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    Business. (Sources Can Be From Newspaper Articles, Website, Blog, Internet Etc.)

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    Zefyy
    This document provides guidelines for an individual case study report on a selected entrepreneur and their business. [1] The report should be 3-5 pages and include a cover page, table of contents, executive summary, introduction on the entrepreneur and business, analysis of the entrepreneur's competencies using 2 examples, and a SWOT analysis. [2] Marks will be allocated for each section based on the criteria provided such as using proper formatting, including all required information, and demonstrating strong writing mechanics. [3] Students must complete the report individually on a real entrepreneur and submit it by the deadline to be evaluated.

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    Business. (Sources Can Be From Newspaper Articles, Website, Blog, Internet Etc.)

    Uploaded by

    Zefyy
    41 views5 pages
    This document provides guidelines for an individual case study report on a selected entrepreneur and their business. [1] The report should be 3-5 pages and include a cover page, table of contents, executive summary, introduction on the entrepreneur and business, analysis of the entrepreneur's competencies using 2 examples, and a SWOT analysis. [2] Marks will be allocated for each section based on the criteria provided such as using proper formatting, including all required information, and demonstrating strong writing mechanics. [3] Students must complete the report individually on a real entrepreneur and submit it by the deadline to be evaluated.

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    Original Title

    ENT Guideline

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    This document provides guidelines for an individual case study report on a selected entrepreneur and their business. [1] The report should be 3-5 pages and include a cover page, table of contents, executive summary, introduction on the entrepreneur and business, analysis of the entrepreneur's competencies using 2 examples, and a SWOT analysis. [2] Marks will be allocated for each section based on the criteria provided such as using proper formatting, including all required information, and demonstrating strong writing mechanics. [3] Students must complete the report individually on a real entrepreneur and submit it by the deadline to be evaluated.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    41 views5 pages

    Business. (Sources Can Be From Newspaper Articles, Website, Blog, Internet Etc.)

    Uploaded by

    Zefyy
    This document provides guidelines for an individual case study report on a selected entrepreneur and their business. [1] The report should be 3-5 pages and include a cover page, table of contents, executive summary, introduction on the entrepreneur and business, analysis of the entrepreneur's competencies using 2 examples, and a SWOT analysis. [2] Marks will be allocated for each section based on the criteria provided such as using proper formatting, including all required information, and demonstrating strong writing mechanics. [3] Students must complete the report individually on a real entrepreneur and submit it by the deadline to be evaluated.

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    Fundamental of Entrepreneurship (ENT300)

    Guidelines for Individual Case Study (20%)

    General guidelines

    1. Students are required to prepare the report individually.


    2. Students need to identify and gather information about one entrepreneur and its
    business. (Sources can be from Newspaper Articles, Website, Blog, Internet etc.)
    3. Use Times New Roman 12 or Arial 11 with 1.5 spacing.
    4. The report must be submitted in a softcopy form (pdf).

    Guideline on contents:

    Criteria Marks Allocated

    Cover Page 5 Marks


    ∙ Faculty & Programme
    ∙ Business name/ Entrepreneur Name
    ∙ Name & Group

    Table Of Contents 5 Marks


    ∙ Includes each major section & page numbers
    ∙ Organized and neat

    Executive Summary 5 Marks


    ∙ Name of entrepreneur & business
    ∙ Business location
    ∙ Products/ Services offered

    Introduction: Entrepreneur & Business 10 Marks

    Personal Entrepreneurial Competencies 10 Marks


    Identify minimum of 2 with examples

    SWOT Analysis 10 Marks

    Overall Report 5 Marks


    ∙ Spelling, Sentence structure, Grammar

    TOTAL MARKS 50 MARKS


    UNIVERSITI TEKNOLOGI MARA PERAK BRANCH

    SERI ISKANDAR CAMPUR

    FACULTY

    PROGRAMME

    BUSINESS NAME

    ENTREPRENEUR NAME

    PREPARED BY:

    NAME:

    STUDENT ID:

    GROUP:

    SEMESTER: OCT 2020- FEB 2021

    PREPARED FOR:

    NUR HAZWANI ZOLKIFLY

    SU BMISSION DATE:
    1. Table of Contents--(5 Marks)
    No. Contents Page
    1.0 Business Description 1-3
    1.1 - Company Business Registration 4
    1.2 - Company History 4
    etc

    2.0 Entrepreneurial Characteristics 5


    2.1 - Sees and acts on opportunities 6
    2.2 - Initiative 7
    etc
    3.0 SWOT analysis

    2. Executive Summary-- (5 Marks)

    i) Write an executive summary of approximately 1 page.


    ii) Executive summary is the summarization of the whole report and can only be
    done after the whole report is completed.
    iii) Leave this part first and after you had completed the report then only do
    the report summary.
    iv) Name of entrepreneur & business
    v) Business location
    vi) Products/ Services offered

    3. Introduction: Entrepreneur & Business (10 Marks)

    i) Describe the selected company business registration (Sole Proprietorship or


    Sdn Bhd, or other)
    ii) Describe a little bit about the selected company history (e.g year of
    establishment, ownership, paid-up capital etc)
    iii) Here describes the nature of business the selected company that you choose.
    iv) You can write on the Industry that the selected business involved (Chilli
    Sauce Industry, Automobile Industry, Food Industry etc.)
    v) Describe the trend of the Industry in Malaysia e.g either the industry is
    growing or declining.
    vi) Growing means good sign for the company to involve with this industry.
    vii) Describe the specific company business product (e.g Food Industry--Frozen
    Food, Automobile Industry--Sedan Car, Chilli Sauce Industry--Garlic Chilli
    Sauce etc.)
    viii) Describe the Model of the Business (Manufacturing, Trading or Franchising)
    4. Entrepreneurial Characteristics--(10 Marks)

    i) First Define PECs in general.

    ii) Then Chose any 2 (Two) Personal Entrepreneur Competencies


    that the selected Entrepreneur have.

    Choose from the following:

    a) Initiative
    b) Sees and acts on opportunities
    c) Persistence
    d) Information Seeking
    e) Concern for High Quality Work
    f) Commitment to Work Contract
    g) Efficiency Orientation
    h) System Planning
    i) Problem Solving
    j) Self-Confidence
    k) Assertiveness
    l) Persuasion
    m) Use of Influence Strategies

    Example:

    The first PEC that I chose is “Sees and acts on

    opportunities” Let says I choose MYDIN.


    Here you are to describe the success story of Mydin Mohamed using “Sees
    and acts on opportunities” to expand the business from one outlet to 74
    outlets today. Here you are to cite the real story.

    Then Follow the second PEC “Initiative”

    Here you are to describe the success story of Mydin Mohamed using his
    “Initiative” to extend the business into new areas such as from traditional
    groceries store to supermarket and hypermarket business.

    5. SWOT Analysis (10 Marks)


    Please conduct an analysis of the selected entrepreneur and elaborate each
    component based on SWOT analysis.

    STRENGTHS (INTERNAL) WEAKNESSES (INTERNAL)

    OPPORTUNITIES (EXTERNAL) THREATS (EXTERNAL)

    6. Overall Report--(5 Marks)

    i) Here we will check on your overall report Spelling, Sentence Pattern


    Structure and Grammar.

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