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Future Studies:: Journal Name Impact Factor IV DV MV Theory First Author Name Author Name

This document summarizes 4 journal articles on influencer marketing: 1. The first article from the Journal of Interactive Advertising examines the impact of an influencer's informativeness, entertainment value, and credibility on consumers' trust, brand awareness, and purchase intentions. 2. The second article from Marketing Intelligence & Planning studies the effects of celebrity condition (traditional vs Instagram) on trustworthiness, brand attitude, and envy. 3. The third article from the Australasian Marketing Journal analyzes the relationship between advertising disclosure, trustworthiness, attractiveness, and expertise on purchase intention. 4. The fourth article from the International Journal of Information Management looks at the influence of perceived influencer

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Ayesha awan
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39 views

Future Studies:: Journal Name Impact Factor IV DV MV Theory First Author Name Author Name

This document summarizes 4 journal articles on influencer marketing: 1. The first article from the Journal of Interactive Advertising examines the impact of an influencer's informativeness, entertainment value, and credibility on consumers' trust, brand awareness, and purchase intentions. 2. The second article from Marketing Intelligence & Planning studies the effects of celebrity condition (traditional vs Instagram) on trustworthiness, brand attitude, and envy. 3. The third article from the Australasian Marketing Journal analyzes the relationship between advertising disclosure, trustworthiness, attractiveness, and expertise on purchase intention. 4. The fourth article from the International Journal of Information Management looks at the influence of perceived influencer

Uploaded by

Ayesha awan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Journal Impact IV DV MV Theory First

Name factor author


Name
Author
Name
1 Journal of a) In Consumers’ Trust in SMIV Chen Lou
) Interactive formativeness purchase branded Model & Shupei
Advertising value intentions. post Yuan
Brand (2019)
(b)Entertainmen awareness
t value
c) Influencers’
credibility
components
Journal 1

Future studies:
Future studies could examine influencer marketing on specific SNSs. Third; the unexpected
findings of the present study (i.e., influencers’ trustworthiness’s negative effects on brand
awareness and purchase intentions) require further research. Finally, future research can use
other methods, such as experimental designs, to study causal relationships among specified
variables.

Journal 2

Journal Impact IV DV MV Theory First


Name factor author
Name
Author
Name
2) Marketing a) 2.09 Celebrity Trustworthiness Social Meaning S. Venus
intelligence Condition Brand Attitude Presence transfer Jin, Aziz
b) H-
& planning IND (Traditional Envy and Muqaddam
EX vs source , Ehri Ryu,
64 Instagram) credibility (2019)
models
Future studies:
Various social media apps have affordances and spirits different from what Instagram offers.
Future studies can consider cross-platform comparisons.
Journal 3

Journal Impact IV DV MV Theory First


Name factor author
Name
Author
Name
3) Australasian 2.08 Advertising Purchase Trustworthiness source Jason
Marketing disclosure intention Attractiveness credibility Weismuell
Journal Expertise models er
(2020)

Further research

Consequently, future research should examine such factors (e.g. advertising literacy and e-
lifestyle) (Malmelin, 2010; Koshksaraya et al., 2015) and include attitude constructs in the model
(e.g. attitude towards the ad or attitude towards the brand) (Pascal et al., 2002).

Journal 4:

Journal Impac IV DV MV Theory First


Name t author
factor Name
Author
Name
4) International 8.21 perceived Intention to Brand engagement Media David
Journal of influencer purchase in self-concept dependen Jiménez-
Information recommende brand expected cy theory Castillo
Management d brands value (2019)

Future research

Future research should more closely examine other constructs that could affect followers’
intention to purchase recommended brands such as perceived influencer’s trustworthiness (Hsu
et al., 2013; Magno & Cassia, 2018), attitude towards the brand (Choi & Rifon, 2012), influencer
reputation (Hsu et al., 2013) or the level of involvement with or interest in the endorsed product
category (Kapitan & Silvera, 2016).

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