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Fifteen Marketing Books Every Marketing

Professional Should Read
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Marketing
December 1, 2008
12 Comments

Some people argue that theory is just books and not a practical approach.
They do not realize the fact that the book has the practical experiences of the
author. Some of the famous books which could be very useful in the practical
world are as follows.
1. Endless Referrals:

This book is written by Bob Burg. There are many books about “networking” but none is as good as
this book because this book addresses two issues simultaneously. The first one is description of the
broad spectrum of options that generate referrals. The second one is the description of specific,
actionable, steps as Endless Referrals of Bob Burg. This book shows what to choose the
implementation of a referral action program.

2. Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from
Your Small Business

Jay Conrad Levinson is the author of this book. The Guerrilla Marketing book series has redefined
the marketing. Among the marketing book series this is the best selling in the world.
The rules for authors interested in creating a brand that is based on title have be redefined in this
book. The different versions of the books are aimed at specific vertical markets.

3. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral
Marketing and Online Media to Reach Buyers Directly

This book is authored by David Meerman Scott. This book has created a new model for publishing
success. This book has come out with a new connection between the books and the internet
marketing. This book also reveals how giving of free ebooks and chapter sharing with readers can
help the sales success of the book.

4. Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future
This book is written by Patrick Hanlon. This book shows how to approach branding in an organized
way. This book avoids the usual abstractions. This book is based on a few case studies and key
concepts. This book provides a program that is easy and can be easily programmed.

5. Word of Mouth Marketing: How Smart Companies Get People Talking

The author of this book is Andy Sernovitz. This book is one of the most trusted ones. At the same
time you will find that the marketing tools mentioned in this book are also the most misunderstood
marketing tools. This books shows how to handle effectively the word of mouth marketing.

6. My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)

This book is authored by Claude Hopkins. This book has nearly everything and every aspect about
copywriting. The author of this book has been the inventor of coupon sampling and test marketing.
The basic fundamentals and fixed principles mentioned in this book prevail even today.

7. The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right

This book is penned by Debbie Weil. This book is to the point. This book highlights the main
blogging concepts to the corporate executives. It also show the importance of meaningful blogs to
attract the customers and clients.

8. Jump Start Your Business Brain: Scientific Ideas and Advice That Will Immediately Double Your
Business Success Rate
Doug Hall is the author of this book.This books identifies the elements that should be contained in
your marketing messages. Big profit can be achieved by small changes in the content of the
message.

9. The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need

The author of this book is Daniel H. Pink. This book is published in Manga Style which is basically
from Japan. This book is an excellent combination of a great medium and equally fine message.
This book shows how topics that are complex can be simplified especially for audiences who run
short of time to read voluminous books. This feature makes it a great gift for recent college
graduates.

10. Writing White Papers: How to Capture Readers and Keep Them Engaged

This book is authored by Michael A. Stelzner. This book reveals the marketing powers of the white
paper. A step by step plan for the creation of a series of white papers is provided in this book. The
mailing list can be best built with the help of white papers. The book reveals what the white papers
should include and exclude.

11. Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)

This book is penned by Garr Reynolds. This book is about making the presentations more lively and
interesting so that the audience do not get bored. The author makes his points clear with the help of
simple ideas that are quite productive and effective. This book is a must for those marketing
professionals who have to do presentations day in and day out.

12. Streetwise Relationship Marketing On The Internet (Streetwise):

The author of this book is Roger C. Parker. This book emphasizes on the importance of a long term,
content driven relationship view of website. After the advent of the internet many people have started
giving importance to websites as a customer retention tool. This book stresses on viewing websites.
13. The White Paper Marketing Handbook:

Robert W. Bly is the author of this book. This book primarily focuses on white paper. It has relevant
content about successful direct marketing. This book can also be of much help at generation of
qualified leads through the internet or in print media.

14. Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

This book is penned by Seth Godin. This book has best of advice on advertising. This book
emphasizes on the need of offering a bait to the prospective customer or client so that he/she pays
more attention to the message given by the volunteer. Volunteering is one of the best ways to seek
the attention of the prospective customer or client because the other ways of drawing the attention of
the client or customer have become too common in the market.

15. Positioning: The Battle for Your Mind, 20th Anniversary Edition

This book is written by Al Ries and Jack Trout. This book is about positioning the product. This book
also gives an insight into the mind of the customer. The strategies mentioned are exemplified with
numerous examples. This first version of this book was out in 1981 but is applicable even today.

Some of the other books, which you may find an interesting read, are as follows:

1. Competing For The Future By C.K. Prahalad & Gary Hamel.

2. Kotler on Marketing: How to Create, Win, and Dominate Markets By Philip Kotler.

3. How to Win Friends and Influence People By Dale Carnigie.

4. Market Research: A Guide to Planning, Methodology and Evaluation By Paul Hague.

5. Art of War By Sun Tzu.

6. Strategic Management By Gregory Dess, Lumpkin & Taylor.

7. How Winners Sell: 21 Proven Strategies to Outsell Your Competition and Win the Big Sale By Dave
Stein.

8. Beyond Bullet Points: Using Microsoft® Office PowerPoint® 2007 to Create Presentations That Inform,
Motivate, and Inspire By Cliff Atkinson.

9. Selling the Invisible: A Field Guide to Modern Marketing By Harry Beckwith.

10. Marketing Services: Competing Through Quality By Parasuraman & Leonard L. Berry.

11. Marketing Management (12th Edition) (Marketing Management) By Philip Kotler.

12. Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk) By Hawkins,
Best, & Coney.

13. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers By
Geoffrey A. Moore.

14. Mind and Heart of the Negotiator, The (3rd Edition) By Leigh Thompson.

15. Radically Transparent By Andy Beal & Judy Strauss.

(3 votes, average: 5.00 out of 5)

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12 Responses to “Fifteen Marketing Books Every Marketing Professional

Should Read”

• Shardakant Says:
14.19.45 at 2:19 pm

Certainly, it will be very usful for webmaster. I can suggest to view if u r interested to develop your
skill in SEM.
• Rob, BtG Says:
22.33.20 at 10:33 pm

excellent list, i’ve been thru several but not all. looks like i have to set aside more reading time!
thanks
• The Marketing Professional Says:
01.34.57 at 1:34 am

Hi Manish,

Great post on the marketing books, I am going to blog about it on my Marketing Professional blog.

Keep this great content coming,

Mark Edward Brown

“The Marketing Professional”
• Debbie Weil Says:
13.22.14 at 1:22 pm

Hey thanks for including me in your great list. Very useful.

• Matt Tuley, Laptop for Hire Says:
18.53.04 at 6:53 pm

I’ve read about half of these, and agree they belong on a list like this. Not only are these good for
marketers, but they’re good also for small business owners or freelancers who are going the DIY
 route. And you’re the only other person I’ve encountered who’s even heard of Primalbranding. I
reviewed in on my own site a while back–highly recommended.
• Andrea Hill Says:
01.16.06 at 1:16 am

Wow, I haven’t read any of them (although I do read Seth’s blog). Good thing I don’t officially
consider myself a marketer!
• Top marketing books list for Marketing Professionals | The Marketing Professional Blog by Mark Edward
Brown Says:
10.43.21 at 10:43 am

[...] Manish Pandey just wrote a blog post about the 15 Books Every Marketing Professional Should
Read [...]
• Scott Says:
22.38.21 at 10:38 pm

Good list. I’ve read a few, but not all. Adding them to my “holds” list at the local library right now.

I’d suggest adding “Groundswell” by Charlene Li and Josh Bernoff. Makes a great business
argument for joining the social media conversation.
• Adi Says:
00.57.47 at 12:57 am

I’d add any of the books by Patricia Seybold. Customers.com to start off. Very good for all things
CRM.
• Kun Says:
14.56.50 at 2:56 pm

Don’t forget: “here comes everybody” – search for it on Amazon.

And also Groundswell recommended by Scott.

Both essential reads.

• Michael A. Stelzner Says:
15.04.25 at 3:04 pm

Wow!

Thanks for including my “Writing White Papers” book among your most excellent list!

All my best!

Mike
• Marc Says:
19.18.35 at 7:18 pm

I am currently reading several by Ogilvy which are amazingly still relevant.

Leave a Reply

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