Telemedicine PDF

Telemedicine
Telehealth or Telemedicine is the distribution of health-related services and

information via electronic information and telecommunication technologies. It
allows long-distance patient and clinician contact, care, advice, reminders,
education, intervention, monitoring, and remote admissions.
History of Telemedicine
The field of telemedicine has changed drastically from its inception. It was only
about fifty years ago that a few hospitals started experimenting with telemedicine
to reach patients in remote locations. But with the rapid changes in technology
over the last few decades, telemedicine has transformed into a complex
integrated service used in hospitals, homes, private physician offices, and other
healthcare facilities.
The concept of telemedicine started with the birth of telecommunications

technology, the means of sending information over a distance in the form of
electromagnetic signals. Early forms of telecommunications technology included
the telegraph, radio, and telephone. In the late 19th century, the radio and
telephone were just starting to emerge as viable communication technologies.
Alexander Graham Bell patented the telephone in 1876 and Heinrich Rudolf Hertz
performed the first radio transmission in 1887.
Telemedicine Today
Telemedicine was originally created as a way to treat patients who were located
in remote places, far away from local health facilities or in areas of with shortages
of medical professionals. While telemedicine is still used today to address these
problems, it’s increasingly becoming a tool for convenient medical care. Today’s
connected patient wants to waste less time in the waiting room at the doctor, and
get immediate care for minor but urgent conditions when they need it.
Companies offering telemarketing services:-
1. 1mg
It is primarily an online medicine provider and was founded in 2015. They provide
accurate, authoritative & trustworthy information on medicines and assist people
to use medicines effectively and safely. 1mg delivers medicines and other health
products at home in 1000+ cities across India from licensed and verified
pharmacies. Once making their presence as an online medicine provider, they also
started providing lab tests at home and telemedicine service as well. As they have
already gained trust as an online pharmacy provider, it became easy for them to
make their presence in the domain of telemedicine services. They provide an
unlimited free consultation with the verified doctors within 30 minutes. Since
they started practicing telemedicine on their platform, they have 20 verified
doctors listed with them and have done around 30L+ consultations. They are
compliant with industry standards to ensure that all the patient’s details are
secured privately to maintain confidentiality.
What’s Unique?
As per their CEO, they are the Wikipedia of medicines in India – brings people to
the platform for information as well as purchase, they have a much more
customer acquisition model.
2. Medlife
It was founded in 2014 and aims to make healthcare accessible and affordable in
the country. They address all the health needs with their online consultations,
medicine delivery, lab test, and health record storage services. They have
collaborated with online digital payment portals like FreeCharge and Mobikwik.
Online consultation with a doctor can be availed in 1 hour and is available 24/7.
They follow a stringent selection process to get the verified and experienced
doctors, highly rated by patients on their platform. Only those doctors are
assigned who have consistently received positive patient feedback. They serve in
29 States and provide around 30+ specialties with around 1000+ doctors listed on
the platform and have consulted more than 10 million customers.
What’s Unique?
It provides free e-consultation services through which patients in need can tele-
consult with numerous doctors, specialists and physicians all over India. The team
of pharmacists also counsels and informs patients on their medications which
bring doctors, pharmacists and customers closer together.
Telemedicine Pros and Cons:-
In most cases, telemedicine is a net benefit. It expands access to quality patient
care, especially to regions and underserved populations that need it the most. It
provides a way to cut down on healthcare spending and engage today’s
connected patient. It has the potential to change the healthcare delivery model
for the better.
❖ Pros of Telemedicine
Telemedicine makes it easier for providers to follow-up with patients and make
sure everything is going well. Whether they’re using a more extensive remote
patient monitoring system to watch the patient’s heart, or doing a video chat to
answer medication questions after a hospital discharge – telemedicine leads to
better care outcomes.
❖ Cons of Telemedicine
In-person patient-doctor visits are clearly valuable and necessary in many
circumstances. Telemedicine is best used to supplement these visits – to do
simple check-ins with patients and make sure everything is going well. For minor
acute conditions (like infections), an in-person visit with an established patient is
often not needed. In those cases, telemedicine can save the patient, the doctor,
and the healthcare system time and money.
Services that can be provided by telemedicine:-
Telemedicine can be used for a wide variety of health services. Here’s a short list
of common conditions a primary care doctor may treat via telemedicine:
Allergies Arthritic Pain Asthma Bronchitis Colds and Flu
Diarrhea Infections Insect Bites Pharyngitis Conjunctivitis
Respiratory Skin
Rashes Sinusitis Cellulitis
Infections Inflammations
Sprains & Bladder

Sore Throats UTIs Sports Injuries
Strains Infections
Vomiting
Telemedicine services can range widely by specialty. A surgeon might use

telemedicine to do post-operation check-ins with patients, to make sure their
wound is not infected. A gynecologist might use a live telemedicine solution to
provide birth control counseling. An endocrinologist may do live video chats with
patients to discuss recent lab results and answer questions.
The list goes on. If you’re still curious about what services telemedicine is best
used for, review this list of Medicare-reimbursed telemedicine services below. It’s
by no means a complete list, but it shows you the wide range of health services
via telemedicine that are already reimbursable.
The government is committed to providing equal access to quality care to all and
digital health is a critical enabler for the overall transformation of the health
system. Hence, mainstreaming telemedicine in health systems will minimize
inequity and barriers to access. India’s digital health policy advocates the use of
digital tools for improving the efficiency and outcomes of the healthcare system
and lays significant focus on the use of telemedicine services, especially in the
health and wellness centers at the grassroots level wherein a midlevel
provider/health worker can connect the patients to the doctors through
technology platforms in providing timely and best possible care.
4 Stages Of The Product Life Cycle

The majority of marketing activities within a health care organization revolve
around the marketing of services. Service marketing tends to present different
challenges than marketing a product. A product is tangible and services are
intangible. The Product Life Cycle has four phases. Based on the stage in the
product life cycle, identify the implications for the marketing plans in this
organization?
The four stages of The Product Life Cycle are:
Introduction Growth Maturity Decline

Health care services, like products, go through various stages of maturity,
depending on several factors, including any new advances or technologies
available, changing trends in types of services offered, and utilization or demand
by consumers (patients).
One service in healthcare in the introduction stage is telemedicine technology.

This is a service that allows physicians and healthcare providers to diagnose
patients remotely, by using mobile devices or other means of direct
communication.
Mobile Technology: A New Era of Telehealth

A new era of telehealth has arrived. According to HIMSS Analytics 3rd Annual
Mobile Survey, 83 percent of physicians use mobile technology to provide care.
Because doctors are so mobile, patient information has to be mobile as well. The
goal of telehealth is to eliminate geographic constraints and deliver quality
patient care at any time, in any location.1 Many healthcare providers have shown
an increasing interest in telehealth because of the benefits it can provide, among
them, greater access to patient data and images, lower costs and higher quality of
care. Offerings of telehealth include consumer online access to providers for
diagnosis and treatment of common ailments, real-time video-based virtual
consults between providers and patients, in-home monitoring of chronically ill
patients, and primary care physicians’ access to specialists for consultation and
diagnosis.
Mobile Diagnosis
Traditionally, telehealth was defined as a set of three applications or technology
areas: video conferencing, store and forward, and remote patient monitoring.
Since a smartphone or tablet can be used for both remote monitoring and video
conferencing, the store and forward portion of the equation is becoming
obsolete.
Mobile Technology is Relevant!
Mobile technology in the healthcare industry plays a critical role because it is used
for information gathering, education, maintaining case files, radiologist-
technology interface and patient interaction. Many healthcare providers are
making the switch to mobile technology because of the increasing popularity of
mobile devices and tablet use in the workplace and an increasing acceptance of
private and public cloud technologies that have created cost-effective platforms.

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Telemedicine

Telehealth or Telemedicine is the distribution of health-related services and

The concept of telemedicine started with the birth of telecommunications

Allergies Arthritic Pain Asthma Bronchitis Colds and Flu

Diarrhea Infections Insect Bites Pharyngitis Conjunctivitis

Sprains & Bladder

Telemedicine services can range widely by specialty. A surgeon might use

4 Stages Of The Product Life Cycle

The four stages of The Product Life Cycle are:

Introduction Growth Maturity Decline

One service in healthcare in the introduction stage is telemedicine technology.

Mobile Technology: A New Era of Telehealth

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