Ashok Leyland LCV - 18.9.2020

Ashok
Leyland
LCV Segment Analysis
• Pre-Lockdown, Light commercial vehicles
segment was set to benefit greatly from middle
class growth.
Light • Globally, LCVs account for 75% of commercial
vehicles sales while in India it is only 62%
Commercial • There are three big challenges the industry
Vehicle needs to overcome to realize this sales potential.
These are
• lack of availability of finance due to liquidity
crunch at nonbanking finance companies,
• the upcoming BS-VI emission norms and
• lack of drivers.
• In the near-term, replacement-led demand (following
almost three years of declining sales) and expectation
Light of stronger demand from consumption-driven sectors
and E-commerce and Express Cargo focused logistic
Commercial companies would remain key growth drivers for the
segment.
Vehicle • Over the medium-term, the segment would also
benefit from roll-out of GST and its impact on
logistics sector and preference for hub-and-spoke
model.
• Accordingly, ICRA expects the LCV (Truck) segment to
register a growth 9-11% in FY 2019 after reporting
strong recovery during the current fiscal.
Ashok Leyland Ltd.
• Ashok Leyland Ltd, a part of the Hinduja Group, is one of the leading
manufacturers of commercial vehicles in India.
• Ashok Leyland Ltd entered into a joint venture with Nissan Motor Co.
Ltd in FY2008 to manufacture light commercial vehicles (LCV).
• In FY2017, Ashok Leyland Ltd acquired the stake of Nissan at ₹1 and
renamed the LCV entity from Ashok Leyland Nissan Vehicles Limited to a
new name Ashok Leyland Vehicles Limited.
• In FY2018, the LCV business reported a profit of 134 cr for the first time,
almost 10 years after its conception in FY2008.
• After holding a significant position in the heavy
and medium commercial vehicle segments,
Hinduja Group flagship Ashok Leyland pegs to
ramp up its presence in the light and
intermediate commercial vehicle segments with
Ashok the launch of two new models.
Leyland bets • Following the successful launch of light
commercial vehicle 'Dost,' the Chennai-based
big in LCV, auto-major unveiled 'GURU' and the first air-
ICV segments conditioned LCV goods vehicle 'PARTNER’.
• With these launches, Ashok Leyland feels itself
closer to the vision of emerging as one of the
top 10 truck makers globally.
Ashok Leyland – LCV Overview
• The Light Commercial Vehicle (LCV) vertical completes Ashok Leyland’s

presence in the Commercial Vehicle space as a full-fledged CV player,
offering customer solutions from 2.5 T to 55T and 13 seats to 79 Seats.
• The LCV Business also helps the company de-risk from the usual
business cyclicity, associated with Medium & Heavy Commercial
vehicles.
• The LCV range in the BS6 Era comes powered by the Revolutionary and
Future Ready i-GEN 6 Technology.
• Ashok Leyland were the first to make power steering popular in small
commercial vehicles. We have been robustly growing our After-Market
presence, with more than 575 dedicated LCV touchpoints and 128 SAS
Vans (Service at Site Vans).
Ashok Leyland Light
Commercial Vehicle
• PARTNER
• Be it for intra-city goods transportation, or for making
collections or deliveries across rural areas, the Partner is up for
almost any job, on any terrain. With an understanding of the
nuances of Indian roads, the transportations needs of the
people and newly introduced emission standards, the Partner
is built to be a reliable vehicle with potential only surpassed by
its functionality with new i-Gen BS6 Technology. Ashok
Leyland‘s ‘Partner’ series is available in both 4 tyre and 6 tyre
with a modern cabin, impressive built quality, fuel-efficient
engine and with best in class service intervals with warranty of
3 Years or 3 Lakh Km, the vehicle delivers best-in-class user
experience, coupled with exceptional efficiency.
• DOST
• BADA DOST i3 is the big friend that delivers and connects
people and business together - right from the doorstep of
clients to reaching the doorstep of end users, navigating
through city lanes and highways with equal ease; the BADA
DOST is the ideal friend. Powered by the latest i-GEN6
technology, BADA DOST is holistically designed and helps you
grow your business profitably and enhance quality of life.
Model Price Range Gross Vehicle
Weight (GVW)
Ashok Leyland ₹ 7.75 - ₹ 7.99 3490

BADA DOST Lakh
Ashok Leyland - 6250

Partner 4 Tyre
Ashok Leyland Ashok Leyland - 7490
LCV Models Partner 6 Tyre
• Mahindra has, for long, been
driving gains with its Bolero range
but Tata Motors is fighting to
regain market share and is
succeeding.
• Ashok Leyland is a distant third
with sales of 6,345 units and a
market share of 7.86 percent.
Tata narrows LCV goods carrier

gap with Mahindra

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Ashok

• The Light Commercial Vehicle (LCV) vertical completes Ashok Leyland’s

Ashok Leyland ₹ 7.75 - ₹ 7.99 3490

Ashok Leyland - 6250

Tata narrows LCV goods carrier

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