Kina Bank Digital Marketing Platforms

Kina Bank Digital Marketing Platforms
Company Overview
Kina Bank was established in Papua New Guinea in 1985 as a diversified financial services company.
Kina Securities Limited is listed on both the Australian and Port Moresby Stock Exchanges and are
distinguished for our funds administration, funds management and stockbroking, which
complements its banking services. (www.kinabank.com.pg/kinagroup/about-us/company-profile-2/ )
Kina Bank is proudly Papua New Guinean and its vision is to be the most dynamic, progressive and
accessible financial services company in PNG and the appetite for growth and investment means we
are fast growing.
Kina Bank’s service retail, commercial and SME customers across the country offers end-to-end
financial solutions from savings accounts to small business loans, investments to mortgages,
financial advice and investment management. We are committed to delivering exceptional service
and this is what sets us apart in the market.
Kina Bank’s aim is to develop and coordinate successful digital marketing advertising and
communication programs to drive the respective products and service channels objectives in their
target markets to enable market leadership in all strategic market segments within Budget.
Interact with its customers using digital platforms and enhance customer relationships through
digital communication. The main purpose is to support and coordinate advertising placement for the
whole for Kina Bank and its Subsidiaries.
Advertisement on Social Media Channels
 Facebook
 Instagram
 LinkedIn
 Tweeter
Advertising in all Media Channels
 Print Production
 Public Relations and Publications (Newsletter and Annual Report)
 Event Management, Customer Service
 Branding and Design
 Internet (Website)
Overview of the Opportunities and Threats Digitally
Kina Bank’s Digital presence online in the Financial Sector is the main reason behind its vision
(Become Papua New Guinea’s leading Digital Bank), Kina Banks digital presence online has created
an opportunity for every Papua New Guinean to Bank Digitally using various platforms available
using Digital Transactions for a faster more efficient way to Bank.
Opportunities
Kina Bank has the potential to dominate in the Financial Sector in Papua New Guinea Digitally, with
more exposure of their services provided digitally, these can lead to customer conversions instantly.
Kina is starting to expand across Papua New Guinea which is seeing more than K12billion of funds
administered and K9billion worth of Funds Managed under the Kina Securities account which is also
listed on both the Papua New Guinea Stock Exchange (PNGX) and Australian Stock Exchange (ASX).
Kina Bank is a major threat to its competitors in Papua New Guinea and the Pacific. Kina Bank can
create digital platforms that connect the Global Financial Economy into Papua New Guinea (e.g.
Legislate Cryptocurrency in PNG) which will create Economic Growth in the country. There is huge
potential in rural areas in Papua New Guinea to invest in Kina Securities if there is more rural
development and awareness on investing, and it can be made easier by Kina Bank using Online
Banking. The chances of transacting digitally in the rural areas of Papua New Guinea is unlikely due
to the Geographical features of the country.
 Digital Transactions (Rural areas)

 Online Banking (Rural area)
 Legislate Cryptocurrency
Threats
Kina’s Digital presence online in Papua New Guinea and Internationally can create openings for
opportunists (Hackers, Encoders) to manipulate into the System to get confidential information
which can be dangerous for a Financial Institution. With Opportunities also comes the threats of
Cyber Security which can lead to a major downfall in revenue and bankruptcy. The major threat
going digital is the Safety and Security of the customers information, whereas it can be obtained by
someone smarter than the System. The threats of Cyber security can create data breaches which
indicates the lack of specialty in the ICT (Information Communications Technology) Sector in Papua
New Guinea. Data Breaches happen only when viruses are detected in the system, the information
of the customers is breached.
 Cyber Security
 Data Breaches
 Viruses
Target, Branding & Positioning Online Perspective

Kina Bank’s target market digitally in Papua New Guinea is mainly in Urban Cities and towns, the
company can grow rapidly when reaching out to rural areas in Papua New Guinea. Kina’s branding
online has also been a major attraction for many potential customers from social media to the
companies’ website. Kina Bank’s target positioning online depends entirely upon their strategy, it
can differ from its products and services to their competitions presence digitally.
References
 www.kinabank.com.pg
 www.kinabank.com.pg/kinagroup/about-us/company-profile-2/
 https://www.youtube.com/watch?v=06o4LA6mbEk&t=2534s

Kina Bank Digital Marketing Platforms

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Kina Bank Digital Marketing Platforms

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Kina Bank Digital Marketing Platforms

Advertising in all Media Channels

 Digital Transactions (Rural areas)

Target, Branding & Positioning Online Perspective

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