Internship Report On The Bank Alfalah Limited Main Branch Abbottabad (0068)
Internship Report On The Bank Alfalah Limited Main Branch Abbottabad (0068)
Submitted by
Sumra Ishaq
Roll # F-052-2013
Supervised by
Sardar Ejaz Ahmed
SESSION
2013-2017
INTERNSHIP REPORT ON
THE BANK ALFALAH LIMITED
MAIN BRANCH ABBOTTABAD (0068)
Submitted by
Sumra Ishaq
Roll # F-052-2013
Supervised by
Sardar Ejaz Ahmed
APPROVAL SHEET
Approval Committee
1. External Examiner
Mr.______________________ Signature______________________
2. Supervisor
3. Head of department
To my beloved parents who have been a great source of inspirations throughout my life.
ABSTRACT
All praises and thanks to Almighty ALLAH. The lord and creator of this universe by shoes
power and glory all goods and things are accomplished. He is also the most merciful, who
gave me the ability and opportunity to work on this report. It is an academic requirement for
the student of BBA Hons to undergo an internship program of eight weeks duration. This
opportunity provides to the students to apply theoretical knowledge and gain practical
experience about the organization. The purpose of internship report is to evaluate the
performance of organization and give concrete recommendation for further improvements.
Another aspect of this internship is that it makes of a student imaginative and be dynamic and
takes him away from bookish and impractical philosophy. So it makes the student a practical
man and helps him to face difficulties of practical life and the solution of problems. Through
internship a student can judge his qualities and expertise, whish he gained from books.
As a compulsory requirement of Professional Degree BBA Hons. I opted to join Bank
Alfalah Limited, to fulfill my degree requirement. My reason for choosing Bank Alfalah was
to enhance my skills, so that to provide myself the opportunity to cope with real life situation.
To better understand the report my recommendation would be to look into different parts
mainly covering the overview of Bank Alfalah, overall management of Finance and
Accounts.
Table of Contents
Chapter 01..................................................................................................................................1
Introduction to report.................................................................................................................1
1.1 Objective of the Study......................................................................................................1
1.2 Scope of the Study...........................................................................................................1
1.3 Importance of Study.........................................................................................................1
1.4 Methodology of the Study................................................................................................2
1.5 Limitation of Study..........................................................................................................2
1.6 Scheme of the Report.......................................................................................................3
Chapter 02..................................................................................................................................4
Introduction to the Organization................................................................................................4
2.1 Central Background Information.....................................................................................4
2.2 Company Background......................................................................................................5
2.4 Vision & Mission.............................................................................................................7
2.5 Organizational Hierarchy.................................................................................................7
2.6 Board of Directors............................................................................................................8
Chapter 03................................................................................................................................12
Departments of Bank Alfalah...................................................................................................12
3.1 Accounts Opening Department......................................................................................12
Major Deposit Account Products.............................................................................................12
Current Account...................................................................................................................12
Profit& Loss Saving Account..............................................................................................12
Basic Banking Account (BBA)............................................................................................12
Royal Profit Account............................................................................................................12
Kifayat Account...................................................................................................................13
Mahana Amdan Account......................................................................................................13
Alfalah Education.................................................................................................................13
Basic Requirements for Account Opening...............................................................................13
Internal Codes for Bank Alfalah Accounts..............................................................................14
Major Work Done by Account Opening Department..............................................................14
Stop Payment...........................................................................................................................14
Bank Statement and Bank Balance......................................................................................15
Account Opening.................................................................................................................15
3.2 Remittances Department................................................................................................15
Pay Order.................................................................................................................................15
Procedure for Transferring Money through Pay Order........................................................16
Demand Draft...........................................................................................................................16
Outward DD’s......................................................................................................................16
Inward DD’s.........................................................................................................................17
Foreign Remittances.................................................................................................................17
Procedure for Foreign Transfers..........................................................................................17
3.3 Credit Administration Department (CAD).....................................................................18
3.4 Flow Chart Pre-Disbursement Functions.......................................................................19
3.6 Trade Finance Department.............................................................................................27
Chapter 04................................................................................................................................37
Human Resource Management................................................................................................37
4.1 HR’s Definition at Bank Alfalah....................................................................................37
4.2 HRM DEPARTMENT & BANK ALFALAH..............................................................37
4.3 RESPONSBILITIES OF HR OFFICER........................................................................38
4.4 JOB ANALYSIS............................................................................................................38
4.6 RECRUITMENT...........................................................................................................40
4.7 Human Resource Assessment........................................................................................43
Chapter 05................................................................................................................................53
Analysis of Bank Al Falah.......................................................................................................53
5.1 SWOT Analysis.............................................................................................................53
5.2 PEST Analysis...............................................................................................................56
5.3 Marketing Analysis........................................................................................................58
Chapter 06................................................................................................................................61
Conclusion and Recommendations..........................................................................................61
6.1Conclusion.......................................................................................................................61
6.2 Recommendations..........................................................................................................61
References................................................................................................................................64
ACKNOWLEDGEMENT
Lots of thanks to Almighty Allah (The most merciful the most beneficial).The only creator of
universe who enabled me to complete this report, in spite of various difficulties. All respects
to the Holy Prophet (P.B.U.H) who enable us to recognize our greater and whose spiritual
teaching guide us every matter of life.
I would like to acknowledge my debts to those officers of Bank Alfalah Limited who have
been extremely helpful to me.
First of all Branch Manager, he has been a permanent source of encouragement and guidance.
His helpful nature did not restrict me to the premises to the branch but extended to any place
and any matter I needed his support on.
I would also acknowledge my debt to my supervisor Sardar Ejaz Ahmed for his continuous
guidance.
Moreover, I would also acknowledge my debt to my family for their helpful hand.
In short, I would always be thankful to all my managers and officers, for their courteous and
compassionate treatment to me.
Sumra Ishaq
List of Abbreviations
EXECUTIVE SUMMARY
Pakistan after getting its independence, did not inherit a strong banking industry and since
then saw a number of events in the industry, like the nationalization of banks in the 1970’s.
However, the banking industry of Pakistan has been grown over the past few years, mainly
because of the consistent policies implemented by the Government of Pakistan, including the
privatization of banks in Pakistan. Also the State Bank of Pakistan’s, monetary policy has
been very friendly toward the banking industry. But in 2008 because of world economic
crisis, the economy of country was in crisis so the all businesses went down so as the banks
‘business result in lower performance and profibility. There are a number of different banks
established in Pakistan, including local incorporated commercial banks, foreign incorporated
commercial banks, development financial institutions, investment banks, discount &
guarantee houses, housing finance companies, venture capital companies, micro finance
banks and Islamic banks.
I did my eight weeks internship at Bank Alfalah, Main branch Abbottabad and worked in
Credit administration department, Trade Finance Department, Account opening department
and remittances department. The over all experience at the bank was good. A lot of things
have been learnt, some of which relate to classroom learning. Alfalah is expanding its
network all over the Pakistan yet there are many untapped areas. The competitors of BAFL
are also in aggressive position. The Economic and Political conditions of the country are very
disturbing; the high inflation and law and order situation affects every business including
Alfalah. Social and technological issues are of secondary importance but they also can not be
neglected. BAFL is focusing positively regarding technological issues but it should also keep
its eye on the social cultural factors also.
Some of the recommendations include promotion on the basis of merit, loans to students and
scholarship programs for its employees. Lastly Bank Alfalah has seen a rapid growth in its
activities by introducing a range of products and services and showing its presence in the
country by opening new branches and in future should keep this momentum and always strive
to become the best.
Chapter 01
Introduction to report
For getting the Bachelors degree in Business Administration, each student is required
to spend at least 8 weeks as an internee in a recognized organization. The students are
required to work in their specialized fields.
The main purpose of this program is to make students familiar with the practical
work, as there is great difference between the theory they have learnt during their
BBA Hons (HRM), and how the job is practically done.
Another important aspect of the internship program is that the internee is placed in
most of the departments of the organization through job rotation. It provides them
with a glance of each department, as the working period is too short for learning in
detail.
4) It can also provide assistance to students seeking financial data for analysis.
Banks play a central and a very important role in the economic life of a country.
That’s why they are considered as the lifeblood of modern economy. Today no one
can deny the importance of banking in the economy. They facilitate and expedite
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trade and commerce and provide a variety of services that one can’t imagine with out
banks. Besides this, the AlFalah Bank plays an important role in the economic
development of Pakistan.
The methodology that is adopted for this research project is based on both the primary
as well as secondary data. The sources of primary data were:
2. Personal observations.
1. Annual reports
During the project, it was observed that enough written material regarding the Bank is
not available, so it had to count on the personal observation and interviews with
operational manager assist manager and other employees.
A lot of time was spent in the branch at each department and the information was
collected from discussions and interviews with Managers Officers, so most of the data
of this report is primary source.
The span of operation is too large to be covered completely in short time of 8 weeks.
Which does not permit to fully analyze and understand the function, and the privacy
policy of Bank also limits access to the organizational data and information that is
termed as confidential.
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1.6 Scheme of the Report
The report is divided into five chapters as under:
Chapter 4: Includes financial, SWOT analysis and findings based on work in chapter
three.
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Chapter 02
Introduction to the Organization
Today, the banking sector is providing financial solutions to the masses and is
growing and becoming a solid partner in the development of the Pakistani economy,
this growth potential has seen different acquisitions in the banking sector, with the
Standard Chartered and Union Bank being the most prominent.
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2.2 Company Background
Bank Alfalah has gone through different phases over the years. Its name and been
changed in the following sequence.
Bank Alfalah—1997
Bank of Credit & Commerce International (BCCI) was a Pakistan based bank,
established by Mr. Agha Hassan Abdi from UBL, in association with U.A.E and
Europe. BCCI has its branches in 74 different countries of the world. It had its 3
branches in Pakistan, Karachi, Lahore and Rawalpindi. The Lahore branch was
opened on 15th December1978. This branch was opened at that time when some other
international banks like Citi Bank, Bank of America, and American Express etc. were
already working. But within a few years this branch crossed mostly all the other banks
in case of deposits, advances, imports and exports dealings, guarantees, traveler‘s
cheque sales etc. In 1991, the BCCI was banned, when it was accused by European
countries that the bank was involved in some illegal operations with Gulf countries.
The major reason behind European accusation was that BCCI was of Islamic mode.
Therefore, the bank was closed due to international pressure.
In July 1991, the branches of BCCI in Pakistan at that time were taken over by The
Ministry of Finance and SBP. All three branches were given under Habib Bank
Limited after valuation of its assets for 15 million dollars, which were named as
Habib Credit and Exchange Bank (HCEB) and these were working as subsidiary of
Habib Bank Limited.
Following the privatization in 1997, Habib credit and Exchange Bank assumed the
new identity of Bank Alfalah on June 21st, 1997 as a public limited company under
the Companies Ordinance 1984. Its banking operations commenced from November
1st, 1997. The bank is engaged in commercial banking and related services as defined
in the Banking companies ordinance, 1962. The bank is currently operating through
282 branches. This includes 48 Islamic banking branches and 7 foreign branches in
Bangladesh, two in Afghanistan and one offshore banking unit in Bahrain with the
registered office at B.A.Building, I.I.Chundrigar, Karachi. The bank is listed on the
Karachi and Lahore Stock Exchange with a ticker name of “BAFL”.
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2.3 Credit Rating
PACRA, a premier rating agency of the country, has rated the bank
These ratings denote a very low expectation of credit risk, strong capacity for timely
payment of financial commitments in the long term and by highest capacity for timely
repayment in the short term, respectively. Further, the unsecured subordinated debt
(Term Finance Certificates) of the bank has been awarded a credit rating of AA-
(double a minus).
PACRA, a premier rating agency of the country, has rated the bank ‘AA’ (double A),
Entity Rating for long term and A1+ (A one plus) for the short term. These ratings
denote a very low expectation of credit risk, strong capacity for timely payment of
financial commitments in the long term and by highest capacity for timely repayment
in the short term, respectively. The ratings of first and second and third unsecured
listed and subordinated TFC issues of PKR 650 million, PKR 1,250 million and
Rs.1,325 million have been maintained at AA- (Double A minus).
Strengthened with the banking of the Abu Dhabi Group and driven by the strategic
goals set out by its board of management, the Bank has invested in
revolutionary technology to have an extensive range of products and services. This
facilitates its commitment to culture of innovation and seeks out synergies with clients
and service providers to ensure uninterrupted services to its customers. It perceives
the requirements of its customers and matches them with quality products and service
solutions. During the past twelve years, it has emerged as one of the foremost
financial institution in the region endeavoring to meet the needs of tomorrow today.
The bank also entered into other dimensions of financial services –brokerage, asset
management, and insurance – through its subsidiaries, which are in their development
phase and would require sometime before emerging as material contributors to BAL‘s
revenue stream.
Source:http://www.bankalfalah.com/about-alfalah-bank/group-information-other-groups-2
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2.4 Vision & Mission
Vision
To be the premier organization operating locally & internationality that provides the
complete range of financial services to all segments under one roof.
Mission
To develop & deliver the most innovative products, manage customer experience,
deliver quality services that contributes to brand strength, establishes a competitive
advantage and enhances profitability, thus providing value to the stakeholders of the
bank.
Group Heads
Regional Managers
Area Managers
Hub Managers
Branch Managers
Source:http://www.bankalfalah.com/about-alfalah-bank/group-information/
7
It’s a general hierarchy of bank which is showing about the main authorities of Bank
Alfalah Limited who are controlling its management in Pakistan. Bank’s
management is divided into different groups, regions and areas. Co-chairman is
providing supervision to group heads that are responsible for controlling the affairs of
different groups. After group heads in the hierarchy, there are regional, hub and area
managers who are managing and guiding the working of different branches of bank.
His Highness graduated from the UAE University in Al-Ain with double majors in
Economics and Administration.
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Abdulla Nasser Hawaileel Al-Mansoori – Director
Mr. Abdulla Nasser Hawaileel Al Mansoori is a prominent
businessman of Abu Dhabi, UAE. He is Chairman of Al
Nasser Holdings and Group Companies. He was also
Director of the National Investor, Abu Dhabi, UAE. In the
past, Mr.Huwaileel Al-Mansoori was Director of United
Arab Bank, Water & Electricity Department of Abu Dhabi,
Director of Projects, ADNOC, General Industries
Corporation, Abu Dhabi and Director General & Vice
Chairman of General Industrial Corporation, Abu Dhabi. In addition, he held other
Board positions and Chairmanships of Abu Dhabi Ship Building Co, PJSC.
Mr. Abdulla Nasser Hawaileel holds a B.Sc. (Hons) degree in Electrical Engineering
from Swansea University, UK.
Abdulla Khalil Al Mutawa – Director
Mr. Abdulla Khalil Al Mutawa is the General Manager of
H.E. Sheikh Suroor Bin Mohammad Al Nahyan. He is a
Board Member of the UAE Banks Federation. He is also a
Director of the Abu Dhabi Commercial Bank Ltd; and
Director of Makhazen Investment Company in Abu Dhabi,
and Alfalah Exchange Company, Abu Dhabi. Mr. Abdulla
Khalil Al Mutawa is a former Director of Wateen Telecom
Limited, Pakistan and Warid Telecom (Pvt) Limited,
Pakistan. Mr. Abdulla Khalil Al Mutawa holds a B.Sc. in Business Administration
from the University of North Carolina, USA.
Khalid Mana Saeed Al Otaiba – Director
Mr. Khalid Mana Saeed Al Otaiba is the Office Manager
of His Excellency Dr.Mana Saeed Al Otaiba (Personal
Advisor to His Highness, the President of UAE). He is also
Deputy Chairman of Al Otaiba Group of Companies. Mr.
Mana is a Director of Alfalah Insurance Company Limited,
Pakistan. He is also Chairman of Liwa International
9
Investment Tourism and Royal Mirage Hotel & Resort Ltd, Morocco. He is also a
Director of Ghantout International. Mr. Khalid Mana Saeed Al Otaiba holds a
Bachelor of Arts & Science degree in International Economics from Suffolk
University of Massachusetts, Boston, USA.
Kamran Y. Mirza – Director
Kamran Y. Mirza is the Chairman of Philip Morris
(Pakistan) Ltd., Unilever Pakistan Foods Ltd. (UPFL) and
Education Fund for Sindh (EFSJ). He is also serving as
Director on the Boards of Abbott Pakistan, International
Steel (ISL), Karwan-e-Hayat and Safari & Outdoor Club
of Pakistan. Mr. Mirza has been the Chairman of the
Export Processing Zone Authority from 2007 to 2009. He
has also served as Chairman of Pakistan Mercantile
Exchange Ltd. and Karachi Stock Exchange (KSE), President of Overseas Chamber
of Commerce & Industry (OICCI), American Business Council (ABC) and Pharma
Bureau (Association of Pharmaceutical Multinationals in Pakistan). He was also
served the Pakistan Business Council, which is a think tank and a Business Policy
Advocacy Forum, as CEO and retired from this position in December 2015.
Atif Bajwa – Director & CEO
Mr. Atif Bajwa has been the President and CEO of Bank
Alfalah since November 2011. Mr. Bajwa has diversified
and rich experience in Banking and has held various senior
positions. He has been the President of the Abu Dhabi
Group (Pakistan), President of MCB Bank and Soneri
Bank in Pakistan, Regional Head for Citigroup for the
Central and Eastern Europe region, Head of Consumer
Banking for ABN AMRO’s Asia Pacific region as well as
Country Manager for ABN AMRO. Mr. Atif Bajwa is the President of the Overseas
Investors Chamber of Commerce and Industry (OICCI) and is also a Director on the
10
Board of various companies including Pakistan International Airlines Corporation,
Alfalah Insurance Company Limited and the Board of Investment. Mr. Bajwa
received his education at Columbia University, New York.
Efstratios Georgios Arapoglou – Director
Mr. Efstratios Georgios Arapoglou has extensive
experience in managing, growing, restructuring, acquiring
and integrating banks and financial institutions, in both
developed and emerging markets. He has been part of the
Boards of Directors and Board Committees of high profile
listed companies in SE Europe and the Middle East. Mr.
Arapoglou also has experience in interacting with
regulators, in raising capital in international equity and
debt capital markets and in developing and maintaining relationships with
international institutional investors. Mr. Arapoglou completed BA in Mathematics
from the University of Athens, Greece, B.Sc in Naval Architecture & Ocean
Engineering from University of Glasgow, Scotland and MTech in Management from
Brunel University, Uxbridge, London.
Khalid Qurashi – Director
Mr. Khalid Qurashi is a recently retired banker with
considerable international banking experience. He has
worked for 38 years with a major US International bank,
where his area of expertise was in corporate risk
management and profit centre/franchise management. He
was responsible for risk management for the Middle East,
Africa and Turkey operations. He contributed materially to
overall institutional policy debate and strategy formulation.
Before he took over responsibilities as a risk senior, he managed a couple of large
country franchises in the Middle East and Africa, where the portfolio encompassed a
wide spectrum ranging from large corporates, to governments, to financial institutions
as well as SMEs and PE companies.
Source: http://www.bankalfalah.com/about-alfalah-bank/board-of-directors
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Chapter 03
Departments of Bank Alfalah
12
Kifayat Account
Kifayat account is another saving account product that can be opened with a
minimum balance requirement of Rs 10,000, with a maximum limit of Rs 1 million.
Profit is calculated on a monthly basis, while it is credited on quarterly basis. Bank
Alfalah pays 7% pa interest on Kifayat Account.
Alfalah Education
Alfalah education is a one year TDR that can be purchased by people having school
going children’s. A person can purchase a unit for Rs 100.000, with a maximum of 3
years. This TDR pays 7%, paid at maturity and gives an additional advantage of
giving monthly school fee of the children’s if the breadwinner of the family dies.
Source: http://www.bankalfalah.com/about-alfalah-bank/Products
CNIC
Source of income (salary slip etc)
NTN certificate (optional)
Company letterhead or authorization (as required)
Partnership Deed
Partners CNIC
Company Letterhead
NTN certificate (optional)
13
The basic requirement to open an account for companies:
Memorandum of Association
Article of Association
Directors CNIC
Company Letterhead
NTN certificate (optional)
14
A bank statement tells the whole activity of a bank account over a period of time.
Customers often come and want their bank statements and have to fill a form, relating
to the time period for which the bank statement is needed. As part of my internship, I
was to assist the customer to fill the ‘Bank Statement Form’ and printed statement is
given through the banks software. Often customers want to know their accounts
balance over the phone and thus I had to tell them their account balances using the
banks information system ‘Bank Smart’.
Account Opening
Whenever a customer comes to open their account, they have to fill a relationship
contract with the bank. As part of my internship I had to fill these forms and then use
the appropriate bank stamps to complete these forms. Also as part of the relationship
form, I also had to do a ‘Verisys’, a verification system started by NADRA on the
CNIC of the new account opener. A ‘Verisys’ tells, if more information pertaining to
the customer is needed to open the account or not. Furthermore as all relationship
forms have to be sent to Karachi, a central location, for all account relationship forms.
There are two main types of instruments that are used to transfer money, which are as
follows:
Pay Order
Pay orders are made to transfer money within the city and this is a safe way to transfer
money as the person who makes the transfer through pay order pays in advance. The
procedure that is carried out in transferring money through pay order is as follows:
15
The customer will come to the bank and fill in the pay order application, giving in the
details to which account the money is being transferred, the amount etc and attach a
cheque to pay for the pay order. Pay orders can also be made through cash but mainly
it is made through cheque.
The officer checks all the details in the application, makes out the charges for the
transfer that the customer will pay and then make the pay order for the customer and
pass the following entry:
Customer A/c
When the customer in favor of whom the pay order was made gives the pay order to
his branch, the entries passed are:
Customer A/c
Demand Draft
Demand Draft is another way in which customers can transfer money outside the city.
There are two types of situations for transfer of money through demand drafts:
Outward DD’s
When a customer comes to Bank Alfalah to make a DD to transfer money outside the
city is known as outward DD. The customer will fill the details in a DD application
form, and will attach a cheque or pay cash as he wish.
Then the officer will check all the details and make a demand draft for the customer
and pass the following entries:
Inward DD’s
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This is the procedure adopted when the issuing branch sends copy of the instrument as
an advice. When the bank receives the advice, the officer will pass the following
entries:
DD Payable A/c
When the customer comes with the DD to get his payment, the following entries are
passed:
DD Payable A/c
Cash
If that customer is a Bank Alfalah account holder then the following entries are
passed:
DD Payable A/c
Customer Account
Foreign Remittances
Another type of remittances is foreign exchange transfer from another country to a
Bank Alfalah account in Pakistan, through SWIFT. Bank Alfalah for foreign
exchange transfers takes the help of Citi Bank for routing.
Customer A/c
Citibank A/c
Citibank will then transfer that money to Bank Alfalah Karachi. The entries are:
Citibank A/c
Later Bank Alfalah will transfer the Nostro A/c money into the demand account.
17
Nostro A/c Bank Alfalah
Demand A/c
Now when the customer will come to take his money, the following entries will be
made:
Demand A/c
Customer A/c
Its main purpose is to streamline the working of CAD to mitigate the chances of
losses arising from incomplete security and documents covering advances.
The personnel of CAD are furthered advised to keep themselves update by the latest
instruction/regulation issued from Head Office, State Bank of Pakistan and Other
regulatory institutions.
18
Start
Complete registration of the Bank’s charge over security with SECP/ Gov authorities
Appraise Relationship/ If
credit manager and Complete
branch manager
19
Source: Self Made by observing Branch’s Functions during my Internship
20
Release facilities
END
21
3.5 Flow Chart Post-Disbursement Functions
Start
Issuance of guarantees
END
23
24
Credit Administration Process
1. Registration of charge
The CAD manager has to register charge with security and exchange commission of
Pakistan (SECP) of mortgage/ hypothecation within 21 days from the date execution
of documents.
First exclusive Charges: In first exclusive charges, first the claim of bank is
satisfied in the case of default of the borrower.
Ranking Charges: In this, the ranking is given. The first on the ranking is
satisfied and then comes the second and so on.
Pledge: It confers physical possession of movables but not ownership.
Hypothecation: It is a security for a debt, which remain in the possession of
the borrower.
Mortgage: It is a claim against real estate or fixed assets. The deposit of title
deeds without documentation can create a mortgage.
LCs, Bank Guarantees, other guarantees
3. Valuation
A CAD manager can take value and evaluate security worth from the following
sources
Security Source
Deposits Computer prints out showing actual
amount
Government securities Face value or encashable value rates
published by the government of Pakistan
Shares Stock exchanges rates in daily newspaper
Mortgage of property/ assets Valuation report by bank’s evaluator
showing market value
Stock( under pledge, hypothecation) For pledge Karachi Cotton Association
issues its rates. For hypothecation stock
25
report submitted by borrower
Book Debt/ Receivables Life of book debts/receivable submitted
by the borrower.
Life Insurance Policy Surrender value of life policies issued by
insurance company
Any other security As per terms of sanction advice
4. Stock report
Frequent submission of stock reports is necessary as per term of sanction advice.
5. Stock Inspection
Verification of stock is made and it should be the same as given in stock report. The
following are usually checked.
Stock break up
Evidence of ownership
Quality/condition of warehouse
Fire Protection adequacy
Adequate protection from theft, burglary etc.
6. Insurance
Assets charged to the bank should be insured through an approved insurance
company. One month before expiry of the insurance policy, the concerned customers
should be reminded to renew the policy.
7. Search report
All public/private limited companies are required to register bank’s charge over its
current and fixed assets with SECP. Search report is prepared from the records of
SECP showing the ranking of charges over borrower’s assets to different banks.
Borrowers
The following are the categories of the borrowers
1. Corporate Body
The term “Corporate Body” will include:
Whether company is public limited and quoted on stock exchange, not quoted
on stock exchange is a private limited.
Whether it is empowered to borrow?
Are there any restrictions on the company’s power to borrow?
What are directors’ powers?
2. Partnership
The partnership deed is obtained. In its absence bank’s standard letter of partnership,
duly signed by partners is obtained. Although all partners are jointly and severally
liable for the debt of the firm, however, it is considered inexpedient to obtain personal
guarantees for good business reason.
3. Sole proprietorship
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It is owed by an individual and there being no formal procedure to be followed for
setting the business so a declaration on the firm letter head evidencing proprietor’s
name etc is taken.
4. Individual
It is ensured that borrower is not suffering from any incapacity and is not a minor,
insane or insolvent. These people are not capable of contracting and therefore any
borrowing by them is unlawful.
Import
Export
IMPORT
Import Department of BAL deals with the import of merchandise. Import can be
defined as:
“The bringing of commodities into Pakistan from outside by sea, land or air.”
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Requirement for the Importer
These requirement / document must be fulfilled from importer before doing the
import:-
Exports
Exports are major sources of earning foreign exchange and play an important role in
the economic development of the country. It helps to utilize excess resources of the
country.
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Letter of Credit
Contract
The process of International Trade starts with asking of importer to its bank for L/C.
Then importer’s bank will be called as issuing bank. The issuing bank sends the L/C
to Bank Alfalah Limited. A bank that receives the L/C is called an advising bank
because after receiving the L/C, it performs the L/C advising function. A cover letter
is prepared and is sent to the beneficiary of the L/C, advising him his L/C has reached
Bank Alfalah Limited and he should collect it immediately. A copy of the L/C is sent
along with the letter.
2) ISSUANCE OF E-FORMS
Government has provided facility to exporter in taking E-Form from any bank and is a
part of the exchange control mechanism of the State Bank of Pakistan. When an
exporter receives an L/C, his next job is to get an E-form from an authorized Bank.
On the E-form sent by the commercial bank following things are mentioned
30
exporter and he submits it to the custom officer along with E-form certification to
certify E-form.
4) THE DOCUMENTS
After getting the E-form verified the exporter starts preparing his shipment. Banks
only deal in documents. In order to receive payment from his goods the exporter has
to send certain documents to the issuing bank via his negotiating bank. These
documents are.
Bill of exchange:
A bill of exchange is an instrument in writing containing an unconditional order,
signed by the maker, directing a certain person to pay a certain sum of money only to,
or to the order of, a certain person or the bearer of the instrument. It is drawn by the
exporter (drawer) and orders the importer or the importer’s bank (drawee) to pay to
the order of Bank Alfalah Limited (payee) a specific amount. If the draft is drawn at
sight, the importer must make the payment on receipt of the documents. If it is time
draft, the payment must be made within the specified time limit.
Commercial Invoice
The exporter prepares it. Its amount must tally with that of the L/C. It shows the name
and address of the importer as well as the invoice number. This number is very
significant as it is used in all the correspondence between the exporter and his bank. It
also contains all the specifications of the commodity being exported. The standard
definition of commercial invoice is that it is an itemized list of goods shipped to a
buyer, stating quantities, prices, and shipping charges.
Bill Of Lading
The shipping company or the airline that has been assigned the task of transporting
the goods issues these. The shipper must ensure that the goods are shipped and
handed over the right person when documents are presented to him. The standard
definition of a bill of lading is contract between the seller of the goods and the carrier.
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The following are types of bill of lading:
Certificate of Origin
This document certifies the origin of the exported goods. In the case of exports from
Pakistan, the certificate of origin shows that the country of origin of the goods is
Pakistan. The certificate of origin is a document in which the exporter certifies to the
place of origin of the goods to be exported.
E-Form
It is a necessity for all exports out of Pakistan. All commercial banks always issue the
E-form in quadruplicate.
Export Visa
This document is required when the destination of consignment is Canada, America,
and U.K. Different countries fix quota for different commodities and restrict imports
of those goods with in a specific limit. There fore visa is required which is in fact a
permission to export goods to the specified countries.
Payment by importer
Exporters bank sends all the documents negotiated in LC to importers bank. Once the
shipment arrives in importing country, documents are kept with the bank until the
importer makes full payment to bank.
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3.7 COLLECTION / NEGOTIATION
When the exporter comes to the bank with the documents, he has two options.
Collection
The bank sends the documents on behalf of the exporter to the importer’s bank for
payment. The payment is made in Pak Rupees and the exchange rate is the Buying
rate of the day normally called the T.T. Clean Buying Rate. When the reimbursing
bank is to pay Bank Alfalah Limited it credits its nostro account maintained with it
(the reimbursing bank), and afterwards bank debits the exporter’s account with the
local equivalent of the export proceeds calculated at the TT clean buying rate.
Negotiation:
The bank purchases the documents from the exporter i.e. the exporter gets them
discounted before their maturity. For example, the drafts are at 90 days from B/L date.
In simple words, the payment for the exports would be received after three months.
The exporter might not want to block his funds for such a long time. He can get his
documents negotiated the day he presents them to the bank. The exchange rate he will
get will however be lower than the TT clean buying rate because the bank is paying
him an amount that it is going to receive after three months itself.
Contracts are not negotiated however in any case. This is because they are unsafe
documents and the bank does not take the risk.
Dispatch:
The documents brought by the exporter are in the form of sets containing an original
and a number of copies. The number of each document required by the importer is
mentioned on the credit. Usually they are:
CONTRACT
The exporter might export the goods based on a CONTRACT with the importer. In
such a case, there is no surety to the exporter that the importer will make the payment.
The importer might reject the goods on receipt and deny and payment to the exporter.
Therefore, the contract is an unsafe document. There are two types of contracts.
DA (Documents Acceptance):
Drawee takes documents and possession from the issuing bank and signs a bill of
exchange in return giving his acceptance for payment on a specific maturity date.
Now, if he does not make the payment to the issuing bank no payment is made to the
exporter and there is no liability on either bank.
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Trade Finance Department:
At Trade Finance Department, I got a lot of practical exposure of studying
International Finance. Since this department mostly deals with imports and exports, I
saw the processing of letter of credit and the documents needed for imports and
exports. Customers were coming for the purpose of their business and they were
informed about the rules and regulation for importing and exporting. Letter of
guarantees were also issued by the department.
Credit Department:
At the Credit Department, my practical learning was excellent. At this department, the
loans are to be disbursed. So for this purpose a complete interview with borrower is
conducted and borrower is asked about its financial strength then a CLP is made.
Loan is disbursed after the complete study of financial reports such as balance sheet
and income statement. Making of installments, interest charging and calculation and
others all were practically performed at the department.
Milkiat Finance
Alfalah Milkiat Finance is a long term facility that is provided to SMEs and there are
four main types of facilities provided:
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Tenure of 2-15 years except for renovation, which is for 2-4 years
Mark up of (KIBOR+5%)
Financing from Rs 0.5 million to Rs 30 million
Eligibility age should be less than 65, with 3 years of existing business
Quick Finance
Alfalah Quick Finance is another short term and a type of current financing facility
that is only provided to individuals for the fulfillment of personal or family needs.
The financing is given against the deposits and government securities up to the 90%
of the cash value of security. Financing is made from 50,000 up to 25 million.
ii) Capacity:
Capacity or the capability of the borrower to manage his business profitably and the
capacity to repay the advances and service the facilities according to agreed terms. Is
the borrower in a capacity to borrow? Or is there any legal complication?
iii) Collateral:
The security provided against the facilities. Is the security provided: Adequate,
Realizable, Marketable, Valuable, Storable, Non-perishable, Durable, and
Transferable/with clear Title.
iv) Character:
Are the borrower's personal character, market standing and reputation impeccable?
Has he met his part commitments? Does he have good bank reference?
v) Conditions:
Have the conditions of lending been drawn up taking into account all possibilities Is
the sector/industry in decline, is growing or it has reached at plateau? Is there a
market for the products and the market size to justify production plans and sales
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forecasts? Are the economic conditions feasible generally and for the business, in
particular?
The overall experience of my internship was very good; I have learnt the sense of
responsibility in its literal meaning. I am now capable of dealing with different sort of
customers, and how to be patient while doing so. Besides this I also gained knowledge
about banking which I previously lacked and many more products being offered by
the bank. So in a nutshell, this internship gave me the experience, which would no
doubt boost my confidence to work in future.
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Chapter 04
Human Resource Management
“The policies and practices involved in carrying out the “People” or Human Resource
aspects of a management position, including recruiting, screening, training,
rewarding, and appraising”
The concepts and techniques need to carry out the “people” or personal aspects of
management job are:-
Like other organizations HRM department acts as the mind of the organization.
Without the HRM department Bank Alfalah cannot imagine being able to function. At
Bank Alfalah, HRM has great significance, everybody depends on this department for
the entire organization to work and succeed in its mission.
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4.3 RESPONSBILITIES OF HR OFFICER
COMPETITIVE ADVANTAGES
“The procedure for determining the duties and skill requirements of a job and the kind
of person who should be hired for it”
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Job Description
Job Specification
Job Description:
Job Specification:
“A list of job’s human requirements,” that is, the requisite education, skills,
personality, and so on “
Interviews
Observation
INTERVIEWS
“Interviews are taken by the branch HR head responsible for recruitment and
selection”
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Following is the criteria for selecting candidates in Bank Alfalah based on:
Communication Skills
Present Personality
Educational Background (etc.)
Skills And Competency
INTERVIEW QUESTIONS
4.6 RECRUITMENT
By Universities
By Website
By Coaching
By Newspapers
Recruitment Process:
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3.) Screen out candidates:
4.) Make selection
The prospect candidates are attracted through advertisement in the newspapers, on the
website online and also the walk in.
Through interviews and tests they screen out the less attractive candidates.
After further interviews and other processes the final candidate is selected. Questions
in an interview are made by doing proper job analysis of the job. That includes
identifying the job duties and requirements.
TYPES OF RECRUITMENT
1. Internal
2. External
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1. Internal:
“Includes recruiting of already existing employees for new jobs within the
organization”
2. External:
“Includes bringing “new blood” in an organization. Recruiting people who are new”
Need basis
No yearly or monthly recruitments
Every branch has it’s own HR department
Head office sanctions recruitment for new employees
Adds in leading newspapers (Dawn, Jang)
College Recruitment (under planning)
Online application forms
Short listing
Interviews
Decisions made through head office
No help from recruiting agencies
Through direct induction of fresh candidates, Bank Alfalah is able to employ fresh
postgraduate candidates for its organization and the process is as follows:
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EXPERIENCED PROFESSIONALS
Based on requirements of experienced staff, Bank Alfalah also recruits talent from the
marketplace. Bank Alfalah offers competitive salary / benefits to worthy professionals
at all levels who wish to join hands with Bank Alfalah. The procedure for selecting
such professionals is as follows:
Executive Recruitments:
In Bank Alfalah, Executive recruitments are done by CEO.
Recruitment of MTO’s (Management Training Officers):
In Bank Alfalah, recruitment of MTO’s is done on Yearly Basis
Recruitment of Internees:
Walk-ins
Letter of recommendation from college
Bank Alfalah Ltd. has worked hard to build its human resource team and ensure that
the quality of newly inducted staff is not comprised with growth. For recruitment and
selection bank‘s policy is to hire suitable candidates. By suitable candidates bank
refers to candidates having proper educational qualification, experience and
background.
Bank Alfalah not only is one of the fastest growing bank in Pakistan, that provides its
customers with a number of financial services, but is also a great employer of human
resources, that provides its employees with a conducive environment that not only is
challenging but also helps them in applying and gaining knowledge.
The above figures show that all prospect employees feel confidence in Bank Alfalah
as their prospective employer. Bank Alfalah, as a response to this confidence has
three ways of employing prospect employees for their organization.
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OREINTATION
Introductory Lecture
Printed “ Employee Hand book” in Bank Alfalah
Time Duration
Familiarize new employees with their new jobs, work units and organization
in general.
BATCH TRAINEES
All employees selected through this process, have to first complete a probation period
before given a complete status of a Bank Alfalah employee. The major benefit of this
procedure is that Bank Alfalah can employee a large number of employees at a lower
cost. The procedure for accepting a batch trainee is as follows:
4.8 TRAINING
“The process of teaching new employee the basic skills they need to perform their
jobs.”
Need Analysis
Instructional Design
Validation
Implementation
Evaluation and follow up
Training Mangers and faculty is hired for training purposes.
Training Mangers are in their respective head offices
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Bank Alfalah’s training centers are in Karachi & Lahore. These training centers are
responsible for providing multi-level high quality training programs in following
areas:
Training Calendar:
In Bank Alfalah, Head office devises a calendar according to which they train their
employees
Need Basis:
In Bank Alfalah, Branch Manger realizes that specific department lacks in some skill.
“Training an employee to learn a job while providing him a class room environment”
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Making teams of new employees with a few old specialized Employees.
Contribution to overall productivity.
Lower cost
Lower Time
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Customer Services Skills
Performance Appraisal Skills (Self Appraisal)
Time Management & Personal Effectiveness
The performances of employees are appraised yearly at Alfalah Bank. HR head said
that
· Ratting
· Evaluation
BEHAVIOR APPRAISAL
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PERFORMANCE STANDARDS AT ALFALAH
1-Demonstrates Commitment
2-Aligns Activities
Promotion Decision
How To Handle Transfer
Communication At Alfalah
Manage Dismissals
Pay Plans:
Pay plans Alfalah are establish on the basis of job ratings. All jobs are ranked from
top to bottom, on the bases of compensable factor. Employee with higher rank gets
highest pay and incentives.
Basic Salary
Bonuses
Medical Facilities
Allowances
Incentive Plans:
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In Bank Alfalah, incentive are provided to
Financial Benefits:
Severance – Pay
1. Policy
2. Give Full & Final Settlement
3. Half Salary As A Complementary (Optional)
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Supplemental Unemployment Benefits are given
Insurance Benefits:
Worker’s Compensation
Complete Life Insurance
Hospitalization & Medical Insurance
Other Benefits:
Pregnancy Compensation
2 – Bonuses For Each Employee
Faster Promotion
Introduction Of MENTORS
Bank Alfalah MOHTISIB
Staff Suggestion Scheme
Family Community Concept
Salary Of Own Choice
Job Rotation Facility
Prizes & Gifts
Refreshment Packages
Short Courses & Trainings + Training Material
Traveling & Stay Allowances
Communication Benefits
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Retirement Benefits:
Age
Pension Plans
Provident Fund Facility
Early Retirement Window
No-golden Offerings & Defined Contrib. Plan
No-social Security & Deferred Profit Sharing
Services Benefits:
Bank Alfalah is
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Inspection & Citations By Head Branch
Managing Proper Responsibilities & Rights Of
Both Employer & Employee
Bank Alfalah’s management plays an important role in avoiding the three causes of
accidents
Unsafe conditions
Unsafe acts
Accident prone people
Following are the steps that taken by Bank Alfalah’s HR Department to solve the
health problems in the organization and make possible remedial changes
Other precautionary measures taken by Bank Alfalah for the safety of employees are
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Chapter 05
Analysis of Bank Al Falah
Strengths:
Main strengths of bank are describe follows due to which bank is becoming
successful day by day and now is on the fifth largest and successful bank in Pakistan
in the bank’s ranking after NBP, MCB, UBL and HBL.
Being the private organization its main aim is not to earn profit but also to
satisfy its customers and slogan of BAL is also the representative of this
purpose as Bank Alfalah “The Caring Bank”.
Bank has AA (Double A) and A1+ (A one plus) Credit Rating for long term
and short term loans respectively.
Main source of profit for any financial institution is public saving which only
comes from public confidence and BAL is getting this confidence which is
one of the main strengths of bank
Bank Alfalah is also getting fame in the market due to its name “ALFALAH”
which is leaving the Islamic and favorable impact on the minds of public.
BAL is providing the facility of Money Gram to its entire people who are its
customer or not and through this service it has got the leadership in Money
Gram because any other bank is not offering this service.
With in very short period it has got a superb accomplishment which shows the
competency of top management.
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Personnel of Alfalah are well trained and highly skilled.
Bank Alfalah has a wide network of branches at the ideal locations, catering
the financial needs of its clients.
The management of the bank is very much concerned with the development
and improvement of the working environment. The bank has state of the art
and purpose built branches where all the modern technologies are provided to
get the efficiency of the workforce and the customer satisfaction.
Weaknesses:
Beside all these strengths I also noted some weaknesses in the operations of bank
Alfalah which are described below:
BAL is that it is not offering the loan facility to newly established businesses
because it’s the BAL policy that it will loan only to that people who are
running their businesses from 3 years.
BAL’s lending procedure is quite complicated that some people hesitate to
come as they are requiring a huge file of documents.
Bank Alfalah is not offering any credit facility for students.
BAL is not offering the online facility to account holders having photo
account.
Bank Alfalah is charging online charges for transfer of money but some other
banks not charge online transfer charges.
Majority of the workforce consists of young professional, they lack in their
experience. And sometimes lack of experience becomes a hurdle while serving
to the customers. It is the point where they feel difficulty while competing
with the other banks.
It was observed that at present the motivation level of the employees is not
very much.
The increased workload has resulted in the reduced efficiency of the
employees. Because now the time required for completing the tasks for a
single customer has been increased. As a result the environment of the branch
has become very messy.
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Opportunities
Bank Alfalah is spreading its network outside the boundaries of Pakistan and it
has more opportunities to extend this network as State Bank of Pakistan has
prescribed new policies in the prudential regulations.
In addition to excellent routine banking, it has earned a good name by offering
special products like car, home and credit cards facility. So the penetration of
these products could enhance market shares.
There is a very good growth trend in the Islamic banking in the country and in
the world as well. BAL has the advantage of having Islamic Banking network
and the growth in this particular field can be very fruitful for the bank, bank
has an opportunity to introduce new products and services in Islamic banking.
Threats:
Threats are the negative trends in external environmental factors. As on one side
environment provides opportunities to one organization, on the other hand it also has
to face some threats. Bank Alfalah also has to face this situation.
Other foreign financial institutions like City Bank, HSBC etc also having
strong banking policies and there’s a chance that people might move toward
these financial institutions to secure their investments, transactions and related
services.
For last seven year there is political stability in Pakistan but now again a new
layer of political instability arises which effects almost all industries including
Banks.
Due to economic instability like currency depreciation and inflation, the bank
is constantly facing a threat e.g. in case of inflation the people have low
disposal income which means lower deposits in banks.
Other investment opportunities like investment in property and gold are giving
people more return as compare to banks; it can decrease the deposits of bank.
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5.2 PEST Analysis
A broad view of market is important when management is interested in introducing
better services for customers. Rapid technological change, global competition and the
diversity of buyers preferences in many markets require the constant attention of the
market vouchers to identify promises business opportunities, see the shifting
requirements of the buyers, evaluate changes in competitors positioning and guide the
choice of which buyers to target and classify them according to respective segments.
Identification of external and macro factors that influence buyers and thus change the
size and composition of market overtime involves initially building customer profiles.
These influences include:
Political environment
Economic Indicators
Socio cultural environment
Technological factors
Political Environment
The events in the last couple of years; ever since the sacking of Chief Justice Iftikhar
Choudhary, Pakistan has faced crisis after crisis, including the lawyers’ movement,
violence in Karachi, the Lal Masjid debacle, militancy in FATA and NWFP and its
impact on other parts of the country, the return of Benazir Bhutto and her subsequent
assassination, and current ongoing military operation in Swat– all the above events
indubitably made a huge impact on the economy.
Stability and law and order situation under the political regime is very important for
the economy as a whole. The present state of the government in Pakistan is directly
affecting the policies of banks. Continuous political changes have disrupted the
policies and objectives as each regime brings with it its own agenda. Organizations
need time to adjust to one regime and then work with it towards economic
enhancement. Due the wrong policies of the government, the talibanization also
develop in Pakistan and become the international issue in Pakistan and badly affected
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the Pakistan repute in the world and promote the uncertain conditions for the business
in the Pakistan. Due to this the investors are not interested in the Pakistan.
Economic Indicators
The economy of any country directly influences any financial organization. Economic
indicators include Gross Domestic Product (GDP), inflation, balance of payment, debt
of the government.
Pakistan’s economy has witnessed the most challenging period after posting six
consecutive years of healthy economic growth. However, the strong fundamentals
were compromised to prevailing global crises that’s shacked the confidence of global
investors and FDI flowing in the country. The steep rise in oil prices to U$ 147 a
barrel, soaring inflation hitting a 24% mark, huge fiscal deficits and balance of
payments issues coupled with plummeting forex reserves added to the economy’s
move to an unstable growth trajectory.
Also the load shading is another factor that affects the Pakistan economy badly. This
not the end of the story after this Pakistan’ economy face lot of problems like bomb
attacks in Pakistan no electricity and the unstable government, due to this the investor
are not invest in the Pakistan and the existing business men are loosing their business
unit due to the loss.
Due to this poor economy, businesses are reaping low profits and stock market is in
great danger. Pakistan’s foreign debts are rising day by day so such a situation is a big
challenge for banking institution to survive. The financial crisis in Pakistan has made
the management of BAFL tensed to work in such an environment.
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However, in today world, the customers are becoming more intelligent and through
media they keep themselves up to date. Thus, the lifestyle and expectations of the
customers from the service provider is increasing day by day.
Technological Factors
Banks in the developed world have been turning to heavy IT investments, which
differentiate their products, provide response times, enhance accessibility and
improve customer satisfaction. Though investing in state-of-the-art host banking
solution, ATM and POS (point of sale) networks, visa, BachelorCard, and, smart
cards, telebanking, internet banking and now mobile banking are common IT
investment in the developed world, it is now that these products and services are
gaining faster acceptance in Pakistan.
In BAFL technology has great effect on the working environment. BAFL is always
willing to introduce new computer systems for keeping its staff up to date. With the
successful implementation of new centralized database system, the bank also achieved
remarkable progress in business process re-engineering, turnaround time compliance
by centralizing outward remittances, account opening and credit administration.
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Electronic media i.e. television
Print media i.e. newspaper
Billboards
Business magazines
Website
Sponsorship
Electronic
The major way in which today’s organizations promote its products and services is
through television, not only because it’s economical but also because the visual and
audio aids help in promoting its product.
Television ads for Bank Alfalah mainly try to emphasis the ‘The Caring Bank’,
message in its advertisements, by showing how its services can help you with the
different financial problems that you face in your every day life. For example, an
advertisement showed how Bank Alfalah Credit Cards helped a couple when they had
no cash left during a shopping trip or how a father happily shows his family a new car
that he had financed from Bank Alfalah.
Another major way in which Bank Alfalah advertises its products electronically is
through its website, which is designed in an effective manner with detailed
information, so that visitors can effectively know about the different services that the
bank provides.
Print advertisements are another major way in which Bank Alfalah advertises its
product to the masses. Print media advertisements are mainly printed in major English
and Urdu newspapers across Pakistan.
The messages of these advertisements are mainly of new financial services that the
bank may introduce over time.
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Benefits provided by Bank Alfalah
Some of the monetary and non monetary benefits that Bank Alfalah provides to its
employees are as follows:
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Chapter 06
Conclusion and Recommendations
6.1Conclusion
During my internship I concluded that At present there is no such organization in the
world that is free from problem and challenges. Every concern has to strive and
struggle a lot to be more profitable and to get more competitive edge. It has been five
years since the establishment of Bank Alfalah, and since its establishment it has aimed
to become the leading bank of Pakistan by that provides outstanding services to its
customers. The bank has seen phenomenal growth in the past few years by opening
more branches in the country, increasing the deposit base, while also increasing the
assets and profits of the bank. The services that Bank Alfalah provides have a great
market penetration not only because of their features but also the profit and markup
rates that they charge. The management of BAFL is taking strategic steps to enable
the bank to emerge as a strong and progressive institution. It is continuing to make
efforts to refine its products and operations to make them more compatible. New
deposit schemes have been introduced and an action plan to maintain revenue growth
in future.
6.2 Recommendations
Also work like sorting, which takes up a lot of space should be done in a
separate place and amenities like television and internet connection should be
placed in the common room, so as to give employees a relaxing environment
when they have a break.
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BAL should provide loan to students at low mark up rate and easy terms &
conditions.
Bank Alfalah Limited needs to use more marketing channels such as radio to
make the public aware of its products and services. In the presence of intense
competition Bank Alfalah Limited has to realize the importance of marketing.
Bank should prefer to promote worker on the basis of their talent and avoid
going for personal like and dislikes. It can be harmful for the organization in
the long run.
Bank Alfalah is only dealing in Money Gram; it should also starting providing
the service of other money transfer lines like Western Union.
Bank Alfalah has equipped its branches with all major IT tools being used in
the industry like ATM’s, fax machines, photocopiers, printers, latest
computers and a good connectivity architecture, however it has been observed
that when its time to work, there are many failures seen in the different
devices used by Bank Alfalah, especially its connectivity architecture and
remains offline with the main server, that creates problems for the customers
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There are some departments in the bank that do not have enough employees,
while some have more than needed.
All this creates inefficiencies and so the operations manager should look at the
department of the branch and see where inefficiencies lie, in consultation of
with the heads of the departments and hire individuals where there are less
employees or rotate employees from other departments.
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References
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