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People's Awareness of The Opinions of Those Around Them: Those Who Use Social Media Tend To Be More Aware of Others' Views

People are most aware of the opinions of those closest to them, like spouses and close friends. 96% of married people know their partner's opinion, and 88% know their close friends' opinions. Those who use social media tend to be more aware of others' views than those who don't use social media. For example, 93% of Twitter users know their family members' opinions compared to 82% of non-internet users. However, awareness of followers' opinions on social media is lower, with 76% of Facebook users knowing others in their network and 68% of Twitter users knowing followers' opinions.

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48 views2 pages

People's Awareness of The Opinions of Those Around Them: Those Who Use Social Media Tend To Be More Aware of Others' Views

People are most aware of the opinions of those closest to them, like spouses and close friends. 96% of married people know their partner's opinion, and 88% know their close friends' opinions. Those who use social media tend to be more aware of others' views than those who don't use social media. For example, 93% of Twitter users know their family members' opinions compared to 82% of non-internet users. However, awareness of followers' opinions on social media is lower, with 76% of Facebook users knowing others in their network and 68% of Twitter users knowing followers' opinions.

Uploaded by

muhammadismail
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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People’s awareness of the opinions of those around them: Those

who use social media tend to be more aware of others’ views

The level of awareness that people have of other people’s opinions plays a significant
role in how willing they are to share their opinions. It has long been established that
when people are surrounded by those who are likely to disagree with their opinion, they
are more likely to self-censor.

We examined the awareness that people felt they had about the opinions of family,
friends, coworkers, and others about the Snowden-NSA story—and the degree to which
people think these other connections agree or disagree with them. We find that people
were most likely to say they were aware of others’ views when it involved a very close
relationship, such as a spouse/partner or close friends. Fully 96% of those who are
married or living with a partner believe they know their spouse’s/partner’s opinion on
the topic of the government’s surveillance program.

For other kinds of relationships, though, there was more variance in respondents’
answers.

 96% of people who are married or living with a partner report that they know
their partner’s opinion.
 88% of people reported knowing the opinions of their close friends.
 87% of people feel they know the opinions of their family members.
 80% of people who are employed reported knowing the opinions of their
coworkers.
 62% of people feel they know their neighbors’ opinions on this issue.

The awareness that people have of the opinions of their followers on social media tends
to be lower than for most other types of relationships.

 Of Facebook users, 76% felt they knew the opinions of people in their network.
 Of Twitter users, 68% felt they knew the opinions of those who followed them.

Interestingly enough, social media users are more likely than others to report they are
aware of the opinions of different people in their lives.
 93% of Twitter users and 90% of Facebook users say they know the opinions of
family members on the Snowden-NSA issue. This compares with 82% of non-
internet users and 84% of internet users who do not use social media.
 94% of Twitter users and 91% of Facebook users say they are aware of their
close friends’ opinions on the Snowden-NSA topic. This compares with 82% of
non-internet users and 85% of internet users who do not use these social media
sites.
 66% of Facebook users, and 71% of Twitter users say they know their
neighbors’ opinions about the government’s surveillance programs. This compares
with 60% of internet users who are not social media users.

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