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Tesla

Tesla Motors was founded in 2003 with a mission to accelerate the world's transition to sustainable energy by developing electric vehicles. The company's roadmap involved first producing an expensive sports car (Roadster) to prove electric vehicles could outperform gas cars, followed by a luxury sedan (Model S) to challenge perceptions of EVs, and finally an affordable family car (Model 3) for mass market adoption. Tesla now produces the Model S, Model X SUV, and Model Y compact SUV in addition to solar panels and battery products. While facing competition from established automakers, Tesla has a first-mover advantage in battery and powertrain technology that has made it the world's most valuable car company.

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Tanika Garg
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81 views

Tesla

Tesla Motors was founded in 2003 with a mission to accelerate the world's transition to sustainable energy by developing electric vehicles. The company's roadmap involved first producing an expensive sports car (Roadster) to prove electric vehicles could outperform gas cars, followed by a luxury sedan (Model S) to challenge perceptions of EVs, and finally an affordable family car (Model 3) for mass market adoption. Tesla now produces the Model S, Model X SUV, and Model Y compact SUV in addition to solar panels and battery products. While facing competition from established automakers, Tesla has a first-mover advantage in battery and powertrain technology that has made it the world's most valuable car company.

Uploaded by

Tanika Garg
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 18

TESLA MOTORS

Cars of the Future

Tanika Garg
Jaipuria Institute of Management
2020

1
Outline
● About
● Elon Musk
● Tesla’s Roadmap
● Tesla’s Products
● Strengths and Weaknesses
● Competitors

2
About Tesla Motors
● Founded in Silicon Valley in 2003
● Want to prove that electric cars could be better than
gasoline-powered cars.
● Company name is coming from Nikola Tesla who is famous
engineer and inventor of AC, induction engines and many more
things.

3
Tesla Motors - Mission
The overarching purpose of Tesla is to expedite the move from a
mine-and-burn hydrocarbon economy towards a sustainable, solar
electric economy.

4
5
6
Business Model

7
Roadmap of Tesla Motors
● Step One: Manufacturing a sport car for to show people, that the
fastest cars can run with electrics.
Tesla Roadster (high price, low volume).
● Step Two: Manufacturing a small number of expensive and high
quality car for to break prejudices of people to EV.
Tesla Model S (with mid price, mid volume)
● Step Three: Manufacturing a economic class cars for families.
Model 3 (low price, high volume)

8
Roadmap of Tesla Motors

9
Tesla Roadster
● is the first highway-capable all-electric
vehicle in serial production for sale in
the United States in recent times.
● Launched in 2008.
● Accelerating from 0 to 100KMh in 3.7
seconds
● Range of 400 KM per charge of its
Lithium ion battery,
10
Tesla Model S
● Launched at 2012.
● In 2.8 seconds Model S to the 100
KMh,
● Range of 480 KM per charge of its
lithium ion battery,
● Perfect 5.0 NHTSA automobile
safety rating.
● Autopilot equipped
● Available All-Wheel Drive Dual
11
Motor
Tesla Model X
● Launched in 2017.
● Safest, fastest and most capable
sport utility vehicle in history.
● 90 KWh battery providing 415 KM of
range.
● It has ample seating for seven adults
and all of their gear.
● Accelerating from 0 to 10 KM per hour
in as quick as 3.2 seconds.
12
Tesla Model Y
● Launched in 2020.
● 315 mile EPA range and becomes the
most efficient SUV ever.

13
Tesla Supercharger
● The World’s Fastest Charging Station
● Superchargers are free connectors that
charge Model S in minutes instead of hours
● 1870 Supercharger stations with 16,585
Superchargers.

14
Tesla SWOT Analysis

15
Competitors
● Tesla markets and sells its cars through its own network of 212
stores Worldwide.
● The company reported gross revenues of $24.60 Billion.
● Most of the Tesla’s Competitors are experienced in car industry more
than 50 years. They have world-wide reputation.
● But, they cannot reach the Tesla’s technology level in EV industry.
● Tesla have a “first mover” advantage over companies.

16
Tesla is now officially the most valuable automaker of the world!

17
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