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SoleRebels PDF

This article discusses soleRebels, an Ethiopian footwear company founded by Bethlehem Tilahun Alemu that is helping transform Ethiopia's economy. soleRebels produces artisan-crafted shoes, sandals, and accessories using locally sourced materials. The company pays fair wages, provides benefits, and aims to expand its production capabilities to meet growing global demand. The founder believes soleRebels demonstrates that developing nations can succeed by exporting higher-value goods rather than just commodities, and hopes it inspires similar businesses in Ethiopia and Africa.

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nicol
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110 views

SoleRebels PDF

This article discusses soleRebels, an Ethiopian footwear company founded by Bethlehem Tilahun Alemu that is helping transform Ethiopia's economy. soleRebels produces artisan-crafted shoes, sandals, and accessories using locally sourced materials. The company pays fair wages, provides benefits, and aims to expand its production capabilities to meet growing global demand. The founder believes soleRebels demonstrates that developing nations can succeed by exporting higher-value goods rather than just commodities, and hopes it inspires similar businesses in Ethiopia and Africa.

Uploaded by

nicol
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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,( EYcaf_Al
Photo: soleRebels
soleRebels CEO, environment. soleRebels pays all workers based on negoti- expanding and enhancing our own production capabilities.”
Bethlehem Tilahun ated wages that are subject to mutually agreed, company- Alemu believes that her company can be emulated by
Alemu. “soleRebels
represents the tip of a wide goals. This means that we are all in it together in terms others and help foster inclusive, sustainable development
changing dynamic in of making sure that deadlines are met and that top-notch in Ethiopia. She said, “soleRebels is living proof that cre-
Ethiopia, a historic and product quality is always achieved.” ating innovative world class products and trading them
vital shift to control our
with the world is the best road to greater shared prosper-
own destiny by rising
up the value chain and Expansion ity for developing nations like ours.”
exporting higher-value, In order to meet growing demand, the company is con- She also sees lessons for the rest of Africa. “Today, Africa
branded, finished structing a new production facility and when it is finished accounts for a mere two percent of global trade. If sub-
goods, instead of low-
value commodity Alemu expects the workforce to grow in number to around Saharan Africa were to increase that share by only one per-
exports.” 300 employees. “Built with indigenous, eco-sensible mate- cent, it would generate additional export revenues each year
rials and employing 100% renewable and self-generating greater than the total amount of annual assistance that
power, this first of its kind production facility will serve Africa currently receives. We simply need the opportunity
as a leading innovation centre, allowing us to develop the to increase our market share, something every good, strong,
cultural wealth of the country, while simultaneously global business seeks to do.”

MakingIt 41

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