Businessss Plan

Brief description of company
Saree Duniya is one of the leading providers of the finest collection of designer
sarees throughout India. Our Bridal Collection is the most sought after by
customers. Stepping up to meet growing demands of customer requirements in the
clothing department, saree duniya showcases vast collections of ladies’ ready-
mades in varied styles, patterns and design for Banarasi Sarees.
Saree duniya has a wide range of products that are made to order to export and for
the domestic Indian market. Filled with the aesthetics and values. Saree duniya, is
a fresh and dynamic ethnic wear lifestyle brand that thrives to make both
traditional as well as contemporary clothing and printed fabrics with a distinct
flavor that comes from a sophisticated sense of aesthetics, attention to detail,
quality and excellent craftsmanship.
Saree duniya’s creations are great designs which are hand printed on natural
fabrics and the process that has minimal impact on the environment.
Target Market
The target market for the sarees is females. The female individual appreciates
beauty, fashion and also likes to show that. The females tend to take good care of
their selves through exercises and various other beauty products. The Females
appreciate the quality and are generally ready to pay for it.
Based on this, the target customer can be profiled as a Woman
 Upper middle / Lower Upper / Upper Upper class

 Age group starting from 18 years and extending to 50 years
 Students
 Working professionals / Socially Active Women
 Women having cultural and integral values
Challenges
 Brand positioning
 To hire peoples for advertisement of company
 Need of more workforce
 Increase in production of variant sarees
 Heavy competition in market with respect to designer sarees
 Increase in capital and production
Planning strategy
 Developing strong relationships with customers by utilizing Style

Assessment and offering services to help each woman determine the right
clothes for her.
 Providing educational materials and programs that enable customers greater
decision-making confidence.
 Building awareness of brand and services to exemplify strong store
reputation.
 Providing customers with a sense of access to "inside information" and
harness the power of a woman's personal network by leveraging marketing
collateral designed for sharing and encouraging referrals.
Online marketing strategy
When it comes to marketing our business, social networking is much

more than social. It can position us as an authority in our field and coax
wer audience to depend on our wisdom. With a little dedication,
creativity, and knowledge, it can be an incredible tool, not only for
growing our business but also for changing the way others perceive we.
Simple assignments online can multiply our relevant, real-life
connections, manifesting in customers and recognition.
1. Listing our business on Yelp and be sure to include photos and a

detailed description.
If we focus on stellar customer service, people will naturally review we

in a positive light and we’ll be found more quickly in online searches.
Whatever we do, don't ask people to review us. Reviewers with only one
review look fake to hardcore Yelpers. Yelp users look for sincerity and
authenticity. They get to know one another and come to rely on specific
user’s reviews to match their own tastes. Yelpers choose favorite
reviewers and follow their advice on which restaurants, auto mechanics,
or ophthalmologists to patronize, and who has the best products and why.
we can see how it would benefit our business to engage in discussions

with users. Say a reviewer writes about the van we designed for him and
has been waiting for one more part to come in to complete the project.
Perhaps he's upset our employee took two days to call him back and
writes something like, “The owner is unresponsive.” If we write review
responses, many people will see them. This is a great opportunity to offer
a sincere apology, invite the customer to experience a perk on the house
or simply clear up the misunderstanding. We also let the customer know
that we'll deal appropriately with additional employee training to ensure
their next experience will be 100 percent. We’ve just gotten some great
feedback that we may not have from someone in person.
2. Creating a business or “fan” page on Facebook.com complete with

detailed information and photos.
Start conversations with like-minded users online. User growing

visibility to announce events, specials, hot news in industry, and various
business helps the community. There are many user-friendly features on
Facebook, which will aid us with its many uses.
3. Giving a professional, informational tutorial in our area of

expertise once a week and post it on youTube, linking it to keywords
so other users can find us
If we make our videos funny, charming, or unusual and begin to use that
as our brand, users will start to follow and engage with us online, which
translates to the spotlight shining on our business.
we’ll also need an inexpensive video camera and some moxie to start our
WeTube celebrity. And be sure we know our material thoroughly before
posting.
4. Joining Meetup.com.
Meetups are a great way to meet very specific hobbyists, collectors,
professionals, and students of many topics. Most of the events posted on
this site are free or low cost.
5. Starting Instagram and Pinterest boards with inspirational images

for our followers with linked resources.
Hold a contest for the most breathtaking, or funny images in our field.
6. Creating baby-boomer-specific ads for blogs expressly for seniors,

such as suddenlysenior.com.
Don’t forget this collectively wealthy group, who are looking to try new
products and services. Offer to host a senior photo portrait event with
funky backdrops, costumes, a raffle, and a singles match-up dance contest
or speed dating theme with another like-minded business.
Citation
Books:
o Understanding digital marketing
o The 1-page marketing plan

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Brief description of company

Based on this, the target customer can be profiled as a Woman

 Upper middle / Lower Upper / Upper Upper class

 Developing strong relationships with customers by utilizing Style

When it comes to marketing our business, social networking is much

1. Listing our business on Yelp and be sure to include photos and a

If we focus on stellar customer service, people will naturally review we

we can see how it would benefit our business to engage in discussions

2. Creating a business or “fan” page on Facebook.com complete with

Start conversations with like-minded users online. User growing

3. Giving a professional, informational tutorial in our area of

5. Starting Instagram and Pinterest boards with inspirational images

6. Creating baby-boomer-specific ads for blogs expressly for seniors,

o Understanding digital marketing

o The 1-page marketing plan

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