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INTRODUCTION
In the competitive nature of the fast food industry, few have stood tall and defied the
waves of futility that are caused by the megacorporations and popular brand names that have
existed since times. One such name that managed to withstand all those hardships is a local
fast food chain that goes by the simple name of Jollibee.
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JOLLIBEE
FUN FACT!
The name "Jollibee" was conceived by Manuel Lumba, a management consultant
It represents the Filipino spirit which was hardworking, optimistic, and most important of
all, being jolly. Bees, by nature, are hard-working insects and just like a typical working Filipino,
bees are “happy even though they’re busy.”
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BRIEF BACKGROUND
Started by its chairman, Tony Tan Caktiong, Jollibee came from humble beginnings:
from starting as an ice cream parlor in 1975. The Company was incorporated in 1978 as Jollibee
Foods Corporation.
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Jollibee Foods Corporation owns, franchises and manages a network of fast food
restaurants under the trade name Jollibee. Now, it has become one of Asia's top quick-service
restaurant chains by market value.
Jollibee Foods Corporation has now 5971 stores world wide.
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Brands that are under JFC are: Jollibee, Greenwich, Chowking, Red Ribbon, Mang
Inasal, Burger King (PH), Pho24, Yonghe King, Hong Zhuang Yuan, Dunkin Donuts (China),
Highlands Coffee, Tim Ho Wan, (SG) Smashburger, Coffee Bean & Tea Leaf, Panda Express
(PH)
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PEOPLE BEHIND THE COMPANY
Board of Directors
Tony Tan Caktiong
Chairman
Ernesto Tanmantiong
Executive Director
William Tan Untiong
Executive Director
Joseph C. Tanbuntiong
Executive Director
Cho Sit Ang
Non Executive Director
Antonio Chua Poe
Non-Executive Director
Ret. Chief Justice Artemio Panganiban
Non-Executive Director
Monico V. Jacob Lead
Independent Director
Cezar P. Consing
Independent Director

Corporate Officers
Ernesto Tanmantiong
President and Chief Executive Officer
Joseph Tanbuntiong
Treasurer
William Tan Untiong
Corporate Secretary
Ysmael V. Baysa
Chief Financial Officer, Compliance Officer & VP Corporate Finance
Daniel Rafael Ramon Z. Gomez III
Chief Marketing Officer
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REVENUE/FINANCIAL STATEMENTS
The listed fast food giant booked a ₱6.33 billion net income for the year, down 14.4
percent from the ₱7.4 billion it made in 2018 as several acquisitions took a bite out of its profits.
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For the entire year, consolidated revenues increased by 11.4% to P179.6 billion, while
system-wide retail sales grew by 14.9% to P243.8 billion. (revenue of the business includes other
income from investments or licenses or interest on debts as well as sales income)
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Jollibee spent P10.1 billion in capital investments last year, mostly for new stores and
renovation of existing ones.
Jollibee opened 273 stores in the Philippines and 224 abroad in 2019, bringing its total
number of stores to 5,971. For 2020, the company aims to open 600 stores.
Jollibee shrugs off its struggles in 2019, as it looks forward to more stores abroad bringing in
more cash in 2020
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CODE OF BUSINESS CONDUCT AND ETHICS
What is Code of Business Ethics?
The Code of Business Ethics is a statement of our shared ethical standards as members
of the Board of Directors or as employees of Jollibee Foods Corporation and its subsidiaries in
the conduct of business worldwide.
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The purpose of this Code is to provide a framework to guide actions and decisions as
we exercise our judgment in the course of carrying out our day to day responsibilities, so that
we consistently reflect JFC’s values in the course of doing business.
REFLECT, DISCUSS, ASK
these are the three steps to use with the Code of Business Ethics Test
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For every decision that you make or course of action that you are about to take, first
consider if you can say YES to all of the following:
1. Is it legal?
2. Do I have the authority to make this decision or take this action?
3. Is it consistent with Our Core Values The Code of Business Ethics Our Code of
Discipline Relevant company policies?
4. Would I be proud to discuss it within the company, whether to my superiors, peers or
subordinates? If it were to appear all over the news and social media tomorrow?
5. Does it reflect positively on the company?
You should only proceed if you are able to say YES to all the questions in the Code of
Business Ethics Test. If you are unable to say YES (without any qualification or reservation),
you need to discuss further and ask for guidance from the proper persons specified in this CoBe
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Jollibee Foods Corporation also has its core principles that guides and supports its code of
business ethics.
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We Conduct Our Business With INTEGRITY.
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We earn and maintain the trust of those we deal with, both internally and externally, by
conducting ourselves with integrity at all times.
● We act in good faith
● We honor our commitments and make only commitments that we can deliver.
● We do business, build relationships, and make decisions based on merit.
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We Treat Everyone With RESPECT.
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We recognize the value of each person that we deal with, whether internally or externally.
● We respect the dignity of all persons
● We strive to be inclusive
 ● We respect the rights of all persons
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We Are Committed to LAWFUL Business Practices
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We have the responsibility to know and comply with the laws in the territories where we operate.
● We comply with laws and regulations in the territories where we operate.
● We comply with legal limitations on the use of non-public information.
● We comply with food safety laws and regulations
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We SAFEGUARD The Company’s Resources and Interests
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We are stewards of the company’s resources, and have been entrusted to carry out our
professional responsibilities in furtherance of the company’s legitimate interests. We do so with
diligence and loyalty to the company
● We perform our functions diligently and professionally, to the best of our abilities.
● We are stewards of all company resources entrusted to us
Company resources include physical assets, intellectual property and business
information, documents and records, and company time.
● We keep confidential all non-public information
● We base all decisions on the best interests of the company
The company’s positive reputation is a valuable asset we must all safeguard.
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jollibee's EXISTING SOCIAL RESPONSIBILITY principle is : Sharing Joy to the Communities
We Serve
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Going Beyond Customer Service
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Over the past years, JFC has been involved in numerous social projects such as
● Feeding malnourished children in partnership with Kabisig ng Kalahi
● Getting children to read and love books with Sa Aklat Sisikat
● Promoting values to children and the youth with DepEd with their Busog Lusog Talino
project
● Sharing blessings through the annual Christmas toy and book drive, Maaga ang Pasko.
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Going Beyond Giving
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Chairman of the Board Mr. Tony Tan Caktiong and the rest of the JFC leadership knew
that to do lasting good, they had to organize their giving and make it more strategic. JFC
changed its approach from corporate giving into social partnership.
An example of this social partnership is their Farmer Entrepreneurship Program. Which
enables smallholder farmers to supply corporate buyers such as Jollibee Foods Corporation
(JFC)
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Going Beyond Success
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The Foundation’s challenge was to take all the elements that has contributed to the
Company’s success and apply it to the communities and social enterprises that can benefit from
it. Over the years, it has actively led nation-building efforts such as the Farmer Entrepreneurship
Program (FEP), Busog, Lusog, Talino School Feeding Program (BLT), Project ACE (Access
Curicculm, Employability) Scholarships, and FoodAID.