanent employees
Characteristic (Personal) Risk: This is the most important risk, which
should be seriously considered? As to this company, the promoter have
sufficient years of work experience in both government and private
organization (leading private business by engaging themselves), so personal
risk is minimum under this context
Business Risk: The fate of the business is generally found to be dependable.
The demand- supply analysis exhibits the need of the service of the business
63
Project Proposal on 5 star international /tourist hotel
Collateral Risk: Since the owners of the project are engaged on different
related business, there is no any risk related to collateral. In this regard, the
proposed building and other proposed equipment and the business as a
whole are dependable securities. The experience and skill of the owner as
well as the manager and the other expertise add confidence to the lenders.
Therefore, there is no risk regarding collateral in general.
All the identified risks, which are related to the universally accepted lending
policy, are to the acceptable level that keeps the lender’s interest in safe
position. Furthermore, the quality of the assets of the company is
dependable and the projected finical reports show that the company will
have a capacity to pay the principal and interest without any problem with
in short period of time.
Project Proposal on 5 star international /tourist hotel