Burnout2 PDF
Burnout2 PDF
Burnout2 PDF
Jason J. Abate
Review Committee
Dr. Thomas Schaefer, Committee Chairperson, Doctor of Business Administration
Faculty
Walden University
2016
Abstract
High employee turnover rates are problematic in the retail banking industry because
turnover increases the risk of costly regulatory compliance mistakes. The factors that
predict turnover in this industry are not well understood, however. The purpose of this
correlational study was to examine the relationship between the independent variables of
job satisfaction, burnout, time on the job, generational identity, and the dependent
variable of turnover intention for retail banking employees in the United States.
Mannheim’s theory of generations was the framework for this study. A random sample of
100 individuals from the banking industry responded to an online survey that combined
elements of a job satisfaction survey by Babin and Boles, a turnover intention survey by
Boshoff and Allen, and the Maslach Burnout Inventory. Results of the multiple linear
burnout and turnover intention = 0.297) and between job satisfaction and turnover
intention ( = 0.683). These findings are congruent with research that shows that satisfied
employees report less burnout and are more likely to remain in their job. Positive social
change may occur because reduced employee turnover allows banks to serve businesses
and consumers in local communities better and to accomplish their financial goals and
Turnover Intention
by
Jason J. Abate
Walden University
December 2016
ProQuest Number: 10251902
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Dedication
I dedicate this doctoral study to my grandfather, Joe Pressnell, who saw the best
pursue this dream of working toward a terminal degree, even years after his passing.
academic journey may not have been enough to achieve this level of academic success. I
dedicate this study to my mom, Jo Ann, for her unconditional love and support of me
throughout my life.
Acknowledgments
throughout my doctoral journey, especially my chair, Dr. Thomas Schaefer. I would like
to thank him for guiding me through this rigorous process and serving as a role model. I
will never forget his willingness to help, listen, and read my numerous edits throughout
the process of writing this proposal and the final doctoral study. I also thank him and the
faculty members of Walden University who I had the pleasure of meeting along my
doctoral journey for sharing their encouragement, research tips, suggestions, and
feedback.
Table of Contents
Hypotheses .....................................................................................................................6
Assumptions.......................................................................................................... 10
Limitations ............................................................................................................ 11
Delimitations ......................................................................................................... 11
Reduction of Gaps................................................................................................. 12
Burnout ................................................................................................................. 25
i
Generational Affiliation ........................................................................................ 34
Transition .....................................................................................................................51
Participants ...................................................................................................................55
Research Design.................................................................................................... 59
Ethical Research...........................................................................................................62
Instrumentation ............................................................................................................63
Introduction ..................................................................................................................74
Discussion ....................................................................................................................79
ii
Implications for Social Change ....................................................................................83
Reflections ...................................................................................................................86
References. .........................................................................................................................90
iii
List of Tables
Variables ..........................................................................................................78
iv
1
Section 1: Foundation of the Study
Changes in the U.S. banking industry drive changes in new consumer banking
technologies, competition, and regulatory changes (Goyal & Joshi, 2012). Employees
leave their employers because of these changes (Goyal & Joshi, 2012). Banks face high
costs as a result of turnover; they not only lose valuable customer relationships formed
with these employees, but they also lose the extensive knowledge that these employees
possess (Goyal & Joshi, 2012; Sarangi, 2012). The objective of this study was to
contribute to the possible solution of the issue of the turnover intention retail banking
employees by examining the correlation, if any, between turnover intention and time on
services through mobile and online capabilities. Along with the too-big-to-fail banking
crisis and the subsequent overhaul of the bank and financial industry oversight and
regulations, many things changed regarding how banks can do business (Suja &
Raghavan, 2014). For example, the innovation and implementation of new banking
technology, including technology that allows customers to perform banking tasks more
facilities (Suja & Raghavan, 2014). According to the U.S. Bureau of Labor Statistics
(BLS; 2013), the number of workers 55 and older rose to 64.5% in 2012 from 61.9% in
2002, and the BLS projects that this trend will continue to grow to 67.2% by the year
2
2022 (BLS, 2013). Similarly, 40 million millennials will enter the workplace before 2020
(Ferri-Reed, 2012). The combination of these two trends effectively forces employers to
consider how work performance by staff members may vary in the context of a
Generational identity influences workplace attitudes and practices that affect job
burnout and turnover rates (Lu & Gursoy, 2016). Millennials, the youngest generation in
the workforce, may have less tolerance for high-stress jobs (Shragay & Tziner, 2011). As
such, they may quit jobs where they are unhappy, despite fewer job options because of a
lack of experience (Matin, Nader, & Anvari, 2012). Older employees, such as baby
boomers and Gen Xers, may be able to tolerate the stress of being in a job even if they are
their younger coworkers. In either case, employees may become less satisfied with their
situation, leading to job burnout and possible erosions in the quality of customer service
Problem Statement
beneficial for banks to reduce costs (Feldman, Heinecke, & Schmidt, 2013). Service
workers in many industries show signs of high burnout rates, but there are additional
make mistakes, leading to costly fines (Lu & Gursoy, 2016). The multigenerational
workplace also poses problems for managers, as employee turnover intentions may be
different for each generation (Lu & Gursoy, 2016). The general problem is that turnover
3
increases the risk of costly regulatory compliance mistakes in the retail banking industry.
The specific problem is that management does not understand the relationship between
generational identify, burnout, job satisfaction, time on the job, and turnover intention
Purpose Statement
establish whether generational identification, job burnout, job satisfaction, and time on
the job affect turnover intention within the retail banking industry in the United States.
The study predictor variables were (a) generational identity as measured by year of birth
and grouped into baby boomer, Generation X, and millennials; (b) burnout as measured
by the Maslach Burnout Inventory - General Survey scale; (c) job satisfaction as
measured by Babin and Boles’s (1998) six-item scale; and (d) time on the job as
Boshoff and Allen’s (2000) three-point scale. The population for this study was financial
service employees within the United States. Study results may guide banking industry
leaders on how to better retain trained millennial generation workers, which could not
only improve regulatory compliance and institutional knowledge, but which might also
prevent costly errors and regulatory fines. As a result, bank customers may receive better
service, and all stakeholders of the banking industry will benefit from increased trust and
The purpose of this study was to examine how the predictor variables of
generational affiliation, burnout, job satisfaction, and time on the job affect turnover
intention within the retail banking industry in the United States. I used a quantitative
method offers the best approach to determine the relationships between the variables
Terrell (2012) explained that quantitative research provides the foundation for
most research conducted throughout the past and that by using this method, researchers
can test their hypotheses without their biases and attachments coloring their results.
Quantitative research helps researchers refine their data by examining the relationship
between variables using numeric data and analyzing those numeric data, allowing
researchers to ask the question if (Terrell, 2012). Researchers Lu and Gursoy (2013)
measured turnover intention using the quantitative method. Terrell (2012) explained that
qualitative researchers not only acknowledge that data alone cannot tell the entire story,
but that qualitative research provides information on the how or why. In other words,
although qualitative research relies mostly upon narratives from interviews and visuals
and does not provide the objectiveness of using only numbers and statistical equations,
Terrell (2012) explained, the mixed methods approach gained popularity during the
1980s and 1990s, when there was a shift toward using both quantitative and qualitative
the mixed methods approach combines the attributes of both qualitative and quantitative
studies to glean more understanding and answers from quantitative data (Terrell, 2012).
While both the mixed methods and qualitative approaches can yield valuable insights, a
quantitative approach was most appropriate for this project as I sought to analyze
numeric data to uncover how generational affiliation, burnout, job satisfaction, and time
on the job affect turnover intention within the retail banking industry in the United States.
purpose of this study was to examine the predictive variables related to frontline bank
employees leaving their jobs. I used a quantitative correlational study design that did not
attempt to manipulate any outcomes. Instead, using the quantitative correlational design, I
variable in a specific industry. Furthermore, Simon and Goes (2013) noted that the
The research question that I developed to guide this study was: What is the
relationship between generational identity, job burnout, job satisfaction, time on the job,
Hypotheses
identity, job burnout, job satisfaction, time on the job, and turnover intention.
job burnout, job satisfaction, time on the job, and turnover intention.
Theoretical Framework
theoretical framework for this study. This theory, which Mannheim developed in 1923,
particularly in their youth. Mannheim (1952) contended that individuals from the same
generation share worldviews because the world events that occur during their youth shape
their life experiences, which leads to the formation of social generations. Then, based on
their shared experiences of major historic events in the period that Mannheim referred to
as generation in actuality, these social generations then contribute toward future events
that influence future generations. An important aspect of this theory is that the defining
historical event must occur during and be part of the participant’s youth, which in turn
steadily and that eras do not necessarily include major historical events, the scholar noted
that major historical events do tend to occur during times of major social change.
Mannheim also noted that people within these generation actualities will still have
different views and experiences related to major historical events and that these
differences are born out of an individuals’ varying situations, including, but not limited
to, variables such as social class, location, culture, education, and financial situation.
Mannheim’s theory illuminates how important historic events during the 1960s helped
shape attitudes and beliefs about issues such as the Civil Rights Movement.
collectively felt the need to become involved in changing the injustice and inequalities
that existed in the United States at that time beginning with the Civil Rights Movement
(Mannheim, 1952).. Similarly, as the theory of generations asserts, the generation that
followed the baby boomers were less involved in social movements because there were
fewer major historical events during their young age. This finding may explain why, as a
group, this generation was less likely to become involved and make changes to society
(Mannheim, 1952).
employment (Lu & Gursoy, 2016). If for instance, a generation experiences hard
economic circumstances during their youth, they may be more likely to remain in a job
because work was hard to find during their formative years (Kuyken, 2012). The
8
generational affiliation determines the importance a person places on their job over the
other priorities in their life (Mannheim, 1952). For example, in the case of turnover
intention within the banking industry, an employee may want to leave their position, but
the life experiences they share with other members of their generation may influence
their decision and prevent them from actually doing so. In this instance, the employee
makes decisions about employment based on the socio-historical environment that was
threats from terrorist events, and sustainability issues in their young age may place more
importance on these issues, both in society at large and in the workplace, than members
of different generations. The theory of generations can help better predict how
generational gaps affect the workplace, which, as several research studies demonstrate,
can not only create different workplace attitudes and perceptions, but can also create
diverse work groups with different attitudes, beliefs, and perceptions (Helyer & Lee,
2012; Rajput, Marwah, Balli, & Gupta, 2013; Shragay & Tziner, 2011; Snow, 2011).
plays a key role in shaping their worldview, the theory of generations can provide
important insight into employee behaviors related to job satisfaction, burnout, and
Operational Definitions
Baby boomers: Baby boomers are people born between 1943–1960 (Lu &
Gursoy, 2016).
9
Generation X: Generation X are people born between 1961–1980 (Lu & Gursoy,
2016).
The generational gap: The term generational gap explains that each generation
experiences specific historical events respective to their year born and the history after
that may explain extreme differences in the lives of these people as compared to people
who have lived during a time frame of similar years, as a result, not only share a similar
worldview because of their experiences but also continue to share this worldview as they
Job satisfaction: Job satisfaction is the fulfillment employees find in their jobs
assumptions or the facts and conditions that are obvious but to not actively examine them
for proof. Limitations are weaknesses or potential weaknesses in the study that may exist
10
because of uncontrolled variables, which need to be confined (Sensing, 2011).
Delimitations present issues when the scope of the research focuses only on selected
areas of interest and requires investigators to define the scope of their research by setting
boundaries because research cannot examine all aspects, angles, and ideas related to the
Assumptions
Researchers may make assumptions regarding the theory behind the research
methodology (Sensing, 2011). Therefore, because of the 2008 banking crisis and
subsequent economic recession in the United States (Bexley, 2014), older workers who
planned to retire early may find themselves unable to do so, making them consider
remaining in the workforce longer (Paton, 2013). I assumed that the increase in banking
technologies might intimidate older employees, who would not want to adapt to the
employees are of retirement age and no longer want to adapt to these changes, retirement
seems plausible for those employees who can financially afford to do so. However, as of
2012, there were over 1 million actively employed baby boomers over the age of 65, and
experts predicted the number to continue to rise over 1 million (Paton, 2013). This
assumption carries a level of risk that employees who are of retirement age may have less
turnover intention (Rogers et al., 2011). I used a nonessential factor in the survey
instrument to help mitigate the risk of economic circumstances, which would presumably
participants and readers (Simon & Goes, 2013). One potential limitation of this study was
the sample. The employees of the banks that I used in this study may not necessarily
reflect the way employees of other banks feel toward job satisfaction. Consequently,
assumptions do not convey how the findings of the study may relate to turnover in
different employee populations within the banking industry. As a result, the findings of
this study may not be relevant to other areas besides front-line bank employees because
of the specific population examined. An additional limitation of this study was the sample
selection bias. The respondents may have included a balance of satisfied or dissatisfied
workers or the respondents may be primarily unsatisfied workers. The selection bias
could result in findings that may not offer an accurate insight of the total population
(Wikiman, 2006).
Delimitations
Delimitations relate to the extent of the study (Wikiman, 2006). The scope of this
study included only front-line bank employees using online surveys. For this study, I
excluded other bank employees, such as loan officers, executive managers, regulatory
workers, back office workers, call center workers, and other bank employees because
they do not interact with the public in the same capacity as front-line bank employees. As
Reduction of Gaps
Because service industry employees spend almost all of their time with customers
and they must always remain calm and exhibit proper customer service behaviors, their
work environments become stressful. A stressful work environment can lead to job
burnout (Lu & Gursoy, 2016). Dhevabanchachai and Muangasame (2013), Hellemans
and Closon (2013), and Lu and Gursoy (2016) suggested that companies also suffer when
productivity and higher rates of employees calling in sick, taking medical leaves, and
leaving jobs (Lu & Gursoy, 2016). These researchers helped to uncover several possible
causes to help employers better handle the employee retention problems in the hospitality
industry.
The findings of these studies provided useful insights for the hospitality industry
and service-related industries in general, but were not appropriate for application in the
2012). With the growth in banking technologies allowing consumers to conduct their
banking transactions more conveniently from their mobile devices, ATMs, and personal
computers, banks require fewer front-line employees to operate traditional brick and
Staff reductions could lead older, more experienced bank employees to perceive
that their workload increased in an already stressful work environment, while newer,
younger employees may not feel the effect of staff reductions because, in their workplace
13
reality, there were never more front-line employees. Because they understand banking
policies, older banking employees have value, whereas younger, lesser-trained employees
may not understand regulations and bank policies as well as their more tenured peers
would. The problem of employee turnover in the banking industry opened a gap for
further research.
they relate to employee turnover in the banking industry. Bank leadership may have a
more in-depth understanding of what causes bank employees to leave their positions by
predictor variables, bank leadership can create strategies for long-term sustainability and
Data I gathered in this study may provide the banking industry with a better
workforce, with an additional 40 million expected to enter the workforce before 2020
(Ferri-Reed, 2012). Because each generation has different values and norms (Rajput et
al., 2013), the influx of millennial workers may make an already stressful work
environment even harder to manage (Keene & Fairman, 2011). Because perceptions of
job satisfaction may vary depending on an employee’s age, employers in the banking
industry need to better understand not only how to retain employees, but also how to
create working environments in which all age demographics can succeed and work in
given the recent increase in and upcoming influx of millennials in the workplace (Ferri-
Reed, 2012). Ferri-Reed (2014) suggested that employers should be just as concerned
with recruiting the new talent of millennials as they are with retaining them. To create
practices, both of which influence millennials’ decision to join and remain with an
organization.
Bank leadership must create and find ways to increase awareness of the strengths
of each age generation and to leverage those strengths to increase retention and improve
recruitment (Gessell, 2010). If bank leadership and industry leaders embrace a better
understanding of factors such as job satisfaction, generational identity, and burnout in the
workplace, they can raise awareness and implement change. When bank leadership
shows an interest in these factors, the employees may feel better understood and may
show an increase in productivity and retention (Simon & Abdel-Moneim, 2011). Bank
employees may be more willing to provide exceptional service to their internal and
external customers and will be better able to demonstrate proper training and avoid
making costly regulatory mistakes. As a result, bank customers may receive better
service, and all stakeholders of the banking industry will benefit from increased trust and
whether generational affiliation, burnout, job satisfaction, and time on the job affect
turnover intention within the retail banking industry in the United States. This literature
review will include relevant previous and current studies related to the purpose of the
study and contains four main sections, including (a) turnover intention, (b) burnout, (c)
job satisfaction, and (d) generational affiliation. Each section features sources obtained
from the ProQuest EBSCOhost databases and Google Scholar search engine. The
following keywords provided me with the ability to find relevant literature related to the
purpose of this study: banking regulations, turnover intention, retail banking, job
guideline that more than 85% of the sources included must be peer-reviewed articles
published within the past 5 years of 2016, the expected date of chief academic officer
approval.
Few researchers in the field have examined employee turnover in the retail
banking industry and how generational identity correlates with it. This gap in the
knowledge base offered an opportunity for further research. Because Mannheim’s (1952)
theory of generations proposes that members of each generation share a common identity
work until the legal retirement age. Health conditions, professional competence, and
psychosocial work conditions between two groups included examining employees aged
40 to 49 and employees aged 50 and older (Hellmans & Closon, 2013). However, the
researchers did not examine job satisfaction, job tenure, or burnout, which provides the
Lu and Gursoy examined the moderating effects of how generational differences affected
the relationships among job burnout, employee satisfaction, and employee turnover
intention in the hospitality and tourism industry. Lu and Gursoy and Kuyken (2012)
affect employees’ work values. As with the hospitality and tourism industry, the retail
banking industry is largely customer service-based, and therefore, Lu and Gursoy’s study
offered a useful model for investigating how generational differences affect employee
Fei and Junhui (2013) also studied generational differences among workers in a
industry. Fei and Junhui found that members of the new generation of peasant-workers
were not only less culturally and scientifically sophisticated than their predecessors, but
they also have a harder time finding work compared to the older generation of peasant-
17
workers. Fei and Junhui also presented suggestions to combat the new generation of
affiliation and workplace-related ideas and attitudes within the banking industry, other
researchers provided useful models for the retail banking industry. For example, Rajput,
Marwah, Balli, and Gupta (2013) examined if understanding the values of each
among workers. Rajput et al. found that because different generations hold different work
values, managers have the ability to boost morale, foster harmony, and improve overall
Hellmans and Closon (2013), Lu and Gursoy (2013), and Fei and Junhui’s (2013) studies
lend credence to the theory that workplace-related attitudes and problems are generation
specific, which suggests that studying the correlation between generational identity and
Matin, Kalali, and Anvari (2012) examined job burnout among demographic
variables. Their independent variable was job burnout, while the dependent variables
were the commitment to the organization, intention to leave, and job satisfaction. The
researchers used several moderate variables in their study, including age. Matin et al.
found that employees experiencing burnout are less committed to their employers, which
in turn leads to a decrease in job satisfaction. Because their study focused on a company
in the Iranian public sector, Matin et al. suggested that further research was necessary for
other industries. Cekada (2012) explained that in the 2010s, employers must manage four
18
different generations and that understanding each generation’s core values and attitudes
are the key to successfully recruiting, retaining, and training employees. As a result,
Cekada asserted, employers must reevaluate their strategies and focus on learning styles,
more productive workplaces with more efficient recruitment practices and higher
retention rates (Cekada, 2012). Cekada also suggested that further research could help
employee job satisfaction, and burnout. These researchers all indicated that further study
turnover, which suggests that studying how generational affiliation affects turnover in the
retail banking industry would not just improve management practices within a single
industry, but would also have broader implications for other industries (Kaifi, Nafei,
The relationship between generational affiliation and turnover within the retail
million millennials are already in the workplace, with an additional 40 million projected
to enter the workforce shortly. The influx of millennial workers, combined with a
projected 49% increase in the population of workers over the age of 65 between 2013 and
2033, presents challenges to bank leaders, who must recruit, retain, train, and motivate
satisfaction, and turnover intention (Lub, Bijvank, Bal, Blomme, & Shalk, 2012).
Collectively, these researchers have provided a solid foundation for this doctoral
study, where my goal was to identify the differences and generalities among employees
based on generational affiliation, job satisfaction, and employee turnover problems in the
retail banking industry. Many researchers have found a correlation relationship between
generational affiliation and turnover intention in various industries (Kaifi et al., 2012; Lu
& Gursoy, 2016; Lub et al., 2012).The foundational concepts of (a) turnover intention,
(b) job burnout, (c) generational affiliation, and (d) job satisfaction shaped the basis for
my review of the literature for the contributing factors leading to employee turnover and
its financial effects, which Lu and Gursoy (2016) have documented in prior research.
Turnover Intention
generations provided the foundation of this study of generational affiliation and its
found, turnover among older workers can be just as worrisome to employers as retaining
younger employees, because older workers bring value to the workplace. Pena (2013)
employees remain in their current positions. Pena found that Generation X and Y
employees both valued their jobs and promotional opportunities, but anticipated looking
for a new employer within the next 3 years. Pena also noted that the most important
20
factor for retaining employees seemed to be strong, consistent management practices as
well as rewards and recognition of the employees among these two generations. The key
finding in Pena’s study was that employers should not assume that employees in
Generations X and Y will remain in one position until retirement such as previous
generations and that employers should instead find ways to keep employees of each
Dixon, Mercado, and Knowles (2013) examined the behavioral and commitment
found that across all generations studied, employees in technical occupations had stronger
nontechnical occupations were less likely to display follower behaviors and displayed a
generation in the workplace is the first step in addressing the turnover problem. Zopiatis,
generations and found that different perceptions exist among workers of different
generations. Heyler and Lee (2012) and Zopiatis et al. suggested that to manage
one another.
traditionalists, baby boomers, Generation Xers, and millennials. After conducting their
generational differences may not be productive. The results of Costanza et al.’s meta-
Discrimination suits are financially detrimental, not just regarding judgments awarded,
but also because they lead to employee turnover within the organization (Choi & Choi,
2011). Choi and Choi (2011), in a study using 420 participants, found 81% of employees
wrote about the number of workers who were older than 55 and reminded employers of
the Age Discrimination Act of 1967, which prohibits age discrimination of any kind in
the workplace for workers who are 40 years old or older. Valenti and Burke (2012)
researched historical cases where employees sued employers. They also surveyed 140
gauge when, if at all, participants would seek internal or external assistance or even quit
their jobs. The survey results revealed that employees considered some workplace
problems more discriminatory than others, and participants’ based their actions on their
22
perceptions of how discriminatory they deemed each hypothetical scenario (Valenti &
Burke, 2012).
the United States and Thailand avoid and deal with age discrimination in the workplace
while trying to be ethical, legal, and productive. Mujtaba et al.’s findings showed a
decreased instances of age discrimination. Mujtaba et al. used these findings to make
Additionally, Panhwar, Channar, and Brohi (2012) found a relationship between private
how age discrimination affects employees may help employers prevent unnecessary
Sirisetti (2012) also found that millennials enjoy working for organizations that
recruitment and retention in the nonprofit sector and found that most employers
mistakenly assume that millennials value higher compensation when looking to join a
Boersch-Supan (2012) suggested that younger generations use modern social issues, such
as human rights, to fight back against their influential elders and fuel their succession of
work environments and with traditionally low wages in Thailand. Dhevabanchachai and
Muangasame found that the Generation Y study participants shared common views about
what makes an effective workplace in the hospitality industry, focusing on five different
factors: (a) effective leaders, (b) a friendly work environment, (c) good compensation and
or benefits, (d) flexibility, and (e) good facilities. Individually, these studies show that
factors other than compensation motivate millennial workers, which is important for
managers and organizations to ensure minimal turnover among its younger employees.
Collectively, these studies provide insight into the collective mindset of millennial
workers, which is invaluable for crafting policies and practices designed to reduce
turnover.
Luo (2012) examined existing correlations between adults aged more than 60 and
what attitude attributes were common among participants who wanted to continue
working past the expected age of retirement. Luo found that older employees continue
working if they get along with their younger colleagues and that the more positive
experiences older workers had with their younger colleagues, the more likely they would
continue working into older age. Therefore, intergenerational harmony in the workplace
may result in lower rates of turnover among older employees (Luo, 2012). However,
Zick, Mayer, and Kara (2012) found that for several reasons, many older employees have
not saved enough money to retire, and are remaining in the workplace longer than they
wanted or expected to. Zick et al. found that older employees preferred safety and
24
security in their approach toward retirement; resulting in older workers’ remaining in the
workplace past retirement age and younger generations do a better job of preparing for
Stassen, Schlosser, and Zinni (2012) conducted research among 243 retirees less than 65
who retired less than a decade ago. Armstrong-Stassen et al. completed a regression
analysis and determined that participants who perceived that they were not financially
well off, and participants who enjoyed their roles within their organizations, were more
likely to return to the workplace after retirement than their counterparts who were content
with their retirement income and post-retirement way of life. Lyons, Schweitzer, Ng, and
Kuron (2012) examined trends in work patterns among different generations and
concluded that younger generations change jobs more often than their older counterparts
do. Remedios (2012) found that the key to retention is keeping employees happy based
on four factors (a) pay, (b) benefits, (c) learning and development, and (d) work
environment. Leong (2012) also found the focus on the identified four factors is
workplace may improve worker productivity and workplace harmony, which will in turn,
lead to higher retention rates. Together, these researchers offered valuable insight into
attitudes, including turnover intention and employee satisfaction. Understanding the roles
that generational identity plays in the workplace may help understand turnover in the
need to understand burnout and its causes. According to Lu and Gursoy (2013), because
they are at a high risk for job burnout. Lu and Gursoy noted that burnout is costly for
organizations on two fronts, not only leading to higher turnover rates but also decreasing
worker productivity. Lu and Gursoy also pointed out that burnout is one of the best
predictors of job satisfaction and turnover intention. Matin et al. (2012) reached a similar
conclusion, noting that employees who experience job burnout are not only less
committed to their employer but are also more dissatisfied with their job. Mujtaba (2011)
noted that in an increasingly globalized workplace, employers must find ways to reduce
employee stress and raise awareness of diversity. Mujitaba’s findings revealed that
female participants in India had more stress perceptions than their male counterparts do,
while in the United States, female participants had fewer stress perceptions than male
participants (2011). Additionally, Mujtaba found that both age and education were
such as Lu and Gursoy (2012), Matin et al. (2012), and Mujtaba (2011) highlighted the
relationships among burnout, employee well-being, and job satisfaction. One factor that
and generational affiliation. Van Fleet and Van Fleet (2012) determined that although
experience, language at home, and previous experiences with bullying determined how
participants defined bullying (2012). Finne, Knardahl, and Lau (2011) found a correlation
between workplace bullying and mental distress; not only does self-reported workplace-
bullying lead to mental distress, but mental distress helps predict workplace bullying.
Prativadi and Padmakumari (2012) argued that employers are beginning to realize the
participants, including 55 men and 55 women. Their results not only revealed a
correlation between emotional intelligence and general well-being but also found that the
female participants had higher levels of emotional intelligence and general well-being
and general well-being are paramount in the service industry. Lu and Gursoy (2013)
noted that because service industry employees work in high-stress environments that
emotion management, and the acting behaviors used in performing emotional labor,
Oktug (2013) studied 130 sales assistants and found a statistical correlation between
gender and emotion management in the workplace. Specifically, Oktug found that
women’s emotion management skills had an adverse effect on the surface, a positive
effect on profound and genuine acting and that age affected emotion management skills.
27
Lai, Chang, and Hsu (2012) found a correlation between workload intensity and
employees’ quality of work life: their study revealed that as employees’ workload
increased, their perception of work-life quality decreased for both baby boomers and
Generation X workers. Lai et al. suggested that to improve the quality of work life among
Employees’ health also affects their quality of work life. Rahkonen et al (2012) examined
how sleep problems among older employees affect leaves of absences, calling in sick,
and or worker productivity. Additionally, Rahkonen et al. found that 21% of female
participants and 17% of male participants reported that they had sleeping problems on a
regular basis. Rahkonen et al. also found that participants with sleep problems were more
likely to call in or require a leave of absence, thereby supporting the idea that sleep and
health issues affect productivity and attendance levels among older employees.
employee well-being and concluded that by changing a work environment to leverage the
Kossek et al. highlighted the practice of reverse mentoring – in which younger employees
share their expertise and strengths with older employees, as an efficient means of creating
(2012) also found that employee well-being increased when younger employees helped
such as webinars and social media. Both Kossek et al. and Stephens emphasize the
28
important role that reverse mentoring plays in well-being. As these studies illustrated,
organizations must implement practices such as reverse mentoring that increase worker
Job Satisfaction
Luo (2012) and Simon and Abdel-Moneim (2011) also examined whether or not
generational affiliation affects job involvement and job satisfaction. Drawing upon
previous studies that examined declining work ethics from generation to generation,
organizational citizenship behavior. Of these three factors, Shragay and Tziner found
generational identity only affected job involvement and that its effect was better among
motivation and happiness among government employees of the three dominant age
Hester found that Generation Y employees had different levels of happiness on the five
motivational factors used for the study, with advancement and free time scoring the
highest. The findings of Barford and Hester’s study are significant because they
highlighted the relationships among generational affiliation, motivating factors, and job
satisfaction. Therefore, Barford and Hester’s findings are in keeping with Kaifi’s et al
(2012) study, which determined that age is an essential component for employers to
understand and address, not just because there are currently four generations working
29
alongside one another, but also because millennials assume more responsibilities as baby
Kaifi et al. (2012) examined 74 males and 74 female participants, and they found
that while men had higher job satisfaction rates compared to women, women had higher
commitment levels to the organization than their male counterparts. The researchers also
found that millennials with graduate degrees remain with the organization longer than the
millennial employees who did not (Kaifi et al., 2012). Alduaij (2013) also found a
but concluded that no statistically significant relationship existed between age and
workplace motivation. Alduaij examined work motivation and its relationship to factors
such as age, gender, and private or public sector work among a random sample of 213
Kuwaiti workers. Alduaij found that strong, consistent management practices were the
most important factor in retaining the employees who participated in the study. Among
engagement were key factors for employee satisfaction and retention (Alduaij 2013).
employers can no longer assume that young employees will follow their older colleagues’
example and retire from their position; therefore, finding ways to keep younger
employees satisfied is imperative. These data differ slightly from the findings of
Stinchcomb and Leip’s (2012), who researched retention and recruitment practices in
jails, which present obstacles to retention because of the job’s challenging nature and low
pay. Stinchcomb and Leip suggested that because of the recent economic downturn, jails
30
have seen lower turnover rates because jobs were hard to find, but they speculate that
with the national economic outlook improving, prison management will need to find
ways to recruit new talent, especially among millennial employees. To this end,
Stinchcomb and Leip conducted a survey to see what could attract potential employees to
work in a jail and what could induce them to remain employed. Stinchcomb and Leip
found that, as in other industries, stability, pay, and benefits were key factors in recruiting
and retaining millennial jail workers. Stinchcomb and Leip’s findings are in keeping with
Kian, Wan Yusoff, and Rajah’s (2013) study of motivational factors toward citizenship
performance among 124 Generation X and Y employees. Kian et al. found that different
valued working conditions, company policies and administration, and compensation and
benefits. Because of their findings, Kian et al. suggested that employers must consider
Lattuch and Young (2011) studied how Gen Y employees fit into organizational
change. The researchers discovered that the 261 participants associated organizational
change with stress and uncertainty, which led to reduced levels of job satisfaction.
leaders must find ways to mitigate low levels of job satisfaction and high levels of stress
among young employees. As Ferri-Reed (2012) noted, millennials have a harder time
entering the workforce. Because millennials entered the workplace during an economic
downturn, they faced high unemployment rates, which forced many of them to accept
31
nonpreferred jobs while carrying large student loan debt from college. As a result,
millennials experience less job satisfaction and are more likely to continue to seek
employment in their chosen fields than are members of other generations (Ferri-Reed,
synergy and found significant differences among the four generations in today’s
workplace (mature, baby boomers, and Generation Xers and Ys) when exploring work-
family conflict and its effects on job satisfaction. As the finding illustrate, organizations
factors to consider when examining job satisfaction. Kim, Smith, Sikula, and Anderson
(2011) identified six different kinds of employees, then narrowed the six down to three
universal types: (a) necessities, or employees who are critical to the organization; (b)
commoners, who are of average ability and have no significant effect on the organization;
and (c) parasites, who contribute nothing and are detrimental to the organization. Kim et
al asked undergraduate and graduate business students from the United States, India,
Chile, Korea, and Japan to define the major characteristics of each type of employee.
Although study participants from all five nations defined necessities and parasites in
(Kim et al. 2011). Whereas Kim et al. researched common perceptions of universal
employee types, Westover and Taylor (2010) investigated how employees’ core values
satisfaction-related factors as variables, Westover and Taylor found that that intrinsic
motivation and incentives had the largest effect on overall job satisfaction and that an
Al-Srour and Al-Oweidi (2013) examined employees’ creativity levels and their
relationships among gender, practical experience, and age. The study included 272
The researchers found that academic staff had the highest levels of creativity, followed by
artists, and then managers. The results highlighted statistically significant levels of higher
creativity among participants aged between 25 and 35 and among female participants
(Al-Srour & Al-Oweidi, 2013). Lan, Okechuku, Zhang, and Cao (2013) also examined
the relationship between personal values and job satisfaction, but rather than focusing on
managers, academics, and artists, they focused on accountants working in China. Among
the 370 participants, 41.9% of those surveyed thought of their work as a career, 37.6%
thought of their work as a calling, and 20.5% thought of their work as just a job (2013;
Mujtaba, 2011).
Employees who considered their career as a calling exhibited the highest level of
job satisfaction. Because employee values relate to job satisfaction, Borness, Proudfoot,
Crawford, and Valenzuela (2013) examined whether cognitive training can affect job
satisfaction. Their study revealed that short-term respite activities might enhance and
improve employees’ feeling of well-being. As these studies reveal, employee values and
well-being play a key role in job satisfaction (Elias, Smith, & Barney; 2012; Lan et al.,
33
2013). Therefore, workplace policies that allow employees to align their values with
those of the company may reduce turnover intention in the retail banking industry.
Researchers also examined the link between types of employment and job
satisfaction (Lan et al., 2013). Svensson (2012) examined types of employment, focusing
on employees who performed non-standard work and employees who performed standard
work. Among 5,080 random participants in Sweden, Svensson found 119 nonstandard
analysis, Svensson found that workers in nonstandard jobs had less flexibility and trust as
compared to standard job employees. Svensson also found that age, gender, and socio-
economic consistency were more constant among standard job employees. Lange (2012)
examined whether or not employees’ values affected their decision to become self-
employed, focusing specifically on the relationship between freedom and job satisfaction.
Lange found that for participants of both genders, workers who value more freedom at
work are more satisfied with being self-employed. This study is further evidence that
values in the workplace do affect workers and even their career decisions (Lange, 2012).
Ueda and Ohzono (2013) examined job satisfaction among freeters, or workers
not employed full time (excluding homemakers and students). Using a hierarchical
regression analysis that drew upon data from 6,680 traditional employees and 678
freeters, Ueda and Ohzono found that while age had a positive effect on work satisfaction
among regular employees, the opposite was true of freeters. Ueda and Ohzono also found
that more freeters were satisfied when they were able to evaluate their own skills (2013).
The researchers established a relationship between job satisfaction and employment type.
34
As these studies demonstrated, job satisfaction directly relates to the types of jobs that
agency and freedom in the workplace may reduce turnover intention in the retail banking
industry.
Generational Affiliation
The purpose of this study was to highlight the relationship between turnover
workplace issues, and examining these studies has helped shed light on the importance of
banking industry. Simon and Abdel-Moneim (2011) examined the role that age plays in
moving society forward on major social issues, noting that President Obama’s election
the Pew Research Center) about major social issues, including religious differences,
individuals who were 65 and older as part of older generations and individuals 50 or
younger as part of younger generations and found that younger generations tended to be
more open-minded on major social issues while older generations had more closed-
minded opinions and were less accepting of contemporary social issues. In addition,
younger generations tended to be more knowledgeable about these issues than their older
of generational affiliation in the workplace because it indicates that the attitudes and
evidenced by an above average turnout of young people voting for President Obama,
their vote, and their opinions have an effect (Simon & Abdel-Moneim, 2011). In this
regard, employers should take a cue from political strategists and consider the powerful
study sheds light on Generation Y in the workplace, drawing upon both a literature
review analysis and a survey. The study results indicated that Generation Y has trouble
working with other generations in the workplace (Anatatmula & Shrivastav, 2012) to a
great part due to differences in opinion, perceptions, and values dependent on factors
ranging from upbringing, industry type, and work ethics (Anatatmula & Shrivastav,
2012).
Twenge (2010) explained the differences in values among generations help recruit
young workers. With the baby boomers expected to age out of the workforce during the
next few years, employers must understand generational affiliation and work values for a
To do this effectively, employers can market themselves and their benefits to prospective
focus on data from workers at a specific date, Twenge (2010) researched this
study, Twenge also examined the peer-reviewed literature on the effect of generational
findings showed that millennial employees were the hardest to motivate, followed closely
by Generation Xers; both generations valued life and leisure over work. However, the
study results concluded that these generations still work hard to get the job done and can
be more productive than other generations in some cases. Twenge’s major finding was
that managers should handle and recruit employees for their individuality instead of
whether there is a correlation between age and managerial ineffectiveness. Martin and
Gentry used the term derailment to describe the behavior of managers who had problems
Martin and Gentry’s study results, which included baby boomers, Generation Xers, and
millennials, found that older managers seemed to have slightly higher numbers of
derailment signs, which suggested that there may be more in common among baby
boomers, Generation Xers, and millennials in the workplace than previously expected.
Nevertheless, their findings are significant, because they establish an additional rationale
for examining age-related turnover and job satisfaction when signs of derailment are
present (2011).
37
Martin and Gentry’s (2011) findings align well with those of Gellert and Schalk
(2012), who conducted research to determine whether age affects workplace attitudes.
Using multiple regression analysis of data gathered from surveys administered to 156
elderly residents in German residential homes, Gellert and Schalk found that age does
affect work-related attitudes. Tung and Comeau (2014) explained this phenomenon with
generational theory, which posits that people born during roughly the same time period
shares values, largely because of national, global, historical, and economic events that
occurred in their lifetimes, even if individuals have radically different perceptions and
experiences of these events and live their lives based on these experiences. The
generational differences that Tung and Comeau highlighted in their study also manifest in
the workplace. For instance, Snow (2011) examined whether baby boomer and millennial
employees handled and or answered a question the same way, finding that both groups
organizations might ultimately be able to get members of both generations to reach the
same result, even if they arrive at that result based on different processes. Snow further
Lu, Zhou, and Leung (2011) offer a contrasting view. Their group-level study
examined differences between task and relationship conflicts and found that task conflict
workplace conflicts can have positive effects, though innovation and support are key to
38
mitigating the negative effect of conflicts. Hence, this research on workplace conflict
group level or individual level tasks, all while increasing productivity and minimizing
actual workplace conflict (Lu et al., 2011). Together, these studies highlight the
importance of leveraging the different values and skill sets of each generation to reduce
Organizations can also benefit from Pullins, Mallin, Buehrer, and Jones’s (2011)
research, which suggested solutions for problems that might arise from changing
workplace demographics shortly. Pullins et al. noted that as baby boomers retire over the
next 5 years, millennials will fill their place. According to Pullins et al., this demographic
shift in the workplace poses a problem because millennials have little success in selling
products and services to older generations such as baby boomers. Pullins et al. found that
confident in their abilities. Pullins et al. also found that in most cases, organizations
al. suggested that to close the generational gap between employees and potential
generations when they examined whether or not culture and generation influences work
attitude drivers. They focused on five factors: (a) life project, (b) professional ethics, (c)
39
attitudes toward authority, (d) leadership, and (e) commitment to their company. As
Florian (2011) pointed out, financial organizations should not expect millennials to
continue using their services just because their parents did. Financial firms must
implement strategies to appeal to younger generations to maintain their client base when
money passes hands from the older generation to the newer generation (Florian, 2011).
Rummel and Viggiani (2011) found that companies should employ strategies to
understand the uniqueness of each generation to manage them in ways that would be
beneficial to the company. Additionally, they suggested that employers must find ways to
rally employees’ around the organization’s culture and leverage the experiences and
knowledge of each generation. Rummel and Viggiani explain that millennials believe that
they can have both a family and a career, and they expect their employers to
accommodate them in that endeavor. VanMeter, Grisaffe, Chonko, and Roberts (2013)
the workforce. In particular, employers should take into account how millennials’ ethical
(2013) suggested that while the generations typically work well with one another,
Bertolino, and Fraccaroli (2012) found that study participants considered older workers
as wise and detail oriented and younger workers as more personable and proactive.
Wangombe, Murhura, Kamau, and Jackson (2013) believed that any company that wishes
to recruit and retain employees successfully and maintain their client base must manage
diversity within the organization and foster better team inclusion, understanding, and
creativity. Babalola and Marques’s (2013) findings support those of Wambui et al.
(2013). They suggest that stronger human resource management in the workplace will
help companies address diversity issues and that global businesses require more human
training (Babalola & Marques, 2013). As these studies indicated, organizations must
foster diversity – including intergenerational understanding – not just to recruit and retain
understanding. Ayoko and Konrad (2012) examined the importance of leadership’s role
in helping control workplace performance and morale in in-group settings. Their findings
implied that effective leadership can help mitigate conflict, as well as provide training
measures that prevent task and relationship conflict in the workplace (Ayoko & Konrad,
2012). Similarly, Ng and Sears (2012) found that transformational leadership aligns
41
strongly with implementing diversity-related activities such as workshops and other
training exercises. The study results revealed that the age and personal attributes of an
management (Ng & Sears, 2012). Ilmakunnas and Ilmakunnas’s (2011) found that age
transfer processes are in place to successfully transfer explicit and tacit knowledge from
one generation of workers to the next; especially because older workers possess much of
knowledge, which would allow employees and employers alike to understand the three
dominant generations in the workplace. Helyer and Lee (2012) also examined knowledge
transfer in the workplace, suggesting that proper training is necessary to ensure that aging
workers pass on their knowledge to younger generations. Dobbin, Kim, and Kalev (2011)
found that firms that did not have solid workforce diversity initiatives in place were not
female managers. Dobbin et al. argued that employees expect diversity, especially since
innovation plays such an important part in every global business, and that firms should
consider diversity training as an important part of their corporate culture. Dobbin et al.
Roberge, Lewicki, Hietapelto, and Abdyldaeva (2011) noted that firms with
proactive and supportive diversity programs are better able to sustain themselves.
42
Roberge et al. recommended five strategies that firms can use to provide supportive and
proactive diversity initiatives (a) using symbolic management to value diversity, (b)
stimulating improved communication flow, and (e) promoting fairness in human resource
practices. In fact, Collins (2012) noted that over the past several decades, diversity has
not just become the norm in the workplace around the globe, but that it is so important
that several countries have established laws that regulate diversity and anti-discrimination
issues in the workplace. Similarly, Hahn (2011) found that communication and respect
are the most important aspects of creating understanding and workplace harmony in the
multigenerational workplace. Hahn used Hahn’s five managerial strategies for managing
the multigenerational workplace to examine the nursing industry, another service industry
that diversity training is the key to fostering understanding and collaboration among
different generations in the workplace. These types of training exercises may provide
useful data for employers as they work toward creating integrated workforces with shared
values.
Keene and Fairman (2011) studied public and academic employees as they
collaborated to create a new library that would serve both public and academic audiences.
employees, Keene and Fairman found that by creating workshops that engaged all
participants, organizers not only fostered positive relationships but also built on core
values to bring about a shared vision. These types of training exercises are particularly
43
important in building unity among workers, especially because differences do exist
examining workplace beliefs and values of three major generations. Real et al. found that
while differences did exist, these differences related more to work experiences, position,
or age versus generation (Real et al., 2010). As Real et al. illustrated, age is not the only
Similar to Collins (2012), Castaneda, Bateh, and Heyliger (2013) found that the
institutions and employers must also evolve to reflect this demographic shift by providing
training and education for workers. Their case study also suggested that organizational
leadership must have flexibility and cultural understanding and acceptance when working
Castaneda et al.’s (2012) findings align well with Cheung and Wu’s (2012) study,
which examined what they coined successful aging in the workplace. Cheung and Wu
security, which are all factors in successful aging, and examined how stressors such as
age discrimination, job-related stress, and personal stress interfered with work. Cheung
and Wu also studied coping mechanisms and their effect on these stressors, finding that
employees who managed work/life conflict were not only able to age successfully in the
workplace but also that factors such as training and development and social support for
and older nurses could compromise patient care. As a result, managers must find ways to
show employees of different age generations to embrace one another’s strengths to work
with, not against, one another (Lehmann-Willenbrock et al., 2012). These findings
workforce and maximizing productivity. For instance, in Hebert and Chaney’s (2011)
consideration, as opposed to only 25% who did not consider generational differences an
important consideration. Similarly, to understand the needs of older workers, Erlich and
Bichard (2008) conducted interviews, held group discussions, and studied design
principles to create more effective work environments for older workers and their needs.
Erlich and Bichard found that while an open floor plan worked well for collaboration
among employees and for group activities and teamwork, the open floor plan was not an
effective option for detail-oriented work or tasks that require more focus. Their findings
indicate that generational affiliation affects how workers interact with the office
environment and that different spaces are necessary for collaborative and individual
projects (Erlich & Bichard, 2008). According to Haynes (2011), organizations recognize
45
the different needs of traditionalists, baby boomers, Generation X, and Generation Y,
particularly about workplace design. Haynes indicated that employers could increase
productivity by designing the workspace around the needs and preferences of each
generation.
Vandenberghe found that many European workplaces do not accommodate the needs of
older workers and that European organizations tend not to hire employees who are older
than 50. Rogers et al (2011) examined whether an employer’s focus on the health of
aging workers could help keep older employees in the workplace longer. Rogers et al.
found that three major factors could keep older workers healthy and; therefore, increase
productivity: (a) acknowledging both the strengths and limitations of aging workers, (b)
providing occupational nurses who can work with employers to provide minor but
measures focused on keeping older workers healthy. While each of these researchers
workforce, their findings also have important implications for reducing turnover in the
workplace.
understanding of the multigenerational workforce. Heyler and Lee (2012) examined both
industry. Heyler and Lee concluded that to increase harmony and productivity, employers
must understand the diversity of skills, attitudes, expectations, and even learning styles of
46
different generations. These findings are in keeping with Hogg’s (2013) study, which
found that Generation Y employees have their unique values that determine what they
value in the workplace and that these values often go against the norms of the workplace.
processes, Hogg used the theory of groupthink to explain how many Generation Y
employees value consensus over conflict. Hogg notes that employers’ responses to
satisfaction.
Kapoor and Soloman (2011) determined how best to manage and understand
traditionalists, baby boomers, Gen Xers, and Gen Ys in the workplace. The results
indicated that employers must understand what each generation values to maximize
productivity (Kapoor & Soloman, 2011). Andert (2011) proposed that alternating
leadership, a model that allows for flexible hierarchies within the workplace, could
proactively address the needs of baby boomers, Gen Xers, and millennials in the
workplace. Gijbels, Raemdonck, Vervecken, and Van Herck (2012) examined different
examined factors such as how job duties and social support influenced the working
gender, education, and factors such as job demands, job control, social support, self-
47
directed learning, and work-related learning behaviors. Using regression analysis, Gijbels
et al. found that job demands and job control were associated with work-related
behaviors, which suggests that there are more effective ways for workers to interact with
with technology in the workplace. Managers cannot afford to ignore the effect of
technological innovations such as social media and smartphones in the workplace and the
world. In fact, Simon and Abdel-Moneim (2011) credited technology with helping
Barack Obama connect with younger generations, thereby redefining the political
dismiss social media because Generation Y most associates with this technology.
However, as many baby boomers in the healthcare field enter retirement, employers must
begin thinking about how to leverage Generation Y’s social media skills and
(2013), who examined factors that motivate people to use business-to-employee (B2E)
tools and resources. Kassim and Mohammed studied the Royal Jordanian B2E portals
and conducted a survey that gathered data on user characteristics, portal characteristics,
between salary, computer skills, and the use of the Royal Jordanian B2E portals, but no
statistically significant relationship between gender, education, Internet skills, and the use
of Royal Jordanian B2E portals. Their findings indicated that more employees and
48
organizations are using technology-based tools to do business, and because attitudes
toward technology are generation-specific, their findings have implications for managing
the multi-generational workplace (Kassim & Mohammed, 2013). Elias, Smith, and
Barney (2012) found similar results in their study of employees’ attitudes toward
technology and how these attitudes determine technology implementation success in the
workplaces. Elias et al. found that older employees had the highest attitude toward
technology and that when older employees had a weaker attitude toward technology, the
Normala and Dileep (2013) examined the relationship between age and
technology in the workplace. In their study, they found that Generation X and Y
organization (Normala & Dileep, 2013). Vincent (2012), a self-identified baby boomer,
suggested that organizations leverage the skills of each generation to bridge the gap
between generations and increase workplace effectiveness. Vincent noted how baby
boomer’s perceptions of technology had changed throughout their careers, from using
the contemporary work environment. Compared with her younger colleagues, many baby
boomers feel like a dinosaur when confronting technology and multi-tasking, but of note,
generations. Therefore, Vincent suggested, working together and using the strengths of
toward technology helped encourage the use and implementation of technology in the
workplace. Quazi and Talukder studied Australian workers to determine what effect, if
any, demographics had on the adoption of technology, and found that the higher the
employees’ attitude and favorability toward technology, the more willing they were to
adopt the technology. In addition, Quazi and Talukder found that training was the
strongest predictor of both perception and usage of technology. Because Quazi and
Talukder established that training can offset generational attitudes toward technology,
their findings have important implications for a study of turnover within the retail
banking industry. Providing workers with the necessary skills to navigate the
technological landscape of the 21st century can reduce turnover and increase
Tulgan (2013) argued that millennials and Generation Z (the generation following
millennials) expect much from their supervisors and the organizations that employ them.
The two youngest generations in the workplace not only want to generate results
extremely quickly, but they also expect the best technologies available. Millennials and
statements (Tulgan, 2013). Managers need to understand how younger employees use
enthusiasm for and reliance on technology to perform tasks quickly may lead to more
stress, less job satisfaction, and increased burnout for older employees.
50
Gibson, Zerbe, and Franken (1993) suggested that technology is a fundamental
component to ensuring that the knowledge held by older employees, once they leave the
workplace, is not lost. Because technology can replace many skills, corporations need to
begin succession planning so that they do not face negative consequences later. Gibson et
al. sent 2,200 questionnaires to hiring managers and owners throughout Calgary and
education (and the lack thereof), training and abilities, negative dispositional attributes,
difficulties managing a heterogeneously aged workforce, bias, and job search skills. They
found that hiring managers perceived that older employees needed more skills related to
effective job searching and that several of the beliefs or perceptions about older workers
were not true. As Gibson et al.’s study illustrate, while real differences do exist among
the generations that constitute the modern workplace, many stereotypes – especially those
differences among the generations while also avoiding negative stereotypes as they
ways to benefit from an intergenerational workforce, Swan (2012) argued that employers
understanding. After interviewing human resource personnel and business owners, Deyoe
and Fox found that no techniques suggested by researchers had proven to be effective at
Collectively, the individual studies examined in this review of literature all have
significant implications for a study of turnover and burnout in the retail banking industry.
By studying and understanding the relationships among job satisfaction, burnout, time on
the job, and generational affiliation, retail banking managers can help reduce turnover,
improve productivity, and increase revenues. The literature review revealed that turnover
Transition
the retail banking industry as a way to avoid the cost of training and regulatory fees
between the independent variables of time on the job, the level of job satisfaction, and
generational affiliation and the dependent variable of employee turnover intention. This
social change. Also included in the section were the findings from the literature review to
provide a solid foundation for research on this topic. The next section will include
52
information on the selection and rationale of the research method, research design, and
data collection. The final section will include the findings of the study.
53
Section 2: The Project
The purpose of this study was to determine if the level of retail banking turnover
burnout, time on the job, and generational affiliation affect employee turnover intention.
Multiple linear regression analysis was the primary means of testing the study
hypotheses. A sample of 100 retail banking employees received and completed the
survey questionnaires. The sample consisted of individuals randomly selected from the
population of retail banking employees within the United States. The data I collected
were analyzed using Microsoft Excel software IBM SPSS statistics software. This section
will include implications of the findings and the reliability and validity of the study.
Purpose Statement
establish whether generational identification, job burnout, job satisfaction, and the time
on job affect turnover intention within the retail banking industry in the United States.
The study predictor variables were (a) generational identity as measured by year of birth
and grouped into baby boomer, Gen X, and millennials; (b) burnout as measured by the
measured by Babin and Boles’s (1998) six-item scale; and (d) time on the job as
Boshoff and Allen’s (2000) three-point scale. The population for this study was financial
service employees within the United States. Study results may guide banking industry
54
leaders on how to better retain trained millennial generation workers, which could not
only improve regulatory compliance and institutional knowledge, but might also prevent
costly errors and regulatory fines. As a result, bank customers may receive better service,
and all stakeholders of the banking industry will benefit from increased trust and integrity
Role of Researcher
As the district manager and vice president of a retail banking group in Wayne
the retail banking sector. My daily interactions with and observations of employees
experience provided me with the motivation to uncover the causes of employee turnover
does not interfere with the research study (Terrell, 2012). The focus of the quantitative
strategy of inquiry is not on the subjective interpretations of the researcher, but rather on
the objective data gathered by the survey instrument, the survey questions, and additional
measurement tools (Gilstrap, 2013). Therefore, this study’s findings depended on a sound
survey instrument. My role as the researcher in this quantitative study was to create a
responsibilities: respect for persons, beneficence, and justice (DHEW, 1978). In this
55
study, I ensured respect for persons by providing an informed consent form that notified
participants about the nature of the study. This form outlined what participants would be
asked to complete, informed them of any risks associated with the study, described the
benefits of the study, and reminded them that they could withdraw without consequence
at any time. The form provided my e-mail address so that the participant could request
further clarification or ask questions. Additionally, the participant must have agreed to
the consent form before they were able to proceed to the survey questions.
The second factor of the Belmont guidelines is beneficence, which stipulates that
the benefits the study may yield must outweigh the risk of harm to participants (DHEW,
1978). A risk-benefit analysis for this study determined that there was no risk of physical
harm. The only perceived risk was psychological harm, if the questions on the survey
made the participants consider difficult experiences from their past. However, the
questions on the survey for this study did not ask for specific scenario descriptions and
had multiple answers for participants to select lessening the likelihood they felt any sense
of psychological harm. The third factor of the Belmont guidelines is justice. I only used
participants who were actively working in the retail banking industry in the United States.
Participants
banking employees who were 18 years of age or older to participate in the survey and
then collected data based on these employees’ responses. Participation in the survey was
voluntary and offered without any force or fear of retaliation. During the process of
completing the survey instrument, participants had the option to exit at any time. If a
participant withdrew without completing the survey, their survey responses were not
included in the results. Participants did not receive any incentives or rewards for being a
To calculate the sample size needed for a regression analysis of the project, I used
G*Power 3.1. Faul, Erdfelder, Buchner, and Lang (2009) document that a significance
level of 0.05, a power of 0.80, and a medium effect size of 0.15 for a fixed-model R-
square deviation from zero. The study yielded a sample size of 85 to satisfy the
requirements of the statistical model. A random sampling technique was used to select a
sample of about 100 participants from different geographical areas in the United States. A
sample of about 100 was more than enough to satisfy the parameters outlined by the
ways to make participants feel more comfortable and engaged in the research process is
& Ibanez-Zapata, 2010). According to the theory of social exchange, the more
personalized an invitation is to complete an online survey, the more likely that people
will participate (Munoz-Ieiva et al., 2010). Because weekly follow-up reminders for an
57
online survey improve the response rate significantly (Munoz-Ieiva et al., 2010), survey
participants in this study received weekly reminders to complete the survey. Additionally,
I informed participants that their responses would be anonymous and informed them
about the purpose of the study and its potential benefits to the retail banking industry
community. I also provided assurance that the participants’ names and all data collected
from them will be protected with a password and will be kept in a safe place to ensure
their privacy and confidentiality. Furthermore, participants were assured that data will be
destroyed after five years according to the policy of the Walden University Institutional
Review Board. I also provided my assurance of the ethical and rights protection of the
because much of employees’ value factors into the cost of doing business and in the
extensive intellectual knowledge and skills that employees contribute to the company
(Matin, Nader, & Anvari, 2012). Additionally, because researchers have yet to provide a
thorough study of the effects and costs of employee turnover in the retail banking
industry, the actual value of employee turnover is difficult to predict. The design of this
study centered on the hypothesis that the four identified contributing factors of job
satisfaction, burnout, time on the job, and generational affiliation may significantly affect
employee turnover intention. I used multiple linear regression analysis to identify if the
data gathered from the participants supported the research hypotheses. As Ritchey (2008)
noted, the use of multiple linear regression is appropriate when multiple independent
58
variables and a single dependent variable are studied. To this end, I examined the
Research Method
collect numeric data to answer research questions (Allwood, 2012). In this study, the
numeric data collected concerned the relationship between retail bank employees’ traits
and their intention to leave the retail banking industry. To obtain answers to the research
questions, I used a preexisting measure to ensure that participants with different views fit
into a variety of predetermined response categories for easier data analysis (Kanis &
Green, 2000). Because quantitative research seeks to measure the reactions of a sample of
participants on a set of survey questions that can be statistically analyzed and interpreted
from a quantitative perspective (Allwood, 2012), a quantitative research method was the
As Cook and Cook (2008) noted, qualitative methods are not practical for
consists of a small number of participants who verbally express their views in exacting
detail. In contrast, quantitative research tends to use large numbers of participants who
provide input by responding to questions using numerical ratings (Cook & Cook, 2008).
Because the purpose of this study was to determine how the independent variables of job
satisfaction, time on the job, burnout, and generational affiliation affected the dependent
59
variable of employee turnover intention in a large sample of people, I chose a quantitative
approach to help determine the relationships among variables to create a statistical model
to explain the observations within the data (Cook & Cook, 2008). Unlike qualitative
methods, quantitative methods enable a researcher to get data in the form of numerical
and statistical information that aligns with measuring the variables in question (Cook &
Cook, 2008). Qualitative research methods use themes and coding from interviews,
pictures, objects, observations, and other objects, which would not have created the
statistical numerical data called for in the design of this study (Allwood, 2012). For these
Research Design
Cook and Cook (2008) used the term research design as a way of answering
2008). Therefore, this quantitative study aligns with the tenets of a correlational research
design. Furthermore, relationships that exist among variables will be identified, their
direction described (whether positive or negative), and their strength without introducing
an intervention that may change an outcome variable (Cook & Cook, 2008).
determine if a factor causes an outcome (Kanis & Green, 2000). This type of research
60
often requires test groups of participants where one group gets a treatment while the other
group does not. Researchers who use an experimental design examine the difference in
the results and outcomes between the two groups (Cook & Cook, 2008). This study did
not use a test group to determine an outcome in this study, rather the design aimed to
identify relationships that several independent variables had on the dependent variable of
research design was the most appropriate choice for this study (Allwood, 2012).
survey (Allwood, 2012; Ritchey, 2008). A correlational design is one of the most widely
used of the four designs when looking for relationships among variables (Allwood, 2012;
Ritchey, 2008). Because there is only one dependent variable (Y) and four independent
variables (Xs) in this study, I used multiple linear regressions to show whether the linear
functions of Xs affect the score of Y (Ritchey, 2008; Terrell, 2012). Because analysis
(employee turnover) and the four independent variables (job satisfaction, burnout, time
on the job, and generational affiliation), a multiple linear regression analysis was the
most efficient research method for this study. The results of this study will help bank
industry leaders better handle and prevent the costly problem of employee turnover.
breakdown of retail banking workers is unavailable, the BLS (2013) estimated that
777,000 of these employees are millennials, 938,000 are from Generation X, and 372,000
are baby boomers or older. The median age of a bank employee is 41.1 (BLS, 2015). In
2014, 296,690 bank employees worked as financial services sales agents, and 507,380
bank employees worked as tellers; combined, these 804,070 individuals constitute 38.6 %
of the retail banking industry (BLS, 2015). Because their job requires them to interact
with the public and to maintain a friendly, professional demeanor at all times, even in
high-stress situations, these employees are the most likely to suffer from burnout as a
function of various work-related stressors (Hellemans & Closon, 2013; Lu & Gursoy,
2016). Burnout and workplace stress may impel some retail bank employees to leave
their jobs. In this study, I focused on only retail banking employees who service retail
effects was calculated using the sample size calculator known as G*Power 3.1 using a
process similar to the one used by Faul et al. (2009). The results of the G*Power
calculation suggested that the sample size needed to detect significant results within the
sample should be approximately 85. As such, a random sample of about 100 was more
than enough to satisfy the parameters outlined by the G*Power analysis (Faul et al.,
2009). Survey Monkey selected a random sample from the parent population of interest
(i.e., currently employed retail banking employees who are 18 years of age of older) to
62
participate in the survey and then collected data based on these employees’ responses. To
ensure participation of retail banking employees, cluster sampling was the particular type
simple random sampling ensures representation of the parent population. The random
selection process ensures each participant has the same probability of selection into the
sample. Doing so means that the statistical results found within a sample can be
Ethical Research
survey collection, researchers must consider human research ethics and practice
responsible conduct in research settings (Chang & Gray, 2013). In addition, doctoral
students of Walden University must obtain research approval from the Institutional
Review Board (IRB) of their research proposals before collecting or analyzing any data.
The Walden University Institutional Review Board approved this study. The IRB reviews
research proposals to ensure that they comply with existing laws and that they protect the
rights of human subjects (Smale, 2010). To prevent ethical dilemmas from occurring at
every stage of the research process, all research, including quantitative, qualitative, and
mixed methods research, requires assurances that sound practices are in place (Smale,
2010).
In addition, each participant was presented with the informed consent form at the
beginning of the survey and both acknowledged and agreed to the informed consent form
by clicking “yes, I consent” at the bottom of the form to access the survey. I informed
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participants that the data were anonymous and that no identifying information, including
names, would be collected. Participants could withdraw from the study at any time
without fear of penalty by simply closing their web browser. Respondents did not receive
incentives for participation. There was no use of participants’ personal information for
any purpose other than this research study. No mention of participants’ names or the
organization’s names they work for were identified in the study reports.
I protected all data collected with a password and kept under lock in a safe place
to ensure their privacy at all times. Participants understood that all IRB regulations
dictate that data be destroyed after five years, as outlined in the Letter of Introduction
(see Appendix A). The collected raw data were stored in a locked safe for the required
five years to protect the participants’ rights. The electronic data files were stored on an
external hard drive after they were taken and deleted from the Survey Monkey server.
Both the analyzed and raw data had no trace of participants’ identity to ensure that
Instrumentation
For the dependent variable of turnover intention, I selected Boshoff and Allen’s
(2000) three-item scale. Each statement in the Boshoff and Allen instrument uses a five-
point Likert-type scale in which 0 = I often think about resigning, 1 = strongly agree, 2 =
agree, 3 = neither agree nor disagree, 4 = disagree, and 5 = strongly disagree (Boshoff &
Allen, 2000). Not only is the Boshoff and Allen survey easy for participants to complete,
but it also takes little time. This instrument includes three statements that will assess and
Gursoy’s (2012) study involving turnover intention and job satisfaction. In their study,
the Cronbach’s alpha coefficient for the variable of turnover intention was .76. Uludag,
Khan, and Guden (2011) also found a high level of internal consistency with this scale: a
Cronbach’s alpha score of 0.88 for the turnover intention scale. Researchers have also
used this to measure turnover intention. Boshoff and Allen (2000) used correlation
associated with turnover intention; correlations between the two scales were equal to or
higher than 0.90. Later work by Park and Gursoy also proved the validity of the Boshoff
Generational identity explains that a group of individuals who have lived during a
time frame of similar years (Tung & Comeau, 2014). To measure the independent
variable of generational identity, participants provided their age. Data that were collected
also assigned participants to one of the following generational identity groupings: baby
boomers (born between 1943 and 1960), Generation X (born between 1961 and 1980),
For the independent variable of burnout, permission was obtained to use the MBI-
GS instrument for this study to measure the independent variable job burnout (Schutte,
Toppinen, Kalimo, & Schaufeli, 2000; see Appendix B). According to the instrument’s
creators, the MBI-GS measures three factors that can be present in people who work in
accomplishment (Maslach & Jackson, 1986). Although the MBI-GS instrument includes
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22 statements that a person may feel (Maslach & Jackson, 1986), only seven of the
statements of feeling to help assess and measure burnout factors among retail banking
feelings toward each statement. Each statement used a seven-point Likert-type scale from
0 = never, 1 = a few times per year, 2 = once a month, 3 = a few times per month, 4 =
once a week, 5 = a few times per week, and 6 = every day (Maslach & Jackson, 1986).
The MBI-GS survey is easy to complete and can be completed quickly. The seven-point
Likert-type scale also makes for a standardized approach, giving certainty to the
The MBI-GS scale is a reliable instrument, as evidenced in Li, Guan, Chang, and
Zhang (2014). In their work, the Cronbach’s alpha coefficients for the three dimensions
of the MBI-GS scale are 0.896, 0.747, and 0.825. Earlier work by Zalaquett and Wood
(1997) calculated Cronbach’s coefficient alpha values of .90 for emotional exhaustion,
The MBI-GS scale is a valid instrument and one of the most accepted scales of
measuring burnout. In fact, Shutte (2000) called the scale the gold standard for measuring
burnout. The scale has proven valid via correlations with behavioral ratings made by an
independent person who knew the participant well, such as a family member or close
friend. MBI scores are also valid via correlations with typical job characteristics that
contribute toward burnout and other factors that presumably lead to job burnout.
Zalaquett and Wood (1997) discovered that when observing people, they aligned with the
66
self-assessments of individuals who rated themselves with high levels of burnout. Li,
Guan, Chang, and Zhang (2014) also proved the scale’s validity in their study
determining the association between core self-evaluation and the burnout syndrome
In another research study, Schutte (2000) examined the factorial validity of the
MBI-GS burnout inventory across occupational groups and nations and found that
factorial validity across nations and occupational groups existed, using the MBI-GS scale
for measuring burnout. Maslach and Jackson (1986) established the validity of the MBI-
employee’s colleagues and even from their spouse. Maslach and Jackson were also able
to link MBI-GS scores with the measures of outcomes that resulted from poor job
satisfaction and the experience of job burnout. These obtained sets of coefficients
The measuring instrument selected for this study is Babin and Boles’s (1998) six-
item scale to measure the independent variable of job satisfaction. This scale is easy and
can be completed quickly because there are only nine questions. The instrument aligns
well with the framework for assessing retail banking employees’ feelings toward job
satisfaction in the retail banking sector. The Babin and Boles scale uses a five-point
Likert-type scale of 15 with 1 = strongly agree, 2 = agree, 3 = neither agree nor disagree,
4 = does not agree, and 5 = strongly disagrees. In their study of job satisfaction, Sadozai,
Zaman, Marri, and Ramay (2012) demonstrated the reliability of this scale with a
Cronbach alpha score of .53. Bute’s (2011) study on the effects of nepotism and
67
favoritism on employees’ behaviors and human resources practices in bank settings also
found a Cronbach alpha coefficient of 0.53, thus proving the reliability of the scale for
measuring turnover intention. All correlations used in Bute’s study were significant at
0.01 levels, and the highest correlation was between human resources practices and job
satisfaction (r = 0.69), thereby proving the validity of Babin and Boles’s scale.
The independent variable of employee tenure uses the question what is the length
of time with the current bank, and was coded in years. The independent variable of
employee tenure is also referred to as time on job. The independent variable of generation
Surveys are an appropriate way to collect data for research questions designed to
to using a survey in research is when researchers ask about many variables at one time
and test hypotheses in one survey (Neuman, 2011). The online web-based questionnaires
participants completed consisted of four sections. The first section measured job burnout
factors as defined by the MBI-GS scale (Maslach & Jackson, 1986). The second section
measured the dependent variable of turnover intention as defined by the Boshoff and
Allen scale (Boshoff & Allen, 2000). The third section measured the independent
variable of job satisfaction as measured by the Babin and Boles scale (Babin & Boles,
1998). The fourth and final section of the survey gathered demographic data about the
participants, including information about the length of tenure on the job, the age of
to participants granting them access to the survey using their preferred Internet browser.
Survey Monkey administered the survey, which included both the informed consent form
and the survey instrument. Survey Monkey located a random sample of participants and
sent them the invitation to participate after meeting the criteria of being a current and
active retail banking employee within the United States. Invited participants who chose to
participate logged on via a provided web link from Survey Monkey. Participants received
a brief overview of the purpose of the research and its potential for positive social
consent form that required them to check the acceptance box if they want to proceed by
participating. If they clicked yes, participants proceeded to the survey. Participants who
agreed and continued to the survey answered 22 questions. Once the surveys were
complete, the data collected from Survey Monkey’s website were downloaded, exported
into an Excel spreadsheet, and imported into SPSS software for statistical analysis. The
next subsection includes information about the specific statistical analysis conducted.
Data Analysis
As noted previously, the following research question guides this study: What is
the relationship between generational identity, job burnout, job satisfaction, time on the
identity, job burnout, job satisfaction, time on the job, and turnover intention.
69
H1a: There is a statistically significant relationship between generational identity,
job burnout, job satisfaction, time on the job, and turnover intention.
The purpose of creating the survey was to find what relationships, if any, exist between
the four independent variables and the dependent variable of employee turnover
intention. The independent variables used in this study reflect the predictive behaviors
based on the theory of generations, which is the theoretical framework for this study. The
survey questionnaire consists of questions regarding burnout and job satisfaction factors
related to employee turnover. An Excel spreadsheet was used to record data collection for
data analysis and SPSS for deriving descriptive statistics for details on the basic patterns
within the data. Means and standard deviations examined evidence for continuous data,
and percentages and frequencies were computed for categorical data by procedures
outlined by Neuman (2011) and Ritchey (2008). Using SPSS, I conducted a multiple
linear regression to examine the effects the four independent variables have on the
dependent variable of employee turnover intention. All raw data from this study will be
locked in a safe for five years. As both Allison (1999) and Ritchey noted, multiple linear
regression is the correct method to use when the data have a single dependent variable
that is continuous in nature, and multiple independent variables that are either measured
scenario.
The data analysis process in this study included two steps: descriptive analysis
any part of the survey, that participant’s survey was not included. Descriptive analysis
will allow for observation of the data distribution for the independent and dependent
deviations, and ranges). The results of the descriptive statistics are displayed in a table in
Descriptive statistics are used to summarize the data, and G*Power is used to compare
the sample to assess if a representative sample satisfied the parameters outlined by the
G*Power analysis (Faul et al., 2009). I used descriptive statistics to assess the mean and
standard deviation for burnout, job satisfaction, generational affiliation, time on the job,
and how these variables relate to turnover intention. Pearson’s r examined the
correlations between variables. I examined the research question for descriptive purposes,
using a path analysis to describe the directed dependencies of burnout, job satisfaction,
(Osbourne & Waters, 2002). The first statistical assumption, normally distributed errors,
states that variables that are nonnormally distributed can misconstrue relationships and
relationship that occurs between the independent and dependent variables. In other
71
words, it should not be assumed that standard multiple regression only accurately
estimates the relationships between the independent and dependent variables if they are
linear (Osbourne & Waters, 2002). The third statistical assumption is that variable errors
do not exist when measured. In simple regression, effect sizes of other variables can be
overestimated. Errors may be introduced when not reliably measuring the covariate as the
full effect of the covariate would not be removed (Osbourne & Waters, 2002). A fourth
that there should be the same variance for the influence for each level of predictor
variables (Osbourne & Waters, 2002). With SPSS software I confirmed that the
assumptions of regression are met and to test for independent errors and collinearity
observation for multicollinearity. A normal probability plot and histogram were run to
test the assumption of normally distributed errors; partial plots were used to test for
homoscedasticity.
Study Validity
This study used a quantitative research method to determine the effect that
generational identity, job burnout, job satisfaction, and time on the job have on turnover
intention in the financial services industry. The goal of the study was to determine if any
correlations exist between the independent variables and the dependent variable of
turnover intention. Addressing concerns of internal and external validity will help to
ensure satisfaction of these goals. I did not select an experimental research design
because there is no intention of testing the effects of something on test groups (Terrell,
2012). Rather, the research design chosen for this study was nonexperimental and used to
72
explore if relationships exist between variables. Internal validity establishes how
place (Riege, 2003). In contrast, external validity helps to establish the application of
Researchers may employ tactics to reduce the threats to the validity of a research
study in both experimental and nonexperimental research. Some ways to increase internal
validity include adding visuals in the data analysis to help better explain the data analysis
phase and crosschecking results (Riege, 2003). Some ways to increase external validity
are to include the definition of the scope and boundaries in the design phase, which
should help achieve more analytical versus statistical assumptions (Riege, 2003). Thus, to
further the validity of this study, I used SPSS software to create visuals in the form of
tabular and graphical results to enhance the understanding of the data analysis. The scope
and boundaries of the design could be enlarged in the form of collecting more data from a
bigger sample size, but doing so would not be cost effective. One of the advantages to
using the MBI-GS scale is that this scale can improve external validity because other
researchers can use this instrument and should be able to arrive at similar results.
Additionally, the MBI-GS scale has a high rate of validity and reliability (Maslach &
Jackson, 1981).
research design, and data collection. I used a quantitative research method with a
the four independent variables of job burnout, tenure, job satisfaction, and generational
affiliation. This section also included the population (retail banking employees) and
I logged and organized all of the relevant materials used for this research study in
a research spreadsheet. An external flash drive was used to store raw data collected from
the survey questionnaires. The safekeeping and proper destruction of these data were
outlined in this section. This section also afforded me with an opportunity to provide
explicit detail on the validity and reliability of the survey instrument that I used to ensure
that the data collected were credible, accurate, and reliable. I exported data gathered from
the surveys into an Excel spreadsheet for analysis and then imported them into IBM
SPSS software for statistical analysis. This software helped create descriptive statistics,
multiple linear regression analysis, and Pearson correlation coefficients. The findings of
the study will not only apply to bank leaders and other professionals but could also have
implications for social change within the retail banking industry. The results of the
analysis applicable to professional practice and implications for social change will be my
focus in Section 3.
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Section 3: Application to Professional Practice and Implications for Change
Introduction
results of the study, which includes the presentation of the findings; the application of the
findings in professional practice and social change; a recommendation for action and
future research; and my personal reflections. In the study, I used the IBM SPSS statistical
establish whether generational identification, job burnout, job satisfaction, and time on
the job affect turnover intention within the retail banking industry in the United States.
The study was my attempt to raise the understanding of the leaders of banks concerning
factors that may result in employee attrition. In this study, I used multiple linear
regression analyses to test whether years worked at a current job, the age of the
respondent, job satisfaction, and burnout affected the dependent variable of turnover
intention. Results suggested there was no statistically significant relationship between the
.131) and time on the job and turnover intention (B = 0.007, p = .295); however,
statistically significant relationships did exist between burnout and turnover intention (B
= 0.297, p < .001) as well as between job satisfaction and turnover intention (B = 0.683, p
< .001). These findings suggest that the more satisfied and less burned out at work
employees are, the more likely they will not leave their job. Past research has found that
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burnout, time on the job, generational identity, and job satisfaction can predict employee
Presentation of Findings
The aim of this hypothesis testing was to examine whether the four independent
variables of generational identity, job burnout, job satisfaction, time on the job had a
significant relationship with the dependent variable of turnover intention. The research
question was as follows: What is the relationship between generational identity, job
burnout, job satisfaction, time on the job, and turnover intention? Derived from this
identity, job burnout, job satisfaction, time on the job, and turnover intention.
job burnout, job satisfaction, time on the job, and turnover intention.
banking employees who were 18 years of age of older to participate in the survey and
then collected data based on these employees’ responses. Prior to all statistical analyses, I
took the following steps to prepare the data. First, the original dataset had 165
respondents. However, only 100 individuals within the dataset gave their consent to
participate and then completed all of the questions in the survey. As such, the dataset was
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restricted to these individuals. The deletion of the aforementioned cases resulted in a
60.6% attrition of cases from the dataset from the base size of 165 to the final size of 100.
Means were substituted for missing data for the two missing cases on Question 21
(years worked at current job). Given the continuous nature of this variable, mean
substitution was appropriate (Allison, 2002); furthermore, mean substitution allowed the
use of these two cases that I would have otherwise deleted from the dataset. Three items
in the Intention to Leave scale were then reverse coded to optimize Cronbach alpha
reliability scores. The Intention to Leave scale was computed by adding together all scale
items and then dividing by the total number of items present in the scale. This procedure
allowed me to preserve the original scale measurement metric within the composite scale.
I used a similar procedure for the Job Satisfaction scale and the MBI scale. All of the
variables used in this study were constructed to guarantee linearity among variables, and
the variance inflation factors in the regression were all under a value of 5, which is well
The calculations for means and standard deviation for all variables are presented
in Table 1. Ritchey (2008) noted that means and standard deviations are the appropriate
descriptive statistics to report for continuous variables. The average years worked among
respondents was 13 years and three months. The average age of respondents in the
current dataset was approximately 54 years. The midpoint of the Intention to Leave scale
was 3.0. The mean score was below the midpoint. The mean of 2.21 for the Intention to
Leave scale suggests that the average respondent gave a response of “disagree” with
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respect to their intention to leave. The midpoint of the Job Satisfaction scale was 3.0, and
the mean score was below the midpoint. The mean of 2.20 for the Job Satisfaction scale
suggests that the average respondent gave a response of “disagree” with respect to their
job satisfaction. The midpoint of the MBI scale was 4.0. The mean score was also under
the midpoint. The mean of 2.96 for the MBI suggests that the average respondent felt that
their level of burnout was slightly below a response of “once a month,” which was coded
as 3.0.
Table 1
Note: N = 100.
I evaluated the internal consistency values using the Cronbach alpha statistic.
Tavakol and Dennick (2011) noted that the alpha statistic was developed by Lee
reliability. The measure of alpha ranges between a value of 0 and 1, with higher scores
generally indicating better reliability; scores of .70 or higher suggest that a scale has an
acceptable level of reliability (Cronbach, 1970). The Job Satisfaction scale (α = .844) and
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the MBI scale (α = .928) both have a very good level of reliability. The Intention to
Table 2 presents the results of the multiple linear regression of the dependent
variable of intention to leave onto the independent variables. The Omnibus F-Test is
such, decomposition of effects within the regression model can proceed. The coefficient
of determination, also known as the R2 value, is 0.667. This means that 66.7% of the
variables of years worked at current job, age of respondent, and job satisfaction as
indicated by the Job Satisfaction scale, and burnout as indicated by the MBI scale.
Table 2
N 100
F 47.540 0.000
R2 0.667
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Among the four independent predictor variables, job satisfaction and burnout emerged as
The positive unstandardized coefficient of the MBI scale (B = 0.297, p < .001)
shows that as burnout increases, intent to leave also increases, even when controlling for
age, years at job, and job satisfaction at an alpha level of 0.05. The positive
unstandardized coefficient of the Job Satisfaction scale (B = 0.683, p < .001) shows that
as job dissatisfaction increases, intent to leave also increases, even when controlling for
burnout, job satisfaction, time on job, and turnover intention. Results of the study
indicated that among the four independent predictor variables, job satisfaction and
intention to leave. However, these findings did not support the elements of the alternative
hypothesis, which claimed that years worked at current job and age of respondent would
also have a significant effect on turnover intention among retail banking employees.
Therefore, I could not completely reject the null hypothesis, as empirical support for the
Discussion
Based on the results of multiple regression analysis (see Table 2), the null
hypothesis could not be fully rejected concerning a relationship between job burnout, job
satisfaction, generational affiliation, time on job, and turnover intention. Thus, generally
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speaking, the results of the study were consistent with the existing literature to support
two of the four factors having a significant positive relationship with turnover intention.
As a result of the research findings, it can be concluded that job burnout and job
satisfaction were important factors causing or limiting employee turnover, a finding that
aligns with previous work (Lu & Gursoy, 2016; Matin et al., 2012; Mujaba, 2011).
understand burnout and its causes. According to Lu and Gursoy (2013), because
are at a high risk for job burnout. Lu and Gursoy noted that burnout is costly for
organizations on two fronts: It leads to higher turnover rates and it decreases worker
productivity. Lu and Gursoy also noted that burnout is one of the best predictors of job
satisfaction and turnover intention, which is consistent with the findings of the current
study. Matin et al. (2012) reached a similar conclusion, noting that employees who are
experiencing job burnout are not only less committed to their employer, but are also more
this study. Under this theory, a person’s generational affiliation influences their decision
to leave or continue employment (Mannheim, 1952). The results of this study did not
Interestingly, Beutell (2013) questioned whether job satisfaction related to the age of the
employees. The results from the Beutell study suggested that work-family conflict
by Kaifi et al. (2012) who found that generational affiliation did have an effect on
employee job satisfaction and commitment level. Therefore, it is important for increased
Several researchers examined generational workplace issues, and examining these studies
has helped shed light on the importance of including generational affiliation as part of a
project on employee turnover in the retail banking industry. For instance, Martin and
correlation between age and managerial ineffectiveness. Martin and Gentry used the term
derailment to describe the behavior of managers who had problems with interpersonal
business objectives, and too-narrow functional orientation. Their study included baby
boomers, Generation Xers, and millennials. Martin and Gentry found that older managers
seemed to have slightly higher numbers of derailment signs, which suggests that there
may be more in common among baby boomers, Generation Xers, and millennials in the
workplace than previously expected. Nevertheless, their findings are significant, because
they established an additional rationale for examining age-related turnover and job
Martin and Gentry’s findings well-align with Gellert and Schalk (2012), who
conducted research to determine whether age affects workplace attitudes using multiple
regression analysis of data gathered from surveys administered to 156 elderly residents in
German residential homes. Gellert and Schalk found that age does affect work-related
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attitudes. Tung and Comeau (2014) explained this phenomenon with generational theory,
which posits that people born during roughly the same time period share values, largely
because of national, global, historical, and economic events that occurred in their
lifetimes, even if individuals have radically different perceptions and experiences of these
events and live their lives based on these experiences. This finding is important to note,
because these differences can also be found in the workplace (Tung & Comeau, 2014).
For instance, Snow (2011) examined whether baby boomer and millennial employees
handled or answered a question the same way. Snow found that both groups included
may ultimately be able to get members of both generations to reach the same result, even
if they arrive at that result based on different processes. Snow further recommended that
satisfaction, burnout, and turnover intention found in prior studies would appear to be
valid for retail banking employees, even though the current study found no relationship
The general business problem was that turnover increases the risk of costly
regulatory compliance mistakes in the retail banking industry. The specific business
problem was that management does not understand how time on job, burnout, job
satisfaction, and generational identity affect turnover intention within the banking
industry. The results of the current study may provide understanding and direction for
83
bank leadership to leverage the strengths of each age generation (Gessell, 2010) to find
ways to limit job burnout and increase employee satisfaction, raise awareness, and
implement change may effect employees’ turnover intention that otherwise could result
in costly regulatory mistakes from losing trained employees (Feldman et al., 2013).
Based on this study, I suggest that less job burnout and poor job satisfaction can
generations as a means to reduce job burnout and job dissatisfaction, and to decrease
employee turnover intention of the retail banking employees. For bank leadership to
benefit from applying the theory of generations, bank leadership must understand the
theory of generations and then apply the theory to reduce the retail banking employees’
From the results of this study, applying the theory of generations might provide
retail bank leadership with increased success in retention and improvement with
must create and find ways to increase awareness of the strengths of each age generation
and to leverage those strengths. The goal is to see a positive social change result from this
study because if bank leadership and industry leaders embrace a better understanding of
factors such job satisfaction and burnout in the workplace, they might raise awareness
When bank leadership shows an interest in these factors, the employees can feel
better understood and may show an increase in productivity and retention. Bank
84
employees will be more willing to provide exceptional service to their internal and
external customers and will be better able to demonstrate proper training and avoid
making costly regulatory mistakes. As a result, bank customers will receive better
service, and all stakeholders of the banking industry may benefit from increased trust and
well through increased employment, human condition and the overall employment
experience for retail banking employees through increased job satisfaction. Use of the
theory of generations provides a path for retail banking leadership to improve job
satisfaction of the retail banking employees, reduce wasted time, and expense on
constantly thinking of doing things that avoid employee turnover (Lu & Gursoy, 2016).
As a result, working conditions will be positively impacted from more satisfied and less
stressed workers.
job satisfaction, and time on job impact turnover intention within the retail banking
industry in the United States. The results were consistent with the majority of the studies
found in the existing literature on this topic, revealing a significant relationship between
turnover intention and job satisfaction, as well as burnout and turnover intention. Time on
job and age of respondent did not predict turnover intention. Regardless of the results of
this study, the two statistically nonsignificant factors in this study should be examined in
future studies concerning research on turnover intention. Thus, retail bank leadership
should begin with understanding the theory of generations and how this theory may
85
impact turnover intention and then examine the two variables used in this study in the
The findings of this study should not only be beneficial for bank leadership and
the financial industry, but to other frontline service industries. After I successfully
identify who the correct stakeholders are, getting the results to the relevant audience will
be important. This study has two main groups of audiences that include scholars and
practitioners. For the audience consisting of scholars, the entire study will be published in
the ProQuest dissertation database. My plan is to publish different parts of this study in
interested industry leaders through bank conferences and interactions with executive
I conducted this study in the retail banking industry within the United States to
examine the relationship between turnover intention and the four variables: job
satisfaction, burnout, generational affiliation, and time on job. Results from this study
revealed that turnover intention positively relates to two of the four variables. However,
prior studies have revealed that time on job was also related to turnover intention
I found that results of this study were in conflict with the findings of the other
studies in regards to time on job. One study conducted by Zick et al. (2012) concluded
that older workers often were not saving enough money toward retirement and actually
delayed retirement. This suggests that older workers planned to work as opposed to
86
leaving their jobs. Another study conducted by Luo (2012) revealed that the more
positive older employees’ experiences were with their younger colleagues, the more
likely they would want to stay in their jobs. Lub et al. (2012) provided an example of a
study that found employees may stay based on time on job. The Lub et al. study found
Generation X employees valued job security among other factors. The question may be
explained by the age of the employees who have more time and are younger to move to
different employers, whereas older employees may value the security of having a
Because the focus of this study was on the retail banking industry in the United
States, the findings of this study may not be applicable to other retail and or customer
service industries. I would suggest that future studies be conducted to examine whether
turnover intention may be predicted by job satisfaction, burnout, time on job and
generational identity in other customer service front-line industries. Such studies would
contribute to the literature by raising awareness of customer service workers and the
leadership they report to on the relationship between turnover intention and variables
Reflections
While conducting this research, I took extra precautions in the data collection
methods to ensure the survey instrument was anonymous, which is why a third party
(Survey Monkey) was selected to handle the collection of data. I did not offer any
financial incentives or inducements, which could have resulted in biased data. The
research methodology for this study relied on the results of the G*power calculation tool
87
which suggested that the sample size needed to detect significant results within the same
should be approximately 85. The completed study consisted of 100 collected completed
responses.
already had their validity and reliability confirmed (e.g., Babin and Boles (1998) six-item
scale, Boshoff and Allen’s (2000) three-point scale, and MBI-GS instrument), the
possibility of personal bias was prevented on the survey questions. For the section of self-
designed survey questions, I examined the results of the completed study. Results of the
completed study were able to demonstrate the data validity and reliability, lessening the
possibility of any personal bias. At no time did I manipulate, influence, or affect the
participants, the data, or the manner in which the survey was conducted.
As a vice president of a retail bank within the banking industry in the United
States, I started this study with some assumptions that all four factors identified in this
study statistically related to the dependent variable when really only two of them were
positively related. Thus, the findings of this study revealed the acceptance of two of the
four variables, while two of the variables were not accepted. Results of this research
study could be used by future researchers, and their investigations relating to the
relationship between the four independent variables and turnover intention could include
a potential desire to examine other variables that may also affect this relationship.
In this study, I analyzed the relationship between turnover intention and the four
identified variables of burnout, generational identity, time on job, and job satisfaction. In
88
addition, the results of this study could increase the understanding of retail bank
leadership on the relationship between turnover intention and the aforementioned four
variables. Through this study, I examined the relationship of these variables using the
data from surveys collected from Survey Monkey. This study was one of the limited
research studies using participants from the retail banking industry to examine the
relationship between turnover intention and the four identified variables. The results from
this study uncovered the answer one research question: What is the relationship between
generational identity, job burnout, job satisfaction, time on job, and turnover intention?
I used multiple linear regression to test two hypotheses and answer this research
question. The findings revealed that turnover intention positively related to two of the
four variables. This created a lack of consistency between the findings of this study, as
compared to the findings of previous studies that examined the relationship between time
on job and turnover intention, as well as between age of respondent and turnover
intention. This lack of consistency may be isolated to the retail banking industry where
job duties are often different from traditional retail occupations requiring specific skill
Because of the findings of this study, as well as several previous studies on the
relationship between turnover intention and the different variables causing employee
attrition, I can support the advantage of using the theory of generations (Mannheim,
1952). Through bank leadership having a more in-depth knowledge of the theory of
generations combined with the successful creation and implementation of ways to lower
stress to prevent job burnout, job satisfaction may be enhanced, lowering employee
89
turnover intention (Lu & Gursoy, 2016). Retail banking leaders should consider using the
theory of generations to foster more workplace harmony with lower levels of stress and
lower demands to avoid job burnout while exercising good management. Still, turnover
intention may be affected by other variables than those addressed in this survey or
already addressed in previous studies. Thus, the findings of this research study may
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112
Appendix A: Letter of Introduction
Hello,
the retail banking sector across the United States of America. I am looking for volunteers
15 minutes to complete. If you are currently employed retail banking workers providing
services to retail banking customers, then you are eligible to participate in this survey.
strictly maintained by me, with all data being password protected and secured in a safe
place under lock and key to maintain your privacy and confidentiality. I can also assure
you that I would destroy the data after five years in accordance with the regulations of the
eligible participants who you believe would qualify for this investigation.
Yours truly,
113
Jason J. Abate
Doctoral Candidate
Walden University
114
Appendix B: MBI Instrument (Permission to Use)
For use by Jason Abate only. Received from Mind Garden, Inc. on May 31, 2016
www.mindgarden.com
This letter is to grant permission for the above-named person to use the following
Instrument: Maslach Burnout Inventory, Forms: General Survey, Human Services Survey
Copyrights:
Leiter, Christina Maslach & Susan E. Jackson. All rights reserved in all media. Published
MBI-Human Services Survey (MBI-HSS): Copyright ©1981 Christina Maslach & Susan
E. Jackson. All rights reserved in all media. Published by Mind Garden, Inc.,
www.mindgarden.com
Jackson & Richard L. Schwab. All rights reserved in all media. Published by Mind
The entire instrument may not be included or reproduced at any time in any published
material.
Sincerely,
Christina Maslach & Susan E. Jackson. MBI-Human Services Survey: Copyright ©1981
Christina Maslach, Susan E. Jackson & Richard L. Schwab. All rights reserved in all