SEO Strategy For ?????

SEO Strategy
For
?????
We will follow this strategy / plan for Medic Accountants’ website.
Technical SEO
1. Implement new responsive design using WordPress and install necessary plugins, especially
the Yoast SEO Plugin. It will make our life 10x easier. Use it to complete many of the Technical
and On-Page SEO best practices in one place.
2. Install Google Analytics. Essential to measure key SEO metrics like website traffic,
conversions and revenue. Use Ahrefs to measure keyword ranking and link building.
3. Verify Your Site in Google Search Console. This free tool allows us to check how the search
engines view your site with reports about indexing status, search queries, crawl errors and
penalties.
4. Improve Website Performance & Speed. Analyze our site with Google PageSpeed Insights.
Aim to score 80+. Speed things up with Wordpress Plugins: Better Delete Revision, WP Smush
and W3 Total Cache.
5. Take the Google Mobile-Friendly Test. Our site should deliver a great user experience across
all devices. Extra important now that Google's algorithm favors mobile friendly sites.
Keyword Research Process
6. Develop a Buyer Persona: Getting into our customers shoes is the first step to keyword
research. Remember, customers are not searching for our site. They are searching for valuable
information to solve their problems. Having a buyer persona is a crucial first step to figuring out
what our best customers are typing into Google.
7. Keyword Strategy. Aim to target less competitive "body and long tail keywords" that
competitors have overlooked. Create content around a portfolio of keywords rather than one
single term.
8. Brainstorm for Keyword Ideas. Make a copy of this Keyword Research

Template. Hack Wikipedia for Topic Ideas and Synonyms. Generate 100's of long tail keywords
ideas using 3 automated tools: Google Autocomplete, Ubersuggest & Keyword Shitter. Discover
untapped keywords and topics using Quora.
9. Narrow Down Your Keyword List: Use search volume data from Keyword Everywhere
Extension or Google Keyword Planner to cut down the list. Be sure to consider commercial
intent using Cost-per-click (CPC) figures as a guide.
10. Choose Target Keywords: Once we have a list of possible keywords & phrases, start by
reviewing the first page of Google for each keyword. Look to see if there are well established
sites with high quality content. Then, use data from the MOZ SEO Toolbar to see the authority
and number of links competitors have. Eliminate overly competitive keywords and focus on
keywords you actually have a chance to rank for. Your chosen keywords will be the
centerpieces of your content.
On-Page SEO Checklist
11. Pick One Keyword Per Page. We’ll generally need to start with lower-volume keywords.
12. Write Title Tags Search Engines Love. Every page of our website should have unique title
tag, preferably starting with a relevant keyword. Include modifiers like "best", "2020" etc. to
stand out and to pick up long tail searches. Keep title tags 55 characters or less or they'll appear
truncated in search results.
13. Follow Best Practices for URL's. Use short and sweet URLs that include our target keyword.
e.g. www.yourdomain.com/target-keyword. Avoid numbered urls like
www.yourdomain.com/p=123. Always-use-hyphens-in-urls. Never_use_underscores_in_urls.
14. Increase the Click through Rate with Meta Descriptions. Highlight the benefit of our post or
product compared to competitors who already appear in the search results. Keep Meta
descriptions 160 characters or less or they'll appear truncated in search results.
15. Optimize for the Google Image Search Results. Create with Canva. Include target keyword
in the filename and add keyword-rich alt text to images when uploading.
16. Reduce Bounce Rates. Make the topic clear by including our target keyword in the first 100
words of our article.
17. Give our SEO a Boost with Heading Tags: Include our keyword once in an H2 or H3
subheading.
18. Include Outbound Links. At least 2 outbound links to authority sites (popular blogs, news
sites and .edu and .gov resources) in every piece of content that we will publish.
“Tatiana Morand, SEO expert and content manager at Wild Apricot, says, “I
try to include outbound links in my content to support the points I’m making with
outside evidence and opinions. I feel like it makes the piece stronger and gives it
more authority. Plus, it shows, both to Google and to readers, that we’ve done
our research on the topic and aren’t basing it solely on our own opinions.”
19. Add internal links. 2-3 internal links to older articles when we publish a new one.
20. Publish Longer Content. At least 500 words. 1500 words for competitive keywords.
21. Use Prominent Social Sharing Buttons. Make sure our social sharing buttons are front and
center on blog posts and articles. Multiple WordPress plugins available for this.
22. SEO Audit. At-least twice a week perform Website audit using SEO Audit Tools.
Link Building
23. Link Building Strategy. Not all backlinks are created equal. Our goal should be to earn
quality "do follow" back links from high ranking pages in our niche. Earn these naturally by
creating (and promoting!) content worth linking to.
24. Analyze Your Competitor’s Backlinks, Rankings & Traffic. This is the easiest way to get
started with link building. Look at each of Top 10 search results for our target keyword, views
link for each page using the MOZ SEO Toolbar. Focus on their “Inbound Links” from “Only
External” sources to see who has linked to them. We can also use Ahrefs, Majestic SEO &
SimilarWeb to uncover competitors marketing strategies we can replicate.
25. Maximize Links for Our SEO Campaigns. Find authoritative links in the tools above and
reach out to those sources to pitch our latest blog post or product. Expect 5% response rate
from these cold emails. We can also search for existing non-linked content using Mention or
Buzzsumo. Contact the owner or author of the piece and ask them to kindly link back to us if
possible.
26. Create Content That Generates Links & Social Shares on Autopilot
I. Model Successful Content. Use Buzzsumo to find proven content ideas & formats.
II. Put Together Best of Lists. e.g. 10 Best Infographics for Internet Marketers
III. Crowdsource Content. e.g. 7 Experts On Why Building Your Email is So Important
IV. Publish Survey Results. e.g. SEO Pricing: 600+ Agencies Share Costs & Pricing Model
V. Create Infographics. E.g. Noob Guide to Online Marketing. Tools: Piktochart, Infogram,
Canva.
27. Leverage the high domain authority of other websites like to quickly get to the top of the
search results: Guest Posting, YouTube, Wix, Slideshare, Udemy, Quora & more. Publish our
content on these sites and drive traffic back to your website.

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SEO Strategy

Keyword Research Process

8. Brainstorm for Keyword Ideas. Make a copy of this Keyword Research

On-Page SEO Checklist

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