Concepts of e-commerce, e-business and e-marketing and how

do they overlap with each other.

E-Business Technology
SUBMITTED BY

I.V. SRIKRISHNA RAYA 16010324326

MARIA FARHANA 16010324341

MD. ARSHAD SHAREEF 16010324344

DIVISION: D CLASS: BBA.LLB. 2016-21

SYMBIOSIS LAW SCHOOL, HYDERABAD

SYMBIOSIS INTERNATIONAL UNIVERSITY, PUNE

March, 2019

Under the guidance of

Ms. Shivalaxmi Arumugham

INTRODUCTION

I. E-business

E-business is an abbreviation for electronic business. Electronic business (e-business) refers

to the use of the Web, Internet, intranets, extranets or some combination thereof to conduct
business. E-business is similar to e-commerce, but it goes beyond the simple buying and
selling of products and services online. E-business includes a much wider range of businesses
processes, such as supply chain management, electronic order processing and customer
relationship management. E-business processes, therefore, can help companies to operate
more effectively and efficiently.

Electronic business is a broader term that encompasses other common terms such as e-
commerce and e-tailing. As more of companies sales, marketing and other internal business
processes are conducted digitally, electronic business processes such as customer relationship
management (CRM), enterprise resource planning (ERP), and content management are
becoming increasingly important. This shift has also been facilitated by improved security
measures for online transactions.

There are actually many types of e-Businesses. It all depends on who the final consumer is. Some
of the types of e-commerce are

1. Business-to-Business (B2B)

Transactions that take place between two organizations come under Business to business.
Producers and traditional commerce wholesalers typically operate with this type of electronic
commerce. Also it greatly improves the efficiency of companies.

2. Business-to-Consumer (B2C)

When a consumer buys products from a seller then it is business to consumer transaction. People
shopping from Flipkart, Amazon, etc is an example of business to consumer transaction. In such
a transaction the final consumer himself is directly buying from the seller.

3. Consumer-to-Consumer (C2C)
A consumer selling product or service to another consumer is a consumer to consumer
transaction. For example, people put up ads on OLX of the products that they want to sell. C2C
type of transactions generally occurs for second-hand products. The website is only the facilitator
not the provider of the goods or the service.

4. Consumer-to-Business (C2B)

In C2B there is a complete reversal of the traditional sense of exchanging goods. This type of e-
commerce is very common in crowdsourcing based projects. A large number of individuals make
their services or products available for purchase for companies seeking precisely these types of
services or products.

5. Consumer-to-Administration (C2A)

The Consumer-to-Administration model encompasses all electronic transactions conducted

between individuals and public administration.

Some examples of applications include - Education (disseminating information, distance

learning etc), Social Security (through the distribution of information, making payments, etc),
Health (appointments, information about illnesses, payment of health services, etc.)

6. Business-to-Administration (B2A)

This part of e-commerce encompasses all transactions conducted online by companies and public
administration or the government and its varies agencies. Also, these types of services have
increased considerably in recent years with investments made in e-government.

II. E-COMMERCE

Ecommerce, also known as electronic commerce or internet commerce, refers to the buying
and selling of goods or services using the internet, and the transfer of money and data to
execute these transactions. Ecommerce is often used to refer to the sale of physical products
online, but it can also describe any kind of commercial transaction that is facilitated through
the internet.
Not so long ago, it was uncommon for companies to have websites. Today, e-commerce sees
billions of dollars traded annually. No large company with any commercial presence can
afford to be without a website. For many companies, their presence on the internet is their
window to the world. Some companies operate solely as e-commerce businesses. While all
websites are unique, there are seven elements that every website site should have to stay
relevant and competitive.

FEATURES OF E-COMMERCE

1. Ensure Global Reach and Security

E-commerce allows your company to reach consumers anywhere in the world. Global reach,
or world wide access, is the highest number of potential consumers a business can reach. Of
course, when working globally, security is key. You must protect your customers’
information and ensure their privacy with a secure e-commerce platform. Security features
should include a Secure Sockets Layer certificate that establishes secure connectivity, two-
factor authentication, a firewall and a privacy policy.

2. Have Universal Standards

Universal standards mean that your website operates on standard platforms with agreed upon
methods and systems. This includes ease of use of your e-commerce site and ensuring that
you’re keeping it simple in design and content. One study showed that 76 percent of
consumers say the most important characteristic of a website is its ease of use. The objective
is to help shoppers get to what they want fast and without running into unnecessary obstacles
that can hinder their path to purchase.

3. Think About Interactivity

Interactivity is the relationship a consumer has with your site. It corresponds to face to face
customer meetings in traditional business transactions. Increasing the amount of interactivity
you have with a consumer lies, in part, on your ability to connect with them on an emotional
level. This creates brand trust and loyalty. Make sure your social marketing efforts are linked
to your e-commerce site. Engage with your customers. It shows authenticity and they won’t
feel like they are just being sold to all the time.
 4. Strike an Information Density Balance

Information density is the amount of digestible material in a unit of computer screen, like a
square inch. There is no right or wrong amount of information density to have on your
website. How much you have will depend on a number of factors like the product you’re
selling and your target market for it. While you want your website to grab shoppers’
attention, too much text, pictures and videos can overwhelm them. One way to strike the right
balance is to navigate your website as if you are a customer. You might also ask a friend to
do this and give you feedback.

5. Provide Ubiquity to Increase Sales

Ubiquity means that the commercial transaction or activity is available at any time from
anywhere in the world. Today consumers rely heavily on their cell phones and tablets to
access the internet. So make sure that your website is mobile friendly. Having a responsive
website that intuitively adapts to whatever device is accessing it provides a user friendly
experience.

EXAMPLES OF WAYS TO CONDUCT E-COMMERCE

1. Online Services. Freelancers of all types, educators, therapists, coaches and even
physical fitness trainers can all be accessed without ever leaving your home.

2. Online retailers. These sites offer physical goods. Amazon and every traditional

brick-and-mortar store with a website are examples of e-commerce.

3. Sellers of digital goods. These companies sell the virtual counterparts of many real-
world items such as ebooks, software, game additions and other virtual goods. Buying
items in a video game is an example of purchasing digital products.

The U.S. Commerce Department reported Americans spent nearly $454 billion online in
2017. Up until now, there has been a division between e-business and regular business, e-
commerce and traditional commerce, yet every year that division fades as conducting
business online becomes as regular as ordering food delivery. What has never changed is that
founding a business of any kind involves nurturing it into a thriving empire.

III. E-MARKETING

E-Marketing (Electronic Marketing) are also known as Internet Marketing, Web Marketing,
Digital Marketing, or Online Marketing. E-marketing is the process of marketing a product or
service using the Internet. E-marketing not only includes marketing on the Internet, but also
includes marketing done via e-mail and wireless media. It uses a range of technologies to
help connect businesses to their customers.

ADVANTAGES OF E-MARKETING
1. Much better return on investment from than that of traditional marketing
2. E-marketing means reduced marketing campaign cost as the marketing is done through the
internet

3. Fast result of the campaign

4. Easy monitoring through the web tracking capabilities help make emarketing highly
efficient

5. Using e-marketing, viral content can be made, which helps in viral marketing.

TYPES OF E MARKETING
There are several ways in which companies can use internet for marketing.

Some ways of e-marketing are:

1. Article marketing

2. Affiliate marketing

3. Video marketing

4. Email marketing

5. Blogging

All these and other methods help a company or brand in e-marketing and reaching customer
through the internet.
COSTS AND BENEFITS OF E-MARKETING

E-marketing can offer more competitive prices than traditional marketing because e-
marketing reduces costs by not having to maintain physical store space and by strategically
placing distribution centers throughout the country. Second, because the Internet is available
24/7, e-marketing enables shoppers to search for product/service information and buy goods
at their convenience, not just when the store is open. Third, research indicates that the cost of
Internet-based promotion is one-fourth of traditional promotion, because it does not incur the
costs of paper, printing, handling, and mailing. Fourth, e-marketing enables buyers to
custom-build products such as shoes, clothes, computers, and automobiles on the Web,
options often not available in stores.

Whereas e-business refers to all aspects of operating an online business, ecommerce refers
specifically to the transaction of goods and services. So we can say that e commerce is subset
of e business.

COMPARISION BETWEEN E-COMMERCE AND E-MARKETING

S.N E-COMMERCE E-MARKETING

O

1. E-Commerce (Electronic Commerce) E-Marketing (Electronic Marketing)

otherwise called E- business is an otherwise called Internet Marketing,
exchange of purchasing or selling on Digital Marketing, or Online Marketing.
the web. E-showcasing is the way toward
promoting an item or administration
utilizing the Internet

2 E commerce is called as transferring E marketing is known for promoting

business through internet. product and services using technology
E commerce is termed as brick and tools as search engine optimization, email
click system. campaign, search engine marketing,
remarketing. Thus e marketing is a part of
 the e commerce.

3 E-commerce purchasing and selling E-Marketing utilizes the web to convey

of items or administrations is directed limited time advertising messages to
over electronic frameworks, for buyers. It incorporates email promoting,
example, the Internet and other PC web crawler advertising, online
systems. networking marketing..etc

SIMILARITIES BETWEEN E-COMMERCE AND E-BUSINESS

1. A Service-arranged Website

Both web based business keep up administration arranged sites and work to develop an online
nearness. Be that as it may, while the essential objective of online business destinations is to
sell an item or administration, the essential objective of an e-business site is typically to
furnish clients with data about an item or administration to educate them and help them to
settle on better buying choices.

2. Empowering Customer Interaction

An e-business empowers client or guest cooperation using on the web input shapes, reviews,
and surveys. Numerous e-organizations additionally have their online discussions, enabling
clients to promote their connection both with the organization and with each other. Web
based business sites additionally support connection, however the open doors for
communication that they give are typically based on the items and administrations that they
sell as item surveys and item appraisals.

3. Foundation of Partner Relationships

Both basic web based business sites and fully administered e-organizations energize and
encourage connections among administration and merchant accomplices. This kind of
collaboration between organizations is frequently important to enable organizations to give
their clients options, adornments or additional items to the items and administrations that they
market and sell.
 4. Comparable Business Models
Since online business is a subset of e-business, it bodes well that the two sites that give e-
business administrations, including internet business, and sites that attention just on the
purchasing and selling master of web based business ought to have comparative plans of
action. Both are centred around selling items and benefits and giving client administration,
backing, and data if essential. A straight web based business webpage, notwithstanding,
concentrates just on purchasing and selling, giving the insignificant measure of data to the
customer.

RESEARCH METHODOLOGY

This project is based basically on a descriptive model theory as well as non-doctrinal research
methodology has been followed in the project. Data and various information’s have been
taken from various secondary sources that includes business magazines, articles on market
research, e-marketing and business and so on. Most of the data has been collected from
online resources i.e. from the articles.

CONCLUSION

One of the fundamental boundaries in seeking after cutting edge inquire about in the fields
identified with web based business and e-showcasing is the questionable method for
managing the idea and meaning of E-Marketing. Most of scientists inside the field abuse the
term E-Marketing for E-business, E-Commerce and E-Marketing as the equivalent word
which is wrong since these terms have diverse meanings (Eid and El-Gohary, 2011). For
example, E-Marketing is more extensive in degree than Internet Marketing (IM) since it
alludes not exclusively to advanced media, for example, the Web, email and remote media,
Intranets, Extranets and cell phones yet in addition incorporates electronic client relationship
the executives frameworks and the administration of computerized client information, and so
forth. Conversely with that, E-trade and E-business have a more extensive and more
extensive degree than E-Marketing.
E-Business as a term is more extensive than E-Commerce since it doesn't allude just to
purchasing and selling (as in E-Commerce) yet in addition alludes to overhauling clients and
working together with colleagues. This is in accordance with the foundations of the idea of E-
Business (Chesher, Kaura, and Linton, 2003).

In view of the different definitions for E-Commerce and E-Business, referenced over, the
idea of E-Business goes past the limited comprehension related with the term E-Commerce.
Inside this specific situation, E-Commerce typically identifies with the way toward
purchasing and selling items, administrations and data using the Internet as well as PC
systems. Besides, as indicated by Rodgers, a business analyst, E-Commerce primarily centers
around the association clients while E-Business grows the network of the association to
incorporate its clients as well as the association providers, representatives and colleagues.

In light of the above exchange, plainly E-Business, E-Marketing, E-Commerce and Internet
Marketing are not counterparts or an alternate wording for a similar significance as saw in the
writing, where there is an obscuring of the qualification between the terms.

REFERENCES

i. https://www.toppr.com/guides/business-studies/emerging-modes-of-business/e-
business/

ii. https://www.mbaskool.com/business-concepts/marketing-and-strategy-
terms/1679-e-marketing.html

BIBLIOGRAPHY

i. Awad, Elias M. (2004). Electronic commerce: From vision to fulfillment (2nd

ed.). Boston: Pearson/Prentice Hall.

ii. E-commerce: Business, Technology, Society by Carol Guercio Traver and

Kenneth C. Laudon.

iii. The Complete E-Commerce Book – by Janice Reynolds