Innovation at Family Business - 1

Innovation
@
Family Business
Models & Application
Omkar Pandharkame
Activators
Those who initiate the innovation process, with
A-F MODEL
less focus on stages or outcomes.
Philip Kotler
Browsers
Search experts dedicated to providing the
group with highly relevant information related
to ideas and process.
Creators
The idea producers, those who search for new
solutions
Omkar Pandharkame
Developers
People highly capable of turning ideas into real
A-F MODEL
offerings, including as supported by an early-stage
Philip Kotler
marketing plans
Executors
those trusted with implementation, to shepherd the
innovation through the organization, to market
Facilitators
This role handles management of the
innovation process including the securing of
financial and other resources as needed
Omkar Pandharkame
REFLECTIVE QUESTIONS
Is this exclusively for Are these roles

B2C? overlapping or
static?
Omkar Pandharkame
Within Profit Model
Network
Innovation : Stucture
Process
Product Performance
- Configuration Product System
- Offering Service
Channel
- Experience Brand
Customer Engagement
,
Configuration
Focussed on Innermost workings of
Item 1
100%
Business
,
Classifying
Offering
Innovation
Focussed on Core Product or Service
Item 1
100%
Experience
Item 1
100%
Customer Facing
Gillette Case Study PROFIT
Selling razors and blades individually. MODEL
Expensive Razor : Expensive - Altering offerint to increase
Blade : Super Cheap
Does the company work with other firms or
surprising collaborators to develop new offerings
that drive a shift from business as usual? NETWORK
Conversely, does the company enable the
offerings of other players by lending them its How you connect
with others to create
channels, processes, brand, or other unique
assets?
Has the company formed any unusual

value?
partnershipsfor example, with firms that seem
unrelated to its current business, or with
competitors?
Does the company collaborate with its suppliers

and/or customers to develop, test, or market
new products?
NETWORK
- Target X Designers
- Natura X Universities
- UPS X Toshiba
Does the company have a unique or unusual
organizational structure?
STRUCTURE
How you organise
Is the company known for attracting top talent in a
particular field or function (for example, marketing and align your
or materials science)?
talent?
Does the company use hard assets in ways that are
very different from competitors—for example,
unusual standardisation or diversity of machines or
other equipment?”
- Whole Foods
- Fabindia
STRUCTURE
- Flat Lattice W.L Gorges
“What is the company uniquely skilled at doing or PROCESS
delivering across products, services, and platforms?
How you use Signature or Superior
Are the company’s variable costs or working capital Methods to do your work?
substantially lower than at competitors or when
compared with industry norms?
Does the company own a cluster of patents around

a particular technology, methodology, or process?”
- ZARA
- HUL PROCESS
- Zipcar
- Ikea
Does the company produce a notably superior
offering that dominates market share or earns a PRODUCT
substantial premium?
Do the company’s products possess unique

PERFORMANCE
features and functionality that captivate customers?
How do you develop Distinguishing
Conversely, are the company’s products notably features and Functionality
simpler and easier to use than those of
competitors?
Are the products uniquely styled or focused on

particular niches and audiences in ways that others
can’t match?”
Corning Gorilla Glass
My M&Ms
PRODUCT
OXO
PERFORMANCE
“Does the company make multiple products
that connect with one another in unique
PRODUCT
ways?
SYSTEMS
Are other players creating products that How do you create complimentary
interface with the company’s offerings—or
products and services
even depend on them to function?
Does the company offer distinct products and

services that can also be integrated or
purchased as packages?”
- Apple
- Microsoft
PRODUCT
- Elfa
SYSTEMS
“Do customers rave about their interactions with the
company—particularly those instances where things
went wrong and the company somehow made
everything right? SERVICE
Does the company provide any interesting How you support and amplify your
guarantees, warranties, or other forms of assurance value offerings?
around its offerings?
Has the company implemented websites, help lines,

or other methods that highlight additional product
features or applications or that make it easier to use
its services?
Are there robust communities that celebrate the

services, help customers connect with like-minded
users, or otherwise enhance their experience?”
se
t U ts nd
u c en a
o d m ion
Pr c e at n
a n m ati o
h or c
En f
In Ed u
an
nce Pl
Service
na
Mainte
Innovation n tie s
ra
r
a & s
rt W ee
po n t
up r a
r S ua
me G
sto
Cu
Zappos
Hyundai
SERVICE
Sysco
Men's Warehouse
“Does the company deliver its offerings to
customers and users in ways that challenge
or confound what is usual within the industry?
CHANNELS
Do customers tell others about their
memorable interactions with the firm?
Does the company use different channels in

complementary ways—for example,
showcasing products in retail outlets but
delivering them through direct or virtual
channels?
Do other players—including partners,

customers, and even competitors—help sell
or deliver the company’s offerings?”
- Nespresso
-New Balance
- Amazon ( Whispernet)
- M Pesa CHANNELS
“Does the company have an unusually distinct
or vivid identity, particularly compared to its
rivals?
BRANDS
Is the company’s brand used by other
business partners—including suppliers,
customers, or even competitors?
Do the company’s customers and users see

themselves as part of a distinct community or
movement centered around the brand?
Has the company extended a brand to an

unusually diverse array of businesses, or used
its brand to foster integration and
connectivity across offerings”
- Virgin Group
- Apple
- Intel
BRANDS
“Does the company take something arcane,
difficult, or complex and make it easy for
users to accomplish or master? CUSTOMER
Do the company’s offerings take on an
identity and life of their own?
ENGAGEMENT
Do the offerings confer a unique identity,
status, or sense of recognition to users?
Do customers talk about how a product or

service has become a part of their lives?”
- War Craft ( Blizzard Entertainment)
- Foursquare
- Mint
CUSTOMER
ENGAGEMENT
Product Performance < Everything else in Innovation
'Unfortunately, we all tend to focus on the Product side of

the innovation'
CASE 1 : FORD
Profit Model | Network | Structure | Process |

Product Performance | Product System | Service |
Channel | Brand | Customer Engagement
CASE 2 : Microsoft
Profit Model | Network | Structure | Process |

Product Performance | Product System | Service |
Channel | Brand | Customer Engagement

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Innovation

Models & Application

Is this exclusively for Are these roles

Has the company formed any unusual

Does the company collaborate with its suppliers

Does the company own a cluster of patents around

Do the company’s products possess unique

Are the products uniquely styled or focused on

Does the company offer distinct products and

Has the company implemented websites, help lines,

Are there robust communities that celebrate the

Does the company use different channels in

Do other players—including partners,

Do the company’s customers and users see

Has the company extended a brand to an

Do customers talk about how a product or

'Unfortunately, we all tend to focus on the Product side of

Profit Model | Network | Structure | Process |

Profit Model | Network | Structure | Process |

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