BUILDING

SMART HOMES
 Rather than sell devices,
differentiate your communities by
including Control4 Smart Home
Experiences in every house.

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SMART HOMES. SMART BUSINESS.
It used to be granite countertops. Today, it is smart home
technology. Your prospective homebuyers expect connected
living amenities, particularly in the areas of home networking,
climate control, safety and security, and entertainment.
Differentiate your community by including Control4 Smart Home
Experiences in every house. With Control4, a press of a button
dims the lights, sets the temperature, arms the security system,
and locks the door. One app controls virtually all of the connected
devices and systems in the house.
By marketing yourself as a Control4 Smart Home Builder, and
offering Control4 solutions as a standard benefit, you’re conveying
to prospective homebuyers that you’re stepping up to deliver an
unmatched connected lifestyle.

The Control4 Smart Home value proposition will help drive

business and referrals.

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 WHAT MATTERS TO HOME BUYERS
Smart home technology offers families comfort, convenience, and peace of mind.
By partnering with Control4, you can market an experience that includes rock-solid
networking, enhanced security, energy efficiency, automated temperature control,
and the convenience and design aesthetic of smart lighting. We also offer a broad
range of audio and video solutions to enable homeowners to enjoy their favorite
entertainment—in every room in the house. Key differentiators include:
Homeowner Personalization: Control4 enables homeowners to adjust and
experiment with the automation in their home after they’ve lived with it
for a while, fine-tuning the system, until it’s just right. No other automation
company offers this top-requested feature.

Voice Control for the Home: “Alexa, turn on the kitchen lights.” With
Control4 and Amazon Alexa, you can tell your house what to do—whether it’s
turning off all lights when it’s bed time, setting the perfect mood for dinner,
or adjusting the temperature just right.

Always Connected to the Home: View cameras, open or close the garage,
unlock the front door, even turn the lights on or off from your mobile device,
tablet, or smart watch.

Music Throughout the Home: Over 85% of Control4 homeowners insist

on having music integrated as part of their smart home experience.
Control4’s award-winning Triad line delivers high-resolution audio in every
room of the house.

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 CONTROL4 SMART HOME PACKAGES
We offer three standard packages to deliver different smart living experiences to your homeowners.
You can also work with your Control4 Sales Manager and Dealer to custom design a specific package
that’s perfect for your community.

CONNECTED HOME SMART LIGHTING SMART HOME CUSTOMIZED

PACKAGE PACKAGE PACKAGE PACKAGE
Be Connected Be Efficient Tie It All Together Make It Personalized
Receive alerts and connect Control lights and manage Combine lighting, locks, Create a smart home
to lighting, climate control, energy, ambiance, and climate control, and security that is personalized
and security. scheduling. for total smart home to any lifestyle.
automation.

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 CA-1 Controller CONNECTED HOME PACKAGE

THE CONNECTED HOME EXPERIENCE

> Focused on staying connected to the house vs. individual
devices
> Get alerts, adjust thermostat, check lighting, arm security
2 Wireless system, set outdoor lighting on a astronomical clock
Switches
> Predefined programming/experiences
> Predefined lifestyle scenes, schedules, etc.

Thermostat

1 Year Free
4Sight

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 SMART LIGHTING PACKAGE
CA-1 Controller

THE SMART LIGHTING EXPERIENCE

> Focused on staying connected to the smart lighting in the
house
> Get alerts, check lighting, arm security system, set
outdoor lighting on an astronomical clock, flash lights
4 Wireless Switches when the alarm is triggered, set ambience with single-
button lighting scenes, never enter a dark home at night
> Predefined programming/experiences
> Predefined lifestyle scenes, schedules, etc.
> Predetermined keypad button engravings

Thermostat 1 Year Free 4Sight

Relax

Good Morning

Good Night

Alarm

1 Keypad 1 Keypad
Dimmer Engraving Set

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 SMART HOME PACKAGE
CA-1 Controller

THE SMART HOME EXPERIENCE

> Focused on the smart home experience tying
everything together
> Get alerts; check lighting; arm security system; set
outdoor lighting on an astronomical clock; flash lights
4 Wireless Switches when the alarm is triggered; set ambience with single-
button lighting scenes; never enter a dark home at night;
“Goodnight” scene locks door, arms security, and turns on
the nighttime lighting scene
> Predefined programming/experiences
> Predefined lifestyle scenes, schedules, etc.

Thermostat 1 Year Free 4Sight > Predetermined keypad button engravings

Relax
1 2 3

4 5 6
Good Morning
7 8 9
Good Night
0
Alarm

1 Keypad 1 Keypad Door Lock

Dimmer Engraving Set

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 CUSTOMIZED PACKAGE
CA-1 Controller

THE CUSTOMIZED EXPERIENCE

> The Control4 platform integrates with over 10,000
devices, so if you’ve already committed to a specific brand
or product SKU for your community, Control4 can still be
leveraged to deliver the magic of smart home technology
and automation in every house you build.
4 Wireless Switches
> Unlike simple devices like a thermostat or doorbell, the
Control4 platform enables builders to create a variety of
Relax

Good Morning
Relax

Good Morning
upgrade packages to drive meaningful revenue beyond
Good Night Good Night
your standard smart home offering.
Alarm Alarm

> Work with your Control4 representative to drive the

standard and upgrade packages that are right for your
2 Keypad 2 Keypad community.
Dimmers Engraving Sets

Ring Nest 1 Year

Doorbell Camera Thermostat Free 4Sight

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 MARKETING YOUR SMART
HOME COMMUNITY
Don’t miss the opportunity to differentiate your community by
marketing that it features Control4 Smart Home solutions!
Once registered, we will send you a marketing kit featuring
the following assets:

Control4 Smart Home Builder Badge: Leverage

it in your own marketing materials, website, email
signatures, social media, and advertising.

Control4 Smart Home Builder Plaque: Hang proudly

in your model home or office.

Video: Download video files to present in your model

home or office.

Tri-fold Brochure: Download files to co-brand

literature for easy production and distribution.

Home Smart Home: This biannual magazine

features the benefits of smart home living. Feel
free to distribute to homeowners.

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SALES OPPORTUNITY AND TRAINING
Control4 will work with your design and sales teams to build proficiency in selling
the benefits of smart home technology to prospective home buyers. We work with
builders to strategize with their assigned dealers to create “upsell” opportunities
beyond the standard package, encouraging homebuyers to add more to their home
before move-in.

UPGRADE PACKAGES TO DRIVE REVENUE

Audio Additional Peace of Mind Networking

Lighting

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MODEL HOME ACCOMODATIONS
Model Home Program: There is no better way to market the Control4 difference
than by boldly conveying the benefits of a standardized Control4 system in your
model home! We’re pleased to offer the following pricing accommodations for
model homes:
> If you commit to 50+ homes per year with a standardized package, the defined
standardized package will be provided FREE for a single model home.
> If you commit to 30+ homes per year with a standardized package, the defined
standardized package will be provided at 50% off MSPB for a single model home.
> If you commit to less than 30 homes per year with a standardized package,
the defined standardized package will be provided at 15% off MSPB for a single
model home .
> If you want more equipment in the model home than a standardized package,
you will qualify for 15% off MSBP.

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 REQUIRED BUILDER “MUSTS”
In order for builders to receive special hardware discounting and rebates, we ask our
partners the following:
> Promote yourself and your projects as a Control4 Smart Home Builder.
> Control4 should be your primary automation vendor (excluding security).
> You must offer Control4 as a standard in a minimum of 20 homes per year.
> Builder must engage with a Control4 Sales Manager and Dealer up front to
determine the community’s standard package and register as a Control4
Smart Home Builder.
> Customer contact information is required for pre-move-in orientation,
system registration, training, and welcome kit delivery.

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WORKING DIRECTLY WITH CONTROL4
Control4 is involved every step of the way. We help specify the packages that are
right for your community, train your sales team on selling the benefits of smart
home technology, design the right marketing assets to help you build visibility, and
work with your dealer to ensure your homeowners are taken care of throughout the
move-in process.
We will help identify the right Control4 Dealer in your area or train your selected low-
voltage contractor to manage your project.
Your dealer will manage the ordering of all Control4 equipment, the installation of
every system, and direct support for your project. We simplify the process by pre-
programming the equipment to reduce installation time.

THAT’S THE CONTROL4 DIFFERENCE.

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 WORKING WITH CONTROL4
OFFERS MANY ADVANTAGES
> Direct Sales Support and Management: We have a direct sales force available to
assist with your project throughout every stage.
> Standard Smart Home Packages: You can select a package that best fits your
development and budget, or you can create a customized standard package with
your dealer and Control4 Sales Manager.
> Pre-defined Experiences: Standard packages feature pre-defined experiences,
which include delivered price plus installation fees. Exception is in a customized
standard package.
> Rebate Program: We offer a manufacturer’s rebate upon installation of Control4
equipment in each house.
> Trained and Certified Dealer Network: We identify the right installation partner
in your market. Control4 technical field personnel provide dealer support to
ensure timely and exceptional installations.
> Sales and Marketing Support: We provide sales training for your staff, technical
field support to assist with installation, customizable collateral and video, and a
Control4 Smart Home Builder badge for online marketing.
> Builder-Friendly Business Model: In addition to hardware discounts, builders
receive rebate payment per house upon move-in.

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THE CONTROL4 DIFFERENCE
Control4 is a leading provider of smart home solutions, with a dedicated sales and support team focused on
ensuring your projects get installed smoothly, on time, and on budget. We have an award-winning training
organization to ensure technical proficiency amongst our more than 5,000 trained and certified dealers—all
designed to ensure exceptional homeowner experience and satisfaction.
To ensure your success as a Control4 Smart Home Builder, we are at your service!

CEPro Brand 5,000 Trained and Worldwide Sales 300,000 Control4 Proven
Leader Certified Dealers and Support Team Smart Homes Relationships

Control4.com
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trademarks or trademarks of Control4 Corporation or its subsidiaries in the United States and/or other countries.
All other names and brands may be claimed as the property of their respective owners. All specifications subject
to change without notice. C4-LIT-00613-EN B