MAF671

INTEGRATED CASE STUDY

DELAILA BOUTIQUE
AISYAH NISA’ BINTI AMRAN
NURUL ASHIKIN BINTI AZMI
MUHAMAD FARIS BIN OMAR
MUHAMMAD KHUSAIRI BIN ROSLI
MUHAMMAD AIDIL EIMAN BIN SUHAIMI
 PURPOSE OF BUSINESS PLAN

TO PREPARE
TO GET TO STAY FOR THE
ORGANIZED! ON TRACK! FUTURE!
VISION
To expand its business internationally and have its own official
vendors from other countries

MISSION

To become a well-known muslimah boutique with the very best

quality of fabrics and designs, and to promote the latest and
unique fashions
 OWNER’S BACKGROUND
● Puan Syazwani Ismail

● Master in communication management in Universiti Kebangsaan Malaysia

● Provide RM200 as capital for Delaila Boutique

● Puan Nooraziatuliza joined Delaila Boutique as a partner in 2012

● Aspired to be a leader in muslimah fashion

COMPANY’S BACKGROUND
● Registered name: Delaila Boutique

● Address: Located in Seksyen 7, Bangi

● Establish:
Started the business in November 2010 as an online blog shop.
At 2012, they produce their own design of scarves and shawl under brand
Delaila.
Then, Delaila Boutique’s official store was opened in March, 2014 as “Muslimah
Boutique Centre”.

● Main Activity: Selling Delaila’s design shawl, scarves and muslimah clothing. It
specialized in custom made shawl or veil.
 FASHION & APPAREL
INDUSTRY
By the beginning of the 20th century—with the rise of new technologies such as the
sewing machine, the rise of global capitalism and the development of the factory
system of production, and the proliferation of retail outlets such as department
stores—clothing had increasingly come to be mass-produced in standard sizes and
sold at fixed prices. - Valerie Steele (Oct 23, 2020)

A period of time portrayed in a picture can be identified immediately just by the style
of clothes the people are wearing, and this sums up just how powerful and
all-encompassing fashion is. Fashion can change from one second to the next, but
what never changes is the hold it has over society, and the role it plays in the
modern world. - Tania Machowska (July 2007)
 PESTEL ANALYSIS
Performance Economic Social
● Performance measures allows ● Consumer has confidence to ● Delaila Boutique concept focus
the management of a business to purchase things so the demand on muslimah attire and modest
track and assess the current and sales will increase clothing.
status of a specific business, respectively
project or process.
● Targeted consumers have the ● The target market varies as they
● Annual report are provided to purchasing power to buy from market their product to career
indicate their business Delaila Boutique women and local university
performance on financial and students.
non-financial aspects.

Technology Environment Legal

● The owners had already an ● Business should be located in ● Compliance on laws and
advertising campaign to promote strategic areas because it can regulations are important when
their brand using social media and increase the business value and creating their own products and
other channel. increase the competitiveness designs.
among the competitor.
● Highlight their specialty by ● The business need to patent the
promoting the cafe inside their ● It is better to locate the business design of the product in order to
boutique on social media which can at the place that will have a prevent them from being copied
attract more customers to visit crowd of shoppers or ground or stolen from any other
them. floor which will be convenience competitor.
for the customer.
SWOT ANALYSIS

STRENGTHS WEAKNESSES

1. Multi Vendor Concept boutique. 1. Design were copied by other boutiques

2. Have other attractions (cafe) to attract and sold as their own products.
more customers. 2. Delaila Boutique are located in
3. Offer other services like bridal unstrategic areas unlike their other
makeovers, wholesale scarf orders and competitors.
shawl tutorial on Youtube or in the 3. The vendors delayed restocking the
boutique itself. products, besides did not follow the
4. Specialized in custom-made shawl or agreement they made with Delaila.
veils for special occasions. 4. Delaila did not have any accounting
software and the accounting report was
prepared manually.
 SWOT ANALYSIS
OPPORTUNITIES THREATS

1. Expand their networking relationship by 1. Their potential buyers might purchase

promoting other vendor’s products to from the competitors if they advertise
enhance the boutique’s value. their products better.
2. Expand in a new industry which is the 2. Potential buyers do not familiar with the
foods and beverages industry (cafe) to boutique’s location which cause
act as added value. reducement of walk in customer.
3. Other services can help to generate 3. The vendors might violate the initial
extra income for the boutique. agreement by overdue fees and restock
4. Expand in a wedding theme market. procedure problem.
4. Misstatement of transactions could
impact their financial statement
transparency and face difficulty in
applying loans and grants.
 ISSUES

ISSUES REASONS RECOMMENDATIONS

Insufficient Small amount of capital and cannot afford Apply loan so that can have a sufficient
capital its own PPE and do a renovation. fund and capital to start business.

Layout problem Current layout of products and furniture Change their boutique’s layout by hiring
make the boutique looks crowded and layout consultants to get some help and
inconvenience for people’s entrance. advice or do their own improvise layout.

Vendor problem Delayed restock process and overdue fees Make an agreement between Delaila and
by vendors that violate the agreement. vendors that specify each parties rights
and responsibility.

Patent issue The designs created by Delaila are not Legally registered their designs to be
legally patented with MyIPO. patented and take action (sue) the other
boutiques that copied and sold the
respective products.
Accounting Basic knowledge of accounting and does The owner should hired an accountant
system not have any accounting software. to manage the boutique’s finances and
subscribe an accounting software.

Unstrategic Boutique’s location is not strategic since Boutique should be located in a

location customers have to use the stairs to get to strategic place where the place always
the boutique. These could pose a difficulty have a crowd of shoppers or move their
for the older or disable customers. boutique to ground level.

Lot of competitors A lot of competition in the fashion and Limited and unique designs should be
apparel industry. Each competitors are recommended. Another
challenged among each other to produce recommendation is improve the brand
the best scarves and shawls to attract the image which to have a healthy reserve
customers. of positive reviews. Ask satisfied
customers to write a quick reviews on
every purchase.
ADMINISTRATION
DEPARTMENT
 ORGANIZATIONAL CHART

Nooraziatuliza Abd
Syazwani Ismail
Wahab
Director
Director

Musalmah Endut Mohamad Sallah

Manager Accountant

Sidek Jasni Maimunah Kasim Nurul Eiman Aidil Khusairi

Sales Assistant Sales Assistant Tailor Tailor
ACCOUNTING
SOFTWARE

EBOSS SOFTWARE

EBOSS is an integrated management system to manage Finance, Human

Resources, Inventory and Customer Management Online. With the online system
all reports can be accessed Realtime by Delaila Boutique at any time and place.
● Simple and fast data entry processes.
● In-depth and comprehensive financial reports for better decision making.
● Reduction of manual errors due to automation of processes.

.
MARKETING
PLAN
PRODUCT
Product Market
● Recent trends show that customer are increasingly seeking latest and unique fashions
for their outwear, as can see Delaila’s mission was to become well-known muslimah
boutique with the very best quality of fabrics and to promote the latest and unique
fashion.
● Most of the products in Delaila Boutique are from vendor. The owner has to explore a
wider market for the boutique’s product. Delaila should produce more product other
than women’s clothing, scarves and shawls especially the products that are mostly
demand by the customers.
●
● Other than selling it through social media, Delaila Boutique should make their own
website and online channel via an agency like Shopee, Lazada which at the same
time to attract customers not only in Malaysia but also outside Malaysia.
● Delaila offer more size for customers such as size XS, XXL, XXXL since nowadays, it
is quite difficult to find a fit size for a person especially people with the small and
large size body.
● The cloths in different season is one of important product market. Every season (Hari Raya,
Merdeka, Chinese New Year, etc) offers a different outfit theme to fulfill customers’ wants
during festive season.
PLACE
1. Strategic location
- Place the boutique in the areas that have a crowd of shoppers in Bangi Gateway, Seksyen
15.
- Ground floor boutique that is convenience for the shoppers.

2. Distribution channel
Multichannel approach includes Online, Retail and Wholesale:
- Online channel is to promote via its own website and via an agency like Shopee, Lazada
which are already well known to people. Use a ready stock method is more convenience than
pre-order because shoppers want the desired product to be delivered as soon as possible.
- Retail channel provides an opportunity for you to showcase your brand and fashion line in a
controlled environment. Also, provides a direct link to your customer and it offers a platform
for your brand to gather feedback on styles, fitting, pricing and your range.
- Wholesale channel is a (B2B) where you sell your goods into stores, to other businesses.
Wholesale is a great opportunity to expand your sales and to reach a wider audience.
3. Delivery method
- Use J&T courier as a delivery method for any sales from online channel and include
delivery charges in the product’s price. It is because J&T is the nearest courier services
with this boutique and the fastest courier services in Malaysia.

4. Return & Exchange Policy (does not provide refunds)

- Buyer have 7 (seven) calendar days to return an item from the date you received it.
- To be eligible for a return, the item must be UNUSED, UNWASHED, UNWORN,
UNSCENTED condition with ALL TAGS ATTACHED and in the same condition that the
buyer received it.
- The item must be in the original packaging and show the original receipt or proof of
purchase.
- Buyer will bear the cost of delivery and taxes if any.
- All products that buyer wanted to change is subjected for availability.
 PRICE
1. Penetration price
- In order to enter greater fashion market, Delaila should keep a low price for their products for
a limited period. Their main focus should be promoting their boutique and products first,
before focusing on profit maximization. Low product cost as their introductory offer is a way
of introducing themselves in the market and creating a consumer base.
2. Psychological price
- It is an approach of gathering the consumer’s emotional respond instead of his rational
respond. As example, Delaila put their price at the amount of RM99 instead of RM100. The
price of the product is within RM100, this makes the customer feel that the product is not very
expensive
3. Pricing for promotions
- Delaila promotion offers can include, discount offers, gift or money coupons or vouchers, buy
one and get one free, etc. to promote new and even existing products. Reason of its success is
that the customer might considers buying the product and service for the offer that the
customer receives.
 PROMOTION

1. Promotion Strategy
● Advertising - Internet, Business Card & Brochures.
● Sales Promotion - Discount, Rebate, Contest & Coupon.

2. Mainly focus on social media to get more followers to maintain and reach sales
forecast.

3. The strategy is chosen because it can increase the brand awareness, provide
appropriate information regarding the product and can attract new customers.

4. The strategy is appropriate because it can reach the targeted customer easier
and it is not costly to the business.
OPERATIONS
PLAN
PROCESS PLANNING
Making design and pattern on the cloth, scarves and shawls

Start material testing before produce the real product

Cutting, knitting and sewing the clothes with design and pattern that have been decides

The clothes, shawls and scarves are been produce and ready to sell in Delaila
Boutique and online websites
CURRENT LAYOUT
SUGGESTED LAYOUT
 RAW MATERIALS
Fashion & Clothing
● Cotton
● Silk
● Fabric
● Wool like cashmere

Cafe
● Beverages
LIST OF DELAILA’S PRODUCTS
CLOTHES, SCARVES &
SHAWL BISCUITS COSMETICS

● Half-moon ● Almond cookies ● Lipstick

● Printed ● Chocolate chip cookies ● Eyeshadow
● Pleated ● Macadamia Nuts cookies ● Blusher
● Scarves ● Raisin cookies ● Mascara
● Baju Kurung ● Foundation
● Blouses ● Compact powder
● Abaya

SHOES HANDBAG PERFUME

● Flat shoes ● Sling bag ● Parfum

● High heels ● Shoulder bag ● Eau de Toilette
● Ankle boots ● Clutches & Wristlets ● Eau de Cologne
● Mules shoes ● Body Mist
● Flip Flops
 LIST OF VENDORS

CLOTHES, SCARVES & BISCUITS VENDORS COSMETICS VENDORS

SHAWL VENDORS
● The Chipzkut ● Galore Cosmetic
● Bokitta ● Mushybites Desserts ● SugarBelle Beauty
● Iman Abdul Cosmetic
● Bella Ammara
● Jubahsouq
● TudungPeople
● JannahNoe HANDBAG VENDORS PERFUME VENDORS
● MuslimahClothing.Com
● Faroza Authentic ● Lily Perfumes Shop
Collection ● Rirana Perfumes
SHOES VENDORS ● Baggirl Inoskia Fashion

● Hanna Shoes
● Madre Collection
FINANCIAL
PLAN
SALES BUDGET
SALES FORECAST
PRODUCTION COST
SALES & MARKETING COSTS
GENERAL AND ADMINISTRATIVE COSTS
INVESTMENT COSTS
STATEMENT OF CASH FLOW
 MALAYSIAN INDUSTRIAL DEVELOPMENT FINANCE BERHAD

A statutory body under the Ministry of International Trade and Industry, Malaysia.
Established on March 30, 1960 as Malaysia's industrial development financial
institution to promote the development of the nation's industrial sector through the
provision of financing for manufacturing-based small and medium enterprises.

MIDF Group remains predominantly in the financial services sector with its four core
businesses, namely investment banking, development finance, asset management
and industrial property. Also a member of Permodalan Nasional Berhad Group of
Companies.

Ref: http://www.midf.com.my/index.php/en/what-we-do-en/sme-financing
Soft Loan Scheme for Small & Medium Enterprises (SLSME)
1. Eligibility:

SMEs incorporated under the Companies Act 1965 or Registration of Business Ordinance
1956;
● At least 60% equity held by Malaysians;
● Possesses a valid premises licence ; and,
● SMEs with shareholdings not exceeding 20% held by public-listed companies (only if
applicable)

2. Fees & Charges

● Interest Rate as low as 4% p.a., depending on loan amount and period

● Stamp Duty RM10

3. Financing Amount
● RM50,000 - RM3,000,000
● 12 months - 84 months
RETURN ON INVESTMENT (ROI)
LOAN = RM 71,000
Renovation cost = RM 36,000
Furniture = RM 25,000

TERM LOAN = 5 YEARS

INTEREST RATE = 4%

ROI = (NET PROFIT / COST OF INVESTMENT) X 100

= (RM 29,559 / RM 71,000) X 100
= 41.63%
LOAN REPAYMENT SCHEDULE
OVERALL
RECOMMENDATION
 Issue 1 : Whether Delaila Boutique need loan as capital contribution?

Yes, Delaila Boutique need to apply for loan to add more capital as to finance assets such as new
renovation and furniture. As to ensure the growth of business, Delaila Boutique should have
more fund for the capital as to improvise all aspects and weaknesses that they face before.
Delaila Boutique received a total of RM 71,000 loan from Malaysian Industrial Development
Finance (MIDF) with interest of 4% a year to be settle in 5 years.

ROI = (NET PROFIT / COST OF INVESTMENT) X 100

= (RM 29,559 / RM 71,000) X 100
= 41.63%

Delaila boutique should apply loan amounting RM 71,000 with 5 years term loan.
The cash flow will start to increase by 10-30% after renovation. A high ROI means the investment's
gains compare favourably to its cost.
Issue 2: Whether Delaila Boutique should hire a consultant to came up
with new layout for the boutique?
Yes since Delaila Boutique has no expertise in designing the layout of the boutique. By hiring
a team of consultant, they could study the weakness of the current layout and give some
ideas on how to improve the boutique’s layout. With their expertise, they can give a new and
fresh look to the boutique which will attract more new customers.

Loan : RM 71,000

Renovation cost: RM 36,000

Consultant fee : RM 250 x 12 months = RM 3,000
Issue 3: Whether Delaila Boutique have to make a legal agreement with
the vendors?
Yes, Delaila Boutique should make an agreement with the vendors in order to have a binding
contract in case they have any issues arises between them in the future. The agreement
should be fair for both parties. If there are any issues arises, they can refer to the contract to
check if that particular criteria have been breach. The last option to resolve the issue will be
to sue the party that have breach the agreement.

Income from vendors : RM 450,000 x 60% = RM 270,000

Rental income : RM 270,000 x 30% = RM 81,000 (40 vendors)

Sales commission : RM 270,000 x 70% = RM 189,000
Issue 4: Whether Delaila Boutique should patent its design?

Yes. Delaila Boutique should patents its designs to the

Intellectual Property Corporation of Malaysia (MyIPO). This is
because to protect the designs from Delaila Boutique to be
copied by other competitors. Thus, Delaila Boutique can take a
legal action if it occurs in the future.

In MyIPO, the cost to patent a design is RM260/patent that is

protected 20 years from the date of filling. Delaila Boutique
registered its 10 designs to be patented.

Ref: http://www.myipo.gov.my/ms/patent-form-fees/?lang=en
Issue 5 : Whether Delaila Boutique should provide accounting software for
their boutique finance ?
Yes, Delaila Boutique should provide a proper accounting software like EBOSS Software. This is
because EBOSS Software are simple and fast data entry processes, In-depth and comprehensive
financial reports for better decision making and reduction of manual errors due to automation
processes.With the online system all reports can be accessed Realtime by Delaila Boutique at any
time and place. Besides, the owner should hired an accountant to manage the boutique’s
finances. Therefore, the accounting system will be updated and organized.
Issue 6 : Whether Delaila Boutique should move their boutique location and does
it effect a cost of rental ?

Yes, Delaila should move their location from their current boutique, address at Seksyen 7, Bandar
Baru Bangi since it is not strategic. The boutique should be move to shopping complex, Bangi
Gateway, Seksyen 15 in the ground floor which easier for customer to come especially for the older
and disabled customers. Even though the ground floor will cost more on rent but Delaila can
increase their sales by more customers would come since they do not have to use stairs or escalator
to go another level or floor.

Rental on Delaila Boutique at Seksyen 7 (First floor)

RM 1400 per month x 12 month = RM 16800 per year

Rental on Delaila Boutique at new location, Bangi Gateway, Seksyen 15 (Ground floor)
RM 1700 per month x 12 month = RM 20400 per year

The difference between the cost of rent per year is RM 3600

Issue 7 : What make Delaila Boutique is different from other competitors?

Delaila Boutique should produce more limited and unique design therefore more customers
would come to their boutique since the design of the the product is limited and do not have at
other boutiques. Another recommendation is, Delaila should offer more beverages in their cafe
because it could attract customers to enjoy shopping while chill at a cafe and it is rarely to other
competitors to have a cafe in the boutique.