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Institute by UrbanPro.

#DMT

Become a Digital Marketing Pro

ADVANCED
DIGITAL MARKETING
100% Placement
Get Certified from Google , Bing & YouTube (Free)

Classroom, Online and Weekend training

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 ABOUT
#DMT
TRAINER

Yoganand Ayyagari
Google, Bing, YouTube, Amazon & Hub spot
Certified Digital Marketing Trainer

Hi, I am Yoganand, digital marketer Trainer in

Hyderabad India, Entrepreneur, Digital Marketing
Consultant, and a speaker with more than 10+ years’
Experience in digital marketing.

Key Stats:
Founder and CEO of www.digitalmarketingtrainer.co
Conducted 200+ Corporate Workshops and Webinars.
Trained 5000+ Students.
Guest Faculty for VJIM, DRK Institute of Science &
Technology, St. Joseph Degree College,Hasvitha Institute
of Management & Technology, Jesus Post Graduate
College Business school, 7+ MBA & Degree colleges in
Hyderabad and Bangalore.
Provide digital marketing Course across the globe and have
completed 250+Batches.

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 DIGITAL MARKETING MODULES

#DMT You can click on the course Icon to see full details

Digital Marketing
WordPress Training Search Engine Local Business Marketing
Overview
Optimization

Web Analytics WebMaster Tools Content Marketing Email Marketing

Make Money From LinkedIn Marketing Instagram Marketing

Facebook Marketing
YouTube

Adsense Optimization How To Start Digital Lead Generation

Affiliate Marketing
Marketing Freelancer

Whatsapp Marketing SMS Marketing Create World-Class CV How To Apply

Overnight Certifications

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 DIGITAL MARKETING
OVERVIEW
#DMT

TOPICS COVERED:

What Is Marketing?
How Marketing Has Changed
What is Digital Marketing?
Importance of Digital Marketing?
Digital Marketing Strategies
What Modules will learn?
Journey of Funnels
Case Studies
Closing

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 WORDPRESS TRAINING
#DMT

TOPICS COVERED:

Getting Strated with WordPress:

Introduction
Wordpress.com VS Wordpress.org
Finding Best WordPress Hosting Sites
Free WordPress Hosting Sites
Install WordPress on your Local Server
Download WordPress
Install WordPress

Theme selection and Customization:

Best Ways To Find WordPress Themes
Installing WordPress Theme
Customize your WordPress theme
How to create categories for you posts
How to create pages
Create the menu
Adding blog posts
Managing widgets

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 WORDPRESS TRAINING
#DMT

TOPICS COVERED:

Working with WordPress Plug-ins:

What is Plugins
Finding Best SEO Plugins
How To Install Plugins
20+ WordPress Plugins you need to know

Theme selection and Customization:

Database export and FileZilla download
Server installation
Restore database and upload WordPress files
WP-config file suit if necessary htaccess
Customize and import the database
Import Customizer data and updates
Re-set links to Customizer
Contact form test and adapt
Closing

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 SEO TRAINING
#DMT

TOPICS COVERED:

Introduction Google & SEO:

Google History
How Google Works
What is SEO?
How Search Engine Works
Difference Between White Hat & Black Hat
Importance of Google Sandbox
Introduction To algorithms
Types of Algorithms
Google Updates and their impact
Points to Remember before taking any
SEO Project

Keyword Research:
What is keyword?
Importance of Keyword in SEO
Types of Keywords
Keyword analysis Tools
Keyword Research (Google Planner)

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 SEO TRAINING
#DMT

TOPICS COVERED:

Keyword Research:
Keyword Analysis Process
Understanding long tail keywords
LSI Keywords & How to use Them
How to use Keyword for Website
How to use Keyword for Blog
Understanding your Competitor Keywords
Finalizing the Keyword list
Tools to be used

Competitive Analysis:
What is competitive analysis?
Competitive Analysis Workflow?
Tools To Do Competitive analysis

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 SEO TRAINING
#DMT

TOPICS COVERED:

On Page Optimization:
Title Tag Optimization
Meta Tags Optimization
Meta description
Importance of Canonical Tag
Headers Optimization
Importance of Bread Crumbs
SEO Content Writing
Anchor Links Optimization
Sitemap submission
Image Tag Optimization
Creating HTML and XML sitemaps
Robot.txt and its importance
URL Redirecting Techniques
Custom 404 Error Page
Difference Between Http Vs Https
Importance of Domain Names
Importance of Google Analytics
Importance of Webmaster Tool

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 SEO TRAINING
#DMT

TOPICS COVERED:

Off Page Submissions:

Introduction of Link building
Importance of Link building
Link building Techniques
Off Page Submissions List Techniques
Submitting Website to off page
Do follow Vs. No follow Links
Submission to search engines
Business Directory Submissions
Social Bookmarking Submissions
Classifieds Submissions
QA sites Submissions
Guest Blogging Submissions
Press Releases Submissions
Forums Submissions
Links Analysis Tools

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 SEO TRAINING
#DMT

TOPICS COVERED:

Reports and Management:

Website Ranking Position Report
Weekly Audit Reporting
Business Quotation Reports for Client
How To Apply Google Analytics Exam
How To Apply SEO Exam

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 LOCAL SEO
#DMT

TOPICS COVERED:

Introduction To Local SEO:

What is Local SEO
Importance of Local SEO
Map Pack Vs Organic Results
Strategy of 3 Pack Ranking Signals

Creating Google My Business Listing

How To Check Your Business Is Already Listed
Importance of Google Guidelines for Maps
Adding Your Business If It’s Not Listed
Listing on Google My Business

Optimizing Google My Business Listing

What is a GMB listing?
Google My Business Ranking Factors
How To Check If Your Business Is Already Listed
How To Set Up A Google My Business Listing
GMB Dashboard
GMB Info Section
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 LOCAL SEO
#DMT

TOPICS COVERED:

Optimizing Google My Business Listing

GMB Photo Section
GMB Categories Section
GMB Review Section
GMB Post Section
GMB Q&A Section
GMB Insights Section
GMB User Sections
GMB Adding Multiple Locations

Closing

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 GOOGLE ANALYTICS
#DMT

TOPICS COVERED:

Why use Analytics

Tools for SEO analytics
Installing Analytics Code in Site
Understanding Audience, Traffic and Site Reports
Importance of Goals and Conversions
Intalling Conversional Tracking Code
Analysing Conversions
Generating Reports
Closing

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 WEB MASTER TOOLS
#DMT

TOPICS COVERED:

What is GWMT
Adding site and verification
Setting Geo target location
Search queries analysis
Filtering search queries
External Links report
Crawls stats and Errors
Google Fetch
XML Sitemaps
Robots.txt
Importance of Disavow Link Tool
HTML Suggestions
Content Keywords
Url parameters (Dynamic Sites only)

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 CONTENT MARKETING
#DMT

TOPICS COVERED:
Introduction
The Power of Storytelling
Building a Content Framework
Generating Content Ideas
Copywriting
Types of Content
How to write a Great Content
Content Marketing Tools
Analysing & Measuring Your Results
Content Marketing Certification
Closing

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 EMAIL MARKETING
#DMT

TOPICS COVERED:
Introduction to Email Marketing
Types of Email Marketing
Email Marketing Service Providers
Email Marketing Tools List
Setting up Email Campaigning
Importance of Subject Lines
Selecting Email Campaigning type
Trigger your First Email Campaigning
Analysing Email Campaigning
Building Your Targeted Customer
100+ Email Subject lines
How To Apply Email Marketing Exam
Tips To Increase Subscribers
Best Time to Send Email
Closing

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 YOUTUBE MARKETING
#DMT

TOPICS COVERED:

Introduction to YouTube
Creating Concepts which works in 2020
Creating Videos using Tools
Setup YouTube Channel
Uploading Videos
Tools to Optimize your Channel
YouTube SEO
Importance of Cards & Endscreen
Applying for Adsense ac
Monetize Videos Tips
How To Improve Watch Time
How To Improve Subscribers
Double Your Revenue with this Technique
How To Apply YouTube Certification

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 FACEBOOK MARKETING
#DMT

TOPICS COVERED:
Introduction Facebook Marketing
Optimizing facebook Profile
What type of content we need to share
Fan page creation
Group Creation/Join
Event Creation
Traffic Increase Techniques
Analyzing Competitors Pages
Tools For sharing in Groups
Importance Facebook Image Guidelines
Importance of Facebook Insights
Facebook Ad Types
Facebook Campaigns Structure
FB Campaign Types
Facebook Ads: Boost your Post
Facebook Ads: Promote your page
Facebook Ads: Reach people near your business

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 FACEBOOK MARKETING
#DMT

TOPICS COVERED:
Facebook Ads: Increase brand awareness
Facebook Ads: Increase your reach
Facebook Ads: Send people to a destination
Facebook Ads: Get Installs of your app
Facebook Ads: Raise attendance at your event
Facebook Ads: Get video views
Facebook Ads: Collect leads for your business
Facebook Ads: Increase Conversions on your website
Facebook Ads: Increase Engagement in your Post
Analyzing & Optimizing ads
How To Apply Facebook Blueprint Exam
Closing

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 LINKEDIN MARKETING
#DMT

TOPICS COVERED:
Creating Your LinkedIn Profile
Importance of Skills & Endorsements/Comments
Market Your Profile on LinkedIn
Company Page creation
Groups Join
Traffic Increase Techniques
What Not To Do on LinkedIn
How to look for jobs on LinkedIn?
LinkedIn B2B Marketing
Introduction To LinkedIn B2B Marketing
LinkedIn company page Creation
Setting up your LinkedIn Ad Campaigns
LinkedIn Ad Specs & advertising guidelines
Creating direct sponsored content - Step by Step
Creating a LinkedIn text ad - Step by Step
Creating a LinkedIn In Mail Ad - Step by Step
Managing your campaigns
Performance & reporting

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 INSTAGRAM MARKETING
#DMT

TOPICS COVERED:

INTRODUCTION:
Setting Up An Account
Choosing The Right Username
Picking The Perfect Profile Picture
Attractive Bio For The Win
Extra Bio Options For Business Accounts
Bio Link Best Practices
Tracking Your Bio Link
Your Account Settings
Importance of Landing Page
Getting Verified
Growth Tools and Features
Instagram LIVE
IGTV

INSTAGRAM CONTENT PLAN:

Theme and Purpose of Your Content
Types of Content
Model Content that Works
Creating Content
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 INSTAGRAM MARKETING
#DMT

TOPICS COVERED:

INSTAGRAM CONTENT PLAN:

Best times to post on Instagram
Top 3 Instagram Content Keys
Photo Licensing and Image Ownership
Instagram Content Game Plan

INSTAGRAM ALGORITHM:
Increasing Your Content Engagement
The Instagram Engagement Algorithm
Hashtags and Tags
Instagram Captions
Content Stacking
power engagers
Finding Relevant & Targeted Power Influencers
Increasing Content engagement

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 INSTAGRAM MARKETING
#DMT

TOPICS COVERED:

INSTAGRAM INFLUENCER/SHOUTOUTS:
Influencer Marketing / Shoutouts
What is Influencer Marketing
Types of Shoutouts
Connecting and Reaching Out to Influencers
Shoutout content
Shoutout Strategies

INSTAGRAM ADS
Introduction to Instagram Ads
The Power of IG Ads
Types of Instagram Ads (Stories VS Feed)
Keys to Create a killer Instagram Ad
Instagram Ad Structure
Insights and Tracking
Strategy to get 1lakh Followers

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 INSTAGRAM MARKETING
#DMT

TOPICS COVERED:

EARN MONEY FROM INSTAGRAM:

Monetizing Your Instagram Account
Building Trustworthy Long Term Relationships
Making Money From Instagram Shoutouts
Selling Products and Services on Instagram
Monetizing your Account
Closing

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 AFFILIATE MARKETING
#DMT

TOPICS COVERED:
What is Affiliate Marketing?
How Affiliate Marketing Works?
Finding affiliate programs?
Applying Affiliate Program?
Promoting Affiliates Products
Techniques To Earn More Money From Online

ADSENSE EARNINGS
TOPICS COVERED:
Introduction To Ad Sense
Understanding Ad Sense Program Policies
Setting up Website/Blog for Ad Sense
Configuring Your First Ad
Using Advanced Ad-Placement Strategies
Allowing and Blocking Ads
Using Performance Report
Advanced Administration
Double Your Revenue with this Techniques
Conclusion

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 LEARD GENERATION
#DMT

TOPICS COVERED:
Introduction
Build your Lead Generation pipeline
What is Funnels
Importance of Funnels
Creating Funnels
Setting Up Your Lead Generation Machine
B2B Sales from LinkedIn
Email B2B Sales
Google Adwords to Generate Leads
Lead Generation Techniques
Closing

HOW TO START FREELANCING

TOPICS COVERED:
Introduction
3 Ways to get clients
Find your clients using tools
Step-by-step Process to get clients
Case Studies of My Projects

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 WHATSAPP MARKETING
#DMT

TOPICS COVERED:
Why Whatsapp Marketing
Installing Whatsapp Business App
Create Profile
Create a short link for web
Using the Catalogue
Quick Replies
Pre-defined Greeting
Pinning Chats
Labels
Away Messages
Whatsapp Stories
Techniques to Use Stories
Publishing A Story
Generate Leads Through Whatsapp
Statistics
Closing

7013465445/8341776494
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 SMS MARKETING
#DMT

TOPICS COVERED:
Introduction
Importance of SMS Marketing
Sequence VS Broadcasting SMS
Advantages of SMS Platforms
How to grow your SMS list
Tools to collect contact numbers
Lead Magnet through SMS Marketing
Working with SMS Platforms
How to send Bulk SMS
How to Send in Different Languages
Importance of Custom Sender IDs
Send Files via SMS
Real-time Reports
Closing

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 CREATE WORLD-CLASS
#DMT CV OVERNIGHT

TOPICS COVERED:
Career Hacking Introduction
New Job Hunting Landscape
How People Search for Job Hunting
How do you identify your core Opportunity and
supporting experiences?
How much do you know about resume keyword
optimization?
Optimizing Your Resume in the Age of Algorithms
Your Secret Weapon: How to Search Like an Expert
Conclusion

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 DIGITAL MARKETING
#DMT CERTIFICATION

TOPICS COVERED:
SEO Certification
Bing Certification
Hubspot Certification
Google Ads Certification
Google Analytics Certification
Facebook Blue Print Certification
YouTube Certification
Many More

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 BATCH TIMINGS

MORNING BATCH

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AFTERNOON BATCH

02:00 PM & 04:00 PM

EVENING BATCH

07:00 PM & 09:00 PM

Note: Please Contact us for Flexible Batch Timings .

We also provide Fasttrack & Weekend Batches for the
Students .
 COMPLETED BATCHES
#DMT

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