Reseto Book

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Sustainable

Future 2020
And Beyond
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Introduction

Reseto is a brand with Sustainability-first approach. As


fashion industries continue to cope with market
demands, sustainable goals can hardly be met. Our goal
is to create a sustainable future, by not only giving away
to those in need, but also to our customers who help us
in this endeavour.

Reseto powered by Uniqlo is a brand and reward


programme.
Customers are very important to us. Initially Customers
would give away their loved Uniqlo clothes away to help
in providing clothing to those in need through Uniqlo.
However, what if we could reward the customers and also
help in meeting sustainable goals at the same time?

That is what Reseto hopes to achieve through our new


brand.
Today, most of us buy clothes that we
don’t need or don’t particularly use that
often. Sometimes these clothes are
stored for a long time at the back of the
shelf, only to be used for a short while
before throwing them away.

Fast fashion clothes particularly face


this, when they were not made to last
long like slow fashion clothes.

Some of these clothes when used on a


daily basis are put to wash after
one-time use of a few hours.
When fast fashion clothes are worn for
a few hours and put to wash everyday
frequently, they tend to get worn out
easily leading to consumers throwing
or giving away their clothes to buy new
clothes, and this cycle keeps repeating.

In the past twenty years or so, the


industry has slowly been changing to
fast fashion, where cheaper clothes are
produced under reduced labor costs
and trend cycles have sped up.

Urban-life over the last few few years


has been a life of speed, getting the
latest and keeping up with trend.
A part of what made this possible was
the consumer’s desire for speed which
was then sucessfully followed by value.

Fast fashion are of the moment


purchases that are accessible at a low
cost.
How much of an impact does fast
fashion have, you may ask...

Fast fashion is the world’s second most


polluting industry right behind oil. Did you
know that it takes almost 2,650 Liters of
water to create a single cotton shirt.

Imagine the amount of resources it would


take to order a few clothes online. From
creation, to transportation, it is very
resource consuming.

When thrown away, these clothes can


take up to 80 years to breakdown.
To combat some of these problems, manufacturers
have implemented measures to have some of the
existing fabrics to be recycled through existing
exchange points. These clothes are then donated to
areas where people are in need of proper clothing.

However, these measures are still not enough to


keep manufacturing sustainably.
Some of these measures can be implemented
by consumers to reduce carbon footprint on
their part.

Don’t buy something unless you truly need it.


Try to wash clothes less according to the label
which can help extend the lifetime of your
clothes.

Take your time to reasearch and buy from


eco-fashion companies whose production
methods follow guidelines for sustainable
production.
Clothing usually designed by
Sustainable brand tends to last longer
and are made from better materials.

Once consumers are tired of using


these clothings, they are then sold to
thrift shops which are then available
for cheap to a wider audience such
that their pricing are also lower than
the price of lower-quality latest fast
fashion clothing.

However, what if there was a way to


get better value?

The Best of both worlds with no


disadvantages.
With reseto, people are able to donate
their clothes and get points in return as
their reward.

The donated fabric can be processed


back into usable and unusable fibers.
The useable fibers can be used to make
new clothes again which helps save up
a lot of resources.
At Reseto we aim to make Sustainable goals a reality.
The rewards goes to customers, manufacturers and
environment as well.

Reseto customers can donate clothes to obtain points


which can be used to shop for clothes online, or use to
buy vouchers and free delivery coupons.

This way, it is also easier and cheaper to stick to fast


fashion trends while also shopping sustainably.
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