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INTRODUCTION

Infosys Limited is an Indian Information Technology company that provides global business
consulting and information technology services. Infosys helps clients in 45 countries to create
and execute different strategies for their digital transformation. Infosys helps businesses to
renew & improve existing conditions so that their business can achieve higher efficiencies
and stay relevant according to current times. Infosys has more than 200,000 employees and
through their hard work & dedication, Infosys has grown to become a US $10.9 billion
(revenues FY18) company with a market capitalization of US $39 billion.

Infosys promoters, including iconic co-founders N R Narayana Murthy and Nandan Nilekani,

N.R. Narayana Murthy is the founder of Infosys.

Salil S. Parekh is the CEO and managing director of Infosys.

Pravin Rao is the chief operating officer of Infosys.

Infosys’ Vision

"To be a globally respected corporation that provides best-of-breed business solutions,

leveraging technology, delivered by best-in-class people."

Infosys’ Mission

"To achieve our objectives in an environment of fairness, honesty, and courtesy towards our
clients, employees, vendors and society"

Infosys History

Infosys Limited formerly known as Infosys Technologies Limited was established in the year
1981 by N. R. Narayana Murthy and a team of six other engineers in Pune, India with an
initial capital investment of just US $250.

 In the year 1993 Infosys went public and introduced employee stock options program.
 In 1994, Infosys moved its corporate office from Pune to Bangalore, India.
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 In the year 1999, Infosys became the first Indian IT company to be listed in NASDAQ
thus making it the costliest share on the market at that time in India. In the year 1999,
Infosys was among the 20 biggest companies by market value on the NASDAQ.
 In the year 1999 Infosys annual revenue touched US$100 million, US $1 billion in 2004
and US$10 billion in 2017.

Business Plans for next 3-5 years

The company has laid out a three-year road map as a part of its transformation journey where
the focus in 2018-19 will be on stabilising the state of the affairs while in 2019-20 the
company will work towards building the momentum and accelerate growth in 2020-21.1

Given where it stands today as far as the transformation journey is concerned and the changes
that happened (at Infosys) in the last 12-18 months, 2020-2021 will be the year of
stabilisation for them. The company is making sure all the elements are in place to tap into a
higher share of clients’ budgets. The first year they will be to stabilise where they are, the
second year they will start to build momentum and the third year they will start to accelerate
so that they can have more and more share of our client’s revenue and that will obviously
translate overall to a better Infosys.2

Skills of the firm (Product/Marketing/R & D)

To keep pace with evolving customer demand for new digital skills, Infosys, which has been
grappling with one of the highest employee attrition rates compared to its peers at 21.7 per
cent, as of September 30, 2019, is going all out to attract, train, skill, engage and retain talent
with a slew of programmes like Be the Navigator, Manager Enablement, Early Career
Accelerator Programme (ECAP), Power Programmers and Skill tags.

The company has identified 36 new key digital skills for the future and created learning
pathways for them, where employees can learn, get certified and work in that area for six
months to get a skill tag like Cloud Architect, Scrum Master, or IoT/AI/Big Data
professional.

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https://www.conduiraonline.com/index.php/detail/1582-infosys-company-profile
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https://www.business-standard.com/article/companies/infosys-draws-up-three-year-road-map-to-
accelerate-growth-in-digital-space-118042301208_1.html
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Those with skill tags receive a bonus once a quarter in addition to their salaries. We also have
a very rigorous - Power Programmer initiative we started two years ago with a small number
which has grown to 700 power programmers to date.

Infosys' own analytics platform called as Infosys Information Platform. Infosys consulting is
a global management consulting service. Infosys provides software development and its
maintenance services to a wide array of companies from different fields such as insurance,
finance, manufacturing etc

About the Current product Range

Infosys provides software development, maintenance and independent validation services to

companies in finance, insurance, manufacturing and other domains.

One of its known products is Finacle which is a universal banking solution with various
modules for retail and corporate banking.

Glass building in Pune campus

Its key products and services are:

 NIA – Next Generation Integrated AI Platform (formerly known as Mana)

 Infosys Consulting – a global management consulting service
 Infosys Information Platform (IIP) – Analytics platform
 Edge Verve Systems which includes Finacle, a global banking platform
 Panaya Cloud Suite
 Skava

Details of Each Product

Infosys Nia: -

The Infosys Nia platform converges the big data analytics, machine learning, knowledge
management, and cognitive automation capabilities, with end-to-end RPA capabilities of our
automation platform Assist Edge. It enables a wide set of industry and function-specific
solutions that allow our customers to elevate productivity and performance across functions
and drive digital transformation.3

Edge Verve: -
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https://en.wikipedia.org/wiki/Infosys
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Driving digital transformation with AI enabled solutions

It helps businesses achieve excellence and become truly digital with our banking solutions,
business applications and platforms. We simplify processes and enable our customers to stay
ahead in their business by adopting Artificial Intelligence (AI), Machine Learning (ML) and
Automation with agility. Explore new possibilities with our advanced solutions.

Finacle: -

Finacle helps traditional and emerging financial institutions drive truly digital transformation
to achieve frictionless customer experiences, larger ecosystem play, insights–driven
interactions and ubiquitous automation. Today, banks in over 100 countries rely on Finacle to
service more than a billion consumers and 1.3 billion accounts.

Panaya: -

Panaya enables organizations to accelerate application change and continuously deliver

innovation with its Enterprise Agile Delivery Platform. Panaya provides cloud-based
application delivery, and testing solutions that ensure collaboration between Business and IT.
Enabling enterprise agility with faster release velocity and uncompromising quality, Panaya
delivers an optimized user experience with end-to-end visibility of the application lifecycle.

Skava: -

Skava Commerce is a modular platform designed to keep up with your evolving business.
Supporting every stage of digital commerce transformation, Skava helps businesses move
away from cumbersome, monolithic platforms and into a world of empowerment, flexibility
and freedom.

Past Sales data/future projections

Infosys' Finacle Core Banking Solution running on IBM's System p Servers. In the scalability
benchmark, reviewed by Ernst & Young, Finacle on IBM System p server surpassed its own
previous record as the most scalable core banking solution in the world.

According to the vendors, in the benchmark test performed on a base of over 52 million
accounts, Finacle on IBM System p delivered a transaction throughput on delivery channels
at 29,010 effective transactions per second (ETPS) and beat its own previous best of 11,180
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ETPS. The new delivery channels transaction processing benchmark translates to a business
transaction throughput of 19,288 business transactions per second (TPS).

About the Market

Current Size of the Market

Infosys is the second-largest Indian IT company after Tata Consultancy Services by 2017
revenue figures and the 596th largest public company in the world based on revenue. On 29
March 2019, its market capitalisation was $46.52 billion. The credit rating of the company is
A− (rating by Standard & Poor's).

Growth Rate of the Market

Infosys’ net profit for the first quarter-ended June beat analyst estimates, rising 11.5% year-
on-year to ₹4,233 crore, as its reaped benefits of its cost optimization measures such as re-
skilling of existing talent instead of hiring and signing of large deals worth $1.74 billion. On
a sequential basis however, profit declined 2%.

The closely-watched dollar revenue declined 0.3% y-o-y and 2.4% sequentially to $3.12
billion as challenges continued due to the covid-19 pandemic especially in the retail sector.

Operating margins for the April-June quarter expanded to 22.7% from 21.1% in the previous
(Jan-Mar) quarter, “driven by pre-emptive deployment of our strategic cost levers along with
tactical opportunities triggered by the covid situation"4

Current Market Shares of Competitors

Comparing the results to its competitors, Infosys Ltd reported Total Revenue increase in the
1 quarter 2020 by 8.31 % year on year.

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https://www.business-standard.com/company/infosys-2806/peer-comparisons/competition/9
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The sales growth was above Infosys Ltd.’s competitors average revenue growth of 7.93 %,
recorded in the same quarter.

The top 10 competitors in Infosys' competitive set are TCS, Wipro, HCL, Tech Mahindra,
CTS, Accenture, Mphasis, LTI, Capgemini, IBM. Together they have raised over 7.1B
between their estimated 4.1M employees. Infosys has 239,233 employees and is ranked 5th
among its top 10 competitors. The top 10 competitors average 113,272.

Growth rates of Competitors

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TCS is perceived as one of Infosys's biggest rivals. TCS's headquarters is in Mumbai,

Maharashtra, and was founded in 1968. TCS operates in the IT Services industry. TCS
generates 169% of Infosys's revenue.

Wipro has been one of Infosys's top competitors. Wipro is a Public company that was
founded in 1945 in Inn Bangalore, Karnataka. Wipro operates in the IT Services industry.
Compared to Infosys, Wipro has 50,963 fewer employees.

HCL is Infosys's #3 rival. HCL was founded in Noida, Uttar Pradesh} in 1991. HCL is in the
IT Services industry. Compared to Infosys, HCL generates $2.9B less revenue.

Current Marketing program of each competitor

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TCS offers a wide range of strategic marketing services for banking and financial institutions
with key focus areas being marketing technology, marketing intelligence, and marketing
experience.

Marketing technology: Navigation in the complex ecosystem of marketing technology for

financial services; accordingly enable identification, deployment and maintenance of the best
technical solutions to offer efficiency and serve marketing needs.

Marketing intelligence: Accurate internal and external data is the backbone of marketing
campaigns, deriving insights on industry, customer, market and competitors in the financial
market.

Marketing experience: Solutions towards management of campaigns, internal communication

and channel operations.

Environment

Social Trends

Infosys Honoured with NRW.INVEST AWARD 2020 in Germany

Infosys has received the NRW.INVEST AWARD 2020 in Germany. The award recognizes
businesses for their outstanding investments in, and commitment to the region North Rhine-
Westphalia, one of Germany’s main economic hotspots and drivers.

Infosys Positioned as a Leader in 2020 Nelson Hall’s NEAT Report for Quality Engineering
Services

Infosys has been ranked as a Leader in Nelson Hall’s NEAT Evaluation for Quality
Engineering Services. The ranking underlines Infosys’ consultative-based approach in
providing quality engineering and software testing services through the Infosys Validation
Solutions (IVS) unit.

Qualys Bolsters Infosys’ Cyber Next Platform Based Service Offerings

Qualys, Inc., a pioneer and leading provider of disruptive cloud-based IT, security and
compliance solutions and Infosys, a global leader in next-generation digital services and
consulting, will integrate Qualys VMDR® and Multi-Vector EDR into their Cyber Next
Platform, a managed security service offering.
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Infosys is a Trusted Transformation Partner and Industry’s Safe Pair of Hands – HFS
Research

HFS Research in its latest report, based on a recent Infosys analyst event, has called out the
company’s response to the pandemic as incredibly responsive and aligned to quickly
changing client needs.5

Political Trends

 IT professionals from India and major Indian IT companies are beneficiary of H-1B, a
non-immigrant visa in the US which allows US employers to temporarily employ foreign
workers in speciality occupations.
 The AGM was marked by absence of several of its co-founders, including N R Narayana
Murthy.
 Earlier in his address to shareholders, sashayed said Sikka and his management team have
articulated a strategy to re-engineer the business of the company and have set themselves
a target to achieve US $20 billion revenue by 2020 with 30 per cent operating margin and
US $80,000 in revenue per employee.

Economic Trends

On a weekly basis, the 30-share Sensex of BSE added 0.22 per cent while NSE's Nifty gained
0.19 per cent.

Among key highlights, the recently-listed Avenue Supermarts, parent of hypermarket chain
D-Mart, hit new milestone as its market capitalisation crossed the Rs 60,000 crore mark for
the first time ever. Also, the stock price of the company topped the Rs 1,000 mark during the
intraday trading on Thursday. However, the stock closed slightly lower at Rs 994.60 per
share, up 0.52 per cent.

The economy clocked 6.1 per cent of growth rate in the January-March period, its lowest
pace of growth in last nine quarters, mainly due to demonetisation. While analysts predict
growth will rebound to 6.9 per cent in April to June,6

Technological Trends

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https://www.infosys.com/newsroom/features.html?year=2020
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https://www.google.com/amp/s/m.economictimes.com/markets/stocks/news/gdp-data-infosys-among-8-
factors-that-may-sway-market-next-week/amp_articleshow/60241932.cms
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 Vanguard today announced it will partner with Infosys (NYSE: INFY) as part of its
ongoing strategy to enhance and evolve its full-service defined contribution (DC)
business. This strategic partnership will deliver a technology-driven approach to plan
administration and fundamentally reshape the corporate retirement plan experience for its
sponsors and participants.
 Infosys (NYSE: INFY), a global leader in next-generation digital services and consulting,
has been selected by Consolidated Edison Company (Con Edison), one of the oldest
Fortune 500 utility companies serving New York City and surroundings, to digitally
transform Con Edison’s customer service capabilities over the next four years.7

 High speed ADSL and optical fibre are providing higher bandwidth
 Wireless access and new technologies like WAP and Bluetooth are becoming popular
 Web appliances are expected to proliferate and non-PC devices will outnumber connected
PCs in the future

Nature of Demand

The Infosys customer advocacy solution is an advanced marketing solution built using
Marketing Cloud and Salesforce® platform to help the retail industry increase consumer
loyalty, build on their consumer base, have an ability to proactively engage with them and
continually improvise on their marketing strategy.

The Infosys customer advocacy solution for retail sector from Infosys uses Marketing Cloud
and allied technology components to deliver streamlined branded communication and inquiry
process, behavioural targeting, campaign management, channel effectiveness and social
analytics.

Market Segmentation

Demographic

Infosys Technologies have successfully incubated learning services and are selling these to
global customers struggling with technological and process changes in their companies as
well as demographic shifts in the workforce. The nascent practice line, which essentially
creates and delivers a modern learning infrastructure, is currently estimated to be a $7-10

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https://www.infosys.com/newsroom/press-releases/2020/digital-transformation-defined-contribution.html
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billion market. It is a fragmented sector, mostly crowded by boutique firms and

multinationals.

Infosys offers the practice as a service over and above its package implementation business.
Enterprise Solutions at Infosys in more than a $1-billion group. The firm has three go-to-
market approaches: Sustained end-user adoption and learning is the first and Indy provides
just in time training, live demos, and e-learning modules among others. The other two pieces
are: modernising global learning and managed knowledge transfer, very relevant in countries
that are aging.8

Psychographics (Attitudes/Behaviour)

Consumers fallings into the same risk pool of age and gender can have very different

marketing and service needs. The need therefore, is for psychographic segmentation to

understand the requirements, desires and behavioural patterns of individual consumers with a

target demographic.

This will aid health insurance marketers in sharpening their value proposition, making the

marketing content more relevant and launching personalized campaigns.

Reason of Success /Failures in the past

Infosys began getting big breakthroughs from the US market and formed a joint venture with
Kurt Salmon Associates to handle marketing in the United States. In 1993 Infosys lists on
the Indian exchanges and is among the first in India to introduce employee stock-option plan,
a move to attract and retain talent. The company opened its first European office in the UK
and Global Development Centres at Toronto and Mangalore.

It also established an e-Business practice. In 1999 Infosys becomes the first Indian company
to list on the Nasdaq, raising the profile of the Indian outsourcing industry in the United
States.

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https://www.financialexpress.com/archive/infosys-wipro-sell-learning-services-to-global-customers/714125/
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In 2001, it was rated best employer in India by Business Today. In 2002 Murthy retires from
the service of the company and continued as Chairman and Chief Mentor. While celebrating
25th year in 2006 its revenue was over 2 billion USD with over 50,000 employees.

Distributors

Nature of Distributors

They are of two types -call and put options. A call option allows a buyer to buy an underlier
T a preset price for delivery in future. A put allows a buyer to sell an underlier at a preset
price in future.

In the first case, the seller, unlike the buyer, is under obligation to sell the shares in case the
buyer calls for delivery. In case of a put, the seller is obliged to buy the shares from the put
buyer at a determined price.9

Location of work

Infosys Technologies is a multinational information technology services company whose

headquarter is located in Bangalore, India. It is one of India's largest IT companies with over
100, Infosys has 82 sales and marketing offices and 123 development centres across the
world as of 31 March 2018, with major presence in India, United States, China, Australia,
Japan, Middle East and Europe.

In 2019, 60%, 24%, and 3% of its revenues were derived from projects in North America,
Europe, and India, respectively. Remaining 13% of revenues were derived from the rest of
the world000 professionals.

Selection process

Stages of selection process to get recruited in Infosys:

 Online Aptitude Test

 Infosys Interview Process
 Technical Round
 HR Round

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infosys/amp_articleshow/60151662.cms
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 Written Exam
 Academic Criteria

A minimum of 60 percent in class X and XII and 65 percent or above in B.Tech.

Candidates should not have more than 2 years gap in education.

Terms of Engagement, Margins etc. Vis-a-Vis Competitors

While all our clients are treated with respect, we should be especially careful while dealing
with government clients. There are significant penalties in many countries, including
debarment and monetary penalties for organizations that fail to follow the law while working
for government clients. The principles set out in ‘Preventing Corruption’ must be strictly
followed by all who interact with government officials especially with respect to gifts and
entertainment.

Promotions

Infosys CEO Salil Parekh said the software major has started to take some decisions on
promotions and salary hikes for some employees and will review it by the end of the current
quarter, which ends in September.

When asked if employees can expect promotions and salary hikes soon, Parekh said, "We had
an extremely high variable pay number last quarter, and will continue with that approach. We
started to make some decisions for different levels of employees within the company on
promotions as well as changes in salary. All of that will be looked at through this year as the
economic environment around us both worldwide and in India starts to see improvement- we
want to make sure it is done with conjunction with that so that all employees and hard work
is also rewarded.10

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https://economictimes.indiatimes.com/topic/Infosys-promotions
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References

 https://economictimes.indiatimes.com/topic/Infosys-promotions
 https://www.google.com/amp/s/m.economictimes.com/markets/stocks/news/learn-options-
with-infosys/amp_articleshow/60151662.cms


https://www.google.com/amp/s/m.economictimes.com/markets/stocks/news/learn-options-
with-infosys/amp_articleshow/60151662.cms

 https://www.infosys.com/newsroom/features.html?year=2020
 https://www.business-standard.com/company/infosys-2806/peer-comparisons/competition/9
 https://en.wikipedia.org/wiki/Infosys
 https://www.google.com/amp/s/m.economictimes.com/markets/stocks/news/gdp-data-
infosys-among-8-factors-that-may-sway-market-next-week/amp_articleshow/60241932.cms
 https://www.infosys.com/industries/healthcare/white-papers/documents/four-pillars-
evolve.pdf
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