Caribbean Examinations Council: Caribbean Secondary Education Certificate Examination
Caribbean Examinations Council: Caribbean Secondary Education Certificate Examination
TEST CODE 0 1 2 4 0 0 2 0
PROFICIENCY GENERAL
REGISTRATION NUMBER
SCHOOL/CENTRE NUMBER
NAME OF SCHOOL/CENTRE
‘‘*’’Barcode Area”*”
D D M M Y Y Y Y
Current Bar Code
DATE OF BIRTH
SIGNATURE __________________________________________________
‘‘*’’Barcode Area”*”
Sequential Bar Code
DO
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TEST CODE 01240020
FORM TP 2020031 JANUARY 2020
PRINCIPLES OF BUSINESS
2 hours
4. You are advised to take some time to read through the paper and plan your answers.
5. If you need to rewrite any answer and there is not enough space to do so on the
original page, you must use the extra lined page(s) provided at the back of this
booklet. Remember to draw a line through your original answer.
6. If you use the extra page(s) you MUST write the question number clearly in
the box provided at the top of the extra page(s) and, where relevant, include
the question part beside the answer.
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Answer ALL questions.
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(4 marks)
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(4 marks)
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(2 marks)
(ii) State FOUR guidelines, other than teamwork, for the conduct of good relations
between management and employees in the workplace.
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(4 marks)
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(d) The Principal of Hillside High School is concerned about the high levels of lateness
and absenteeism among students. She is considering adopting either an autocratic or
participatory approach to solving these issues.
(i) Explain how the principal could use an autocratic approach to address the issues.
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(3 marks)
(ii) Explain how the principal could use a participatory approach to address the issues.
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Total 20 marks
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(4 marks)
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(d) State FOUR reasons why a person may desire to start a business.
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(4 marks)
(e) Explain TWO ways in which an entrepreneur could positively contribute to a country’s
economic development.
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(6 marks)
Total 20 marks
3. (a) Define EACH of the following terms and state ONE example of EACH:
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(3 marks)
(ii) Marketing
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(3 marks)
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(2 marks)
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(c) List THREE different forms of advertising and state the purpose of EACH form.
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(6 marks)
(d) (i) Explain the importance of ONE of the elements of the ‘marketing mix’.
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(3 marks)
(ii) Explain ONE factor that would influence a consumer to buy a particular brand
of product.
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(3 marks)
Total 20 marks
4. (a) For EACH of the following Caribbean countries listed in the table below, identify ONE
natural resource and its related industry.
Jamaica
Guyana
(4 marks)
(b) (i) State FOUR reasons why tourists visit the Caribbean.
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(4 marks)
(ii) Briefly explain ONE way in which Caribbean nationals or their governments
could contribute to the improvement of their tourism products.
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(2 marks)
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(c) Define EACH of the following levels of production:
(i) Domestic
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(2 marks)
(ii) Export
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(2 marks)
(d) Explain TWO ways in which a firm that is producing chicken nuggets may benefit from
backward linkages.
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(6 marks)
Total 20 marks
GO ON TO THE NEXT PAGE
01240020/J/CSEC 2020
‘‘*’’Barcode Area”*”
Sequential Bar Code
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(c) Define the term ‘human resource development’.
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(2 marks)
(d) Explain TWO ways in which the private sector could invest in human resource development.
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(6 marks)
Total 20 marks
END OF TEST
IF YOU FINISH BEFORE TIME IS CALLED, CHECK YOUR WORK ON THIS TEST.
01240020/J/CSEC 2020
‘‘*’’Barcode Area”*”
Sequential Bar Code
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EXTRA SPACE
If you use this extra page, you MUST write the question number clearly in the box provided.
Question No.
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01240020/J/CSEC 2020
‘‘*’’Barcode Area”*”
Sequential Bar Code
- 16 -
DO NOT WRITE IN THIS AREA DO NOT WRITE IN THIS AREA DO NOT WRITE IN THIS AREA
EXTRA SPACE
If you use this extra page, you MUST write the question number clearly in the box provided.
Question No.
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01240020/J/CSEC 2020
‘‘*’’Barcode Area”*”
Sequential Bar Code
- 17 -
DO NOT WRITE IN THIS AREA DO NOT WRITE IN THIS AREA DO NOT WRITE IN THIS AREA
EXTRA SPACE
If you use this extra page, you MUST write the question number clearly in the box provided.
Question No.
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01240020/J/CSEC 2020
‘‘*’’Barcode Area”*”
Sequential Bar Code
- 18 -
DO NOT WRITE IN THIS AREA DO NOT WRITE IN THIS AREA DO NOT WRITE IN THIS AREA
EXTRA SPACE
If you use this extra page, you MUST write the question number clearly in the box provided.
Question No.
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01240020/J/CSEC 2020
‘‘*’’Barcode Area”*”
Sequential Bar Code
DO
NO
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TH ON
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PA
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CANDIDATE’S RECEIPT
INSTRUCTIONS TO CANDIDATE:
TEST CODE: 0 1 2 4 0 0 2 0
PROFICIENCY: GENERAL
REGISTRATION NUMBER:
Signature: ____________________________________________________________________
Date: ________________________________________________________________________
2. Ensure that this slip is detached by the Supervisor or Invigilator and given to you when you
hand in this booklet.
INSTRUCTION TO SUPERVISOR/INVIGILATOR:
Sign the declaration below, detach this slip and hand it to the candidate as his/her receipt for this booklet
collected by you.
I hereby acknowledge receipt of the candidate’s booklet for the examination stated above.
Signature: _____________________________
Supervisor/Invigilator
Date: _________________________________