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    Generika Drugdstores

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    eun hee kim
    The Generika Drugstore started in 2004 with one outlet in Metro Manila and has since expanded to 17 stores across Manila, Laguna, and Cavite. Generika focuses on providing affordable generic medicines as an alternative to branded drugs. It aims to establish credibility and reputation through ensuring drug quality above lowest prices. Generika also offers branded drugs, medical supplies, and selected consumer goods competitively priced. It prioritizes customer satisfaction through counseling, convenient store environments, and delivery services. The long term goal is to be a leading national drugstore chain through franchising and offering quality affordable generics with superior service.

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    Generika Drugdstores

    Uploaded by

    eun hee kim
    64 views3 pages
    The Generika Drugstore started in 2004 with one outlet in Metro Manila and has since expanded to 17 stores across Manila, Laguna, and Cavite. Generika focuses on providing affordable generic medicines as an alternative to branded drugs. It aims to establish credibility and reputation through ensuring drug quality above lowest prices. Generika also offers branded drugs, medical supplies, and selected consumer goods competitively priced. It prioritizes customer satisfaction through counseling, convenient store environments, and delivery services. The long term goal is to be a leading national drugstore chain through franchising and offering quality affordable generics with superior service.

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    The Generika Drugstore started in 2004 with one outlet in Metro Manila and has since expanded to 17 stores across Manila, Laguna, and Cavite. Generika focuses on providing affordable generic medicines as an alternative to branded drugs. It aims to establish credibility and reputation through ensuring drug quality above lowest prices. Generika also offers branded drugs, medical supplies, and selected consumer goods competitively priced. It prioritizes customer satisfaction through counseling, convenient store environments, and delivery services. The long term goal is to be a leading national drugstore chain through franchising and offering quality affordable generics with superior service.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    64 views3 pages

    Generika Drugdstores

    Uploaded by

    eun hee kim
    The Generika Drugstore started in 2004 with one outlet in Metro Manila and has since expanded to 17 stores across Manila, Laguna, and Cavite. Generika focuses on providing affordable generic medicines as an alternative to branded drugs. It aims to establish credibility and reputation through ensuring drug quality above lowest prices. Generika also offers branded drugs, medical supplies, and selected consumer goods competitively priced. It prioritizes customer satisfaction through counseling, convenient store environments, and delivery services. The long term goal is to be a leading national drugstore chain through franchising and offering quality affordable generics with superior service.

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    The venture started slowly and cautiously, opening its first outlet in May 2004 in

    Montillano Street, Alabang. As of April 2008, 16 company-owned outlets are fully

    operational in strategic locations of Metro Manila, Laguna and Cavite.

    Also, a major milestone that signals faster expansion of the Generika chain of drugstores

    just took place. The company opened its 17th store and first franchise store in May

    2008 at Mega Q Mart in Cubao, Quezon City. 

    The company’s focus is on generic medicines as a value-for-money alternative to branded

    products. Generika fully believes in and supports the thrust of the government to provide

    quality and affordable generic medicines to the Filipino people. Many of our store outlets

    are already accredited as Botika ng Bayan.

    Equally important is the corporate commitment of Generika to the quality of the

    medicines offered to customers. Generika takes a long term view and aims to firmly

    establish its reputation and credibility both in the industry and the marketplace. We carry

    only BFAD approved medicines, but take the additional step of screening and selecting

    only those that meet/exceed our internal standards. We put the quality of the medicines

    we sell above all other considerations. Moreover, periodic monitoring of the products is

    done thereafter to ensure that quality remains consistent. Substandard products are

    rejected outright. We will not compete for market share simply by offering the lowest

    price.

    While the company’s focus is on quality generics, Generika Drugstore also carries

    branded medicines, medical supplies, galenicals and selected consumer goods – all at
    competitive prices. Our aim is to be a more complete drugstore than many typical outlets

    in the market.

    Integral in our corporate mission is to put the satisfaction of our customers at the center

    of our strategies and plans, by serving their needs correctly, efficiently and by providing

    friendly and professional counseling. It is our desire to ensure that drugs are used in the

    safest and most effective way possible, which is why patient counseling by trained store

    personnel is a key part of our operation. All our stores are air-conditioned because we

    want to maintain the efficacy and potency of the medicines we sell, and to serve our

    customers in a more convenient and comfortable environment. Store personnel wear

    attractive uniforms. They undergo recurrent training courses to sharpen their technical

    knowledge and skills so that they give superior service to the customers.

    Delivery service for a minimum P300 purchase of generics is an added convenience

    to our customers and is now offered daily in most stores. 

    Thus people can visit our stores and have their Blood Pressure monitored for free.

    Blood Sugar Screening (FBS/RBS) can be done for a minimal amount. We also

    conduct Libreng Konsulta, Libreng Bunot, and provide free cholesterol screening

    during special occasions. Generic awareness presentations are often made to senior

    citizen chapters and other groups to make them well-informed about generics.
    Generika Drugstore long term goal is to be the leading national chain of drugstores

    offering quality affordable generic medicines. We shall offer superior customer service,

    complemented by a strong sense of social purpose.

    To reach this goal, we see franchising as the main engine of growth in the coming years

    as the company expands its reach in measured steps throughout the country. 

    Aside from being a professionally-run business enterprise, a key element of Generika’s

    corporate mission is its firm belief in social commitment and purpose. We believe in

    sharing. We truly want to help communities get well and stay well. As part of Generika’s

    commitment to help others, the company grants generous discounts to medical missions

    of NGOs and government agencies, and our store personnel often participate in these

    activities.

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